Apoteket

What Apoteket does

Apoteket.dk is the digital public health information platform of Danmarks Apotekerforening, the Association of Danish Pharmacies. It serves all Danish citizens and residents as a free, non-commercial information portal on medications, health conditions, and pharmacy services. The platform comprises the apoteket.dk website, a mobile application for iOS and Android (requiring MitID authentication), and is linked to a network of approximately 300 physical Danish pharmacies and five partner online pharmacies (apotekeren.dk, apoteket-online.dk, dinApoteker.dk, webapoteket.dk, Apopro). Core technology integrations include Fælles Medicinkort for prescription data, CTR for medication subsidy calculations, and Vaccinationsregisteret, with a 24/7 live chat service hosted via Netop Business Solutions and content delivered through Medicin.dk and Dansk Lægemiddel Information A/S. Functional services include a pharmacy locator, medication lookup, an interaction checker (MedicinMix), Schengen pill passport ordering, dose-dispensed medication management (machine-packed 14-day dose rolls with photochemical control), medication reviews, inhalation technique checks, and structured medication consultations (Medicinsamtale).

The business model is non-commercial: Apoteket.dk is funded by Danmarks Apotekerforening through membership fees from Danish pharmacies and public health service contracts, with no consumer fees for the digital platform itself. Pharmacy services (medication consultations, dose-dispensed medication, certain advisory sessions) are covered under Denmark's national health insurance system, while physical products follow Denmark's tiered annual subsidy structure. Go-to-market is direct-to-consumer via web, app, and 24/7 chat, with an additional B2B/ professional line serving Danish municipalities, nursing homes, and home-care providers through structured training and quality-assurance programs. Reporting and accountability sit with association leadership, including pharmacists Helen Smed and Stine Fabricius, who oversee daily operations and content development.

Name

Apoteket

Legal name

Danmarks Apotekerforening

Website

https://apoteket.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Apoteket.dk is the digital public health platform of Danmarks Apotekerforening, providing all Danish citizens with medication information, prescription management, 24/7 pharmacist chat, dose-dispensing, and pharmacy-finder services via its website, mobile app, and partner online pharmacies.

Ownership category

akta.pro rank

Product category

Retail Pharmacy Services

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Medication Adherence, Reminders & Patient Support (HLACAKAF)

akta.pro secondary industries

Medication Adherence & Therapy Management Platforms (refills, reminders, MTM) (HLALAIAG), Medication Therapy Management (MTM) & Clinical Pharmacy Services Tools (HLACAKAH)

Keywords

• Retail pharmacy services
• Medication information
• Prescription management
• Dose-dispensed medication
• Pharmacy consultations

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Public Health Service Funding: Apoteket.dk is operated by Danmarks Apotekerforening (Association of Danish Pharmacies) as a public health information service. The organization is funded through membership fees from Danish pharmacies and public health partnerships. Key services like medication consultations, dose-dispensed medication, and pharmacy advice are covered under Denmark's national healthcare system.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Apoteket (apoteket.dk) is the national digital platform of Danmarks Apotekerforening (the Association of Danish Pharmacies), providing medication information, prescription management, a mobile app, pharmacist chat, dose-dispensed medication services and links to roughly 300 physical "Apoteket" pharmacies plus partner online pharmacies. It serves Danish residents who need prescription medicines, over-the-counter products, dosage reviews, and advice on safe medication use.

Product overview

Apoteket (operated by Danmarks Apotekerforening, the Danish Pharmacies Association) is a digital health platform spanning a public website (apoteket.dk), a mobile app for iOS and Android, and a network of five partner online pharmacies (apotekeren.dk, apoteket-online.dk, dinApoteker.dk, webapoteket.dk, Apopro). The core platform provides medication information, a pharmacy locator, a medication lookup tool (powered by Medicin.dk), a medication interaction checker (MedicinMix), a 24/7 chat service, and an online pill passport ordering system. It also supports pharmacy services including dose-dispensed medication, medication consultations, medication reviews, and professional training courses. The 'apoteket' mobile app integrates with MitID, Fælles Medicinkort, CTR, and Vaccinationsregisteret for prescription management, subsidy tracking, and vaccination records.

Differentiator

Problem solved

Functional benefit

Brands

• apoteket-online.dk: Online pharmacy service where customers shop directly with their local pharmacy
• Apopro
• Webapoteket
• Apotekeren.dk
• dinApoteker.dk

Products and services

• Apoteket Mobile Application Mobile application for Danish consumers to manage prescriptions, check medication information, locate pharmacies and access pharmacy services.

Quantifiable outcome

• 91% compliance rate for dose-dispensed medication users vs 58% for manually dispensed medication
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• NomecominorOthersDanmarks Apotekerforening refers customers to Nomeco, a Danish pharmaceutical wholesaler, for inquiries about product sales and distribution. Nomeco is one of the major pharmaceutical distributors in Denmark alongside TMJ.
• TMJminorOthersDanmarks Apotekerforening refers customers to TMJ, a Danish pharmaceutical wholesaler, for inquiries about product sales and distribution. TMJ is one of the major pharmaceutical distributors in Denmark.
• Netop Business Solutions A/ScoreTechnology or IntegrationChat system provider for Apoteket.dk's 24/7 pharmacy consultation service. Netop hosts the chat system and logs IP addresses for statistical purposes for up to 18 months. They act as a data processor under Danmarks Apotekerforening.
• Dansk Lægemiddel Information A/ScoreTechnology or IntegrationProvides medication information content for apoteket.dk, including details on drug effects, side effects, dosage, and interactions. The information is of a general informational nature.
• Pharmakon (Pharmakon.dk)coreStrategic or Co-development PartnerCollaboration with Pharmakon (continuing education institution for pharmacy staff) on designing educational modules for home care services, including six-module programs for medication safety improvement in municipal home care settings.
• Sundhedsdatastyrelsen (Danish Health Authority)coreStrategic or Co-development PartnerIntegration with national health infrastructure including Fælles Medicinkort (Common Medication Card), CTR (Central Subsidy Register), and Vaccinationsregisteret (Vaccination Registry). Data exchanges enable prescription management, subsidy calculations, and vaccination tracking.
• Lægemiddelstyrelsen (Danish Medicines Agency)coreStrategic or Co-development PartnerRegulatory oversight and collaboration on medication subsidies, pill passes (Schengen attestations), medication safety, and pharmacy licensing. Lægemiddelstyrelsen handles individual subsidy applications and medication approvals.
• Danish MunicipalitiescoreStrategic or Co-development PartnerPharmacies collaborate with Danish municipalities on medication management programs, including medication reviews for nursing homes and home care services, staff training, and quality assurance of medication handling.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pharmacy2U: UK-based online pharmacy and digital health platform offering NHS repeat prescription delivery, medication reminders, and online pharmacist consultations. Directly comparable as a digital pharmacy with adherence features and clinical services.
• DocMorris: European online pharmacy and digital health platform operating mail-order pharmacy and medication management services across multiple countries. Directly comparable as a digital-first pharmacy platform offering online prescription fulfillment, OTC, and patient information, though commercially oriented versus Apoteket's association-led model.
• Capsule Pharmacy: US-based digital-first pharmacy combining same-day prescription delivery with a concierge pharmacist chat, mobile app, and adherence features. Directly comparable in pairing a consumer app, pharmacist chat, and digital medication management experience.
• Shop Apotheke Europe: Leading European online pharmacy serving Germany, Austria, Switzerland, and other markets with prescription and OTC delivery, mobile apps, and digital health content. Comparable in combining online pharmacy commerce with a broader digital health information experience.

Emerging players

• MedAdvisor: Medication management and adherence platform connecting patients, pharmacists, and doctors across Australia, Southeast Asia, and the UK. Comparable in providing pharmacy-anchored digital tools for medication reminders, refill management, and patient engagement.
• Medisafe: Digital medication management platform providing a personalized medication reminder app, adherence tracking, and patient support tools. Comparable in offering medication reminders, interaction checking, and adherence-focused digital experiences to patients on multiple medications.

Regional players

• Apotek 1: Norway's largest pharmacy chain with nationwide physical and online presence, providing prescription fulfillment, dose-dispensing, and health advisory services. Comparable in operating a Nordic national pharmacy platform with dose-dispensing and patient-facing digital tools, but in a different geography.

Others

• Norsk Medisinaldepot (NMD): Major Norwegian pharmaceutical wholesaler and dose-dispensing operator, with services comparable to Apoteket's dose-dispensed medication offering. Relevant as a Nordic supply-chain and dose-dispensing peer rather than a consumer-facing digital platform.

Broad incumbents

• Amazon Pharmacy: US digital pharmacy service offering home delivery of prescription medications, price transparency, and integration with PillPack's dose-organized packaging. Comparable in addressing medication adherence through dose packaging, online refills, and digital convenience.
• Apotek Hjärtat: Sweden's largest pharmacy chain, operated by ICA Gruppen, with a national network of physical pharmacies plus a digital platform offering prescription management, e-commerce, and health content. A broader incumbent in the same Nordic pharmacy-and-digital-health category, but as a chain rather than an industry association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/Apotekerforeningen
• Facebookfacebook.com/apoteket
• LinkedIndk.linkedin.com/company/danmarks-apotekerforening
• Instagraminstagram.com/apoteket.dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apoteket