Metromatics
Metromatics is an Australian-ANZ authorised distributor and systems integrator of rugged computing, data acquisition, sensors, and digital display systems for defence, aerospace, automotive, and industrial customers operating in extreme and mission-critical environments.
- Company typePrivate
- Founded1988
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Metromatics does
Metromatics Pty Ltd is an Australian privately held technology distributor and systems integrator founded in 1988 in Queensland, operating five offices across Australia (North Lakes QLD, Melbourne VIC, Sydney NSW, Adelaide SA) and New Zealand (Auckland). The company specialises in purpose-built, rugged technology for extreme and mission-critical environments, with a portfolio organised around four pillars: rugged computing systems (MIL-SPEC servers 1U-4U, embedded computers, AI processing platforms, and rugged displays from Crystal Group/Rugged); data acquisition systems (Dewesoft hardware including SIRIUS R2/R4/R3/Mini, IOLITE, KRYPTON, SBOX, plus DewesoftX software and Historian/InfluxDB time-series database); sensors (FUTEK load cells, torque, pressure, multi-axis sensors, accelerometers, wireless monitoring devices); and signal conditioning plus industrial networking (4-20mA modules, Ethernet I/O, Modbus-RTU, Profibus-DP, plus Cortron rugged human interface devices). Underlying technology includes Dewesoft's proprietary DualCoreADC signal conditioning (>130 dB dynamic range) and patented SuperCounter technology for precision measurement, integrated with MIL-STD-810/461/S-901 compliant hardware rated from -40°C to +85°C with IP67 sealing.
Metromatics generates revenue through a combination of authorised hardware distribution (Dewesoft, Crystal Rugged, FUTEK, Cortron, ENERIT), custom design and engineering services (custom hardware, custom software, system engineering, R&D, repairs, system integration), and resale of its own branded products including Metromatics accelerometers and the MetroSpec sub-brand for outdoor LCD displays, LED screens, and passenger information kiosks serving the transportation and public-information market. Pricing is quote-based and consultative, with multi-year contracts typical for defence, aerospace, and industrial customers.
The company serves defence and aerospace (primary), automotive testing, DAQ/test and measurement (primary), manufacturing, medical, power, transportation, water, and custom engineering customers across Australia and New Zealand. GTM is sales-led and consultative, with direct offices across ANZ, technical pre-sales via factory-trained specialists, and quote-request CTAs on product pages. The company is privately held with no external funding, no parent, no disclosed M&A, and no subsidiaries identified, operating as an independent SME.
Metromatics firmographics
Firmographics- Name
- Metromatics
- Legal name
- Metromatics Pty Ltd
- Website
- https://metromatics.com.au
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metromatics is an Australian-ANZ authorised distributor and systems integrator of rugged computing, data acquisition, sensors, and digital display systems for defence, aerospace, automotive, and industrial customers operating in extreme and mission-critical environments.
- Ownership category
- akta.pro rank
Metromatics industry classification
Industry- Product category
- Rugged Industrial Computing and Data Acquisition Hardware
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519), Computer and Peripheral Equipment Manufacturing (33411), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp) (IMAGAGAF)
- akta.pro secondary industries
- Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD), Industrial & Rugged Displays (Harsh Environment) (HDACADAK), Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Sensor Fusion, Interface ICs & Modules (AFE/Readout/Packaging/Calibration) (HDAHALAO)
Keywords
Where Metromatics is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Metromatics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of rugged embedded computers, servers, DAQ systems, sensors, displays, and peripheral equipment. Products include rugged MIL-SPEC computers from Crystal Rugged, data acquisition systems from Dewesoft, and specialized sensors from FUTEK and other suppliers.
- Professional Services: Custom design, custom hardware development, custom software, research and development, servicing and repairs, system engineering, and system integration services for mission-critical applications.
- Distribution Resale: Authorized distributor for multiple international brands including Dewesoft (Australia & NZ), Crystal Rugged, FUTEK sensors, Cortron, and other specialized technology providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Metromatics product offering
Product offeringCore offering
Metromatics manufactures MIL-STD electronic enclosures and industrial sunlight-readable LCD displays, and distributes and integrates rugged computing hardware (1U–4U servers, AI/autonomy embedded computers, rugged displays) from Crystal Rugged and other suppliers. It also supplies Dewesoft data acquisition systems (SIRIUS, IOLITE, KRYPTON, SBOX), FUTEK and Metromatics-branded sensors, signal conditioning modules, fuel and tank telemetry devices, and MetroSpec outdoor digital display systems, complemented by custom design, system engineering, and integration services for defence, aerospace, automotive, and industrial customers across Australia and New Zealand.
Product overview
Metromatics is an Australian technology company specializing in embedded computing, data acquisition, monitoring, and digital display technologies for mission-critical and industrial environments. The company operates as a distributor and systems integrator, reselling and integrating products from partners like Dewesoft, Crystal Group, FUTEK, Cortron, and Huntron, while also offering its own branded sensors and engineering services. The portfolio is organized around four core pillars: (1) Rugged Computing Systems including MIL-STD servers (1U-4U), embedded computers, AI processing platforms, and rugged displays; (2) Data Acquisition Systems encompassing Dewesoft hardware (SIRIUS R2/R4/R3/Mini, IOLITE, KRYPTON, SBOX) and DewesoftX software with Historian database module; (3) Sensors including FUTEK load cells, torque/pressure/multi-axis sensors, accelerometers, and wireless monitoring devices; and (4) Signal Conditioning and Industrial Networking including 4-20mA modules, Ethernet I/O, Modbus-RTU, Profibus-DP, and Cortron rugged human interface devices. The company serves defense, aerospace, automotive, manufacturing, medical, power, transportation, and water industries across Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- MetroSpec: Outdoor LCD digital displays, LED screens, and kiosk solutions for transportation and public information applications
Products and services
- Rugged Computing Systems High-performance rugged computers, servers, and embedded systems (1U, 1.5U, 2U, 3U, 4U form factors, AI embedded computers, autonomous driving computers, and rugged displays) designed for extreme environments and MIL-SPEC defence and aerospace applications.
- Data Acquisition Systems Comprehensive DAQ hardware (SIRIUS modular/rack-mount/portable systems, IOLITE, KRYPTON EtherCAT modules, and SBOX data loggers) and DewesoftX software for measurement, recording, and analysis in automotive, aerospace, industrial, and research applications.
- Sensors Force, torque, load cell, pressure, accelerometer, multi-axis, and wireless sensors (from FUTEK and other suppliers) for measurement in industrial, automotive, defence, and aerospace applications.
- Signal Conditioners and Network I/O Signal conditioning modules (4-20mA isolators/splitters, Ethernet I/O, Modbus-RTU, Profibus-DP, temperature transmitters) and industrial networking equipment for data acquisition and control systems.
- Fuel and Tank Level Telemetry Solutions Tank level monitoring, fuel sensors, CAN bus monitoring tools, and wireless monitoring devices for automotive, industrial, and power distribution fuel and fluid management applications.
- MetroSpec Digital Display Systems Outdoor LCD digital displays, LED screens, and passenger information displays for transportation applications including public transport platforms, kiosks, and outdoor digital signage.
- Engineering, Custom Design and Integration Services Custom design, custom hardware development, custom software, research and development, servicing and repairs, system engineering, and system integration services for mission-critical and industrial applications across Australia and New Zealand.
Companies that use Metromatics
Customer profileSegments9 records
Ideal customer profiles3 records
Metromatics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Metromatics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- DewesoftcoreMetromatics is the authorized Dewesoft partner for Australia and New Zealand, providing local sales, technical support, training, and application expertise for Dewesoft's data acquisition systems, signal conditioning hardware, data loggers, and test & measurement software.
- Crystal Group (Crystal Rugged)coreMetromatics proudly supports and sells Crystal Group rugged server and computing products in Australia and New Zealand. Crystal Group's products are used by Australian and US Defence Forces, power distribution, autonomous vehicles, and oil & gas industries.
- FUTEKcoreMetromatics distributes FUTEK's range of Load Cells, Torque, Pressure and Multi-Axis Sensors along with sensor instruments including amplifiers, displays, and USB output modules for industrial and automotive applications.
- Cortron Inc.minorMetromatics distributes Cortron rugged keyboards, keypads, pointing devices, and smart card readers for defence and industrial applications across Australia and New Zealand.
- ENERITminorMetromatics distributes ENERIT Smart Energy Management Systems for industrial energy monitoring applications.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Metromatics competitors and assessment
Company assessmentDirect peers
- Acromag: Acromag manufactures signal conditioners, Ethernet I/O, Modbus-RTU modules, and embedded computing products that Metromatics distributes. Direct comparable for the signal conditioning and industrial networking product category serving defence and industrial customers.
