BillingServ
- Company typePrivate
- Founded2014
- HeadquartersNottingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
BillingServ firmographics
Firmographics- Name
- BillingServ
- Legal name
- BaseServ Limited
- Website
- https://billingserv.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BillingServ industry classification
Industry- Product category
- Cloud Billing & Subscription Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where BillingServ is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
BillingServ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription Plans: Monthly recurring revenue from tiered subscription plans (Starter £12/mo, Professional £18/mo, Business £28/mo). Plans differ by client limits and features. Annual billing available.
- Usage-Based Billing: Additional revenue from usage-based billing where customers exceed included allowances. Per-unit pricing for metered usage (e.g., data transfer) included in paid plans.
- White Label VPN Reseller: Reseller packages starting at £150/month (plus VAT) including dedicated mobile apps for iOS, macOS, Android, Windows, and server management.
- Migration Services: Hands-on migration support for transitioning from WHMCS and other legacy billing systems, included free for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan for small teams |
| Subscription | Monthly | Professional plan for growing businesses |
| Subscription | Monthly | Business plan for scale |
| Subscription | Monthly | White Label VPN Reseller package |
| Usage-based | Pay-as-you-go | Usage-based billing (add-on) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
BillingServ product offering
Product offeringCore offering
BillingServ is a cloud-based billing and invoicing SaaS platform that automates recurring billing, subscriptions, online invoicing with VAT/multi-currency support, and multi-gateway payment collection for SaaS, web hosting, VPN, and service businesses. The platform combines billing, invoicing, payments, provisioning automation, customer self-service, and support ticketing in a single integrated product, and offers a white-label VPN sub-product with dedicated mobile apps.
Product overview
BillingServ is a cloud-based billing and invoicing SaaS platform built as a unified product for SaaS, hosting, VPN, and service businesses. The core BillingServ platform combines recurring billing and subscription management, automated online invoicing with VAT/tax support, multi-gateway payment collection (Stripe, PayPal, GoCardless, CoinGate, Inxy.io, Paymongo), customer self-service portal, and support ticketing into a single integrated system. The platform connects billing to operational infrastructure through native integrations with hosting control panels (cPanel, Plesk, DirectAdmin, VirtFusion, Virtualizor, Pterodactyl, Virtualmin) and domain/SSL providers (OpenSRS, OpenProvider, GoGetSSL). Supporting modules include a White Label VPN Platform (with dedicated mobile apps for iOS, macOS, Android, Windows, supporting OpenVPN, WireGuard, and AmneziaWG protocols), Usage-Based Billing (metered overage with API-driven usage events), Booking System for appointments, comprehensive Reporting Suite, REST API v2 for developer integrations, WHMCS migration tooling, and PEPPOL e-invoicing. The platform is built on Laravel and FilamentPHP, with data hosted in UK/EU/US regions.
Differentiator
Problem solved
Functional benefit
Products and services
- BillingServ Core Platform Cloud-based billing and invoicing SaaS platform that automates recurring payments, subscriptions, online invoicing, payment collection, and customer management for SaaS, hosting, VPN, and service businesses.
- White Label VPN Platform
Quantifiable outcome
- Pricing remains flat at £28/month with unlimited clients vs WHMCS which reaches $399.95/month at 10,000 active clients
- +2 more outcomes
Companies that use BillingServ
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
BillingServ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability1 record
Feature8 records
BillingServ partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- ENGINYRINGcoreStrategic partnership where ENGINYRING resellers receive 50% off BillingServ's Starter plan. Simplifies and lowers the cost of billing for web hosting resellers, allowing businesses to automate recurring billing, manage clients, accept global payments, and customize billing experience.
- StripecorePayment gateway integration for credit/debit card processing. BillingServ uses Stripe APIs to facilitate payments on behalf of merchants, sending client name, address, email, phone, and purchase amount.
- PayPalcorePayment gateway integration for PayPal Standard & Pro APIs. BillingServ facilitates payments on behalf of merchants using PayPal.
- GoCardlesscoreDirect debit payment gateway integration. BillingServ uses GoCardless APIs to facilitate direct debit payments on behalf of merchants.
- cPanelcoreWeb hosting control panel integration for automated provisioning and service management tied to billing cycles.
- PleskcoreWeb hosting control panel integration for automated provisioning and service management.
- VirtFusioncoreVirtualization platform integration for VPS provisioning automation tied to customer orders.
- VirtualizorcoreVirtualization platform integration for VPS provisioning automation.
