STRAWBERRY CATERING LIMITED

What STRAWBERRY CATERING LIMITED does

Strawberry Catering Limited is a privately held, family-owned wholesale food service supplier headquartered in Manchester, United Kingdom, founded in 2016. The company supplies locally and sustainably sourced produce — spanning thirteen categories including fruit, vegetables, salad, prepped items, drinks, dairy and dairy alternatives, eggs and delicatessen, bakery, frozen, dry store, non-food kitchen supplies, seasonal UK produce, and the ProvisionX sub-brand — to chefs, restaurants, caterers, and culinary professionals across the North West of England and Yorkshire.

Operations are built around a company-operated, fully accredited temperature-controlled vehicle fleet that delivers more than 300 orders per day, six days a week, from a Trafford Park headquarters at Unit 3 Waterside, Manchester, M17 1WD. Ordering is enabled 24/7 through a Choco-powered online portal and mobile app, complemented by a phone order line and email channel; new accounts must complete a registration form and pass credit checks before activation. Free delivery is conditional on a £75 average per-delivery value, with unit-based wholesale pricing across the catalogue.

The business is independently owned with no disclosed external investors or parent company, managed by Thomas Barton as Managing Director, and operates on a pay-as-you-go, one-time-purchase wholesale model rather than subscriptions or contracted recurring revenue. Underlying technology is concentrated in cold-chain logistics rather than software, and there is no disclosed AI, API, or proprietary software platform; the digital ordering layer is delivered through the third-party Choco SaaS platform.

Name

STRAWBERRY CATERING LIMITED

Legal name

STRAWBERRY CATERING LIMITED

Website

https://strawberrycatering.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Strawberry Catering Limited is a Manchester-based, family-owned wholesale food service supplier delivering locally and sustainably sourced produce to chefs, restaurants, caterers, and culinary professionals across the North West of England and Yorkshire via a temperature-controlled fleet.

Ownership category

akta.pro rank

Product category

Food Service Distribution

NAICS

Dairy Product (except Dried or Canned) Merchant Wholesalers (424430)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Dairy & Refrigerated (Perishables) Distribution (CRAOABAD)

akta.pro secondary industries

Wholesale / Club Store Bulk Grocery Delivery (TLAAAHAH), Dairy-Based Beverage Wholesale (Milk Drinks, Yogurt Drinks) (AFAIAGAG)

Keywords

• Wholesale food supply
• Produce distribution
• Catering supplies
• Food service distribution
• Fresh produce wholesale

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Food & Produce Sales: Wholesale supply of locally and sustainably sourced produce including Fruit, Vegetables, Salad, Prepped items, Drinks, Dairy, Eggs, Bakery, Frozen, Dry Store, Non-Food, and Seasonal products to culinary professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Strawberry Catering Limited is a B2B wholesale food distributor supplying locally and sustainably sourced produce, dairy, bakery, frozen goods, dry store pantry items, beverages, and non-food kitchen supplies to chefs, restaurants, caterers, and culinary professionals across the North West of England and Yorkshire. Orders are placed via a 24/7 online ordering platform and app, phone, or email, and delivered six days a week using a fully accredited, temperature-controlled fleet that preserves freshness from supplier to kitchen.

Product overview

Strawberry Catering Limited operates as a food service supplier offering a comprehensive range of produce and catering supplies. The portfolio consists of multiple product categories including fresh produce (Fruit, Vegetables, Salad, Seasonal items), prepared ingredients (Prepped items), beverages (Drinks), dairy products, bakery items, frozen goods, dry store pantry staples, and non-food kitchen supplies. The company also offers ProvisionX as an additional product line. All products are sourced locally and sustainably, serving chefs, restaurants, caterers, and culinary professionals across the North West of England with temperature-controlled delivery six days a week.

Differentiator

Problem solved

Functional benefit

Brands

• ProvisionX: A product line or sub-brand mentioned in the navigation menu.

Products and services

• Fruit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Country Choice: UK supplier of bakery, frozen, and ambient products to convenience stores and foodservice operators. Comparable in foodservice supply and multi-channel ordering, with overlap in bakery and frozen categories carried by Strawberry Catering.
• JJ Foodservice: UK foodservice distributor supplying fresh, frozen, ambient, and non-food to restaurants and caterers via online ordering and next-day delivery. Highly comparable in B2B foodservice, multi-channel ordering, and broad catalogue, with several regional depots similar in concept to Strawberry Catering's model.
• Creed Foodservice: Family-owned UK foodservice wholesaler supplying fresh, frozen, and ambient products to caterers and hospitality operators. Directly comparable as a family-run, multi-category foodservice distributor with regional delivery, though larger and more geographically dispersed.
• Bidfood: Major UK foodservice distributor serving caterers, restaurants, and healthcare/hospitality with a broad multi-temperature range product catalogue. Closely comparable in B2B foodservice distribution and multi-channel ordering, with a similar customer mix but larger national coverage.
• Reynolds Catering Supplies: Catering-focused wholesale supplier to restaurants, hotels, schools, and contract caterers across the UK. Comparable in dedicated catering supply, broad catalogue, and B2B delivery, though with a wider geographic and customer-type footprint.
• Total Foodservice: UK foodservice wholesaler supplying fresh, frozen, and ambient products to caterers and hospitality businesses. Directly comparable in B2B foodservice distribution with regional delivery and broad catalogue, positioned at a similar scale to Strawberry Catering.
• Brakes Group: UK's largest foodservice wholesaler, supplying fresh produce, frozen, dairy, and dry store to restaurants, caterers, and hospitality operators nationwide. Directly comparable in customer base, product breadth, and B2B delivery model, but at significantly greater national scale.

Others

• Dhamecha Foods: UK cash-and-carry and wholesale operator supplying grocery and food products to retailers and small caterers. Comparable in B2B wholesale supply of grocery and fresh produce, though primarily a cash-and-carry format rather than delivered foodservice distribution.

Broad incumbents

• Booker Wholesale: Tesco-owned wholesale and foodservice supplier serving caterers, retailers, and hospitality businesses across the UK. Comparable in B2B wholesale supply to small caterers and restaurants, but operates a far broader cash-and-carry plus delivered model at significantly greater scale.

Regional players

• Caterite Foodservice: Independent UK foodservice distributor serving caterers and hospitality operators with multi-temperature delivery. Comparable in product range and customer base, but is a smaller regional player concentrated in Cumbria and North West England — directly overlapping with Strawberry Catering's core geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/strawberry-catering-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STRAWBERRY CATERING LIMITED