Gear FC

What Gear FC does

Gear FC is a private, owner-operated e-commerce retailer headquartered in Poulsbo, Washington that curates and sells soccer training equipment to clubs, academies, coaches, and individual buyers. Its flagship product line is Alpha Gol, a folding aluminum soccer goal described on the company's own product pages as the "gold standard" for over 14 years at professional, amateur, and grassroots clubs, with claimed adoption across 5 continents and thousands of clubs. The company expanded its catalog with the Alpha Gol V2 (solid-frame successor), Elite Training Mannequins, an HDPE Elite Passing Wall, a Flex Rebounder, agility hurdles and poles, cones and flat markers, and corner flags, organized into categories of Soccer Goals, Sports Lighting, Field Makers, Game Day Gear, Speed & Agility Kits, and Training Gear.

The product portfolio relies on physical-product design features rather than a software platform: all-aluminum folding frames, 600D elastic weatherproof nets, HDPE passing walls, IP65-rated portable LED floodlights, and parallel-mast K65 lighting rigs. Critically, Gear FC is the US distributor for UK-based Ritelite's portable sports lighting systems, adding the Sports-LITE Kit ($2,800, sold out at last disclosure) and the K65 Quad Pod ($11,999.99, made-to-order with 50% deposit and 7-10 week lead time) to its catalog. The company also offers a customization service that prints club, academy, school, or sponsor logos onto goals and nets, typically priced from $356 for custom nets with volume discounts available on orders of eight or more.

Revenue is generated entirely through direct-to-consumer e-commerce on a Shopify storefront at gearfc.com, with one-time unit pricing (mostly $7 to $725 for mainline gear, up to $11,999.99 for the K65), free standard shipping on US contiguous orders above $189, and a $15 flat-rate shipping fee below that threshold. Shipping is offered to the US and Canada. Distribution is exclusively via the company's own storefront; the firmographic record lists 1-10 employees, and the only disclosed funding event is a $0 Starve Ups accelerator participation in 2016, indicating no institutional capital deployment to date. Note: firmographic data lists founding year 2014, while company history materials and product-page language ("for over 14 years") infer a 2011 founding; this discrepancy is unresolved in the source material.

Name

Gear FC

Legal name

Gear FC

Website

https://gearfc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Gear FC is a private US-based e-commerce retailer that curates and sells soccer training equipment, including the flagship Alpha Gol folding aluminum goals, Ritelite portable lighting systems (as US distributor), training mannequins, passing walls, and field markers, serving soccer clubs, academies, coaches, and individual buyers in the US and Canada.

Ownership category

akta.pro rank

Product category

Sports Training Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Soccer Equipment Retail (CRAMAEAC)

akta.pro secondary industries

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Soccer training equipment
• Portable sports lighting
• Folding soccer goals
• Agility training gear
• Player development equipment

Headquarters

HQ city

Poulsbo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Gear FC generates revenue through direct e-commerce sales of sports training equipment including soccer goals, lighting systems, agility gear, and training accessories. Products are sold at one-time purchase prices with optional customization services for club branding.
2. Custom Branding Services: Optional customization of equipment with club logos, academy branding, school emblems, or sponsor logos. Volume discounts available for orders of 8 or more goals/nets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gear FC is a direct-to-consumer e-commerce retailer specializing in soccer training equipment and player development gear. The company sells its own Alpha Gol branded line of folding aluminum soccer goals, plus training accessories (mannequins, passing walls, cones, hurdles, markers, corner flags), and serves as the US distributor for Ritelite portable sports lighting systems. Optional customization for club branding (logos, crests, sponsor marks) with volume discounts is offered across the catalog.

Product overview

Gear FC is a sports equipment retailer offering a comprehensive portfolio of soccer training gear and equipment across six main categories: Sports Lighting (Ritelite K65 Quad Pod and Sports-LITE Kit), Soccer Goals (Alpha Gol and Alpha Gol V2 with accessories), Field Makers (Cones and Flat Markers), Game Day Gear (Corner Flags), Speed & Agility Kits (Agility Hurdles and Agility Poles), and Training Gear (Elite Training Mannequins, Elite Passing Wall, Flex Rebounder, and Top Bin Targets). The company positions itself as providing world-class training equipment used by top-flight clubs, with products designed for rapid player development and available for customization with club branding.

