E-Central Credit Union
E-Central Credit Union is a not-for-profit, member-owned financial cooperative headquartered in Pasadena, California, serving individuals, families, and small businesses across Los Angeles County with deposit accounts, consumer and mortgage lending, SBA business loans, and digital banking delivered through one branch and 5,000+ shared branches nationwide.
- Company typePrivate
- Founded1943
- HeadquartersPasadena, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What E-Central Credit Union does
E-Central Credit Union is a not-for-profit, member-owned financial cooperative headquartered at 990 S. Fair Oaks Ave., Pasadena, California, founded in 1943 and federally insured by the National Credit Union Administration (deposits backed up to $250,000). It operates a single physical branch while extending effective national access through a CO-OP Financial Services shared-branching agreement (5,000+ branches, 30,000+ surcharge-free ATMs, 1,700+ Vcom kiosks in 7-Eleven stores).
The product platform spans personal deposit accounts (Basic Plus, Everything, Everything Premium, and E-Builder checking; Membership, Personal, Holiday Club, and Money Market savings; 3- to 60-month certificates; Traditional, Roth, and Coverdell IRAs), consumer lending (Conventional, FHA, VA, Jumbo, and Golden Age mortgages; HELOCs and home equity loans; new/used auto and motorcycle loans up to 84 months; personal lines of credit up to $25,000; Platinum and Secured Visa cards with uChoose Rewards), and small-business banking (E-Free and Premium Value business checking, business savings/MMDA, commercial real estate, SBA 7(a) and 504 loans up to $5M, equipment, working capital, and merchant services through NxGen). Digital channels include E-Banking (web), iOS/Android mobile apps, Mobile E-Deposit, Text Banking, Enhanced Bill Pay, Zelle P2P, Apple Pay/Digital Wallets, ACH services with QuickBooks integration, and a Trends PFM module.
Revenue is generated primarily through net interest income on the loan portfolio (auto loans at 6.24%-7.00% APR, Platinum Visa from 13.49% APR, mortgages and HELOCs at product-rate disclosures) supplemented by fee income from monthly checking fees ($3.95-$9.95), Courtesy Pay ($14/occurrence, capped at 4/day), NSF ($14), wire fees ($25 domestic / $40 international), excess ATM and card replacement fees, and merchant processing residuals. Insurance revenue is captured indirectly via the TruStage referral partnership. The credit union has 11-50 employees and is not publicly traded; specific revenue and asset figures are not disclosed, with management led by President/CEO Michael Theodore, CFO Silvio Jorge, and functional VPs of IT, Lending, and Operations.
E-Central Credit Union firmographics
Firmographics- Name
- E-Central Credit Union
- Legal name
- E-Central Credit Union
- Website
- https://ecentralcu.org
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- E-Central Credit Union is a not-for-profit, member-owned financial cooperative headquartered in Pasadena, California, serving individuals, families, and small businesses across Los Angeles County with deposit accounts, consumer and mortgage lending, SBA business loans, and digital banking delivered through one branch and 5,000+ shared branches nationwide.
- Ownership category
- akta.pro rank
E-Central Credit Union industry classification
Industry- Product category
- Retail Banking
- NAICS
- Credit Unions (52213), Credit Card Issuing (522210)
- SIC
- National Commercial Banks (6021), Personal Credit Institutions (6141)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
Keywords
Where E-Central Credit Union is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
E-Central Credit Union business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Interest Income from Loans: The primary revenue source is interest income from various loan products including mortgages, HELOCs, auto loans, personal loans, credit cards, and business loans. Interest rates vary by product type and creditworthiness, with APRs ranging from approximately 6.24% for new auto loans to 13.49%+ for credit cards.
- Fee Income: Revenue from various account and service fees including monthly maintenance fees ($3.95-$10 per month for checking accounts), Courtesy Pay fees ($14 per occurrence), NSF fees ($14 per presentment), wire transfer fees ($25 domestic, $40 foreign), and other transaction-based fees.
- Overdraft and Courtesy Pay Services: Fees charged for overdraft protection services including Courtesy Pay coverage of $300-$1,000 with $14 per occurrence fees, limited to 4 fees per day.
- ATM and Card Fees: Revenue from excessive ATM withdrawal fees ($1.50 each after 5 free monthly withdrawals), debit/ATM card replacement fees after 3 replacements ($25 each), and international transaction fees.
- Merchant Services: Payment processing services for business merchants through NxGen partnership including transaction fees, with options for zero cost credit processing and next day funding available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Savings accounts with $25 minimum deposit earning 0.05% APY |
| Subscription | Monthly | Money market accounts with tiered rates from 0.25% to 0.50% APY |
| One time/ perpetual license | Pay-as-you-go | Certificate accounts with terms from 3 to 60 months |
| Subscription | Monthly | Three-tiered checking account structure with varying features and fees |
| Transaction based/ take rate | Monthly | New auto loans with rates from 6.24% to 7.00% APR |
| Transaction based/ take rate | Monthly | Credit cards with rates starting at 13.49% APR |
| Transaction based/ take rate | Pay-as-you-go | Merchant services with various processing options |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
E-Central Credit Union product offering
Product offeringCore offering
E-Central Credit Union is a not-for-profit, member-owned financial cooperative headquartered in Pasadena, California. It sells deposit products (checking, savings, money market, certificates, IRAs), consumer loans (mortgages, HELOCs, auto, personal, credit cards), and business banking services (business checking/savings, SBA loans, commercial real estate, equipment, working capital loans, merchant services). Distribution occurs through its Pasadena branch, CO-OP shared branching/ATM network, and a comprehensive digital banking platform (E-Banking, mobile apps, Mobile E-Deposit, Zelle, bill pay, and ACH).
