Werberei

What Werberei does

Werberei is a privately held, sole-proprietor atelier for design and visual communication based in Lucerne, Switzerland, founded by Luzia Inderbitzin Fries and operating continuously for over 25 years from a heritage-protected 16th-century guild hall (Zunfthaus zu Schneidern) on Brandgässli 13. The firm delivers project-based creative services to Swiss small and medium-sized enterprises (KMU) across six principal verticals: KMU (primary segment), healthcare, finance/trust consulting, industrial manufacturing, culture/arts, and tourism/gastronomy. Its offering is organized into three modules — Web & Digital (website concept, design, responsive implementation, SEO), Print & Analog (corporate design, brochures, flyers, business stationery, advertisements, posters), and Corporate Design & Branding (logo development, visual identity systems) — supplemented since March 2021 by a co-located live-visualization sub-brand, ilunica.

The technology footprint is limited to standard web publishing tools (WordPress, HTML, CSS) and unspecified design software; no proprietary platform, API, SDK, or AI/ML capability is disclosed. Service delivery is enabled by a curated on-demand network of freelance specialists — illustrators, graphic designers, photographers, copywriters, 3D animators, programmers, marketers, and project managers — accessed per project rather than as full-time staff. This network model lets Werberei scale variable project scope without fixed-cost expansion, but it also caps the throughput of any single engagement.

Werberei's commercial model is direct and personal: clients are acquired through the owner's personal network, word-of-mouth referrals, the portfolio website, and a LinkedIn presence, and engagements are sold one project at a time with bespoke quotes and no public rate card. The agency is bootstrapped with no institutional shareholders, no parent company, and no disclosed funding; control and management are concentrated entirely in the founder-owner. Revenue, customer counts, and contract values are not publicly disclosed.

Name

Werberei

Legal name

Werberei

Website

https://werberei.ch

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Werberei is a sole-proprietor visual communication atelier in Lucerne, Switzerland, delivering project-based branding, print, and web design services to small and medium-sized enterprises across Central Switzerland. Founded over 25 years ago by Luzia Inderbitzin Fries, it operates without external funding.

Ownership category

akta.pro rank

Product category

Advertising & Branding Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAEAG

Packaging & Product Brand Design

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Visual communication services
• Graphic design services
• Corporate branding design
• Web design services
• Print design

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design and Visual Communication Services: Project-based professional services revenue from graphic design, branding, web design, and visual communication projects. Services are delivered directly to KMU and organizations on a per-project basis.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Werberei is an advertising agency (Atelier für Design & Kommunikation) that provides project-based visual communication services to small and medium-sized enterprises, organizations, and companies in Switzerland. Its offering spans corporate design and branding (logo development, visual identity systems), web and digital services (website concept, design, responsive implementation, SEO), and print and analog services (brochures, flyers, business stationery, advertisements, posters, signage). Services are delivered directly through personal consultation at the Lucerne atelier.

Product overview

Werberei is a full-service visual communication agency (Atelier für Design & Kommunikation) offering integrated creative services including corporate design, branding, logo development, print materials, and web design. The agency operates from Luzern with a team spanning Graphic Design, 3D Animation, 3D Illustration, Illustration, Text, Marketing, Project Management, and Programming. Services are organized into three core modules: Web & Digital (website concept, design, responsive implementation, and SEO), Print & Analog (logos, corporate design, brochures, flyers, business stationery, and advertising materials), and Visual Communication & Branding (marking corporate identity development). Since March 2021, the offering is supplemented by ilunica – a sub-brand providing live visual communication and visualization services for events and workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Werberei Visual Communication Services Full-service visual communication offering for Swiss KMU, organizations, and companies seeking professional visual presence, spanning corporate design, branding, logo development, print materials, and web design. Delivered as integrated, tailored projects.
• Web & Digital Services Website design and development including concept, structure, screen design, content creation, responsive web design, implementation, and search engine optimization for Swiss SMEs and organizations.
• Print & Analog Services Design and production of printed communication materials including logos, corporate design, brochures, flyers, business stationery, advertisements, posters, packaging, signage, and other analog marketing collateral.
• Corporate Design & Branding Development of visual brand identity systems including logo design, corporate identity, visual appearance guidelines, and brand communication materials for SMEs and organizations.
• ilunica Live Visualization Live visual communication service making content visible and understandable through live drawing on-site at events and workshops, or digitally. Operates as a sub-brand sharing the Werberei atelier space.

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ilunicacoreStrategic or Co-development Partner · 1 January 2021ilunica.ch complements Werberei's offering with Live Visualization services since March 2021. They share the atelier space in the historic Zunfthaus zu Schneidern. ilunica makes content visible and understandable, live on-site at events and workshops or digitally.
• Gaby KoppminorOthersFreelance illustrator in the Werberei network of creative specialists.
• Agnes MesaroschminorOthersFreelance graphic designer contributing to Werberei projects.
• Priska KettererminorOthersProfessional photographer in Werberei's network for visual content creation.
• Text-ArchitektinminorOthersCopywriting and text architecture specialist in the Werberei partner network.
• Habermacher StudiosminorOthersStudio partner for specialized creative services.
• VizualminorOthersVisualization services partner in the Werberei network.
• Nicole GämperliminorOthersFreelance illustrator in Werberei's creative network.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Republica AG: Swiss agency with strong presence in Lucerne and Zurich offering branding, advertising, and digital services. Geographically and service-wise one of the closest comparables to Werberei in Central Switzerland.
• Heimann & Schwank: Zurich-based independent brand and design agency serving Swiss SMEs with corporate design, branding, and digital communications. Comparable boutique agency model targeting the same Swiss KMU segment with end-to-end creative services.
• Notenstein + Voser: Swiss brand strategy and design consultancy offering corporate design, naming, and visual identity. Comparable independent Swiss agency serving a similar KMU and enterprise mix with integrated branding services.
• Hotz Brand Consultants: Swiss brand consulting firm focused on corporate identity, brand strategy, and design for SMEs. Comparable as a Switzerland-based boutique delivering holistic branding and visual communication projects.
• Rod Kommunikation: Swiss independent creative agency based in Winterthur offering branding, corporate design, advertising, and digital communications. Direct comparable in size and service mix, also serving Swiss KMU and mid-market clients with holistic brand work.
• Ammarkt AG: Swiss creative agency delivering branding, advertising, web design, and marketing communications. Direct comparable in the same Central Switzerland / German-speaking market with a similar full-service creative offering for SMEs.
• Studio Burger: Swiss design studio specializing in corporate design, branding, and visual identity for SMEs and cultural institutions. Highly comparable boutique model with similar focus on visual communication and brand strategy for Swiss clients.

Broad incumbents

• MetaDesign: International brand and design consultancy with Swiss/German roots, specializing in corporate identity and brand systems. Comparable as a brand strategy and visual identity specialist, but at global scale rather than local boutique.
• Jung von Matt: One of the largest creative agencies in the German-speaking market with Swiss presence. Comparable as a full-service creative/advertising firm serving brand strategy, campaign work, and visual communications, but at significantly larger scale across multiple offices.

Regional players

• Futurecom Interactive: Swiss digital and brand agency combining creative work with digital performance marketing. Comparable in offering integrated brand and digital services, but with greater emphasis on performance/digital than Werberei's print-heavy mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/luzia-inderbitzin-fries-3a758ab0

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werberei