HOLD and SPADA

What HOLD and SPADA does

HOLD & SPADA IT-Solutions GmbH is a privately held German IT system house founded in 1989 and headquartered in Unterschleißheim near Munich, serving approximately 500 mid-market companies in the Handwerk & Bau (craft and construction) and Camping & Hotel (tourism and accommodation) verticals across Germany, Austria, Switzerland, and South Tyrol. The company operates with approximately 45 employees across four offices (Munich, Stuttgart, Ulm, and Linz) under founder-ownership by Florian Hold and Chris Kucharz, and positions itself as a full-service "IT aus einer Hand" provider covering ERP, consulting, cloud, infrastructure, security, and Microsoft 365.

The company's product portfolio comprises two core lines. The first is pds Software, a comprehensive ERP solution for trades and construction companies, distributed through a certified partnership with pds GmbH and augmented by mobile modules including pds Zeit (time tracking), pds Service (field service), pds Projekt (project management), pds Material, and pds Lager (inventory). The second is Gastmanager, a proprietary cloud-based Property Management System developed internally by HOLD & SPADA for camping sites, hotels, and rental properties, integrated with booking portals (Booking.com, Expedia, Hotelspider), locking systems (Simons Voss, Häfele), POS providers (Novacom, Vectron), and access control systems (Arnold, Camp Concept).

Revenue is generated through a mix of recurring ERP software licensing and cloud subscriptions, managed cloud-hosting services operated from the company's own data center, and professional services for ERP implementation, IT infrastructure delivery, installation, administration, and ongoing support. Go-to-market is exclusively direct, combining field sales targeting C-level decision-makers at mid-market companies with an inside sales function handling quotes, contracts, cross-sell campaigns, and CRM management. Pricing is custom-quoted based on customer size and module selection, with no publicly disclosed pricing. The company also operates the pds Akademie training center and the IT-Konsens subsidiary in Markgröningen to extend consulting capacity.

Name

HOLD and SPADA

Legal name

HOLD & SPADA IT-Solutions GmbH

Website

https://hold-spada.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

HOLD & SPADA is a privately held German IT system house founded in 1989 serving approximately 500 mid-market companies in Handwerk & Bau and Camping & Hotel verticals across the DACH region through pds Software ERP, the proprietary Gastmanager PMS, and full-service IT outsourcing.

Ownership category

akta.pro rank

Product category

Vertical ERP and Property Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

IT Asset Management (ITAM) Platforms (HDAEALAD), Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

Keywords

• ERP software solutions
• Property management software
• IT infrastructure services
• Cloud hosting services
• Vertical industry software

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ERP Software Licensing & Subscription: Recurring revenue from pds Software licensing and cloud subscription services for Handwerk & Bau and Camping & Hotel verticals. Includes software maintenance and updates.
2. IT Services & Consulting: Professional services including project planning, hardware/software delivery, installation, administration, maintenance and repair. Full service chain from project planning through ongoing branch software support.
3. Cloud Services / Data Center: Cloud services provision in their own data center for software hosting, providing recurring managed services revenue.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

HOLD & SPADA IT-Solutions GmbH delivers a comprehensive IT portfolio for small and mid-sized businesses in the DACH region, combining two product lines — pds Software ERP (resold and implemented as a certified pds GmbH partner) for craft and construction companies, and the proprietary Gastmanager property management system (PMS) for camping sites, hotels, and accommodation providers — with bundled IT services covering ERP consulting, cloud hosting, IT infrastructure, security, and Microsoft 365.

Product overview

HOLD & SPADA provides a unified IT solutions portfolio consisting of two core product lines: (1) pds Software - a comprehensive ERP system for trades and construction companies with modular applications including pds Zeit (time tracking), pds Service (service management), pds Projekt (project management), pds Material (material management), pds Lager (inventory management), and pds Cloud (cloud hosting); and (2) Gastmanager - a cloud-based Property Management System (PMS) for camping sites, hotels, and rental properties. The company also offers IT services including hardware/software delivery, installation, administration, maintenance and repair, cloud services in their data center, and the Akademie training center. The pds Software modules integrate with DATEV accounting systems and supplier online shops, while Gastmanager integrates with booking portals (Booking.com, Expedia, Seekda, camping.info), property management tools (Feratel, Simons Voss/Häfele, Novacom, Vectron), and access control systems (Arnold, Camp Concept).

Differentiator

Problem solved

Functional benefit

Brands

• Gastmanager: Property Management System (PMS) software solution for camping sites, hotels, and rental properties. Developed from practice for practice, it features intuitive usability and maximum performance for accommodation businesses.

Products and services

• pds Software (ERP) Comprehensive ERP software solution for trade and construction companies (Handwerk und Bau), providing integrated management of all business processes from customer contact through project execution to financial and payroll accounting. Targeted at mid-market firms in the DACH region and resold/implemented by HOLD & SPADA as a certified pds GmbH partner.
• Gastmanager PMS Cloud-based Property Management System (PMS) developed in-house by HOLD & SPADA for camping sites, hotels, and rental properties. Features role-based access, flexible unit management, dynamic seasonal/daily pricing, and integrations with booking portals (Booking.com, Expedia, Seekda, camping.info, Hotelspider), guest registration (Feratel), locking systems (Simons Voss, Häfele), POS (Novacom, Vectron), and license-plate barrier access (Arnold, Camp Concept).
• pds Cloud Cloud hosting service for pds Software provided from HOLD & SPADA's own data center, delivering automatic updates, backups, and location-independent access for home office and field service workers.
• IT Services and Consulting Professional IT services covering project planning, hardware and software delivery, installation, administration, maintenance and repair, plus ongoing support across ERP, Cloud, Security, IT Infrastructure, and Microsoft 365 service pillars.
• pds Akademie (Training) Training academy offering webinars, workshops, and key-user training sessions for pds Software users in the crafts and construction industry, coordinated with the pds.de academy for seminar scheduling and materials.

Quantifiable outcome

• ~500 mittelständische Unternehmen betreut im Bereich Handwerk und Bau

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• pds GmbHcoreChannel Partner/ Reseller/ DistributorCertified and specialized sales, implementation, and support partner for pds Software (pds Handwerkersoftware, pds Cloud, mobile apps). The partnership is described as the core of their Handwerk & Bau business, serving ~500 mid-market companies with the complete pds product portfolio including pds Zeit, pds Service, pds Projekt, pds Material, and pds Lager. HOLD & SPADA also directs customers to pds.de Akademie for training and certification.
• Gastmanager (Internal Product)coreOthersGastmanager PMS is developed by HOLD & SPADA for the Camping & Hotel vertical. It is positioned as a cloud-based property management system with integrations to booking portals, locking systems, and POS providers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Allgeier SE: DACH-listed IT services and software group combining enterprise software (ERP, CRM) with managed services and consulting. Comparable as a broader incumbent with vertical ERP and IT services capabilities serving German mid-market customers.
• Atos Deutschland: Major global IT services group with German operations providing managed infrastructure, cloud, security and workplace services. Comparable as a broad incumbent whose managed workplace and security offerings overlap with HOLD & SPADA's full-service IT portfolio.
• Sage GmbH: Global SMB accounting and ERP vendor with significant DACH mid-market footprint, including handwerk and craft solutions. Comparable as a broader ERP incumbent whose products overlap with HOLD & SPADA's pds Software and DATEV-integrated offering.
• NTT Data Deutschland GmbH: Global IT services provider with a large German business focused on digital transformation, cloud, and managed services for enterprise and public sector. Comparable as a broad incumbent competing in DACH managed services and cloud infrastructure, though typically at larger deal sizes.
• Bechtle AG: Listed German IT system house and reseller providing IT infrastructure, cloud, workplace, and software services to mid-market and enterprise customers across DACH. Comparable as a much larger incumbent providing overlapping managed workplace and cloud services to the same Mittelstand segment.

Others

• DATEV eG: German cooperative providing tax, accounting, and ERP-adjacent software widely used by tax consultants and mid-market companies in DACH. Comparable as an ecosystem player whose interfaces pds Software integrates with for invoice transmission and GoBD-compliant accounting workflows.

Direct peers

• ASA Hotelsoftware GmbH: German provider of hotel and PMS software including modules for booking, billing, and channel management, primarily serving small and mid-sized accommodation providers in DACH. Comparable as a direct competitor to HOLD & SPADA's Gastmanager product in the camping and hotel vertical.
• PRODYNA SE: DACH-headquartered IT consultancy and managed services provider specialising in enterprise platforms, cloud, and custom software for mid-market customers. Comparable as a similar-sized DACH IT services house competing for the same Mittelstand modernisation budgets.
• GOB Software & Systeme GmbH & Co. KG: German ERP and IT solution provider for the crafts (Handwerk) and trade sector, offering comparable vertical ERP and IT services to mid-market craft companies. Directly comparable in target customer and product category to HOLD & SPADA's Handwerk & Bau line.
• COSMO CONSULT GmbH: Germany- and Europe-headquartered Microsoft and SAP-focused ERP and digital transformation partner serving mid-market industrial and craft customers. Comparable as a DACH-based value-added ERP implementation house targeting Mittelstand verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLD and SPADA