Friends of the Eel River

Name

Friends of the Eel River

Legal name

Friends of the Eel River

Website

https://eelriver.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Environmental Advocacy and Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Water Resources & Watershed Protection (BPAGAGAK)

akta.pro secondary industries

Marine & Freshwater Conservation (BPAGAGAE), Riparian & Watershed Reforestation (Streambank Stabilization) (AFAMACAK)

Keywords

• Environmental advocacy
• River restoration
• Dam removal
• Watershed conservation
• Fisheries recovery

Headquarters

HQ city

Arcata

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations: The organization accepts one-time and monthly recurring donations from individual supporters to fund advocacy efforts for Eel River recovery
2. Merchandise Sales: Online store selling FOER merchandise to generate revenue while promoting the organization

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Friends of the Eel River is a nonprofit environmental advocacy organization that runs programs to protect and restore the Eel River watershed in Northern California. Its core offerings include advocacy for the removal of PG&E's Potter Valley Project dams (Scott and Cape Horn Dams), public lands protection including the Great Redwood Trail, watershed and water quality monitoring, salmon and steelhead habitat restoration, and grassroots coalition organizing. The organization supports these efforts through individual donations, merchandise sales, and community engagement events.

Product overview

Friends of the Eel River is a non-profit environmental advocacy organization (not a commercial technology company). Its offerings consist of environmental conservation programs and community engagement services rather than commercial products. The core programs include: Eel River Dam Removal Program (advocacy for removing Scott Dam and Cape Horn Dam to restore salmon habitat), Public Lands Program (Great Redwood Trail advocacy, coal export opposition), Estuary and Lower River Program (groundwater management, public trust litigation), Water Quality Program (water rights, cannabis regulation), Eel River Species Program (salmon and steelhead conservation), and Eel River Native Plant Network (native plant restoration networking). Supporting services include newsletter subscription, donation portal, merchandise store, and KMUD radio show participation. The organization does not offer a unified software product but rather a portfolio of advocacy programs and community engagement mechanisms.

Differentiator

Problem solved

Functional benefit

Brands

• Eel River Native Plant Network: A network launched in March 2026 connecting Tribal Nations, stewards, restorationists, gatherers, and growers to sustain and increase regionally diverse native plant material production that supports Eel River watershed cultural and ecosystem restoration.
• Eel River Capacity Building and Road Improvement Planning Project

Products and services

• Eel River Dam Removal Program Advocacy program focused on decommissioning PG&E's Potter Valley Project (Scott Dam and Cape Horn Dam) to restore salmon habitat across 250 miles and recover the Eel River ecosystem.
• Public Lands Program Advocacy for public lands protection, including the Great Redwood Trail initiative and opposition to coal export through Humboldt Bay.
• Estuary and Lower River Program Focuses on groundwater management, public trust litigation, and connecting habitat in the Eel River estuary and lower river regions.
• Water Quality Program Addresses water rights, water quality monitoring, and cannabis cultivation regulation impacts on the Eel River watershed.
• Eel River Species Program Conservation efforts focused on Eel River ecology and significant species including Northern California Summer Steelhead, Chinook salmon, and coho salmon.
• Eel River Native Plant Network Network connecting Tribal Nations, stewards, restorationists, gatherers, and growers to sustain regionally diverse native plant material production supporting watershed cultural and ecosystem restoration.
• Donation Portal Online donation platform for supporting Eel River recovery efforts, offering one-time and monthly recurring donation options.
• Merchandise Store Online store selling FOER merchandise to support organizational activities.

