Lemonpie
Lemonpie is a Columbus-based boutique podcast PR and booking agency that secures guest interview placements for B2B company executives on target audience podcasts, offering retainer and project-based engagements priced at $3K-$5K with a self-imposed cap of five concurrent clients.
- Company typePrivate
- Founded2016
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lemonpie does
Lemonpie is a Columbus, Ohio-based podcast public relations and booking agency that secures guest interview placements for company executives on industry-relevant podcasts. The firm was founded in 2019 by Erik Jacobson and a co-founder named Jonathan as 'Be My Guest', and was rebranded to Lemonpie in 2021 when Jeremiah Rizzo joined as Head of Marketing. The core offering, branded as Podcast Tours, includes audience identification, custom outreach, pitch personalization, interview preparation, and content repurposing support, and is delivered alongside adjacent services such as Branded Podcasts (helping companies launch their own shows), Internal Podcasting (private podcasts for team communication), and Sonic Branding (audio logo creation). Disclosed pricing is $3,000 per month for ongoing retainer engagements and $5,000 for one-time engagements, with the firm explicitly capping its active client roster at five concurrent accounts on a first-come, first-serve basis.
The business operates a direct, sales-led go-to-market in which prospective clients book a discovery call through the website. Lemonpie is bootstrapped and privately held with no disclosed external funding, and its leadership team consists of Erik Jacobson (CEO/Founder, who also founded Hatch, a separate podcast editing company), Josh Crist (Head of Talent Relations), and Jeremiah Rizzo (Head of Marketing). Its target customer segments are B2B companies, founders, and communications and marketing teams seeking to build authority and brand awareness through podcast appearances. Quantified outcomes cited include FreshBooks reaching 1.3 million+ listeners across 295 shows, Appsmith reaching approximately 149,000+ listeners across 179 pitches, and Aspen Funds driving $1,000,000+ in investment revenue attributed to podcast PR.
The firm markets itself through its owned podcast 'Brands That Podcast' (featuring marketing leaders from Salesforce, HubSpot, Mailchimp, and Drift), an extensive educational article library covering podcast pitching and B2B podcasting, detailed case studies, and 100+ unsolicited testimonials from podcast hosts praising its outreach quality. Technology footprint is minimal: Lemonpie has no proprietary platform, no public API, and no AI-powered features, operating entirely as a human-delivered service agency.
Lemonpie firmographics
Firmographics- Name
- Lemonpie
- Website
- https://lemonpie.fm
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lemonpie is a Columbus-based boutique podcast PR and booking agency that secures guest interview placements for B2B company executives on target audience podcasts, offering retainer and project-based engagements priced at $3K-$5K with a self-imposed cap of five concurrent clients.
- Ownership category
- akta.pro rank
Lemonpie industry classification
Industry- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industry
- Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)
Keywords
Where Lemonpie is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Markets served
Lemonpie business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Podcast PR Services: Monthly retainer engagements for ongoing podcast PR and guest booking services, as well as one-time service engagements for specific podcast tour projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly retainer engagement |
| One time/ perpetual license | Pay-as-you-go | One-time service engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Lemonpie product offering
Product offeringCore offering
Lemonpie is a podcast PR and booking agency that secures guaranteed guest interview placements on target-audience podcasts for company executives and spokespeople. Its flagship Podcast Tours service includes audience identification, custom outreach, pitch personalization, interview preparation, and content repurposing support. Adjacent services include Internal Podcasting (private employee podcasts), Branded Podcasts (company-owned shows), and Sonic Branding (audio logos).
Product overview
Lemonpie is a podcast PR and booking agency that operates as a unified service offering rather than a software platform. The core offering is Podcast Tours/Podcast Guesting, which secures guaranteed guest interview bookings on podcasts for company executives. The company also offers related podcasting services including Internal Podcasting (private podcasts for team communication), Branded Podcasts (creating company podcast shows), and Sonic Branding (audio logo creation). Additionally, they produce the 'Brands That Podcast' content series/podcast and maintain an educational resource library. The company was rebranded in 2021 from 'Be My Guest' to better reflect their expanded service portfolio beyond just guest booking.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- FreshBooks reached 1,317,500+ listeners across 295 targeted shows
- +4 more outcomes
Companies that use Lemonpie
Customer profileNamed customers12 records
Segments4 records
Lemonpie technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lemonpie partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- HatchminorHatch is an unlimited podcast editing company referred to as 'friends' of Lemonpie. They are recommended to prospects who are looking to produce a podcast rather than use Lemonpie's guest booking services.
- UnfoldminorDesign agency used for Lemonpie's rebrand from 'Be My Guest' to 'Lemonpie'. Unfold helped craft the brand including logo, color palette, and typography. Lemonpie's team did the website and copy in-house.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Lemonpie competitors and assessment
Company assessmentEmerging players
- PodMatch: PodMatch is a podcast matching platform that connects guests with hosts through a software-based marketplace. While more tech-enabled than Lemonpie, it addresses the same core need of streamlining podcast guest booking and overlaps with Lemonpie's target audience.
- PodPros: PodPros offers podcast tools, services, and community resources for podcasters and brands. While more platform-oriented than Lemonpie's service model, it intersects with Lemonpie's broader podcast services portfolio including branded podcast consultation.
Direct peers
- Top of the Funnel Media: Top of the Funnel Media is a podcast guest placement agency that books clients on industry-relevant shows to drive leads and brand awareness. Directly comparable to Lemonpie's Podcast Tours offering in target customer, service model, and pricing tier.
- Influence Podcast Agency: Influence Podcast Agency is a podcast guesting and PR firm targeting founders and B2B companies. Directly competes with Lemonpie in the podcast booking niche with similar boutique, high-touch service positioning.
- The Podcast Factory: The Podcast Factory is a podcast booking and publicity agency serving B2B brands and thought leaders. Comparable to Lemonpie in offering podcast guest placements and related PR services, serving similar founder and marketing personas.
- Done For You Podcasts: Done For You Podcasts offers podcast booking services for business owners and brands. Comparable to Lemonpie in its core service of securing guest appearances, with a similar agency model targeting B2B founders.
- Interview Valet: Interview Valet is a podcast booking and PR agency that secures guest appearances for founders and executives on targeted podcasts. It directly competes with Lemonpie in the same B2B podcast PR niche with a similar service-led model.
- Quill Podcast Agency: Quill is a podcast PR and booking agency that helps brands secure guest spots on niche podcasts. It overlaps with Lemonpie's core offering of podcast tour management and shares the same founder-led, boutique agency positioning.
Broad incumbents
- Authority Builders: Authority Builders is an SEO and link building agency that has expanded into podcast guesting services. It overlaps with Lemonpie in offering podcast placement as a brand-building channel, though podcast is a secondary offering to its core SEO services.
- 9-Figure Media: 9-Figure Media is a full-service PR agency that includes podcast guest placements as part of a broader marketing and media exposure offering. Comparable to Lemonpie's podcast PR services but operates at a larger scale with broader service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lemonpie social profiles
Digital presenceLemonpie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lemonpie leadership team
Management profileNumber of profiles
Lemonpie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lemonpie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lemonpie
What does Lemonpie do?
Lemonpie is a podcast PR and booking agency that secures guaranteed guest interview placements on target-audience podcasts for company executives and spokespeople. Its flagship Podcast Tours service includes audience identification, custom outreach, pitch personalization, interview preparation, and content repurposing support. Adjacent services include Internal Podcasting (private employee podcasts), Branded Podcasts (company-owned shows), and Sonic Branding (audio logos).
Is Lemonpie a public or private company?
Lemonpie is a private company. It is currently operating.
When was Lemonpie founded?
Lemonpie was founded in 2016. It employs 11 to 50 people.
Where is Lemonpie based?
Lemonpie is headquartered in Columbus, United States, in the North America region.
How does Lemonpie make money?
One revenue line is on record: podcast PR Services.
Who are Lemonpie's main competitors?
Emerging players on record are PodMatch and PodPros. Direct peers are Top of the Funnel Media, Influence Podcast Agency, The Podcast Factory, Done For You Podcasts, Interview Valet and Quill Podcast Agency. Broad incumbents are Authority Builders and 9-Figure Media.
Does Lemonpie have an API?
No public API is recorded for Lemonpie.
What industry is Lemonpie in?
Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of MPACADAF, Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts). Its NAICS code is 5418 and its SIC code is 7310.