- Dewesoft: Slovenia-based Dewesoft is the manufacturer of SIRIUS, IOLITE, KRYPTON DAQ systems and DewesoftX software that Metromatics distributes in ANZ. Directly comparable as a DAQ and test & measurement provider targeting automotive, aerospace, and industrial customers with overlapping product technology.
- Crystal Group (Crystal Rugged): Crystal Group manufactures MIL-SPEC rugged servers, embedded computers, and storage used by US and Australian Defence Forces. While also a Metromatics distribution principal, it is a direct comparable for the rugged computing product line and the same target customer base.
- Scientech: Scientech is an Australian test & measurement and DAQ solutions provider with overlapping automotive, aerospace, and industrial customers. Direct comparable in business model, geography (ANZ), and customer verticals.
- Elma Electronic: Elma Electronic manufactures rugged enclosures, chassis, backplanes, and embedded computing platforms for defence and industrial applications. Direct comparable for the MIL-STD enclosures and embedded systems product line that Metromatics manufactures and distributes.
- FUTEK Advanced Sensor Technology: FUTEK is a US manufacturer of load cells, torque, pressure, and multi-axis sensors, plus sensor instruments and signal conditioners. Metromatics distributes FUTEK products in ANZ, making them directly comparable for the force/pressure sensor and instrumentation product category.
Broad incumbents
- National Instruments (NI): NI is a US-based broad incumbent in test & measurement, data acquisition, and automated test systems serving automotive, aerospace, and industrial customers. Overlapping DAQ and test capability with Metromatics' Dewesoft portfolio but operating globally at significantly larger scale.
- Curtiss-Wright Defense Solutions: Curtiss-Wright is a large US defence electronics incumbent offering rugged computers, signal processing, and avionics for aerospace, naval, and ground systems. Broad incumbent with overlapping rugged computing and defence C5ISR capabilities but operating at significantly larger scale across global programmes.
- ADLINK Technology: ADLINK is a Taiwan-based industrial computing company offering embedded boards, rugged edge computing platforms, and AI inference hardware for industrial, transportation, and defence applications. Broad incumbent with overlapping rugged computing and edge AI offerings.
- Mercury Systems: Mercury Systems is a US defence electronics company providing rugged embedded computing, RF and microwave, and sensor processing subsystems for aerospace and defence applications. Broad incumbent with overlapping rugged computing and defence sensor processing portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Metromatics social profiles
Digital presenceMetromatics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metromatics leadership team
Management profileNumber of profiles
Metromatics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metromatics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metromatics
What does Metromatics do?
Metromatics manufactures MIL-STD electronic enclosures and industrial sunlight-readable LCD displays, and distributes and integrates rugged computing hardware (1U–4U servers, AI/autonomy embedded computers, rugged displays) from Crystal Rugged and other suppliers. It also supplies Dewesoft data acquisition systems (SIRIUS, IOLITE, KRYPTON, SBOX), FUTEK and Metromatics-branded sensors, signal conditioning modules, fuel and tank telemetry devices, and MetroSpec outdoor digital display systems, complemented by custom design, system engineering, and integration services for defence, aerospace, automotive, and industrial customers across Australia and New Zealand.
Is Metromatics a public or private company?
Metromatics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metromatics founded?
Metromatics was founded in 1988. It employs 11 to 50 people.
Where is Metromatics based?
Metromatics is headquartered in Brisbane, Australia, in the Oceania region.
How does Metromatics make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are professional Services and distribution Resale.
Who are Metromatics's main competitors?
Direct peers on record are Acromag, Dewesoft, Crystal Group (Crystal Rugged), Scientech, Elma Electronic and FUTEK Advanced Sensor Technology. Broad incumbents are National Instruments (NI), Curtiss-Wright Defense Solutions, ADLINK Technology and Mercury Systems.
Does Metromatics have an API?
No public API is recorded for Metromatics.
What industry is Metromatics in?
Metromatics's product category is Rugged Industrial Computing and Data Acquisition Hardware. Its primary akta.pro industry code is IMAGAGAF, Ruggedized/Harsh-Environment Electronics Manufacturing (IP-rated, shock/vibration, wide-temp), with a secondary code of IMAGAGAD, Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs). Its NAICS code is 334519 and its SIC code is 3823.