Lee O'Keefe Insurance Agency

Name

Lee O'Keefe Insurance Agency

Legal name

Lee O'Keefe Insurance Agency

Website

https://leeokeefe.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Premiums: The agency generates revenue through insurance premiums collected from personal and commercial insurance policies. This is a recurring revenue model where customers pay premiums (typically monthly, quarterly, or annual) to maintain coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Lee O'Keefe Insurance Agency is an independent insurance agency that sells personal, business/commercial, life & health, and farm & agricultural insurance products to consumers and business owners in Illinois. Following its partnership with Dimond Bros. Insurance, the agency leverages an expanded carrier portfolio while continuing to operate from its local Springfield, IL office with the same sales and account management team.

Product overview

Lee O'Keefe Insurance Agency, now partnered with Dimond Bros. Insurance, operates as a multi-line insurance agency offering a comprehensive portfolio of insurance products. The agency provides four core insurance categories—Business Insurance, Personal Insurance, Life & Health Insurance, and Farm & Ag Insurance—all accessed through the Dimond Bros. network. The agency also offers a Client Portal for online policy management. The partnership with Dimond Bros. enables access to a wider array of products and services while maintaining existing customer relationships and policy terms.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Dimond Bros. InsurancecoreStrategic or Co-development PartnerLee O'Keefe Insurance Agency has partnered with Dimond Bros. Insurance to maintain competitive edge and provide clients with access to a wider array of insurance products and services. The partnership allows the agency to continue serving existing customers from the same local office while expanding their product offerings. Current policies remain unchanged for existing customers.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Allstate: Allstate is a national P&C incumbent with a strong local agent footprint in Illinois, offering the same personal lines products and increasingly direct-to-consumer digital channels that compete with independent agencies.
• State Farm: State Farm is the largest U.S. personal lines carrier and operates a captive agent model in Springfield, IL; it competes head-to-head for personal auto/home customers while offering broader brand and digital resources.
• Nationwide: Nationwide is a national multi-line carrier offering personal, commercial, and farm/ranch insurance through captive and independent channels, overlapping with Lee O'Keefe's product set at a national scale.

Regional players

• Auto-Owners Insurance: Auto-Owners is a regional P&C carrier distributing exclusively through independent agents across the Midwest and South, structurally similar to Lee O'Keefe's agency-carrier relationship.
• Cincinnati Financial: Cincinnati Financial underwrites commercial and personal P&C through independent agents primarily in the Midwest, comparable in agency-distribution model and multi-line product strategy.
• Erie Insurance: Erie Insurance is a regional P&C carrier with a strong Midwestern/Mid-Atlantic independent agent distribution model, comparable in agency-led GTM and product mix though operating across a different geography.
• Shelter Insurance: Shelter Insurance is a regional mutual offering personal, commercial, and life insurance through local agents across the Midwest and South, comparable in agency-led, multi-line distribution.

Direct peers

• COUNTRY Financial: COUNTRY Financial is a multi-line regional insurance and financial services carrier with deep Illinois roots, offering the same personal, commercial, life, and farm coverages through local agents—directly comparable in product breadth and regional positioning.
• Pekin Insurance: Pekin Insurance is an Illinois-based regional carrier distributing personal, commercial, and ag insurance through independent agents in the Midwest, directly comparable in regional focus and product mix.
• Dimond Bros. Insurance: Dimond Bros. Insurance is the agency's new strategic partner and operates an identical multi-line independent insurance agency model across Personal, Business, Life & Health, and Farm & Ag in Illinois, making it the closest comparable in both product mix and GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lee O'Keefe Insurance Agency