What FORZA does

FORZA is a UK-based sports equipment brand owned and operated by Net World Sports Limited, a UK-incorporated private limited company headquartered in Wrexham. The company designs and manufactures football (soccer) goals and training equipment in-house, producing a portfolio that spans entry-level PVC garden goals, mid-range Steel42 and ProFlex portable goals, professional Alu60/Alu80 aluminium goals, and elite Alu110 stadium box goals installed at venues including Old Trafford and St James' Park. The product range extends to FIFA Quality certified footballs (Icon Pro Match, Academy, Evoglide Training), goalkeeper gloves and training equipment, full custom football kits and teamwear, replacement goal nets, and a broad catalogue of training accessories (cones, bibs, rebounders, mannequins, ball launchers). Underlying technology centers on proprietary mechanical innovations including the Essential Locking System frame connection mechanism, POD folding aluminium goal design, ProFlex pop-up goals, and powder-coated steel frame constructions.

FORZA operates a direct-to-consumer e-commerce model selling exclusively through its own regional websites for the UK, US, Australia, Canada, and Ireland, with warehouses in Wrexham, UK and Ohio, US. The company maintains more than 5,000 products in stock ready for dispatch and ships internationally to 190 countries. Revenue is generated through one-time hardware sales across a £9.99 to £3,000+ price range, with bulk purchase options for clubs and schools. Customer segments span individual home users, schools and educational institutions, grassroots and amateur clubs, professional/elite clubs (Manchester United, Manchester City, Liverpool, Bayern Munich, multiple MLS clubs, A-League clubs, Canadian Premier League teams), and tournament supply (FIFA World Cup). The company has received recognition including The Sunday Times Hundred Award, Lloyds Bank British Business Excellence Award, The Sunday Times BDO Profit Track 100, and Great British Entrepreneur Awards.

Name

FORZA

Legal name

Net World Sports Limited

Website

https://www.forza.com/

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

FORZA is a UK-based manufacturer and direct-to-consumer retailer of football goals, training equipment, balls, and teamwear, selling to consumers, schools, clubs, and professional teams across 190 countries via regional e-commerce sites backed by warehouses in Wrexham, UK and Ohio, US.

Ownership category

akta.pro rank

Product category

Sports Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Soccer Equipment Retail (CRAMAEAC)

akta.pro secondary industries

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Football goals
• Soccer equipment
• Training equipment
• Goalkeeper gear
• Team kits

Headquarters

HQ city

London

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time purchase model for physical sports equipment including football goals, training equipment, balls, kits, and accessories. Products range from budget PVC goals to premium aluminium stadium goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FORZA designs, manufactures, and sells football goals and training equipment directly to consumers, schools, clubs, and professional teams through its own e-commerce websites in the UK, US, Australia, Canada, and Ireland. The product range spans PVC, steel, and aluminium football goals, FIFA-certified footballs, goalkeeper equipment, training aids, team kits, and club/matchday accessories, with over 5,000 SKUs dispatched from UK and US warehouses to 190 countries.

Product overview

FORZA is a sports equipment company offering a comprehensive portfolio of football/soccer equipment primarily targeting clubs, schools, and individuals across UK, Australia, USA, Canada, and Ireland markets. The product range centers on football goals in multiple material tiers (PVC, Steel42, Steel76, Alu60, Alu80, Alu110) and configurations (portable/POP-Up, folding POD, socketed, freestanding, stadium box), complemented by FIFA-certified footballs (Icon Pro Match, Academy, Training), goalkeeper equipment (gloves, training gear), and extensive training equipment including ball launchers, rebounders, mannequins, and cones. The portfolio extends to team kits and clothing, ground/club equipment, and goal nets. Products are manufactured in-house with headquarters in Wrexham, UK and US warehouse in Ohio, serving over 190 countries with over 5,000 products in stock.

Differentiator

Problem solved

Functional benefit

Brands

• FORZA: The primary brand name under which football goals, training equipment, footballs, and sports kits are sold.
• Net World Sports
• ProFlex
• POD
• Steel42
• Steel76
• Alu60
• Alu80
• Alu110