Quantifiable outcome

• 600+ public comments submitted to FERC supporting dam removal
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Sierra ClubcoreStrategic or Co-development PartnerCo-signatory on comments submitted to FERC regarding PG&E's License Surrender Application for the Potter Valley Project, advocating for dam removal with environmental protections
• Native Fish SocietycoreStrategic or Co-development PartnerPartner organization in coalition submitting comments on dam removal and salmon habitat restoration
• Save California SalmoncoreStrategic or Co-development PartnerCoalition partner advocating for salmon recovery through dam removal
• California Sportfishing Protection AlliancecoreStrategic or Co-development PartnerPartnership focused on protecting fish habitat and advocating for responsible water management
• Northern California Council, Fly Fishers InternationalcoreStrategic or Co-development PartnerCoalition partner in FERC comments supporting dam removal and fishery restoration
• Great Redwood Trail Friends CoalitioncoreStrategic or Co-development PartnerCoalition advocating for the Great Redwood Trail project to transform former railroad right-of-way
• No Coal in Humboldt CoalitioncoreStrategic or Co-development PartnerCoalition including Humboldt Baykeeper, EPIC, Coalition for Responsible Transportation Priorities, Northcoast Environmental Center, and Humboldt Trails Council opposing coal export through Humboldt Bay
• Bear River Band of the Rohnerville RancheriacoreStrategic or Co-development PartnerTribal partner in Great Redwood Trail advocacy and Indigenous community inclusion efforts
• Salmonid Restoration FederationminorStrategic or Co-development PartnerCollaboration on water rights forums and streamflow enhancement projects
• Eel River Cleanup ProjectminorStrategic or Co-development PartnerCollaboration on river cleanup events including Love Your River cleanup and Earth Weekend cleanup
• KMUD RadiominorStrategic or Co-development PartnerMedia partner for EcoNews Report radio show and Dishgamu Humboldt episodes featuring FOER Executive Director
• Environmental Protection Information Center (EPIC)coreStrategic or Co-development PartnerLong-time ally in environmental advocacy and litigation, co-partner in No Coal in Humboldt coalition
• Round Valley Indian TribescoreStrategic or Co-development PartnerKey tribal partner benefiting from water right transfer in Two Basin Solution agreement for post-dam removal water diversions
• Northcoast Environmental CenterminorStrategic or Co-development PartnerPartner in No Coal in Humboldt coalition and environmental advocacy efforts
• Humboldt Trails CouncilminorStrategic or Co-development PartnerPartner in trail advocacy and Great Redwood Trail development
• California TroutminorStrategic or Co-development PartnerConservation partner in dam removal advocacy and fisheries restoration
• Trout UnlimitedminorStrategic or Co-development PartnerPartner in fisheries advocacy and dam removal efforts
• San Francisco Estuary InstituteminorStrategic or Co-development PartnerResearch partner providing scientific expertise on water quality and salmon habitat issues

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• California Trout: California-focused salmonid conservation nonprofit actively partnering with FOER on dam removal advocacy and ESA enforcement against PG&E. Directly comparable in mission (wild fish and river protection) and California-only geographic scope.
• Northcoast Environmental Center: North Coast California regional environmental advocacy center and FOER coalition partner. Directly comparable as a small regional environmental advocacy nonprofit focused on the same Humboldt/North Coast California geography.
• Native Fish Society: Pacific Northwest native fish conservation organization and FOER coalition partner on FERC comments. Directly comparable as a regional grassroots organization advocating for wild native fish and river protection through coalition advocacy.
• Save California Salmon: California-based salmon advocacy nonprofit and FOER coalition partner on dam removal advocacy. Directly comparable mission protecting wild salmon populations through policy advocacy and grassroots mobilization in California.
• Environmental Protection Information Center (EPIC): Humboldt County-based environmental advocacy nonprofit that is a long-time FOER coalition ally. Directly comparable as a regional grassroots advocacy organization working on overlapping North Coast California environmental issues including forest protection and public lands.
• Klamath River Renewal Corporation: Nonprofit established specifically to oversee the largest dam removal and river restoration project in U.S. history on the Klamath River. Directly comparable as a river-specific dam removal organization in Northern California, though with a more execution-focused mandate.
• Humboldt Baykeeper: Humboldt Bay-focused watershed protection nonprofit and FOER partner in the No Coal in Humboldt coalition. Directly comparable as a regional California water-quality and coastal advocacy organization.

Emerging players

• Salmonid Restoration Federation: Northern California organization focused on salmonid habitat restoration and FOER partner on streamflow enhancement projects. Comparable as a niche California salmonid-focused nonprofit, though more focused on on-the-ground restoration than policy advocacy.

Broad incumbents

• Trout Unlimited: National coldwater fisheries conservation organization with active California programs and a named FOER partner. Comparable mission on dam removal and salmonid habitat, but operates at vastly greater scale and geographic breadth than FOER.
• Sierra Club: Largest U.S. grassroots environmental organization and FOER coalition partner on FERC comments. Comparable on broad environmental advocacy, but Sierra Club is a national incumbent with vastly greater membership, staff, and budget than FOER.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FriendsEelRiver
• Instagraminstagram.com/friendseelriver
• LinkedInlinkedin.com/company/friends-of-the-eel-river

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friends of the Eel River