- DirectAdmincoreWeb hosting control panel integration for automated provisioning and service management.
- PterodactylcoreGame server management panel integration launched October 2026. Automates provisioning and billing at order time, synchronizes lifecycle events (suspend, cancel, setup), allows customers to manage servers and invoices from single interface.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BillingServ competitors and assessment
Company assessmentBroad incumbents
- Chargebee: Broader subscription billing platform that BillingServ explicitly compares itself against on its pricing pages. Chargebee targets SaaS and subscription businesses across verticals with a wider feature set and significantly larger scale.
- Stripe Billing: Native subscription billing module from Stripe, deeply integrated with Stripe payments. Competes indirectly with BillingServ for SaaS and SMB subscription billing where customers are already on Stripe rails.
- Recurly: Enterprise-grade subscription billing platform serving SaaS, streaming, and digital goods businesses. Provides direct competition in the upper SaaS tier where BillingServ hopes to expand via usage-based billing.
- 2Checkout (Verifone): Global digital commerce and subscription billing platform serving SaaS and digital goods vendors. Overlaps with BillingServ on multi-currency billing, subscription management, and global payment orchestration.
Direct peers
- WHMCS: The incumbent hosting and domain billing platform that BillingServ directly targets with its WHMCS migration tool and comparison pages. They compete for the same web hosting, VPN, and domain reseller customers with overlapping subscription billing, provisioning, and customer portal functionality.
- Blesta: Direct competitor offering client management, billing, and support software for hosting providers. BillingServ explicitly supports Blesta imports (v3.0.5), confirming they compete head-to-head for hosting reseller customers.
- FastSpring: Digital commerce and subscription billing platform for SaaS and software companies. Competes with BillingServ on subscription management, global payments, and tax/VAT handling for digital businesses.
- HostBill: Hosting and SaaS billing platform with automation, provisioning, and client management features. Competes with BillingServ for web hosting, reseller, and infrastructure-service customers.
- Clientexec: Billing and support software for hosting providers and MSPs. Overlaps with BillingServ on subscription billing, automated provisioning, and customer portal functionality for small-to-mid hosting businesses.
Emerging players
- Pabbly Subscriptions: Affordable subscription billing tool targeting SMBs and solopreneurs. Competes with BillingServ on price-sensitive SaaS and service-billing customers with a self-serve, low-cost model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
BillingServ social profiles
Digital presenceBillingServ compliance and trust
Trust signalCompliance3 records
BillingServ financial estimates
Financial estimateRevenue estimate
Valuation estimate
BillingServ leadership team
Management profileNumber of profiles
Profiles1 record
BillingServ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BillingServ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BillingServ
What does BillingServ do?
BillingServ is a cloud-based billing and invoicing SaaS platform that automates recurring billing, subscriptions, online invoicing with VAT/multi-currency support, and multi-gateway payment collection for SaaS, web hosting, VPN, and service businesses. The platform combines billing, invoicing, payments, provisioning automation, customer self-service, and support ticketing in a single integrated product, and offers a white-label VPN sub-product with dedicated mobile apps.
Is BillingServ a public or private company?
BillingServ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BillingServ founded?
BillingServ was founded in 2014. It employs 1 to 10 people.
Where is BillingServ based?
BillingServ is headquartered in Nottingham, United Kingdom, in the Europe region.
How does BillingServ make money?
Four revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are usage-Based Billing, white Label VPN Reseller and migration Services.
Who are BillingServ's main competitors?
Broad incumbents on record are Chargebee, Stripe Billing, Recurly and 2Checkout (Verifone). Direct peers are WHMCS, Blesta, FastSpring, HostBill and Clientexec. Pabbly Subscriptions is listed as an emerging player.
Does BillingServ have an API?
Yes. BillingServ offers a developer-friendly REST API v2 for building integrations and embedding billing into custom applications. The API supports bearer-token authentication and enables developers to create hosted checkouts, manage customers, create and manage invoices and quotes, handle orders, manage packages and discounts, configure tax settings, report usage events, manage VPN servers and connections, and pull revenue and sales reports. Available endpoints include Checkout, Country, Customer, Discount, Group, Invoice, Module, Order, Package, Report, Setting, Usage, and VPN. Slack and Discord webhook notifications are also supported for system alerts. Developer documentation is at www.billingserv.com/docs/api-reference.
What industry is BillingServ in?
BillingServ's product category is Cloud Billing & Subscription Management Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 51821 and its SIC code is 7370.