Lemonpie

What Lemonpie does

Lemonpie is a Columbus, Ohio-based podcast public relations and booking agency that secures guest interview placements for company executives on industry-relevant podcasts. The firm was founded in 2019 by Erik Jacobson and a co-founder named Jonathan as 'Be My Guest', and was rebranded to Lemonpie in 2021 when Jeremiah Rizzo joined as Head of Marketing. The core offering, branded as Podcast Tours, includes audience identification, custom outreach, pitch personalization, interview preparation, and content repurposing support, and is delivered alongside adjacent services such as Branded Podcasts (helping companies launch their own shows), Internal Podcasting (private podcasts for team communication), and Sonic Branding (audio logo creation). Disclosed pricing is $3,000 per month for ongoing retainer engagements and $5,000 for one-time engagements, with the firm explicitly capping its active client roster at five concurrent accounts on a first-come, first-serve basis.

The business operates a direct, sales-led go-to-market in which prospective clients book a discovery call through the website. Lemonpie is bootstrapped and privately held with no disclosed external funding, and its leadership team consists of Erik Jacobson (CEO/Founder, who also founded Hatch, a separate podcast editing company), Josh Crist (Head of Talent Relations), and Jeremiah Rizzo (Head of Marketing). Its target customer segments are B2B companies, founders, and communications and marketing teams seeking to build authority and brand awareness through podcast appearances. Quantified outcomes cited include FreshBooks reaching 1.3 million+ listeners across 295 shows, Appsmith reaching approximately 149,000+ listeners across 179 pitches, and Aspen Funds driving $1,000,000+ in investment revenue attributed to podcast PR.

The firm markets itself through its owned podcast 'Brands That Podcast' (featuring marketing leaders from Salesforce, HubSpot, Mailchimp, and Drift), an extensive educational article library covering podcast pitching and B2B podcasting, detailed case studies, and 100+ unsolicited testimonials from podcast hosts praising its outreach quality. Technology footprint is minimal: Lemonpie has no proprietary platform, no public API, and no AI-powered features, operating entirely as a human-delivered service agency.

Name

Lemonpie

Website

https://lemonpie.fm

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lemonpie is a Columbus-based boutique podcast PR and booking agency that secures guest interview placements for B2B company executives on target audience podcasts, offering retainer and project-based engagements priced at $3K-$5K with a self-imposed cap of five concurrent clients.

Ownership category

akta.pro rank

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industry

Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)

Keywords

• Podcast public relations
• Podcast guest booking
• Podcast guesting services
• Podcast tours
• Branded podcast production

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Podcast PR Services: Monthly retainer engagements for ongoing podcast PR and guest booking services, as well as one-time service engagements for specific podcast tour projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lemonpie is a podcast PR and booking agency that secures guaranteed guest interview placements on target-audience podcasts for company executives and spokespeople. Its flagship Podcast Tours service includes audience identification, custom outreach, pitch personalization, interview preparation, and content repurposing support. Adjacent services include Internal Podcasting (private employee podcasts), Branded Podcasts (company-owned shows), and Sonic Branding (audio logos).

Product overview

Lemonpie is a podcast PR and booking agency that operates as a unified service offering rather than a software platform. The core offering is Podcast Tours/Podcast Guesting, which secures guaranteed guest interview bookings on podcasts for company executives. The company also offers related podcasting services including Internal Podcasting (private podcasts for team communication), Branded Podcasts (creating company podcast shows), and Sonic Branding (audio logo creation). Additionally, they produce the 'Brands That Podcast' content series/podcast and maintain an educational resource library. The company was rebranded in 2021 from 'Be My Guest' to better reflect their expanded service portfolio beyond just guest booking.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• FreshBooks reached 1,317,500+ listeners across 295 targeted shows
• +4 more outcomes

Named customers12 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• HatchminorOthersHatch is an unlimited podcast editing company referred to as 'friends' of Lemonpie. They are recommended to prospects who are looking to produce a podcast rather than use Lemonpie's guest booking services.
• UnfoldminorStrategic or Co-development PartnerDesign agency used for Lemonpie's rebrand from 'Be My Guest' to 'Lemonpie'. Unfold helped craft the brand including logo, color palette, and typography. Lemonpie's team did the website and copy in-house.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• PodMatch: PodMatch is a podcast matching platform that connects guests with hosts through a software-based marketplace. While more tech-enabled than Lemonpie, it addresses the same core need of streamlining podcast guest booking and overlaps with Lemonpie's target audience.
• PodPros: PodPros offers podcast tools, services, and community resources for podcasters and brands. While more platform-oriented than Lemonpie's service model, it intersects with Lemonpie's broader podcast services portfolio including branded podcast consultation.

Direct peers

• Top of the Funnel Media: Top of the Funnel Media is a podcast guest placement agency that books clients on industry-relevant shows to drive leads and brand awareness. Directly comparable to Lemonpie's Podcast Tours offering in target customer, service model, and pricing tier.
• Influence Podcast Agency: Influence Podcast Agency is a podcast guesting and PR firm targeting founders and B2B companies. Directly competes with Lemonpie in the podcast booking niche with similar boutique, high-touch service positioning.
• The Podcast Factory: The Podcast Factory is a podcast booking and publicity agency serving B2B brands and thought leaders. Comparable to Lemonpie in offering podcast guest placements and related PR services, serving similar founder and marketing personas.
• Done For You Podcasts: Done For You Podcasts offers podcast booking services for business owners and brands. Comparable to Lemonpie in its core service of securing guest appearances, with a similar agency model targeting B2B founders.
• Interview Valet: Interview Valet is a podcast booking and PR agency that secures guest appearances for founders and executives on targeted podcasts. It directly competes with Lemonpie in the same B2B podcast PR niche with a similar service-led model.
• Quill Podcast Agency: Quill is a podcast PR and booking agency that helps brands secure guest spots on niche podcasts. It overlaps with Lemonpie's core offering of podcast tour management and shares the same founder-led, boutique agency positioning.

Broad incumbents

• Authority Builders: Authority Builders is an SEO and link building agency that has expanded into podcast guesting services. It overlaps with Lemonpie in offering podcast placement as a brand-building channel, though podcast is a secondary offering to its core SEO services.
• 9-Figure Media: 9-Figure Media is a full-service PR agency that includes podcast guest placements as part of a broader marketing and media exposure offering. Comparable to Lemonpie's podcast PR services but operates at a larger scale with broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LemonpieFM

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemonpie