Avatar DPS
Avatar DPS is a small, privately-held consultancy that provides automated catalog publishing solutions for enterprise and mid-market teams managing data-rich content in Adobe InDesign, leveraging its North American reseller relationship for the EasyCatalog plugin.
- Company typePrivate
- Founded1994
- HeadquartersCarnegie, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Avatar DPS does
Avatar DPS is a privately-held, small-team technology services firm headquartered in Carnegie, Pennsylvania, founded in 1994. The company specializes in automated catalog and data-rich document publishing solutions built around Adobe InDesign, serving enterprise and mid-market clients across publishing, retail, industrial, and print sectors. Its core technology is EasyCatalog, an advanced Adobe InDesign plug-in that the firm resells as North America's official channel partner; EasyCatalog provides live data linking from Excel, CSV, XML, and PIM platforms, template automation, relational data handling for product variants, and JavaScript-driven dynamic rules and formatting.
Avatar DPS generates revenue through three streams: bespoke custom automation solutions (professional services, quote-based project engagements), EasyCatalog license resale, and a self-serve EasyCatalog Foundations eLearning course ($499 for 3-month access, $299 renewal via Thinkific). Its go-to-market is consultative and sales-led, driven through the corporate website with free project reviews and demos as primary conversion mechanisms, supplemented by named client testimonials from enterprise accounts including Billboard, The Crosby Group, Home Depot Canada, Avery Products, and Anglo Printers. The firm has helped hundreds of teams simplify document production workflows and offers a "Road to Self-Sufficiency" mentoring program to deepen client embedment. Supporting service lines include Data Strategy consulting and direct InDesign production services.
Avatar DPS firmographics
Firmographics- Name
- Avatar DPS
- Legal name
- Avatar DPS
- Website
- https://avatardps.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Avatar DPS is a small, privately-held consultancy that provides automated catalog publishing solutions for enterprise and mid-market teams managing data-rich content in Adobe InDesign, leveraging its North American reseller relationship for the EasyCatalog plugin.
- Ownership category
- akta.pro rank
Avatar DPS industry classification
Industry- Product category
- Document Automation Services
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where Avatar DPS is headquartered
LocationHeadquarters
- HQ city
- Carnegie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Avatar DPS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Solutions & Implementation Services: Avatar DPS builds and delivers bespoke InDesign automation solutions tailored to individual client needs. Revenue is generated through project-based consulting and development engagements, likely structured as fixed-price proposals with timelines and scope defined per engagement.
- EasyCatalog Resale: As North America's official EasyCatalog reseller, Avatar DPS earns revenue from selling EasyCatalog licenses and related plugin solutions to clients who use the tool as part of their automated workflow.
- EasyCatalog Training & eLearning: Avatar DPS offers a structured eLearning course for EasyCatalog with a 3-month access subscription at $499, and a renewal option at $299. This provides recurring subscription revenue from training and access fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | EasyCatalog Foundations eLearning Course — $499 for 3-month access |
| Subscription | Annual | EasyCatalog Foundations Renewal — $299 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Avatar DPS product offering
Product offeringCore offering
Avatar DPS builds tailored automation solutions for teams that produce data-rich documents in Adobe InDesign, including catalogs, directories, price lists, and product specification sheets. As North America's official EasyCatalog reseller, the company distributes the EasyCatalog plug-in and develops custom workflow solutions that connect InDesign to live data sources (Excel, CSV, XML, PIMs) for automated template-driven document generation. Supporting services include training, data strategy consulting, and direct InDesign production services.
Product overview
Avatar DPS is a solution development company offering a portfolio of services centered on data-rich document production in Adobe InDesign. The core offering combines Custom Solutions (tailored automation development) with the EasyCatalog plug-in (an advanced InDesign add-on for live data linking, template automation, and dynamic formatting). Supporting services include Training & Support (Road to Self-Sufficiency mentoring and EasyCatalog eLearning courses), Data Strategy consulting, and InDesign Services for direct delivery. EasyCatalog serves as the foundational technology platform, with EasyCatalog Foundations eLearning Course ($499, 3-month access) as the primary training offering.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyCatalog
Quantifiable outcome
- Deadlines measured in hours instead of days for print production
- +1 more outcomes
Companies that use Avatar DPS
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Avatar DPS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Avatar DPS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EasyCatalogcoreAvatar DPS is North America's official reseller for EasyCatalog, an advanced Adobe InDesign plug-in. This partnership is described as a critical component of Avatar DPS's solution delivery — EasyCatalog is the foundational tool used to build sustainable, automated InDesign workflows for clients. The plug-in's live data linking, template automation, relational data handling, and scripting capabilities are central to Avatar's value proposition.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Avatar DPS competitors and assessment
Company assessmentEmerging players
- Marq (formerly Lucidpress): Template-based brand and document automation platform for marketing collateral and catalogs. Adjacent competitor targeting similar template-and-data-driven production workflows, though delivered as cloud SaaS rather than InDesign plugin.
- WoodWing Software: Digital publishing platform provider (Enterprise, Studio for InDesign) serving magazine, catalog, and brand-content workflows. Comparable as a publishing automation software vendor with overlap in multi-channel content production use cases.
Direct peers
- Em Software: EasyCatalog partner and InDesign automation consultancy providing custom data-driven publishing solutions and template automation. Direct competitor in the EasyCatalog reseller and implementation ecosystem.
- 65bit Software: UK-based EasyCatalog specialist and reseller offering custom InDesign automation solutions, data publishing, and EasyCatalog training. Closest functional peer to Avatar DPS given the shared EasyCatalog-centric service model and InDesign automation focus.
Broad incumbents
- Quark Software: Long-established provider of content automation, layout, and publishing software (QuarkXPress, Quark Publishing Platform). Broader incumbent in the structured publishing space with overlapping catalog and technical documentation use cases.
- Adobe: Owner of Adobe InDesign, the platform on which all of Avatar DPS's solutions are built. As the dominant incumbent, Adobe shapes the ecosystem, plugin marketplace rules, and roadmap that determines Avatar DPS's opportunity space.
Others
- InDesignSecrets: Long-running InDesign training and education resource with paid courses and resources. Comparable as an InDesign-focused training channel, partially overlapping with Avatar's eLearning monetization of EasyCatalog skills.
Regional players
- RiccIT Solutions: EasyCatalog consulting and implementation partner operating in select markets. Comparable as a regional EasyCatalog-focused services provider; relevance is structural (same niche) rather than directly competing in Avatar's core North American accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Avatar DPS social profiles
Digital presenceAvatar DPS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avatar DPS leadership team
Management profileNumber of profiles
Avatar DPS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avatar DPS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avatar DPS
What does Avatar DPS do?
Avatar DPS builds tailored automation solutions for teams that produce data-rich documents in Adobe InDesign, including catalogs, directories, price lists, and product specification sheets. As North America's official EasyCatalog reseller, the company distributes the EasyCatalog plug-in and develops custom workflow solutions that connect InDesign to live data sources (Excel, CSV, XML, PIMs) for automated template-driven document generation. Supporting services include training, data strategy consulting, and direct InDesign production services.
Is Avatar DPS a public or private company?
Avatar DPS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avatar DPS founded?
Avatar DPS was founded in 1994. It employs 1 to 10 people.
Where is Avatar DPS based?
Avatar DPS is headquartered in Carnegie, United States, in the North America region.
How does Avatar DPS make money?
Three revenue lines are on record. Custom Solutions & Implementation Services are the primary driver. The others are easyCatalog Resale and easyCatalog Training & eLearning.
Who are Avatar DPS's main competitors?
Emerging players on record are Marq (formerly Lucidpress) and WoodWing Software. Direct peers are Em Software and 65bit Software. Broad incumbents are Quark Software and Adobe. InDesignSecrets is listed as an others. RiccIT Solutions is listed as a regional player.
Does Avatar DPS have an API?
No public API is recorded for Avatar DPS.
What industry is Avatar DPS in?
Avatar DPS's product category is Document Automation Services. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools), with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 541511 and its SIC code is 7370.