Native Fish Society
- Company typePrivate
- Founded1995
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Native Fish Society firmographics
Firmographics- Name
- Native Fish Society
- Legal name
- Native Fish Society
- Website
- https://nativefishsociety.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Native Fish Society industry classification
Industry- Product category
- Wild Fish Conservation Advocacy
- NAICS
- Agriculture, Forestry, Fishing and Hunting (11)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Marine & Freshwater Conservation (BPAGAGAE)
Keywords
Where Native Fish Society is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Native Fish Society business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Membership: The organization relies on public donations and membership contributions to fund conservation work. The website features a donation form and emphasizes that donations help revive abundant Pacific Northwest wild fish.
- Merchandise Sales: Native Fish Society operates an online store selling merchandise including clothing, MiiR drinkware, Patagonia products, and branded items. All purchases support the organization's wild fish conservation mission.
- Events and Auctions: The organization hosts annual benefit events including the Homewaters Run Wild Auction and Banquet, as well as smaller fundraising events throughout the year to engage supporters and raise funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Online store merchandise with prices ranging from $10 to $500 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Native Fish Society product offering
Product offeringCore offering
Native Fish Society is a 501(c)(3) non-profit conservation organization that advocates for the protection and recovery of wild, native fish in the Pacific Northwest. It operates grassroots volunteer programs (most notably the River Steward Program), runs science-based advocacy campaigns on hatchery reform, habitat protection, and dam-related fish passage, and supports its work through donations, memberships, and an online branded merchandise store.
Product overview
Native Fish Society is a non-profit conservation organization offering advocacy programs, grassroots volunteer initiatives, educational resources, and an e-commerce store. The core offerings include the River Steward Program (flagship grassroots volunteer initiative), advocacy campaigns focused on hatchery and habitat reform, the Fellowship Program for conservation professionals, the Wild Fish for All Scholarship for BIPOC students, the Strong Runs quarterly publication, and an online merchandise store. The organization focuses on protecting and recovering wild, native fish in the Pacific Northwest through science-based advocacy, community organizing, and coalition-building.
Differentiator
Problem solved
Functional benefit
Brands
- Women for Wild Fish: A program bringing women together to champion wild places and wild fish through leadership in cultural wisdom, science-based education, regenerative practices, and advocacy.
- Native Fish Fellowship Program
- River Steward Program
Products and services
- River Steward Program Flagship grassroots volunteer program that educates, activates, and inspires a region-wide network of local advocates dedicated to science-based solutions for Northwest homewaters and wild, native fish conservation. Open to Pacific Northwest residents who want to advocate for their local rivers.
- Women for Wild Fish Initiative that creates welcoming and supportive opportunities for women to champion wild places and wild fish, expanding their skills as advocates of wild fish and healthy watersheds. Targeted at women in the Pacific Northwest interested in conservation leadership.
- Native Fish Fellowship Program Program supporting exceptional activists, inspiring leaders, talented ambassadors, and skilled experts who take action to support revival of abundant native fish throughout the Pacific Northwest. Aimed at conservation professionals and emerging leaders.
- Wild Fish for All Scholarship Academic scholarship for BIPOC (Black, Indigenous, and People of Color) students pursuing careers in fisheries conservation. Available to qualifying students.
- Strong Runs Newsletter Quarterly newsletter publication featuring news, stories, and updates about native fish conservation and wild fish populations. Available via email subscription and online archive.
- Native Fish Society Online Store Online merchandise store selling branded apparel, MiiR drinkware, Patagonia products, books, stickers, and accessories, with proceeds supporting wild fish conservation. Available to the general public.
Quantifiable outcome
- 40 victories safeguarding habitat and restoring fish passage
- +3 more outcomes
Companies that use Native Fish Society
Customer profileSegments3 records
Ideal customer profiles3 records
Native Fish Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Native Fish Society partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- PatagoniacorePatagonia is featured as a partner and vendor in the Native Fish Society online store, offering outdoor apparel and gear. The partnership includes branded Patagonia Logo Tees and Swiftcurrent Ultralight Waders available through NFS merchandise.
- Deneki OutdoorsminorPartner logo displayed on NFS website, suggesting alignment with outfitter/guiding community for wild fish advocacy.
- Epic WatersminorPartner organization in the wild fish conservation ecosystem.
- Northwest Environmental Defense CentercoreCo-plaintiff in litigation against US Army Corps of Engineers and National Marine Fisheries Service to protect Willamette River salmon and steelhead under the Endangered Species Act.
- WildEarth GuardianscoreCo-plaintiff in ESA litigation against federal agencies for Willamette River wild fish protection.
- Willamette Salmon and Steelhead Recovery CoalitioncoreCoalition co-created and led by NFS focused on activating members and supporters in advocating for reforms to Army Corps dam operations affecting salmon and steelhead.
- North Umpqua CoalitioncoreGroup of nonprofits working together for the future of an all-wild North Umpqua River, with workgroups including science/economics, messaging/marketing, and policy/legislative.
- Wild Fish ConservancycorePartner in Our Sound, Our Salmon Coalition that successfully stopped Atlantic salmon farming expansion; now phasing out by 2025.
- Confederated Tribes of the Grand RondeminorParticipated in River Steward Gathering focused on Traditional Ecological Knowledge in 2014.
- Confederated Tribes of SiletzminorParticipated in River Steward Gathering focused on Traditional Ecological Knowledge in 2014.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Native Fish Society competitors and assessment
Company assessmentDirect peers
- Wild Fish Conservancy: Pacific Northwest wild fish conservation nonprofit explicitly named as a coalition partner to NFS (Our Sound, Our Salmon Coalition on Atlantic salmon farming). Overlaps directly on wild salmonid advocacy, habitat protection, and hatchery reform in the same geographic footprint.
- Save Our Wild Salmon: Regional coalition advocating for wild salmon and steelhead recovery in the Columbia/Snake river system. Direct peer on dam removal/breaching advocacy and ESA-driven litigation, overlapping NFS's ReWild the Willamette and Willamette Salmon and Steelhead Recovery Coalition efforts.
- WildEarth Guardians: Co-plaintiff with NFS in ESA litigation against federal agencies for wild fish protection on the Willamette. Brings comparable litigation model and biodiversity-focused mission, making it an active legal-strategy peer.
- Northwest Environmental Defense Center: Co-plaintiff with NFS in ESA cases against the U.S. Army Corps of Engineers and NMFS. Operates in the same PNW legal ecosystem on water quality and endangered species, mirroring NFS's litigation-led conservation approach.
Broad incumbents
- Trout Unlimited: National coldwater fish conservation organization with extensive PNW chapters. Competes for the same donor base of fly anglers and tackle industry partners, but operates at much larger scale with broader portfolio beyond wild-only advocacy.
- American Rivers: National nonprofit advocating for free-flowing, healthy rivers. Overlaps NFS's wild-river and dam-passage agenda at the national level but with a much broader portfolio (river recreation, water supply, climate) rather than a single-species conservation focus.
- Earthjustice: Largest U.S. environmental law organization that litigates ESA cases on behalf of salmon and steelhead in the PNW. Functions as an enabling peer: while not a direct membership org, Earthjustice's litigation pipeline and legal precedents directly shape the cases NFS pursues.
- Endangered Species Coalition: National coalition defending the Endangered Species Act, the central statute underpinning NFS's campaign wins. Operates as an enabling/thematic peer on ESA policy rather than a direct local advocacy competitor.
Regional players
- Pacific Rivers Council: Regional PNW nonprofit focused on protecting watershed health and wild rivers. Closely aligned mission with NFS's habitat and watershed stewardship work, though with broader river-health framing rather than exclusively salmonid focus.
- Coastal Watershed Council: Pacific coast nonprofit working on riparian habitat restoration and stewardship along the Oregon Coast, an adjacent regional peer to NFS's coastal river work (e.g., North Umpqua) but focused on watershed rather than pure wild-fish advocacy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Native Fish Society social profiles
Digital presenceNative Fish Society financial estimates
Financial estimateRevenue estimate
Valuation estimate
Native Fish Society leadership team
Management profileNumber of profiles
Profiles3 records
Native Fish Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Native Fish Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Native Fish Society
What does Native Fish Society do?
Native Fish Society is a 501(c)(3) non-profit conservation organization that advocates for the protection and recovery of wild, native fish in the Pacific Northwest. It operates grassroots volunteer programs (most notably the River Steward Program), runs science-based advocacy campaigns on hatchery reform, habitat protection, and dam-related fish passage, and supports its work through donations, memberships, and an online branded merchandise store.
Is Native Fish Society a public or private company?
Native Fish Society is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Native Fish Society founded?
Native Fish Society was founded in 1995. It employs 11 to 50 people.
Where is Native Fish Society based?
Native Fish Society is headquartered in Portland, United States, in the North America region.
How does Native Fish Society make money?
Three revenue lines are on record. Donations and Membership is the primary driver. The others are merchandise Sales and events and Auctions.
Who are Native Fish Society's main competitors?
Direct peers on record are Wild Fish Conservancy, Save Our Wild Salmon, WildEarth Guardians and Northwest Environmental Defense Center. Broad incumbents are Trout Unlimited, American Rivers, Earthjustice and Endangered Species Coalition. Regional players are Pacific Rivers Council and Coastal Watershed Council.
Does Native Fish Society have an API?
No public API is recorded for Native Fish Society.
What industry is Native Fish Society in?
Native Fish Society's product category is Wild Fish Conservation Advocacy. Its primary akta.pro industry code is BPAGAGAE, Marine & Freshwater Conservation. Its NAICS code is 11 and its SIC code is 8600.