What Showson does

Showson is a French audiovisual and event production services company founded in 1998 and headquartered at 10 Rue Jean Jacques Rousseau, Montreuil, in the Paris region (Île-de-France). It operates an integrated service model across the full image-and-sound value chain: strategic technology consulting (Conseil & Concept), content production (corporate films, motion design, 3D, augmented reality, holograms, drone footage, streaming, special effects), event production (study, design, coordination, exploitation including projection mapping and immersive spaces), and technical integration (LED walls, LCD video, content management systems, broadcast control rooms, lighting management, energy management, maintenance). All production assets — offices, an R&D and prototyping workshop, image and sound creation studios, and event equipment warehouses — are co-located in Montreuil.

The company serves two main customer segments. Brand Retail serves luxury and consumer brands seeking audiovisual point-of-sale installations and branded content; named customers include Lancôme, YSL, Givenchy, Dior, Hermès, and Camus. Corporate & Institutional serves headquarters, academic, cultural, and public-sector entities requiring ERP-compliant audiovisual systems; named customers include RATP and Ferrandi. The company markets primarily through a portfolio-driven website and executes projects via direct enterprise field-sales relationships, with revenue generated on a project-based professional services model and pricing not publicly disclosed.

Geographic scope is primarily Île-de-France/France with episodic international execution evidenced by the Naked Eye retail installation for Lancôme in Dubai. There are no disclosed funding rounds, M&A events, leadership changes, or partnership announcements; revenue figures are not publicly available. The company has operated independently for 25+ years under the Showson brand with no disclosed institutional or external ownership structure.

Name

Showson

Legal name

Showson

Website

https://showson.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Showson is a French audiovisual and event production services company, founded in 1998 in Montreuil, that delivers integrated content production, event management, and AV technical integration to luxury brands and corporate and institutional clients across France.

Ownership category

akta.pro rank

Product category

Audiovisual Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Motion Picture and Video Production (51211), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Services-Advertising (7310)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industries

Show Control & Special Effects (Media Servers, Timecode, Lasers, Pyro, Fog/CO2) (THAHAEAH), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Audiovisual production services
• Event production services
• Technical integration
• Content creation services
• Retail brand experiences

Headquarters

HQ city

Montreuil

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Audiovisual Event Production Services: Project-based professional services for events, corporate installations, and brand retail audiovisual solutions. Revenue generated through design, production, and execution of audiovisual projects.
2. Technical Integration and Installation: Installation and integration services for audiovisual systems in retail, corporate, and institutional settings, including maintenance and long-term support.
3. Content Creation and Production: Production of audiovisual content including corporate films, motion design, social media content, and branded content for various platforms.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Showson is a full-service audiovisual and event production company that delivers projects across the entire image and sound value chain. It offers strategic technology consulting, content production (corporate films, motion design, 3D, augmented reality, holograms, drone footage), end-to-end event management (lighting, mapping, immersive spaces, road-shows), and technical integration services (LED walls, LCD video, content management, broadcast control rooms, energy systems, maintenance). Operations serve brand retail and corporate & institutional clients through in-house production offices, R&D and prototyping workshops, image and sound creation studios, and event equipment warehouses in Montreuil, France.

Product overview

Showson is an audiovisual event production company offering a comprehensive suite of services spanning the entire image and sound value chain. The company operates as a single integrated offering rather than a modular platform, combining Consulting & Concept (strategic technology advisory), Content Production (video, motion design, 3D, AR, streaming), Events (event management, lighting, mapping, immersive spaces), and Technical Integration (AV system design, installation, maintenance). Services are organized into two main market segments: Brand Retail (retail brand experiences) and Corporate & Institutional (corporate, cultural, and academic institutions). All services are delivered through the company's facilities in Montreuil, France, which include production offices, R&D prototyping workshops, image and sound creation studios, and event equipment warehouses.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil & Concept (Consulting & Concept) Strategic technology consulting including analysis, technological strategy advice, and innovation guidance to help clients address technological challenges in a changing world. Covers retail concepts, store concepts, events, film and content, technical architecture, public venue development, large-audience broadcast, and regulatory/maintenance processes.
• Production de contenus (Content Production) Comprehensive content creation covering storytelling, storyboarding, motion design, corporate films, brand content for social media, 3D creation, augmented reality, holograms, streaming, snack content, filming, editing, drone footage, special effects, and custom reformatting and bespoke overlays. Targets brand retail and corporate clients.
• Evènementiel (Events) End-to-end event production and management including study and design, coordination, technical execution, sound and video distribution, lighting design, projection mapping, immersive spaces, general management, long-duration control rooms and maintenance, event crew, and road-show services for corporate and institutional clients.
• Intégration Technique (Technical Integration) Technical integration services combining technology and creativity to create unique spaces. Includes R&D prototyping, technical furniture and point-of-sale display (PLV), interactive displays, user experience design, LCD video integration, LED walls, content programming and management, broadcast control rooms, lighting management, energy management system installation, and maintenance.
• Brand Retail Audiovisual integration and dedicated content creation service for retail environments, enhancing customer experience and strengthening brand identity through attractivity-driven imagery and interactivity at the point of sale. Targets luxury brands and innovative retail companies.
• Corporate & Institutionnel (Corporate & Institutional) Audiovisual installations for corporate headquarters and academic or cultural institutions, compliant with ERP regulations. Services include corporate events, video production, motion design, live broadcasts, and training content for corporations and institutions.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Auditoire: Auditoire is a French event and brand experience agency serving luxury and corporate clients with end-to-end event design and production, closely aligned with Showson's Brand Retail and Corporate segments.
• Dushow: Dushow is a French provider of audiovisual equipment rental, staging, lighting, and event production services for live events and immersive experiences, overlapping directly with Showson's Evènementiel and Intégration Technique lines.
• Novelty France: Novelty is a leading French audiovisual and event production company offering sound, lighting, video, and staging services for corporate events and brand experiences, directly comparable to Showson's core AV event production offering.
• ETC (European Technical Center / ETCE): ETC is a French audiovisual and event technology provider specializing in sound, lighting, video, and staging for live events and corporate productions, directly comparable to Showson's event production services.

Broad incumbents

• GL Events: GL Events is a major French-headquartered global event industry group spanning venue management, trade shows, and event services — a much larger incumbent operating adjacent to Showson's niche AV/experiential focus.
• PRG (Production Resource Group): PRG is a global leader in entertainment and event production technology, providing lighting, video, and audio solutions for live events — a broader incumbent with overlapping AV rental and integration capabilities.
• TSI (Technical Stage Ireland) / Tait Towers: Tait Towers is a global provider of staging, scenic fabrication, and automation technology for live events and brand experiences, an incumbent supplier of the staging/scenic build services Showson also provides in France.

Regional players

• Magnum (Groupe Magnum): Magnum is a French audiovisual services company offering AV equipment rental, technical installation, and event production primarily serving the French market, comparable in scale and geographic focus to Showson.

Others

• BETC (Brand and Entertainment Territory for Content): BETC is a major French creative agency serving luxury and lifestyle brands; while not a direct AV peer, it frequently commissions brand-experience and content production work of the type Showson delivers, making it an adjacent ecosystem participant.

Emerging players

• Lafayette Anticipations / Atelier des Flux: Atelier des Flux is a French experiential design and AV production studio focused on immersive installations for cultural and luxury clients, an emerging player with overlapping immersive-space and projection-mapping capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/showson9
• Facebookfacebook.com/showson.partenaire
• LinkedInlinkedin.com/company/showson

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showson