Sunrise Bistro and Catering

What Sunrise Bistro and Catering does

Sunrise Bistro and Catering is a privately held, single-location restaurant and catering company founded in 1981 in downtown Walnut Creek, California, by Robert and Penny. The company runs two integrated business lines: The Bistro, a walk-in breakfast and lunch restaurant at 1559 Botelho Drive open daily from 7:00 AM to 3:00 PM; and Catering Services, providing pickup, delivery, and full-service event catering throughout the San Francisco Bay Area. Customer-facing transactions run on conventional restaurant technology — a ToastTab online ordering storefront, FlipDish-built mobile apps on Google Play and Apple App Store, and direct phone/email contact for catering — with no proprietary technology platform or AI/ML systems in evidence. Headcount is reported in the 11–50 band and the business is independently owned with no disclosed private equity, venture, or parent-company involvement.

The product surface spans more than 15 sub-products organized around breakfast and brunch, a-la-carte lunches, box lunches, cold and hot buffets, salad bowls, hors d'oeuvres, BBQ, dairy kosher-style and Kiddush catering, desserts and bakery, holiday menus, and beverages. Positioning emphasizes scratch cooking — in-house baked breads, made-from-scratch salad dressings — with organic and sustainable ingredient sourcing and accommodation of gluten-free, vegan, vegetarian, and kosher-style diets. Distribution mixes a single Walnut Creek physical storefront for walk-in and online bistro orders with region-wide direct-sales catering delivery serving corporate, social, and community-event buyers.

Revenue is generated entirely from food and beverage sales on a one-time, per-order basis. Catering uses per-person unit pricing (box lunches at $18.50/PP, informal buffet at $25/PP, BBQ buffet at $38/PP, Kiddush full-service at $35 adult/$30 kid) with pay-as-you-go billing cadence; bistro transactions are walk-in or ToastTab pickup/delivery. The go-to-market motion combines direct-to-consumer bistro traffic, organic social (TikTok, Instagram), Yelp reputation management, an email newsletter, and dedicated catering phone/email sales. Catering orders carry operational friction (noon-of-prior-business-day cutoff for orders; three-month advance booking for full-service events) and holiday-season lead-time guidance.

Name

Sunrise Bistro and Catering

Legal name

Sunrise Bistro and Catering

Website

https://sunrisebistrocatering.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Bistro and Catering is a privately held Walnut Creek bistro and Bay Area event caterer, founded in 1981, serving individual diners and corporate, social, and Jewish-community event buyers with scratch-made, organic-sourced breakfast, lunch, BBQ, and kosher-style menus.

Ownership category

akta.pro rank

Product category

Restaurant & Catering Services

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

akta.pro secondary industries

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Corporate Catering & Refreshment Services (HSACADAD), Breakfast & Brunch Fast Casual (THAFABAL)

Keywords

• Restaurant catering services
• Breakfast and lunch restaurant
• Catering for corporate events
• Kosher-style catering
• BBQ buffet catering

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bistro Food and Beverage Sales: Walk-in and online orders for breakfast and lunch items at the physical bistro location, serving customers daily from 7:00 AM to 3:00 PM.
2. Catering Services: Full-service and grab-and-go catering for corporate events, parties, brunches, and gatherings throughout the Bay Area. Orders require advance notice (noon prior business day). Full service events require booking at least three months in advance.
3. BBQ Services: Smoked meats and BBQ buffet services including brisket, pulled pork, and chicken, with sides and baked goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sunrise Bistro and Catering operates a single-location, full-service breakfast and lunch restaurant in Walnut Creek, California, open daily from 7:00 AM to 3:00 PM, serving sandwiches, salads, quiches, and baked goods prepared from scratch with sustainably sourced ingredients. Its catering division delivers a broad menu of breakfast, brunch, lunch, BBQ, hors d'oeuvres, kosher-style, dessert, and beverage offerings to corporate and private clients throughout the Bay Area via pickup, delivery, and full-service event catering.