Differentiator

Problem solved

Functional benefit

Brands

• Alpha Gol: The World's Most Trusted Folding Aluminum Soccer Goal - a flagship product line of portable soccer goals used by clubs at pro, amateur, and grassroots levels for over 14 years.
• Alpha Gol V2
• RiteLite
• Elite Training Mannequin

Products and services

• Alpha Gol Folding Aluminum Soccer Goal Folding aluminum soccer goal trusted for over 14 years at pro, amateur, and grassroots levels across 5 continents. Features an all-aluminum folding frame and heavy-duty weatherproof net, available in multiple sizes (4'x2.5', 5'x3', 6'x4'). Designed for portable professional-grade player development, small-sided games, and competitive training sessions.
• Alpha Gol V2 Folding Aluminum Soccer Goal Second-generation solid frame foldable aluminum goal available in 4'x2.5', 5'x3', and 6'x4' sizes with enhanced durability and stability for elite-level training.
• Ritelite Sports-LITE Kit Portable soccer floodlights designed for training sessions. Ultra-bright with 22,000 equivalent lumens, IP65 waterproof rating, 4+ hour battery runtime, and quick one-person deployment in under 1 minute per light. Includes 2 lights, 2 tripods, 2 batteries, 2 chargers, and carry bags.
• Ritelite K65 Quad Pod Floodlight System Comprehensive floodlight system built to provide high-quality lighting to any facility with portability. LED light heads providing up to 266,000 equivalent lumens from a maximum 1460W power consumption, with mains or generator power options and a unique parallel mast low-center-of-gravity design.
• Carry Bag for Alpha Gol Heavy-duty carry bag for Alpha Gol goals. Features shoulder pads, 600D heavy-duty material, and oversized Velcro opening for easy storage, carrying, and protection.
• Custom Net for Alpha Gol Personalized replacement nets for Alpha Gol goals featuring custom full-color club, academy, school, or sponsor logos with choice of fabric color wraps.
• Elite Training Mannequin Moulded one-piece training mannequin at 1.8M height with 58cm width. Lightweight, flexible, and strong design used by top clubs, equipped with 4 heavy-duty grass spikes for use on grass and turf surfaces.
• Elite Training Mannequin (3 Pack) Bundle of 3 Elite Training Mannequins providing multiple training and development options for technical and tactical improvement, including set piece practice.
• Elite Mannequin Turf Base Heavy-duty turf base companion for Elite Training Mannequin, designed for indoor use and artificial surfaces with immediate compatibility.
• Elite Passing Wall 42" x 18" passing and rebounding wall made from High Density Polyethylene (HDPE). All-weather polymer with high temperature and cracking resistance, featuring 4 locking hinges and leg hinge for packing flat.
• Flex Rebounder (6' x 3') 6' x 3' rebounder with all-metal base and 2 high-density FLEX rods for perfect bounce-back. Sets up in under 60 seconds with grass spikes included and optional sand bags for turf or indoor use.
• Top Bin Targets (2 Pack) Shooting accuracy targets that strap to any rigid crossbar of futsal or full-size goals. Designed for developing shooting precision with quick setup and included carry bag.
• 6 Inch Ribbon Hurdles (8 Pack) All-purpose speed and agility hurdles with bounce-back construction. One-piece moulded design measuring 6" height x 20.5" length with carry bag included.
• 9 Inch Ribbon Hurdles (8 Pack) All-purpose speed and agility hurdles with bounce-back construction. One-piece moulded design measuring 9" height x 20.5" length with carry bag included.
• 12 Inch Ribbon Hurdles (8 Pack) All-purpose speed and agility hurdles with bounce-back construction. One-piece moulded design measuring 12" height x 20.5" length with carry bag included.
• Adjustable Hurdle (4 Pack) Adjustable hurdles with twist design allowing setup at 6" or 12" heights. Includes 2-tone design (yellow top/blue base and blue top/yellow base) for easy instruction and hinge design that packs flat.
• Turf Base Agility Set (Speed Poles 4 Pack) Agility poles set with turf base for use on artificial surfaces, designed for speed and agility drills.
• Mini Disc Cones (10 Pack) Mini disc cones popular with top-level coaches. 2" tall with 7.5" diameter base, available in 6 neon colors including orange, yellow, green, pink, blue, and white.
• Disc Cone (10 Pack) Standard disc cones staple for every coach's equipment bag. 2" tall with 7.5" diameter base, available in 6 colors including white, blue, pink, orange, and yellow.
