Eaglecom Marketing

What Eaglecom Marketing does

Eaglecom Marketing is a privately held media and marketing agency founded in 1996 by Catherine Robertson and headquartered in Delta, British Columbia, with a regional office in Kansas City, Kansas. The company serves Christian ministries and non-profit charitable organizations across Canada and the United States, offering five integrated service lines: Integrated Media Solutions, Broadcast Media Solutions (radio and television planning and buying), Digital Media Solutions (online advertising and Google Ads management), Social Media Solutions, and Aerie Administration (a wholly-owned subsidiary division providing Canadian back-office administrative services including banking, bookkeeping, GST rebate submissions, T3010 charity returns, and donor management). Eaglecom operates with a team of approximately 20-22 specialists and serves over 20 ministry organizations, with multiple client relationships spanning 20+ years.

The company's go-to-market motion is direct and relationship-driven, with growth primarily through referrals within the faith-based sector and thought leadership content distributed via the Eagle's Perspective blog, weekly Trend Report email newsletter, and social media channels. Eaglecom does not operate a proprietary technology platform; its value is delivered through human expertise in media strategy, planning, buying, and Canadian charity compliance. The firm maintains a Broadcaster Portal (broadcasters.eaglecom.ca) for media partner access to ministry resources. Pricing is customized per engagement and not publicly disclosed.

The business model comprises professional services revenue from media planning and buying engagements, complemented by managed services revenue from the Aerie Administration division serving eight Canadian charities. Key customers include Love Worth Finding, Billy Graham Evangelistic Association of Canada, Good News Broadcasting Association of Canada, Samaritan's Purse Canada, In Touch Ministries Canada, Turning Point for God, Haven Ministries Canada, Focus on the Family Canada, and Redeemer University. The company is privately held with no external institutional investment, and revenue is not publicly disclosed.

Name

Eaglecom Marketing

Legal name

Eaglecom Marketing

Website

https://eaglecom.ca

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Eaglecom Marketing is a private Canadian media agency founded in 1996 that provides broadcast, digital, and social media planning and buying services to Christian ministries and non-profit organizations across Canada and the United States.

Ownership category

akta.pro rank

Product category

Marketing and Media Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Corporate Event Production & AV Services (HSACADAB)

Keywords

• Media planning buying
• Digital advertising strategy
• Social media management
• Nonprofit fundraising media
• Back office administration

Headquarters

HQ city

Delta

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Media Services Revenue: Eaglecom generates revenue through providing integrated media solutions including broadcast media planning and buying, digital media strategy and advertising, and social media management services to Christian ministries and non-profit organizations. Services are customized and billed based on scope of engagement.
2. Back-Office Administrative Services (Aerie): Aerie Administration provides comprehensive Canadian back-office services including donation processing, bookkeeping, GST submissions, T3010 charity returns, financial statements, and donor management for charities operating in Canada. This specialized division serves organizations that lack their own Canadian office infrastructure.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Eaglecom Marketing provides integrated media planning, buying, and strategy services (broadcast, digital, social) to Christian ministries and non-profit organizations across Canada and the United States. The firm also delivers back-office administrative services through its Aerie Administration division, including donation processing, bookkeeping, GST submissions, T3010 charity returns, and donor account management for Canadian charities operating without their own Canadian office.

Product overview

Eaglecom Marketing operates as a media and marketing agency serving Christian and charitable organizations across Canada and the United States. The company offers a portfolio of five integrated service lines: Integrated Media Solutions (a unified offering combining broadcast, digital, and other media channels), Broadcast Media Solutions (radio and television planning and buying), Digital Media Solutions (online advertising and strategy), Social Media Solutions (organic and paid social media services), and Aerie Administration (back-office administrative services for Canadian charities). Additionally, they provide a Broadcaster Portal for media partners to access ministry resources. The company was founded in 1996 by Catherine Robertson and serves over 20 ministry organizations with a team of more than 20 media and marketing specialists.

Differentiator

Problem solved

Functional benefit

Brands

• Aerie Administration: A specialized division of Eaglecom providing donor and financial administration services to Canadian Christian ministries and charities operating without their own Canadian office. Services include banking, gift acknowledgement, bookkeeping, GST rebate submissions, board reports, donation processing, and financial statements.

Products and services

• Integrated Media Solutions A blended media strategy service combining broadcast, digital, and other media solutions. Helps clients build diversified reach strategies, negotiate media agreements, establish seamless content distribution, and handle implementation details. Designed for Christian ministries and non-profit organizations seeking to amplify messaging across multiple media channels.
• Broadcast Media Solutions Radio and television media planning, buying, and management services. Includes market assessment, broadcast partner relationships, strategy development, and campaign optimization for reaching audiences through traditional broadcast channels. Targeted at Christian ministries and broadcasters seeking broadcast media reach across North America.
• Digital Media Solutions Comprehensive online media strategy services including social media strategy, digital ad budget management, audience targeting, and platform optimization. Focuses on Google Ads, paid digital advertising, Google Ad Grant management, and online audience growth for ministries and non-profits.
• Social Media Solutions Organic and paid social media strategy development including content audits, customized social media plans, content development workflows, design templates, and continuous consultation for audience growth on social platforms. Targeted at faith-based organizations seeking to grow social engagement and followers.
• Aerie Administration (Back-Office Solutions) Comprehensive Canadian administrative services for charities operating without a Canadian office, including banking, gift acknowledgement, bookkeeping, GST rebate submissions, board reports, monthly reconciliations, T3010 charity returns, donation processing, donor management, year-end official income tax receipts, and financial statements. Designed for registered charities and non-profits needing Canadian operational infrastructure.

Quantifiable outcome

• ministries achieve 50% increase in media exposure when Eaglecom directs new market strategy
• +6 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Others

• DonorPerfect: DonorPerfect is a donor management CRM for non-profits and faith-based organizations, addressing the same donor records, gift acknowledgement, and donation-processing functions that Aerie Administration handles as a service rather than software.
• Bonterra (Network for Good / SalsaLabs): Bonterra provides donor management, fundraising, and grants management software to non-profits - a technology-focused complement to Eaglecom's Aerie Administration back-office services rather than a media buying competitor.

Direct peers

• The Gabriel Group: The Gabriel Group is a Catholic-focused advertising, media, and development agency that plans and buys media for dioceses, religious orders, and Catholic non-profits, overlapping Eaglecom's ministry media planning and buying model in an adjacent faith tradition.
• Russ Reid (acquired by Fireside): Russ Reid historically was one of the largest direct response agencies serving non-profit and Christian organizations, with deep relationships across charity and ministry accounts comparable to Eaglecom's client roster.
• FrontGate Media: FrontGate is a media and marketing agency exclusively serving Christian and faith-based clients across broadcast, digital, and social channels in North America - the closest direct comparison to Eaglecom's faith-based media buying niche.

Broad incumbents

• Salem Communications (now Salem Media Group): Salem operates the largest US network of Christian radio stations plus a digital media presence, providing both the broadcast inventory Eaglecom buys on behalf of ministry clients and competing broker services for station partners.

Emerging players

• LPi (Liturgical Publications): LPi serves Catholic parishes and faith-based organizations with communications, giving, and media solutions, overlapping Eaglecom's ministry communications niche with a broader parish-services portfolio.

Regional players

• Greater Public: Greater Public supports public broadcasting stations (US-focused) with fundraising, underwriting, and audience development services, comparable to Eaglecom's Christian broadcasting client work but for public media rather than faith-based programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EaglecomMarketing
• LinkedInlinkedin.com/company/eagle-com-marketing-inc-
• Instagraminstagram.com/eaglecommarketing
• Xx.com/eaglecomteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eaglecom Marketing