Product overview
E-Central Credit Union offers a comprehensive suite of financial products and services through a unified banking platform serving both personal and business members in Southern California. The product portfolio includes deposit products (checking accounts with three tiers - Everything Premium, Everything, and Basic Plus; savings accounts including Membership, Personal, Holiday Club, and Money Markets; certificate accounts with terms from 3-60 months; and IRA accounts including Traditional, Roth, and Coverdell ESA). Lending products span mortgages (Conventional, FHA, VA, Jumbo, and Golden Age Program), home equity products (Home Equity Loans and HELOCs), auto/motorcycle loans, personal loans and lines of credit, and credit cards (Platinum Visa and Secured Visa with uChoose Rewards). Business banking encompasses business checking, savings, money market, and certificate accounts, along with commercial real estate loans, SBA loans (7(a) and 504), equipment loans, working capital loans, and merchant services. Digital banking services include E-Banking (online banking), Mobile Banking apps for iOS/Android, Mobile E-Deposit, Text Banking, Teller-Phone, Enhanced Bill Pay, Zelle integration, Personal Financial Management (Trends), ACH Services, and Small Business E-Banking. Additional services include insurance products through TruStage, CO-OP Shared Branching, financial calculators, and Verified by Visa protection. The platform integrates with Zelle for payments, NxGen for merchant services, TruStage for insurance, QuickBooks for business accounting, Popmoney for P2P payments, and Visa for debit cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Everything Premium Checking
Quantifiable outcome
- Up to $300-$1,000 in Courtesy Pay overdraft coverage with $14 per occurrence fee
- +2 more outcomes
Companies that use E-Central Credit Union
Customer profileSegments3 records
Ideal customer profiles3 records
E-Central Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
E-Central Credit Union partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CO-OP Financial ServicescoreE-Central partners with CO-OP Financial Services to provide members access to over 5,000 shared branching locations nationwide and 30,000+ surcharge-free ATMs through the CO-OP Network. The partnership also includes access to Vcom self-service kiosks at 1,700+ 7-Eleven stores across 19 states. Members can deposit, withdraw, transfer funds, and make loan payments using their E-Central member number at any CO-OP Shared Branch location.
- TruStage (CUNA Mutual Group)coreE-Central partners with TruStage (CUNA Mutual Group) to offer insurance products including auto & home insurance, life insurance, and GAP insurance to members. TruStage provides competitive insurance rates and helps members find appropriate coverage for their vehicles and homes.
- NxGencoreE-Central partnered with NxGen to offer merchant point-of-sale systems and payment processing services to business customers. Services include complete terminals, handheld units, mobile card-swiping and scanning equipment, web-based transaction processing, and QuickBooks compatibility. The partnership provides zero cost credit processing options and next day funding.
- FiservcoreE-Central utilizes Fiserv for consumer loan origination technology (Originate platform) powering the online consumer loan application process for vehicle loans, personal loans, and credit cards.
- BaZingminorE-Central offers BaZing benefits included with Everything Premium and Everything Checking accounts, providing fuel discounts at gas stations, cell phone protection, roadside assistance, and buyers protection. Members can access BaZing benefits through the BaZing platform.
- Early Warning Services (Zelle)coreE-Central integrates Zelle person-to-person payment service within its E-Banking and Mobile Banking platforms, allowing members to send and receive money directly between bank accounts using email or mobile phone number. Zelle is owned by Early Warning Services, LLC.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
E-Central Credit Union competitors and assessment
Company assessmentPeers
Regional players
- Wescom Credit Union: Pasadena-headquartered credit union serving Southern California with similar full personal/business banking, mortgage, and SBA offerings. Direct community-credit-union peer in the same Los Angeles County geography.
Broad incumbents
- SchoolsFirst Federal Credit Union: Large California credit union headquartered in Southern California offering full personal/business banking and lending. Same geography and product set, but significantly larger scale.
Direct peers
- First City Credit Union: Los Angeles-based community credit union offering consumer and business banking, mortgages, and digital services. Closely comparable to E-Central in scale, geography, and product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
E-Central Credit Union compliance and trust
Trust signalCompliance1 record
E-Central Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-Central Credit Union leadership team
Management profileNumber of profiles
Profiles17 records
E-Central Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-Central Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-Central Credit Union
What does E-Central Credit Union do?
E-Central Credit Union is a not-for-profit, member-owned financial cooperative headquartered in Pasadena, California. It sells deposit products (checking, savings, money market, certificates, IRAs), consumer loans (mortgages, HELOCs, auto, personal, credit cards), and business banking services (business checking/savings, SBA loans, commercial real estate, equipment, working capital loans, merchant services). Distribution occurs through its Pasadena branch, CO-OP shared branching/ATM network, and a comprehensive digital banking platform (E-Banking, mobile apps, Mobile E-Deposit, Zelle, bill pay, and ACH).
Is E-Central Credit Union a public or private company?
E-Central Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was E-Central Credit Union founded?
E-Central Credit Union was founded in 1943. It employs 11 to 50 people.
Where is E-Central Credit Union based?
E-Central Credit Union is headquartered in Pasadena, United States, in the North America region.
How does E-Central Credit Union make money?
Five revenue lines are on record. Interest Income from Loans are the primary driver. The others are fee Income, overdraft and Courtesy Pay Services, ATM and Card Fees and merchant Services.
Who are E-Central Credit Union's main competitors?
Golden 1 Credit Union is listed as a peer. Wescom Credit Union is listed as a regional player. SchoolsFirst Federal Credit Union is listed as a broad incumbent. First City Credit Union is listed as a direct peer.
Does E-Central Credit Union have an API?
No public API is recorded for E-Central Credit Union.
What industry is E-Central Credit Union in?
E-Central Credit Union's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus). Its NAICS code is 52213 and its SIC code is 6021.