Product overview

Sunrise Bistro and Catering is a single-location restaurant and catering company serving the Bay Area since 1981. The company operates two integrated offerings: The Bistro (a Walnut Creek restaurant open 7:00 AM–3:00 PM daily) serving housemade breakfast and lunch items; and Catering Services providing food delivery and full-service event catering across the Bay Area. The catering division comprises multiple specialized sub-products including Breakfast & Brunch Catering, A La Carte Lunches, Box Lunches, Cold Buffets, Hot Buffets, Impressive Salad Bowls, Hors D'Oeuvres & Platters, Most Requested Buffets, BBQ Catering, Dairy Kosher-Style Buffet, Kiddush Buffet, Desserts & Bakery, Holiday Essentials, and Beverages. The company emphasizes cooking from scratch using sustainable, organic ingredients wherever possible.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bistro Full-service breakfast and lunch restaurant located in Walnut Creek, California, open daily from 7:00 AM to 3:00 PM, serving fresh, sustainable, housemade foods including sandwiches, salads, quiches, and baked goods to individual diners.
• Catering Services Full-service catering for corporate events, parties, weddings, and receptions throughout the Bay Area, offering breakfast/brunch, lunches, hors d'oeuvres, BBQ, Jewish cuisine, desserts, and beverages with delivery and full-service options.
• Breakfast & Brunch Catering Catering menu featuring continental buffets, hot breakfasts, breakfast burritos, sandwiches, quiches, pastries, and beverage services for morning events.
• A La Carte Lunches Ready-to-serve lunch items including sandwich platters, salad samplers, Aram sandwiches, mini bagels, croissants, grilled chicken, tri-tip beef, and fruit trays.
• Box Lunches Individual packaged lunch boxes featuring sandwiches, salads, and specialty options including vegetarian, vegan, and gluten-free choices at $18.50 per person.
• Cold Buffets Assembled buffet catering featuring pre-assembled sandwiches, Aram wraps, salads, and cold protein options with various price points from informal to upscale.
• Hot Buffets Hot catering buffets including California comfort food, BBQ spreads, taco bars, and hot lunch options served in foil pans.
• Impressive Salad Bowls Large-format specialty salads including Thai chicken, Caesar's Goddess, spinach, bountiful green, seasonal arugula, edamame quinoa, and tahini bowls available in small and large portions.
• A La Carte Hors D'Oeuvres & Platters Individual and platter-style appetizers including vegetable frittata, mozzarella crostini, spring rolls, deviled eggs, tri-tip crostini, antipasto skewers, grilled chicken skewers, and assorted party platters.
• Most Requested Buffets Signature buffet packages including upscale cold buffet, informal buffet, light refreshments, and BBQ buffet with various meat and side options.
• BBQ Catering BBQ specialty catering available in both a la carte and buffet formats featuring smoked brisket, pulled pork, Mary's free-range chicken, and classic BBQ sides.
• Dairy Kosher-Style Buffet Jewish cuisine catering featuring dairy kosher-style options including veggie lasagna, eggplant parmesan, quiches, blintzes, and traditional kosher-style buffets.
• Kiddush Buffet Specialized catering for Jewish kiddush celebrations featuring lox and bagels, cream cheese spreads, salads, and desserts with full service or delivery-only options.
• Desserts & Bakery In-house made desserts including mini desserts, snack cakes, pies, crisps, bread pudding, and Sunrise granola, all made from scratch.
• Holiday Essentials Seasonal holiday catering menu available November and December featuring traditional holiday dishes, baked goods, salads, vegetable sides, and festive desserts.
• Beverages Beverage catering services including cold beverages, hot beverages, full beverage stations, and bar services for catered events.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sweetgreen: National salad/bowl-focused fast-casual chain with catering and a sustainable sourcing story. Comparable on the Bistro's healthy, housemade positioning and on the salad-bowl catering products, though at vastly greater scale.
• Panera Bread: National breakfast/lunch cafe chain with catering offerings. Comparable on the Bistro side (breakfast/lunch daypart) and on corporate catering, though at much larger scale and lower price point.
• Whole Foods Market Catering: National grocery chain catering program offering organic, scratch-prepared platters and boxed meals. Overlaps with Sunrise's organic/sustainable positioning and boxed-lunch offering, but as part of a much broader retail business.

Direct peers

• Back to Earth Organic Catering: Bay Area organic, scratch-cooked caterer with a housemade, sustainable positioning that closely mirrors Sunrise's value proposition. Comparable in product, philosophy, and customer segment.
• La Bonne Cuisine Catering: Bay Area full-service catering company serving corporate and private events across the region. Comparable in delivery radius, menu breadth, and B2B client mix.
• Roux on the Road Catering: Bay Area off-premise caterer offering corporate drop-off and full-service event catering. Comparable in single-kitchen, multi-segment model and Bay Area delivery reach.
• Pyramid Catering: Bay Area full-service corporate and social caterer with similar menu breadth (box lunches, buffets, BBQ) and similar delivery-radius model out of a single regional kitchen. Closest comparable in scope and customer base.
• Strawberry Catering: Walnut Creek / Bay Area caterer offering corporate breakfast, lunch, and event catering with similar product taxonomy (box lunches, buffets, breakfast packages). Direct local competitor for the same corporate accounts.

Emerging players

• Gottleib Kosher Catering: Kosher catering specialist (LA-based) serving Jewish community events with dairy and meat kosher menus. Most directly comparable to Sunrise's kosher-style and Kiddush buffet niche, though certified kosher rather than kosher-style.
• Milk & Honey Kosher Catering: Kosher catering operator serving Jewish lifecycle and community events. Comparable to Sunrise's Kiddush buffet and dairy kosher-style offerings, focused on the same use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sunrisebistro/?hl=en
• TikToktiktok.com/@sunrisebistro
• Xx.com/with_replies
• Facebookfacebook.com/302899279818993
• LinkedInlinkedin.com/company/sunrise-bistro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Bistro and Catering