• Jumbo Cones (8 Pack) Versatile jumbo disc cones for field marking and agility training. Features cutouts for placing poles on top to create 6" hurdles; available in neon yellow, blue, and red.
• Flat Dot Markers (12 Pack) Flat rubber dot markers ideal for agility and ball drills. 8" diameter with anti-slip heavy composite rubber construction, available in blue, red, white, and yellow with carry bag.
• Flat Line Markers (10 Pack) Flat rubber line markers for field marking, speed and agility drills, and ball drills. Low profile design allows players and balls to move freely with anti-slip rubber texture finish.
• Flat Corner Markers (8 Pack) Flat rubber corner markers for marking lines, barriers for soccer tennis, small-sided games, and speed/agility drills. Includes carry bag.
• Corner Flag/Agility Pole Set (For Grass) 4 folding poles with detachable flags and stepping disc, 5" steel spike, and carry bag. 2-piece PVC poles with heavy-duty thread connection collapse to 3'6" for portability.
• Corner Flag Set With Spring Pole (For Grass) 4 folding poles with spring spikes and carry bag. Flags detach easily to convert into agility poles.
• Corner Flag Set (For Artificial Grass) 4 rubber-based folding pole corner flags with rubber bases and wheeled carry bag. Removable flags convert into an all-surface agility pole set.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• RitelitecoreChannel Partner/ Reseller/ DistributorRitelite is a UK-based manufacturer of portable sports lighting systems. Gear FC serves as the US distributor for Ritelite products including the Sports-LITE Training Kit and K65 Quad Pod floodlight systems. Products are designed for portable sports training and competition lighting applications.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Select Sport: Select Sport is a global soccer equipment brand with a strong presence in goals, training equipment, and accessories. They target similar pro, amateur, and grassroots customer segments as Gear FC.
• SKLZ: SKLZ is a major athletic training equipment brand offering soccer-specific training aids (mannequins, agility equipment, goals) and serves a comparable customer base of coaches, trainers, and individual athletes.
• Forza: Forza is a soccer equipment brand offering goals, training equipment, and accessories with a direct-to-consumer model, competing in the same portable goal and player development training categories as Gear FC.
• Net World Sports: Net World Sports is a large online sporting goods retailer with extensive soccer equipment catalogs including goals, training gear, and field accessories, competing with Gear FC on price and selection in the DTC channel.
• Kwik Goal: Kwik Goal is a leading US manufacturer and seller of portable and permanent soccer goals, training equipment, and field accessories, directly competing with Gear FC's Alpha Gol and Alpha Gol V2 product lines in the soccer goal category.
• Bownet Sports: Bownet Sports specializes in portable sports goals, nets, and training equipment with a quick-setup design philosophy directly comparable to Gear FC's Alpha Gol folding goals. Their product range spans soccer, lacrosse, and other sports.
• Pugg Goals: Pugg specializes in portable pop-up soccer goals and small-sided game training equipment, directly competing in the lightweight portable goal category where Gear FC's Alpha Gol is positioned.

Broad incumbents

• Decathlon: Decathlon is the world's largest sporting goods retailer with a strong soccer category offering goals, training equipment, and accessories at aggressive price points across its global store and online network, competing broadly with Gear FC.
• Champion Sports: Champion Sports is a broad team sports equipment manufacturer and distributor offering soccer goals, cones, and field markers at competitive price points across multiple retail channels, including overlapping product lines with Gear FC's field markers and agility equipment.

Emerging players

• Ritelite: Ritelite is a UK-based portable sports lighting manufacturer whose products Gear FC distributes in the US. They are a peer in the portable sports lighting category, both selling directly and through distribution partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gearfc
• Facebookfacebook.com/Gear-FC-826652890803837
• Instagraminstagram.com/gear_fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gear FC