Ginnel Real Estate

What Ginnel Real Estate does

Ginnel Real Estate is a privately held, family-operated boutique residential real estate brokerage founded in 1951 and headquartered in Bedford Hills, New York, with a second office in Pound Ridge. It serves buyers, sellers, and renters across Northern Westchester County — including Bedford, Pound Ridge, Katonah, Waccabuc, North Salem, Lewisboro, Somers, Mount Kisco, and Yorktown — with a portfolio of active sales listings priced from approximately $199,000 to $15,000,000 and rentals ranging from $3,975 to $50,000 per month. The firm claims the #1 Selling Office ranking in Northern Westchester by total sales volume across seven towns (OneKey MLS data, 1/1/22–12/31/23) and operates with a ~45-person team organized around the Ginnel family principals (Daniel, Benjamin, and Jaclene Ginnel), two admin staff, and approximately 40+ licensed agents and Associate Brokers.

The firm's core technology stack is built on the Luxury Presence real estate website platform, which integrates a OneKey MLS / MLS GRID IDX feed surfacing 276+ regional listings, per-neighborhood search landing pages (Bedford, Katonah, Pound Ridge, Waccabuc, North Salem), a three-step Home Valuation lead-capture funnel, a logged-in "My Search Portal" with Google/Facebook OAuth, property videos, an Instagram social presence, a blog, and email listing alerts. Listing detail pages are supported by a marketing suite of professional photography, aerial shots, video walkthroughs, downloadable floor plans (PDF), mortgage calculators, and share-to-social functionality. Integrations include Google Maps (via the Google Maps Static API) for property visualization and UserWay for accessibility.

Ginnel earns revenue through traditional residential real estate brokerage commissions on transactions (buyer and seller representation) and rental/lease commissions, with rates negotiated on a per-transaction basis rather than publicly disclosed. Its go-to-market is sales-led and high-touch, anchored by two physical offices, in-person consultations, on-site showings, and dedicated listing agents — augmented by digital channels (website, MLS syndication, Instagram, email capture, valuation funnel). Customer segments span luxury home buyers/sellers (primary, with featured listings up to $15M), luxury rental tenants, and broader mid-market residential buyers/sellers across Westchester County.

Name

Ginnel Real Estate

Legal name

Ginnel Real Estate

Website

https://ginnel.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Short description

Ginnel Real Estate is a privately held, family-owned boutique residential real estate brokerage founded in 1951, headquartered in Bedford Hills, NY, serving buyers, sellers, and renters of luxury and mid-market homes across Northern Westchester County via two offices and a Luxury Presence-built MLS-integrated website.

Ownership category

akta.pro rank

Headquarters

HQ city

Bedford Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real estate brokerage commissions: Traditional residential real estate brokerage earning commissions on home sales and rentals in Northern Westchester County. Listings span from approximately $199,000 to $15,000,000 for sales, and $3,975/month to $50,000/month for leases. Active inventory plus 65+ pages of past transactions indicate ongoing transactional revenue.
2. Rental / leasing commissions: Income from facilitating residential and estate rentals including luxury properties in Katonah, Bedford Corners, Pound Ridge, and Bedford, NY.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ginnel Real Estate is a boutique residential real estate brokerage founded in 1951 that provides full-service buyer, seller, and rental representation across Northern Westchester County, NY. The firm operates two physical offices (Bedford Hills and Pound Ridge) supported by an IDX-integrated website that lists 276+ active OneKey MLS properties, a home valuation lead tool, curated Featured Properties and Past Transactions showcases, and per-neighborhood property search landing pages. Core revenue is generated through real estate commissions on individual transactions, ranging from approximately $199,000 to $15,000,000 for sales and $3,975 to $50,000 per month for leases.

Product overview

Ginnel Real Estate operates a single, unified brokerage platform rather than a multi-product suite: the website, built and hosted on Luxury Presence, ties together an IDX MLS Home Search (sourced from OneKey MLS via MLS GRID), curated Featured Properties and Past Transactions showcases, a Home Valuation lead-generation funnel, and per-neighborhood search landing pages (Bedford, Katonah, Pound Ridge, Waccabuc, North Salem) — all sitting on top of full-service Buy / Sell / Rent brokerage offerings, with supporting content modules (Neighborhood Guides, Blog, Testimonials, Property Videos) and a logged-in My Search Portal. Property detail pages (e.g., 164 Eastwoods Road, 640 Grant Road, 401 Pea Pond Road, 345 McLain Street) combine listing media, agent contact, mortgage calculator, scheduling, and embedded Google Maps.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buy / Sell / Rent Brokerage Services Full-service residential real estate brokerage serving individual buyers, sellers, and renters in Northern Westchester County (Bedford, Katonah, Pound Ridge, Lewisboro, North Salem, Somers, Mt. Kisco, Yorktown). Listings range from approximately $199,000 to $15,000,000 for sales and $3,975 to $50,000 per month for leases.
• Featured Properties / Luxury Listings Showcase Curated showcase of Ginnel's premium active and pending listings presented on the homepage and dedicated Featured Properties page, with property detail pages containing professional photography, aerial shots, video walkthroughs, downloadable floor plans, embedded maps, mortgage calculator, and listing-agent contact information.
• MLS Home Search Portal Web-based IDX home search powered by OneKey MLS data (via MLS GRID) showing 276+ active and coming-soon properties across Northern Westchester, with map/list views, neighborhood filters, listing detail pages, mortgage calculator, and schedule-a-tour functionality.
• Past Transactions Showcase Public record of Ginnel's historical sold listings spanning 65+ pages of closed transactions across Northern Westchester, used as social proof and a track record of the firm's market activity.

Quantifiable outcome

• #1 Selling Office in Northern Westchester by total sales volume (per ONEKEY MLS data, 1/1/22 - 12/31/23)
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Luxury PresencecoreTechnology or IntegrationLuxury Presence provides the real estate website design and platform powering ginnel.com, including the IDX/MLS-integrated property search, home valuation tool, neighborhood guides, blog, property videos, and saved-search portal. The footer credits "Real Estate Website Design by Luxury Presence." This is a long-term platform vendor relationship.
• OneKey MLS (formerly Smart MLS)coreTechnology or IntegrationOneKey MLS is the regional multiple listing service that supplies Ginnel's live IDX data feed. Listings displayed on ginnel.com are courtesy of OneKey MLS as distributed by MLS GRID. The "#1 Selling Office in Northern Westchester" ranking is also based on OneKey MLS data.
• MLS GRIDcoreTechnology or IntegrationMLS GRID is the syndication platform that distributes OneKey MLS listing data to Ginnel's website. All listings on the site are marked "Listings courtesy of OneKey MLS as distributed by MLS GRID."

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: Compass is a national luxury-tilted brokerage that absorbed Houlihan Lawrence and now operates one of the largest agent networks in the Westchester/NYC metro. It offers overlapping buy/sell services with heavier proprietary technology and marketing spend, pressuring boutique competitors on agent recruitment and listing presentation.
• Christie's International Real Estate: Christie's International Real Estate is a global luxury network with affiliated brokerages serving Westchester and the Hudson Valley. It competes specifically for trophy estates (e.g., Stanford White–renovated properties similar to Ginnel's $7.95M 640 Grant Road listing) where the Christie's auction-house brand carries weight.
• Douglas Elliman: Douglas Elliman is a major New York metro luxury brokerage with growing Westchester and Connecticut presence. It competes for high-net-worth listings and agent talent across the same geographic corridors Ginnel operates in, with a larger marketing footprint.
• Coldwell Banker Realty: Coldwell Banker is one of the largest U.S. residential brokerages with established Westchester County offices. It competes on agent count, brand recognition, and referral-driven buyer flow in the same geographic markets as Ginnel.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national franchise network with multiple affiliated brokerages in Westchester County. It competes across price tiers in the same service area, offering the brand halo of Berkshire Hathaway to attract both sellers and agents.

Direct peers

• Houlihan Lawrence: Houlihan Lawrence is the largest independent brokerage in Westchester and Fairfield Counties, operating dozens of offices across the same Northern Westchester towns Ginnel serves. It competes head-to-head for the same agent talent, luxury listings, and buyer pool that drive Ginnel's #1 ranking.
• Julia B. Fee Sotheby's International Realty: Julia B. Fee Sotheby's is a long-standing Westchester/Putnam/Connecticut luxury brokerage affiliated with the Sotheby's International Realty network. It directly competes for high-end listings and affluent buyers in the same Northern Westchester submarkets Ginnel serves, leveraging the global Sotheby's brand for trophy properties.
• William Pitt Sotheby's International Realty: William Pitt Sotheby's is a large Connecticut and lower Westchester affiliate of Sotheby's International Realty. It serves overlapping affluent NYC commuter corridors and competes for both listings and relocation-driven buyer demand in markets adjacent to Northern Westchester.
• William Raveis Real Estate: William Raveis is a large family-owned Northeast luxury brokerage spanning Connecticut, Massachusetts, and New York. Its Westchester expansion directly overlaps Ginnel's service area, with similar family-led operating model and luxury-segment focus.

Regional players

• Higgins Group (Berkshire Hathaway): Higgins Group is a Connecticut-based luxury affiliate of Berkshire Hathaway HomeServices with adjacent Westchester presence. It targets the same NYC commuter clientele in Fairfield County and parts of Westchester, offering a regional alternative to Ginnel for cross-border buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ginnel Real Estate