Bluebird Health
Bluebird Health is a Meridian, Idaho-based home health and hospice provider serving the Treasure Valley and Southern Idaho with skilled nursing, hospice, mobile primary care, and transitional care services, reimbursed primarily through Medicare and Medicaid.
- Company typePrivate
- Founded2020
- HeadquartersMeridian, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bluebird Health does
Bluebird Health is a Meridian, Idaho-based home health and hospice provider serving the Treasure Valley and Southern Idaho region. The company delivers a multi-line in-home care continuum comprising Home Health (skilled nursing, wound care, IV therapy, and physical, occupational, and speech therapy), Hospice (24/7 pain and symptom management for patients with a six-month-or-less prognosis, delivered wherever the patient resides), Provider Services (mobile primary care via Nurse Practitioners for chronic disease management and transitional visits), Transitional Care (structured hospital-to-home coordination with follow-up calls at 2, 14, 30, 45, and 90 days), and Bereavement support including a Full-Circle After Care Program. Non-medical home care is delivered through a referral partnership with At Ease Home Care. The company was built around a tuck-in acquisition of Progressive Nursing Home Health Care in May 2021 and operates under the 'Joy Through Service' philosophy.
The technology stack underlying care delivery consists of third-party platforms — Cortex, Collective Medical, and Medalogix — used for real-time data capture, care coordination notifications, and clinical needs identification; no proprietary software or AI/ML assets are developed in-house. ACHC Gold Seal accreditation, NHPCO and IHCA memberships, and a regional volunteer program support regulatory standing and referral pipelines.
Bluebird Health's revenue model is reimbursement-driven rather than direct-pay: primary streams are Medicare Part A hospice benefit and Medicare Part B home health coverage, supplemented by state Medicaid programs and private insurance (HMOs and managed care), with out-of-pocket options for non-covered services. Go-to-market is sales-led and consultative, combining physician referrals, community partnerships (ACHC, IHCA, NHPCO, Seniors Blue Book), educational content marketing, and Google Reviews testimonials. The company reports 51-100 employees, no disclosed revenue, no venture funding, and a possible affiliation with The Pennant Group suggested by footer links on the company website.
Bluebird Health firmographics
Firmographics- Name
- Bluebird Health
- Legal name
- Bluebird Health
- Website
- https://bluebirdhealth.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bluebird Health is a Meridian, Idaho-based home health and hospice provider serving the Treasure Valley and Southern Idaho with skilled nursing, hospice, mobile primary care, and transitional care services, reimbursed primarily through Medicare and Medicaid.
- Ownership category
- akta.pro rank
Bluebird Health industry classification
Industry- Product category
- Home Health Care Services
- NAICS
- Home Health Care Services (621610), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Home Hospice Agencies (HLAFAEAC)
- akta.pro secondary industries
- Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)
Keywords
Where Bluebird Health is headquartered
LocationHeadquarters
- HQ city
- Meridian
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bluebird Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Medicare Hospice Benefit: Bluebird Health generates revenue primarily through Medicare Part A reimbursement for hospice services. The Medicare Hospice Benefit covers all services directly tied to the terminal illness, including hospice professionals, medical equipment, medications, respite care, and bereavement support. Patients with a prognosis of six months or less qualify for this coverage.
- Medicare Home Health Coverage: Revenue from Medicare Part B coverage for home health services including skilled nursing, therapy services, and medical social work. Coverage requires physician certification of medical necessity and homebound status.
- Medicaid and Private Insurance: Additional revenue streams from state Medicaid programs and private insurance plans, including HMOs and managed care organizations. Coverage varies by payer and policy.
- Out-of-Pocket / Private Pay: Self-pay options for individuals without insurance coverage or for services not covered by their plans. The company states they will work with any patient to provide care regardless of coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Medicare-covered hospice services |
| Other | Pay-as-you-go | Medicare-covered home health |
| Other | Pay-as-you-go | Private insurance and Medicaid |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bluebird Health product offering
Product offeringCore offering
Bluebird Health provides home-based healthcare services in Southern Idaho's Treasure Valley, delivering skilled nursing, physical/occupational/speech therapy, hospice care, palliative care, mobile primary care through Nurse Practitioners, and transitional care coordination. Services are delivered directly to patients in their homes, nursing facilities, assisted living centers, and hospitals, supported by a 24/7 hospice care team and a bereavement program.
