What IdeenGut does

IdeenGut GmbH & Co. KG is a German full-service creative agency (Kreativagentur) founded around 2005 (firmographics lists 2007) and headquartered in a single office at Domplatz 48, Halberstadt, in the Harz region of Saxony-Anhalt. The firm offers strategy, brand and corporate design, web design and development, photography and video production, print and offline media, exhibition design, and digital campaign development, delivered by an in-house team of approximately 14 named specialists covering the full creative stack. The legal structure is a GmbH & Co. KG led by Geschäftsführer Mathias Kasuptke and Katy Löwe, with no external investors, parent company, or subsidiaries disclosed.

IdeenGut serves a mix of regional government and institutional clients (Staatskanzlei Sachsen-Anhalt, Stadt Blankenburg, Jobcenter Magdeburg, Bundesbau Sachsen-Anhalt, Landkreis Harz), regional enterprises (Stadtwerke Halberstadt, Stadtwerke Hettstedt, Unterschütz Gruppe, HMT Höfer Metall Technik, S&P Steuerberatungsgesellschaft), and tourism/heritage entities (Heimvorteil Harz, #Altmarkliebe/ART, Harzer Highlights, Stiftskirche Quedlinburg). Notable engagements include the 2025 HMT brand relaunch, the Bundesbau-backed image and recruitment campaign for the Zukunftszentrum für Deutsche Einheit und Europäische Transformation, and the co-developed Heimvorteil Harz regional marketing campaign with Studio D4 and Landkreis Harz.

Commercially, IdeenGut operates as a project-based professional services firm: engagements are bespoke, quote-driven, and acquired through direct outreach, referrals, government procurement, and an inbound website channel. The agency also owns and produces the MARTINI Stadtmagazin city magazine for Halberstadt, which functions as both a community product and a self-marketing showcase. There is no disclosed pricing model, no subscription or productized offering, and no API/SDK surface — revenue is generated entirely through billable creative hours and project fees.

Name

IdeenGut

Legal name

IdeenGut GmbH & Co. KG

Website

https://ideengut.info

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

IdeenGut is a Halberstadt-based, founder-owned German creative agency of ~14 people delivering strategy, branding, web, video, print, and campaign services to regional government, utilities, tourism, manufacturing, healthcare, and SMB clients in Saxony-Anhalt.

Ownership category

akta.pro rank

Headquarters

HQ city

Halberstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: IdeenGut generates revenue through project-based creative and consulting engagements. Services span strategy, brand management, corporate design, web design and development, photography/video production, print media, exhibition design, and digital campaign development. Revenue is derived from individual client projects and ongoing retainer relationships with institutional clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

IdeenGut is a full-service German creative agency that delivers strategy, brand and corporate design, web design and development, photography and video production, print and offline media, exhibition design, and integrated marketing campaigns. The agency serves regional and institutional clients across Saxony-Anhalt and the Harz region with end-to-end creative project delivery. Services are sold on a project and retainer basis directly to clients.

Product overview

IdeenGut is a full-service creative agency (Kreativagentur) offering strategy, design, and communication services. The agency provides integrated services across digital and print mediums, including web design and development, brand/corporate design, print and offline materials, photo and video production, and campaign development. Rather than a software product platform, IdeenGut delivers creative services including brand identity creation, website development, marketing campaigns, and corporate communications materials for regional and institutional clients.

Differentiator

Problem solved

Functional benefit

Brands

• Tetris: A web-based Tetris game available on the company's website as a time-filler/fun distraction.
• Snake
• Kaffee trinken

Products and services

• Brand and Corporate Design Strategy-led brand identity creation and corporate design services including logo design, color systems, icon language, typography, infographics, imagery, and flexible visual systems to ensure brand consistency across channels. Used by government agencies, utilities, manufacturing firms, healthcare organizations, and regional B2B companies.
• Web Design and Development Website design and development services including custom websites, accessible information architecture, clear structure, and appealing imagery. Delivered to regional B2B clients, government entities, tax advisory firms, manufacturing companies, beauty studios, and social organizations.
• Photography and Video Production Photo and video production services including campaign imagery, interview videos, motion picture framing, and authentic brand imagery for client campaigns. Used across government, public sector, and B2B engagements.
• Print and Offline Media Design Design of print and offline communication materials including brochures, flyers, advertisements, merchandise, postcards, promotional items, and outdoor trade show booths. Delivered primarily to government entities, public institutions, and regional B2B clients.
• Exhibition and Event Design Exhibition design and event design services including display walls, information steles, floor stands, showcase coverings, signage, wayfinding systems, and bags. Delivered to heritage institutions, museums, residential quarter developments, and event activations.
• Marketing Campaign Development End-to-end marketing campaign development spanning strategy, concept, design, digital activation, social media, and event execution. Includes regional tourism campaigns (e.g., Heimvorteil Harz, #Altmarkliebe), government recruitment campaigns, and digital simplification campaigns (e.g., Jobcenter Magdeburg's 'Alles easy mit jobcenter.digital').
• Digital Campaign and SEO Services Digital campaign creation and SEO services including social media design, online campaign strategy (e.g., 'Weiter denken.' for HAW professorships), and search engine optimization delivered alongside web and brand projects.
• MARTINI City Magazine (Owned Media) An optimistic city magazine covering local stories and culture in Halberstadt, produced end-to-end by IdeenGut as an owned media property that simultaneously demonstrates editorial, design, and print capabilities.

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Studio D4coreStrategic or Co-development PartnerIdeenGut partnered with Studio D4 (studiod4.de) as co-developers of the Heimvorteil Harz regional marketing campaign, alongside Landkreis Harz. Studio D4 is a regional creative/strategic partner contributing to the joint initiative targeting tourism and regional pride in the Harz.
• Landkreis HarzcoreStrategic or Co-development PartnerLandkreis Harz (Harz District) is a key partner in the Heimvorteil Harz campaign, a large-scale regional marketing initiative to promote the Harz region. The campaign involves creative development, events, and digital content targeting both residents and visitors. Landkreis Harz provides institutional backing and regional authority for the initiative.
• ART - Altmärkischer Regionalmarketing- und TourismusverbandcoreStrategic or Co-development PartnerIdeenGut developed the #Altmarkliebe campaign for ART (Altmärkischer Regionalmarketing- und Tourismusverband), the regional marketing and tourism association for the Altmark region of Saxony-Anhalt. This includes brand identity, website, online shop, and merchandise for the regional tourism campaign.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jung von Matt: One of Germany's leading independent creative agencies, offering integrated brand, digital, and campaign services comparable to IdeenGut's full-service model but at significantly larger scale and national/international reach.
• Serviceplan Group: Largest German-owned, partner-managed agency group, offering integrated brand, digital, and communications services. Provides the same full-service model IdeenGut operates but at group-of-companies scale with international footprint.
• Scholz & Friends: Major German creative agency group with deep experience in integrated brand, advertising, and digital campaigns for institutional and corporate clients. Comparable in service breadth to IdeenGut but operates at much larger scale across multiple German offices.
• Kolle Rebbe: Hamburg-based creative agency delivering integrated brand, digital, and campaign work. Comparable in full-service creative offering to IdeenGut but with larger clients and broader geographic reach.
• KMS Team: Munich-based brand consultancy offering brand strategy, corporate design, and communications. Operates in a comparable creative-services category to IdeenGut but with larger enterprise clients and broader geographic reach.
• Meiré und Meiré: Cologne-based creative agency known for brand design, spatial branding, and integrated campaigns. Comparable to IdeenGut across brand, exhibition, and campaign work but at significantly larger scale and national reach.
• Peter Schmidt Group: Hamburg-based brand and design consultancy specializing in brand identity, corporate design, and packaging. Comparable to IdeenGut's brand design core but with broader corporate clientele and proprietary brand strategy methodologies.

Direct peers

• Strichpunkt Design: Stuttgart-based design agency focused on brand identity, corporate design, and visual systems for corporate clients. Closely comparable to IdeenGut's brand and corporate design work but operating at a larger mid-size scale with national clients.
• Studio D4: A regional creative/strategic partner in the Harz area that IdeenGut co-developed the Heimvorteil Harz regional marketing campaign with. Operates a similar regional creative-agency model serving Saxony-Anhalt institutions and tourism clients.

Emerging players

• denkwerk: Cologne-based digital creative agency offering digital strategy, UX, content, and campaign work. Comparable to IdeenGut's digital/web and campaign capabilities but with a digital-first orientation and larger mid-market client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLg03hJ75ffWlG56bGrSkRQ
• Facebookfacebook.com/ideenguthbs
• LinkedInlinkedin.com/company/ideengut-ohg
• Instagraminstagram.com/ideengut.hbs/?hl=de
• Xx.com/ideenguthbs

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IdeenGut