The Podcast Factory

What The Podcast Factory does

The Podcast Factory is a privately held, bootstrapped done-for-you podcast production agency headquartered in Orlando, Florida, operating under the legal entity Marketing 2.0 LLC. Founded in 2013 by Jonathan Rivera, the firm targets a single primary customer segment — professional coaches and consultants — and delivers end-to-end podcast services spanning strategy, branding, recording, production, and post-launch marketing. Its distinguishing methodology is a proprietary Direct Response Podcasting Framework that emphasizes converting podcast listeners into pre-sold clients via direct-response marketing tactics rather than optimizing solely for downloads and subscribers; the firm packages this methodology in a structured 5-step launch program with a stated 30-day timeline to market.

Operationally, the company assembles a dedicated team for each client comprising audio engineers, copywriters, and graphic designers, and supplies the tools (microphone, music, announcer assets) required to launch and sustain a show. The go-to-market model is sales-led direct outreach: prospects book a "Podcasting Action Plan" session (a 30-minute strategy call) after which production engagements are sold in two non-publicly-disclosed packages. Marketing is conducted through the founder's personal brand ("Producer Jonathan"), a daily email newsletter, an Amazon-published book portfolio (4 titles including 1 bestseller), and an extensive blog exceeding 900 articles. Named customer logos (Ben Settle, Taylor Welch, Chris Evans of Traffic and Funnels, Cherylanne Skolnicki, Kevin Rogers of CopyChief) suggest a concentration around high-profile online-marketing and personal-brand coaches.

The company reports scale metrics of 89 experts helped to launch podcasts, tens of thousands of audio minutes edited, and over 3 million cumulative downloads for clients. It is founder-owned with no institutional funding, no acquisitions, and no public listings; the only documented structural move is a 2018 headquarters relocation within Orlando.

Name

The Podcast Factory

Legal name

Marketing 2.0 LLC

Website

https://thepodcastfactory.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Podcast Factory is a done-for-you podcast production agency serving coaches and consultants. Founded in 2013 by Jonathan Rivera in Orlando, FL, the firm converts podcast listeners into paying clients via its proprietary Direct Response Podcasting Framework.

Ownership category

akta.pro rank

Product category

Podcast Production Services

NAICS

Other Sound Recording Industries (51229), Sound Recording Studios (512240), Sound Recording Studios (51224)

akta.pro primary industry

Podcast Production, Editing & Post-Production Services (MPACADAE)

akta.pro secondary industries

Podcast Networks & Multi-Show Publishers (MPACADAB), Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Podcast production services
• Done-for-you podcasting
• Podcast launch strategy
• Audio production agency
• Podcast branding consulting

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Podcast Production Services: Done-for-you podcast agency services offered in 2 packages covering strategy, branding, recording, production, and marketing for coaches and consultants. Revenue generated through service packages with a 30-day launch guarantee.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Podcast Factory is a done-for-you podcast production agency that handles the entire podcast lifecycle for coaches and consultants, including strategy development, branding, recording support, audio engineering, copywriting, graphic design, and launch marketing. Services are bundled into two packages, delivered by a dedicated in-house team of audio engineers, copywriters, and graphic designers, and anchored by a proprietary Direct Response Podcasting Framework and a 30-day launch guarantee. Pricing is quote-based, requiring prospects to book a strategy call before purchase.

Product overview

The Podcast Factory is a 'done-for-you' podcast agency offering comprehensive production services for coaches and consultants. Their core offering combines a proprietary Direct Response Podcasting Framework with hands-on production services including strategy, branding, recording, editing, and marketing. They operate a structured 5-step launch program and offer a 30-minute Podcasting Action Plan session. The company also publishes two books authored by founder Jonathan Rivera: Direct Response Podcasting™ and Podcast Recipes.

Differentiator

Problem solved

Functional benefit

Products and services

• Done For You Podcast Production Services Comprehensive podcast production service where The Podcast Factory handles all aspects of podcast creation including strategy, branding, recording, editing, and marketing for coaches and consultants. Delivered by a dedicated in-house team of audio engineers, copywriters, and graphic designers across two packages tailored to client goals.
• Podcast Launch Program A structured 5-step framework delivered as part of the agency's services to help clients launch and scale their podcasts within 30 days, including done-for-you strategy development, branding, production setup, and marketing launch support.
• Direct Response Podcasting (Book) Book authored by Jonathan Rivera on turning podcast listeners into raving fans and best clients through direct response marketing tactics, published on Amazon and available for purchase.
• Podcast Recipes (Book) Book containing 50 recipes to build a podcast brand, grow audience, and generate revenue, published on Amazon as a bestseller.

Quantifiable outcome

• 3 million+ podcast downloads for clients combined
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pacific Content: One of the largest done-for-you podcast production agencies in North America, working with major brands. Directly competes for the same premium, done-for-you podcast production engagements that The Podcast Factory sells to coaches and consultants.
• Lower Street: A podcast production agency serving brands and B2B clients with end-to-end podcast services. Comparable scope of services and target buyer profile to The Podcast Factory.
• Quill Podcast Agency: A done-for-you podcast agency focused on B2B brands and thought leaders, offering strategy, production, and marketing services — a near-direct competitor to The Podcast Factory's full-service model.
• Resonate Recordings: Done-for-you podcast production company offering strategy, editing, and publishing services — directly competing for the same small-business and thought-leader customer segment.
• Sweet Fish Media: B2B-focused podcast production agency that produces shows for brands and thought leaders, overlapping with The Podcast Factory's coach/consultant niche and methodology.
• Content Allies: Podcast production and content marketing agency targeting B2B brands and consultants, with overlapping services in strategy, production, and audience growth.

Emerging players

• Descript: An AI-powered audio/video editing platform enabling DIY podcast production. Threatens the agency model by reducing the technical barrier that originally drove coaches and consultants to outsource production to firms like The Podcast Factory.

Broad incumbents

• Castos: A broader podcast hosting platform that also offers done-for-you production services (Castos Productions). Competes more on hosting/technology than pure agency work, but increasingly overlaps with The Podcast Factory's full-service positioning.
• iHeartMedia: A large media company with a significant podcast network and in-house production studios. Represents a much larger incumbent that competes for high-profile podcast production engagements and advertiser dollars.
• Spotify (Podcasts / Spotify Studios): Owns major podcast hosting and exclusive podcast studios. Competes indirectly by capturing top-tier podcast talent and limiting the organic audience reach of independently produced shows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/podcastfactory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Podcast Factory