Product overview
Bluebird Health is a home health care company based in Meridian, Idaho, offering a unified suite of in-home healthcare services across Southern Idaho's Treasure Valley. The core portfolio spans five interconnected service lines: Home Health (skilled nursing and therapy for recovery and rehabilitation), Hospice (palliative end-of-life care for patients with a prognosis of six months or less), Provider Services / Primary Care In The Home (mobile primary care delivered by Nurse Practitioners at the patient's residence), Transitional Care (care coordination and transitional management between care settings), and Home Care (non-medical assistance provided through partner At Ease Home Care). Supporting these is a Bereavement service offering grief counseling and the Full-Circle After Care Program. The company acquired Progressive Nursing Home Health Care in May 2021, strengthening its Treasure Valley presence. Bluebird Health positions itself as a unified service offering rather than a modular software platform, delivering all services under the "Joy Through Service" philosophy primarily in patients' homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Health In-home skilled nursing and therapy services focused on recovery and rehabilitation following illness, surgery, or for management of chronic conditions. Services include skilled nursing, wound care, IV therapy, PICC line management, and physical, occupational, and speech therapy delivered to patients at home.
- Hospice Philosophy-of-care service for terminally ill patients with a prognosis of six months or less, focused on pain and symptom management, emotional and spiritual support, and dignity. Provided wherever the patient resides, including home, nursing facilities, and hospitals, with 24/7 availability of the hospice team.
- Provider Services (Primary Care In The Home) Mobile healthcare service delivering comprehensive primary care directly to patients at home, including chronic care management, medication management, palliative care, and transitional care visits performed by experienced Nurse Practitioners. Mobile labs and x-ray services bring diagnostics to the patient's residence.
- Transitional Care Care coordination and management service ensuring smooth transitions between care settings (e.g., hospital to home), featuring structured follow-up calls at 2, 14, 30, 45, and 90 days using advanced data platforms to support recovery and reduce readmissions.
- Bereavement Non-denominational bereavement service offering compassionate support, grief counseling, coping strategies, and healing resources to individuals and families navigating loss, including the Full-Circle After Care Program.
- Home Care (via At Ease Home Care) Non-medical in-home care assistance provided through partner At Ease Home Care, covering daily living activities, companionship, meal preparation, housekeeping, medication reminders, and transportation for seniors and individuals needing support to age in place.
Companies that use Bluebird Health
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Bluebird Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bluebird Health partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- At Ease Home CarecoreAt Ease Home Care is a partner organization that provides non-medical home care services, which Bluebird Health refers patients to for additional support with daily living activities such as companionship, meal preparation, and light housekeeping. This partnership extends Bluebird Health's service continuum to include non-medical home care options for patients.
- Progressive Nursing Home Health CarecoreProgressive Nursing Home Health Care joined the Bluebird Health team in May 2021. Progressive Nursing had been serving Idaho's Treasure Valley since 1990, offering nursing services. The merger expanded Bluebird Health's capabilities to provide home health care for acute illness and long-term chronic conditions.
- Accreditation Commission for Health Care (ACHC)minorACHC is a nonprofit accreditation organization founded in 1986 that partners with healthcare organizations seeking accreditation. Bluebird Health displays the ACHC Gold Seal of Accreditation on their website, indicating compliance with ACHC quality standards.
- Idaho Health Care Association (IHCA)minorIHCA is a nonprofit organization committed to quality-driven healthcare in Idaho, providing news, career information, training, and events related to the state's healthcare industry. Bluebird Health displays membership/affiliation with IHCA on their website.
- National Hospice and Palliative Care Organization (NHPCO)minorNHPCO was founded in 1978 and offers practical guidance and legislative representation to hospice and palliative care providers. Bluebird Health displays the NHPCO affiliation logo on their website, indicating membership and adherence to national hospice standards.