Products and services

• FORZA Football Goals (PVC Series) Entry-level PVC football goals featuring the Essential Locking System for quick assembly; designed for garden and recreational use, weatherproof and durable for outdoor storage. Marketed to home users, schools, and amateur clubs.
• FORZA ProFlex Pop-Up Goals Portable pop-up football goals that fold flat into carry bags for easy transport and can be set up in approximately 3 minutes; ideal for trips, temporary setups, and family use.
• FORZA POD Folding Goals Professional-grade folding aluminium goals that set up in seconds and fold into included carry bags; used by professional clubs including Manchester United for training purposes.
• FORZA Steel42 Goals Football goals with 42mm powder-coated steel frames for added durability; suitable for permanent garden setups with authentic feel and professional look.
• FORZA Steel76 Goals Heavy-duty 76mm steel frame goals designed for intensive club use and socketed installation; professional-grade durability for regular play.
• FORZA Alu60 Goals Premium 60mm aluminium frame football goals suitable for permanent outdoor installation; weather-resistant and designed for club-level performance.
• FORZA Alu80 Goals Professional-grade 80mm aluminium target goals designed for training sessions and matchday warmups; premium option for football venues.
• FORZA Alu110 Goals Elite-grade 110mm aluminium goals available in freestanding, socketed, and stadium box configurations; used in professional stadiums including Old Trafford and St James' Park.
• FORZA Combi Goals Multi-sport goals combining football with rugby or American football functionality; available in various sizes for versatile sporting use.
• FORZA Icon Pro Match Football (FIFA Quality) FIFA Quality certified match football for elite-level competitive play; top-tier professional match ball.
• FORZA Academy Football (FIFA Basic) FIFA Basic certified training ball suitable for training and recreational use at clubs and schools.
• FORZA Training Football (Evoglide) Training football designed for regular training sessions and practice; engineered for durability and consistent performance.
• FORZA HYB Goalkeeper Gloves Professional goalkeeper gloves designed for training and match use with hybrid palm technology.
• FORZA Goalkeeper Training Equipment Includes ball deflectors, deflection ramps, and react balls for goalkeeper reaction training; equipment designed to improve shot-stopping and handling.
• FORZA Training Equipment Comprehensive training equipment range including ball launchers, training bibs/vessels, marker cones, hurdles, free kick mannequins, rebound boards, tactics boards, slalom poles, and target sheets.
• FORZA RapidFire Pop-Up Rebounders Pop-up football rebounders for solo training and skill development; features Wave Rebound Board technology.
• FORZA Ball Launchers Automated ball launching machines for solo training; award-winning product for consistent passing and shooting practice.
• FORZA Football Kits Complete football kits including shirts, shorts, and socks for men, women, and children; available as custom kits for team orders.
• FORZA Goalkeeper Kits Specialized goalkeeper kits including short sleeve and long sleeve options; available in XS–XXL sizes.
• FORZA Teamwear & Training Wear Training and teamwear including polo shirts, tracksuits, hoodies, jackets, base layers, and accessories.
• FORZA Football Nets Replacement goal nets available in various sizes including kids/junior nets, full-size nets, standard nets, straight back nets, stadium box nets, and ball stop netting.
• FORZA Ground & Matchday Equipment Club equipment including corner flags, equipment bags, coaching boards, team shelters, dugouts, line marking machines, line paint, crowd barriers, and boot wipers.
• FORZA Club Stadium Goal Packages Complete stadium goal packages including UEFA Standard and UEFA/FIFA certified configurations for professional venue installation.

Quantifiable outcome

• Delivered to 190 countries worldwide

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mitre Sports: Heritage football equipment brand selling balls, goals, training gear, and teamwear through DTC and sports retail. Comparable to FORZA in football-specific equipment portfolio and grassroots-to-elite customer coverage.
• Select Sport: Danish football equipment manufacturer specializing in footballs, goalkeeper gloves, and training equipment with strong professional and amateur club distribution. Comparable to FORZA in football-only focus and B2B club channel.
• Hummel: Danish sportswear and football equipment brand producing kits, training wear, and teamwear with notable European club partnerships. Comparable to FORZA in teamwear and football equipment B2B club channel.
• Joma Sport: Spanish football equipment brand producing boots, balls, kits, and training gear with strong European and Latin American club sponsorship. Comparable to FORZA in football-specialist positioning and elite club customer base.
• Net World Sports: Parent entity of FORZA and broader multi-brand sporting goods retailer (cricket, hockey, rugby, tennis, basketball). Comparable as the corporate parent operating FORZA and as a direct competitor across adjacent sports categories.
• Umbro: Heritage English football brand specializing in kits, training wear, and footballs with significant grassroots and club presence. Comparable to FORZA in football-focused equipment and overlapping amateur/semi-pro customer segments.
• Kwik Goal: US-based manufacturer and retailer of football/soccer goals, training equipment, and field accessories. Highly comparable to FORZA in core product (goals) and target market (clubs, schools, professional teams), with similar product tiers from portable to stadium-grade.

Broad incumbents

• Nike Football: Nike's football category producing boots, balls, kits, and training apparel with dominant professional sponsorship portfolio. Comparable to FORZA in football equipment and overlapping elite club endorsements.
• Puma Football: Football division of Puma producing boots, kits, and training gear with growing professional club presence. Overlaps with FORZA in football equipment and grassroots-to-elite consumer targeting.
• Adidas Football: Global football-focused division of Adidas producing footballs, boots, kits, and training equipment with massive marketing scale. Overlaps with FORZA on balls, training gear, and teamwear at both consumer and professional levels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@networldsports
• Xx.com/forza_goal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORZA