ASA Hotelsoftware

What ASA Hotelsoftware does

ASA Hotelsoftware GmbH / ASA des Spitaler Gerhard & Co. KG is a privately held, family-owned vendor of hotel management software headquartered in Kaltern, South Tyrol, Italy. Founded in 1989 by Gerhard Spitaler and Stephan Perktold, the company has continuously developed its ASA HOTEL property management system (PMS) — originally on DOS, moved to Java in 2000, and substantially re-platformed to a web-enabled, cloud-or-on-premise architecture in 2024 — for more than 35 years. The platform connects hundreds of third-party software solutions through an integration marketplace and is modular across reception, back-office and facility management, guest journey (including webcam-based ID scanning), spa and meeting management, POS ordering, payment, multi-property management, and rate and revenue. ASA holds Alpine Bits ASA Gold Certification and recognizes HotellerieSuisse, DEHOGA Bavaria, and hogast among its association partners.

ASA serves over 2,500 hospitality businesses across Germany, Italy, Austria and Switzerland, ranging from small vacation apartments, pensions and campgrounds to multi-property groups and luxury/5-star properties such as NIDUM, Forestis, Quellenhof, Hotel Quelle and Adler Spa Resorts. Its product is sold primarily through a network of certified channel partners that deliver sales, implementation and 365-day local support, supplemented by direct enterprise sales, online demo booking and presence at major European hospitality trade shows (Internorga, ITB Berlin, Intergastra, Alles für den Gast). Revenue is generated predominantly through quoted, multi-year software subscriptions for either the native cloud solution (hosted in EU data centers) or on-premise installation; in 2025 ASA launched ASA Pay, a payment-processing solution developed jointly with REHEG that adds transaction-fee revenue across credit cards, bank transfers, POS terminals, pay-by-link, pre-authorizations and tokenization. Pricing is not publicly disclosed and is determined per property based on size and modules selected.

Name

ASA Hotelsoftware

Legal name

ASA des Spitaler Gerhard & Co. KG

Website

https://asahotel.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

ASA Hotelsoftware is a family-owned, South-Tyrol-based vendor of ASA HOTEL, a modular web-based property management system used by 2,500+ hotels, apartments, campgrounds and wellness resorts across Germany, Italy, Austria and Switzerland, distributed via certified channel partners and supported with multi-year subscription contracts.

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Property Management Systems (PMS) (THALACAA)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), Revenue Management Consulting Tools & Managed RM Services (THALAOAN)

Keywords

• Hotel management software
• Property management system
• Hospitality software solutions
• Hotel reservation software
• PMS for hotels

Headquarters

HQ city

Kaltern, Bozen

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses/Subscriptions: ASA HOTEL generates revenue through software licenses and subscriptions. Customers can choose between local (on-premise) installation or native cloud solution. The cloud version is hosted in EU data centers.
2. ASA Pay Payment Processing: Integrated payment solution with transaction fees for credit card processing, bank transfers, and POS payments. Developed in partnership with REHEG.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

ASA Hotelsoftware develops and sells ASA HOTEL, a web-based Property Management System (PMS) for the hospitality industry that covers reception, back-office and facility management, guest journey/pre check-in, spa and meeting management, POS ordering, payment processing, multi-property management, and rate/revenue management. The modular software is delivered either as a native cloud solution hosted in EU data centers or as a classic on-premise installation from a single codebase, and is sold primarily to hotels, pensions, apartments, campsites, and accommodation groups across the DACH region through certified partners and direct sales.

Product overview

ASA Hotelsoftware offers ASA HOTEL, a web-based Property Management System (PMS) with modular architecture available as in-house installation or native cloud solution. The core platform connects hundreds of software solutions and supports businesses of all sizes from small apartments to multi-property groups. Key integrated modules include Reception (front desk operations), Back Office & Facility (accounting, dashboards, housekeeping), Guest Journey (pre check-in with ID scan), Spa & Meeting (integrated spa and event management), POS Order (restaurant ordering), Payment (payment processing), Multi Property (multi-hotel management), and Rate & Revenue (dynamic pricing and revenue management). Supporting products include ASA Webmail for professional guest communication, ASA Pay (all-in-one payment solution developed with partner REHEG), the ASA Help Center support portal, ASA ScanBox document scanner, and parcel shipping functionality integrated with europacco.

Differentiator

Problem solved

Functional benefit

Brands

• ASA Pay: All-in-One payment solution for the hospitality industry developed together with partner REHEG. Enables online payments, pre-authorizations, POS payments, and credit card tokenization integrated into ASA HOTEL.
• ASA Help Center

Products and services

• ASA HOTEL
• ASA Pay
• ASA ScanBox
• Parcel Shipping (Send Package)

Quantifiable outcome

• Check-in/out completed in minutes with simple system structure
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature15 records

Partnerships

Ten partnerships are on record, tiered core, flagship and major.

• DEHOGA Bayern (German Hotel and Restaurant Association)coreStrategic or Co-development Partner · 11 March 2026ASA HOTEL recognized as Kompetenz Partner (Competency Partner) of DEHOGA Bavaria, strengthening market position in the German hospitality sector.
• HotellerieSuissecoreStrategic or Co-development Partner · 6 August 2025ASA HOTEL is an official Trusted Supplier of HotellerieSuisse, the Swiss hotel association. This includes a welcome offer for HotellerieSuisse members interested in ASA's hotel management solutions.
• Romantik HotelsflagshipStrategic or Co-development Partner · 15 July 2025ASA became the official PMS partner of Romantik Hotels, which is represented by more than 200 hotels across 11 European countries. Both companies share family-run, second-generation philosophies. ASA software adapts to individual needs of each hotel business, ideal for Romantik's unique hotel concepts.
• REHEG Software SolutionscoreTechnology or Integration · 1 January 2025REHEG is a South Tyrol-based software company with over 10 years of experience in payment processing, specializing in bank processes and transfers. Together with ASA, REHEG developed ASA Pay - an all-in-one payment solution for the hospitality industry supporting credit cards, bank transfers, pre-authorizations, and POS payments. All transactions are seamlessly recorded in ASA HOTEL.
• SOFTSTAR Computer Systems GmbHmajorChannel Partner/ Reseller/ Distributor · 19 March 2024SOFTSTAR, based in Taufkirchen/Bavaria, Germany, is one of six new partner companies joining the ASA network in March 2024. The partnership represents the largest deal in ASA's 35-year history. SOFTSTAR handles sales and service for ASA HOTEL customers in Bavaria.
• hoga-data EDV und Kassen für Hotel und Gastronomie GmbHmajorChannel Partner/ Reseller/ Distributor · 19 March 2024Stuttgart-based hoga-data joined the ASA partner network in March 2024 as part of the largest expansion in company history. Specializes in IT and cash systems for hotels and gastronomy in Baden-Württemberg.
• 42 GmbHmajorChannel Partner/ Reseller/ Distributor · 19 March 202442 GmbH from Hanover/Lower Saxony became an ASA sales partner in March 2024. The company praised ASA's owner-managed structure and high service quality, describing it as an ideal hotel software partner.
• GastroVision GmbHmajorChannel Partner/ Reseller/ Distributor · 19 March 2024GastroVision, based in Senden-Bösensell/North Rhine-Westphalia, joined ASA's partner network in March 2024. Impressed by ASA's ability to transfer on-premise functionality to cloud with maximum flexibility.
• pro Hotel EDV Systeme GmbHmajorChannel Partner/ Reseller/ Distributor · 19 March 2024Dresden-based pro Hotel EDV Systeme joined the ASA partner network in March 2024. Team impressed by ASA's range of functions ideal for high-quality individual and family hotels.
• moma.s GmbHmajorChannel Partner/ Reseller/ Distributor · 19 March 2024moma.s from Kirchbichl/Tyrol, Austria is ASA's key partner for the Austrian market. Partnership combines extensive experience of both companies to offer Austrian hotels innovative solutions and accelerate digital transformation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mews Systems: Cloud-native PMS with rapidly growing presence in Europe, including DACH. Competes with ASA for the same hotel customers but differentiates as a venture-backed, API-first platform targeting modern multi-property groups.
• SIHOT (Gubse AG): Hospitality software suite including PMS, POS, and back-office modules, with strong presence in DACH and broader Europe. Closely comparable to ASA on product scope (PMS + modules) and regional customer base.
• RoomKey PMS: Cloud-based property management system for independent hotels, boutique properties, and small chains. Comparable to ASA on target customer (independent/boutique hotels) and module scope, but positions primarily on cloud delivery.
• Fairmas GmbH: Berlin-based revenue management and budgeting software vendor for hotels. Directly comparable to ASA's Rate & Revenue module but as a specialized standalone product that can integrate with or compete against ASA's bundled offering.
• HotelTime Solutions: European hotel PMS (formerly HotelTime Express) serving independent hotels and small chains with cloud deployment. Directly comparable to ASA on product category, target customer (independent hotels), and cloud/modular delivery model.
• Cloudbeds: Cloud-based all-in-one hospitality management suite (PMS, booking engine, channel manager) serving independent hotels and groups globally. Comparable to ASA's full-suite approach but distributed via SaaS rather than partner/on-premise mix.
• Protel Hotelsoftware GmbH: Germany-based PMS vendor serving hotels in DACH and internationally with on-premise and cloud deployment. Directly comparable to ASA as a German-speaking-region hotel PMS with similar modular architecture and partner-led GTM.

Regional players

• Hotelkit GmbH: Austria-based hotel operations and internal communication platform that integrates with PMS systems. Comparable as a DACH-region hospitality software vendor and as a potential ecosystem partner/adjacent product to ASA's Back Office module.

Broad incumbents

• Oracle Hospitality (OPERA): Global incumbent hospitality platform (OPERA PMS) used by large chains and resorts worldwide. Comparable to ASA on PMS category but operates at much larger scale and serves enterprise chains rather than ASA's mid-market and family-run hotel base.

Emerging players

• Atomize (ABAKA Holdings): AI-driven hotel revenue management system that integrates with major PMS platforms. Comparable to ASA's Rate & Revenue module but as a focused, cloud-native emerging player that could displace ASA's bundled RM functionality over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/asahotelsoftware
• Xx.com/asahotelsoftware
• LinkedInlinkedin.com/company/asa-hotelsoftware

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASA Hotelsoftware