- Seniors Blue Book, BoiseminorSeniors Blue Book is a resource directory for finding local senior services including housing, home health care, memory care, and skilled nursing in the Boise, Eagle, Meridian, Nampa, Caldwell, and surrounding areas. Bluebird Health partners with this resource to help families find appropriate care services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Bluebird Health competitors and assessment
Company assessmentDirect peers
- Compassus: National hospice, palliative care, and home health provider with strong interdisciplinary team model (nurses, aides, chaplains, social workers). Closely matches Bluebird's hospice-led, team-based service philosophy.
- Interim HealthCare: Franchised home health, hospice, and personal care provider with strong regional franchise footprint. Comparable service mix and reliance on physician referrals and Medicare/Medicaid reimbursement.
- Gentiva: Hospice and home health operator focused on serious-illness and post-acute care. Directly comparable to Bluebird's hospice and home health offering with similar clinical and emotional-support delivery model.
Broad incumbents
- BrightSpring Health Services: Diversified home and community-based health services platform offering home health, hospice, pharmacy, and behavioral health. Overlaps with Bluebird's home health and hospice service lines.
- Amedisys: Major home health, hospice, and high-acuity care provider with national footprint (now part of UnitedHealth Group). Competes with Bluebird on Medicare hospice and home health episodes across overlapping geographies.
- The Pennant Group: National operator of home health, hospice, and senior living agencies with a decentralized operating model; appears affiliated with Bluebird Health based on footer links. Comparable in service mix (home health + hospice) and local-agency operating model.
- Aveanna Healthcare: National provider of home health, hospice, and private-duty nursing services. Comparable in delivering skilled nursing and therapy in the home and operating hospice programs serving pediatric and adult populations.
- Addus HomeCare: Multi-state provider of personal care, home health, and hospice services with strong Medicaid focus. Overlaps Bluebird's clinical home health/hospice and At Ease-style personal care support.
- Enhabit Inc. Large publicly traded home health and hospice operator spun off from Encompass Health. Direct overlap in Medicare-certified home health and hospice service lines serving similar patient populations in regional markets.
Regional players
- St. Luke's Home Health and Hospice (Idaho): Idaho-based health system operating home health and hospice services in the Treasure Valley. Directly competes with Bluebird in the same primary service geography with overlapping referral networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bluebird Health social profiles
Digital presenceBluebird Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluebird Health leadership team
Management profileNumber of profiles
Bluebird Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluebird Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluebird Health
What does Bluebird Health do?
Bluebird Health provides home-based healthcare services in Southern Idaho's Treasure Valley, delivering skilled nursing, physical/occupational/speech therapy, hospice care, palliative care, mobile primary care through Nurse Practitioners, and transitional care coordination. Services are delivered directly to patients in their homes, nursing facilities, assisted living centers, and hospitals, supported by a 24/7 hospice care team and a bereavement program.
Is Bluebird Health a public or private company?
Bluebird Health is a private company. It is classified as corporate owned and is currently operating.
When was Bluebird Health founded?
Bluebird Health was founded in 2020. It employs 51 to 100 people.
Where is Bluebird Health based?
Bluebird Health is headquartered in Meridian, United States, in the North America region.
How does Bluebird Health make money?
Four revenue lines are on record. Medicare Hospice Benefit is the primary driver. The others are medicare Home Health Coverage, medicaid and Private Insurance and out-of-Pocket / Private Pay.
Who are Bluebird Health's main competitors?
Direct peers on record are Compassus, Interim HealthCare and Gentiva. Broad incumbents are BrightSpring Health Services, Amedisys, The Pennant Group, Aveanna Healthcare, Addus HomeCare and Enhabit Inc.. St. Luke's Home Health and Hospice (Idaho) is listed as a regional player.
Does Bluebird Health have an API?
No public API is recorded for Bluebird Health.
What industry is Bluebird Health in?
Bluebird Health's product category is Home Health Care Services. Its primary akta.pro industry code is HLAFAEAC, Home Hospice Agencies, with a secondary code of HLADAHAH, Community-Based Palliative Care (Home-Based Non-Hospice). Its NAICS code is 621610 and its SIC code is 8082.