What UPC Cablecom GmbH does

Sunrise GmbH (operating under the legal entity UPC Cablecom GmbH) is a Swiss telecommunications company headquartered in Zurich that provides integrated mobile, fixed broadband, television, and adjacent digital services to residential and business customers across Switzerland. The company operates Switzerland's largest 5G mobile network, including 5G Standalone (5G SA) coverage, alongside a fiber-optic fixed broadband infrastructure delivering the fastest average download speeds among nationwide Swiss providers per the 2025 connect broadband test. Its product portfolio centers on Swiss Connect Mobile subscriptions, Sunrise Internet (including 5G home internet), and Sunrise TV (IPTV), supplemented by device hardware sales, eSIM technology, Wi-Fi Calling, international roaming, Flex Upgrade device financing, and a loyalty rewards program. Adjacent revenue streams include Sunrise Protect cybersecurity, Sunrise Pay mobile payments, Sunrise Insurances, and Sunrise Home Security bundles.

The company's go-to-market combines direct-to-consumer channels — e-commerce at sunrise.ch, a network of physical retail shops across Switzerland, and a toll-free sales hotline — with a dedicated Sunrise Business division serving enterprise and SMB customers. Pricing follows a mass-market subscription model with entry-level mobile plans starting at 29.90 CHF/month, internet plans from 39.90 CHF/month, and 5G home internet at 29.90 CHF/month, with family discounts (50% off additional lines) and aggressive promotional offers including free device bundles (AirPods Pro 3, MacBook Air, Samsung TVs) and referral bonuses up to 220 CHF. Revenue derives primarily from recurring mobile and fixed-line subscriptions, hardware sales, usage-based roaming charges, and a growing portfolio of value-added services. Customer segments are segmented horizontally across residential consumers, families, young adults (under 27 via Sunrise Young), frequent travelers, and business customers.

The company has won OUTSTANDING ratings in both the 2025 connect mobile network test and the 2025 connect broadband test, plus the 'Best Overall Package' designation for mobile subscriptions in Switzerland, signaling recognized network quality leadership. It maintains a co-branded partnership with Swiss Ski and integrates premium content partnerships including YouTube Premium, HBO Max, and Disney+ into its TV entertainment portfolio. The source data does not disclose revenue figures, headcount, founding date, ownership structure, or M&A activity, leaving several aspects of corporate scale and history unspecified.

Name

UPC Cablecom GmbH

Legal name

Sunrise GmbH

Website

https://upc-cablecom.ch

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sunrise GmbH (legal entity UPC Cablecom GmbH) is a Swiss telecommunications operator headquartered in Zurich, serving residential and business customers across Switzerland with mobile (Switzerland's largest 5G network), fixed broadband, IPTV, and adjacent digital services including payments, insurance, and home security.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812), Cable & Other Pay Television Services (4841), Communications Services, Nec (4899)

akta.pro primary industry

Telecom/Device/ISP Bundled Music Subscriptions (MPAIACAK)

akta.pro secondary industries

Consumer Electronics & Gadgets DTC (CRAFACAF), Carrier Billing & Telco Mobile Money (FSAMAEAD)

Keywords

• Mobile telecommunications
• Broadband internet
• IPTV services
• 5G network
• Device financing

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Subscription Services: Monthly recurring subscription revenue from mobile plans including voice, data, and messaging services. Plans range from entry-level to premium tiers with varying data allowances and features.
2. Internet & TV Subscription Services: Monthly recurring revenue from fixed internet and TV entertainment subscriptions. Includes standalone internet plans and bundled internet+TV packages.
3. Device Sales (Hardware): Revenue from sales of smartphones, smartwatches, tablets, TVs, and other connected devices. Devices available through installment financing plans (Flex Upgrade) or outright purchase.
4. Roaming Services: International roaming charges for customers traveling outside Switzerland, including travel passes and usage-based roaming fees.
5. Value-Added Services & Options: Additional revenue from optional services such as insurance products, device protection, Wi-Fi Calling, and premium content subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

UPC Cablecom GmbH operates as Sunrise, a Swiss telecommunications provider selling mobile subscriptions (Swiss Connect Mobile) on Switzerland's largest 5G network, fixed broadband internet (fiber-optic and 5G home), and IPTV entertainment services. The company also retails connected devices (smartphones, tablets, smartwatches, smart-home devices) and offers add-on services including device financing (Flex Upgrade), international roaming, home security, insurance, mobile payment (Sunrise Pay), and cybersecurity (Sunrise Protect). Revenue is primarily generated through recurring monthly subscriptions, with supplementary hardware sales and value-added services.

Product overview

Sunrise operates as a comprehensive telecommunications provider offering a unified multi-service platform that integrates mobile, internet, TV, and home services. The core product portfolio centers on Swiss Connect Mobile (mobile telephony on Switzerland's largest 5G network including 5G Standalone), Sunrise Internet (fixed broadband with fiber-optic and 5G home options), and Sunrise TV (IPTV entertainment). These core services are complemented by device hardware offerings (smartphones, tablets, smartwatches, Smart WiFi Extender), add-on modules (eSIM, Wi-Fi Calling, Sunrise Roaming, Flex Upgrade device financing), protection and payment services (Sunrise Protect cybersecurity, Sunrise Pay, Sunrise Insurances), and customer engagement programs (Sunrise Rewards loyalty and referral program). The Iconic Bundle and Sunrise Young sub-brand target premium and youth segments respectively, while Home Security extends the service portfolio into connected home solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunrise Internet Fixed broadband internet subscriptions for Swiss residential customers, offering various speeds including 5G home internet and fiber-optic connections, with the fastest average download speeds among nationwide Swiss providers. Plans start at 39.90 CHF/month; 5G home internet at 29.90 CHF/month.
• Sunrise TV Television subscription service delivered via IPTV technology, offering entertainment content, sports streaming, and integration with streaming platforms (YouTube Premium, HBO Max) for Swiss residential customers.
• Swiss Connect Mobile Mobile telephony subscriptions operating on Switzerland's largest 5G network (including 5G Standalone), available with various plan tiers including unlimited and prepaid options for residential Swiss customers. Plans start at 29.90 CHF/month.
• Sunrise Young Mobile plan specifically designed for customers under 27 years old, featuring discounted pricing and youth-oriented benefits such as 50% off SBB half-fare with Young.
• Iconic Bundle Premium bundled offering combining multiple Sunrise services for comprehensive telecommunications coverage targeting premium residential customers.
• Sunrise Roaming International roaming service enabling connectivity across multiple countries with data packages usable for up to 12 months without requiring additional SIM cards. Plans start at 7.90 CHF.
• Smart WiFi Extender Device hardware designed to extend and optimize home Wi-Fi coverage throughout the residence, sold to residential broadband customers.
• Sunrise Home Security Home security bundle providing monitoring and protection for residential properties, extending the service portfolio into connected home solutions.
• Sunrise Insurances Insurance products covering devices and services offered by Sunrise to its residential customers.
• Flex Upgrade (Device Financing) Device financing program allowing customers to acquire the latest smartphones with monthly installment payments (e.g., Samsung Galaxy Z Fold8 Ultra from 71.85 CHF/month, Samsung Galaxy Z Flip8 from 37.85 CHF/month).
• Sunrise Pay Mobile payment solution integrated within the Sunrise ecosystem, allowing customers to make payments via their mobile devices.
• Sunrise Protect Cybersecurity protection service for mobile and digital assets offered to residential customers as a value-added service.
• Sunrise Rewards Customer loyalty program offering exclusive benefits, experiences, and promotional offers including referral bonuses up to 220 CHF, plus access to Sunrise Lounge and events like Street Parade.

Quantifiable outcome

• Switzerland's largest 5G network coverage including 5G SA
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Swiss SkiminorStrategic or Co-development PartnerSunrise has a partnership with Swiss Ski, the Swiss skiing federation, offering co-branded products and marketing activities related to winter sports. The partnership includes special device offerings and brand collaborations.

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• BT Group: UK integrated telecom offering mobile (EE), fixed broadband, and IPTV/streaming bundles with convergent ARPU strategies comparable to Sunrise's bundled proposition.
• Telefonica: European incumbent operating mobile and fixed broadband plus Pay-TV and value-added services; comparable to Sunrise for multi-line, multi-channel consumer telco economics.
• Vodafone: Pan-European multi-service telecom (mobile, broadband, TV, business) with a similar converged product mix and direct overlap in roaming bundles — relevant comparable for European scale operations.
• Orange: European integrated operator offering converged mobile, broadband, and TV services — operates in the same retail/SME segments as Sunrise and shares multi-service GTM dynamics.
• Deutsche Telekom: European incumbent offering mobile (T-Mobile), fixed broadband, IPTV, and enterprise services across multiple countries with convergent bundles analogous to Sunrise's Iconic Bundle model.

Direct peers

• Swisscom: Incumbent Swiss telecom operator providing mobile, fixed broadband, TV, and enterprise services — the primary direct competitor to Sunrise across every product line in Switzerland.
• Salt Mobile: Swiss challenger offering mobile, fixed broadband, and TV services; competes head-to-head with Sunrise in the same Swiss retail and SME segments with aggressive pricing.

Regional players

• Yallo: Swiss MVNO operating in the Swiss market with mobile and bundled offerings; comparable as a Swiss-domiciled wireless-only competitor focusing on discounted consumer plans.
• M-Budget Mobile: Swiss MVNO operated by Migros that resells mobile services in Switzerland — a domestic-only wireless competitor targeting similar price-sensitive Swiss consumer segments.

Others

• Liberty Global: Telecom-focused investor that was previously the ultimate parent of UPC Cablecom / Sunrise UPC — a structurally connected comparable for ownership history, capital structure, and convergence strategy in European telecoms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SunriseSpots
• LinkedInlinkedin.com/company/sunrisegmbh
• Instagraminstagram.com/sunrise_schweiz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPC Cablecom GmbH