Phanomen

What Phanomen does

Phanomen (PHANOMEN/design) is a privately held architecture and interior design firm founded in 2002 by Loree O. Everette, headquartered in Indianapolis, Indiana with a satellite office in Denver, Colorado. The firm provides end-to-end design services spanning architecture, interior design, custom curation, custom fabrication, brand development, and mural/public art installation. Its primary client base is concentrated in the restaurant and hospitality vertical, with secondary work in corporate offices, healthcare and wellness facilities, high-end residential, and cultural/institutional projects. The firm is Indiana State Certified as a Woman and Minority-owned Business (WMBE).

The core service offering is delivered through a unified engagement model in which clients can procure consulting, full design, or complete design-and-project-management packages on flexible terms. Project work is categorized by scale (L/M/S) and service type (curate, make, concept), allowing each phase to be priced separately. Architecture capability was added in 2014 with the hire of VP Brent A. Roberts (AIA, LEED AP), expanding the firm from interior design into full building design with a stated focus on adaptive reuse, historic renovation, new construction, and sustainable practices. Specialized add-on lines — Curation (Kurator), Make (custom furniture/fabrication), and Brand Development — provide adjacent revenue streams and integration with primary design engagements.

Commercially, Phanomen operates a sales-led, relationship-based go-to-market focused on regional Midwest (primarily Indiana, Ohio, Kentucky) and select Southeast accounts. The firm has documented 100+ projects, holds multiple IIDA Indiana Chapter awards, has been featured in the Indianapolis Business Journal, Indianapolis Monthly, and Food Network, and serves as a supporting vendor to larger firms such as Ratio Architects on larger hospitality builds. With 1-10 employees, no external funding, and a 20+ year operating history, Phanomen is structured as a mature boutique professional services studio.

Name

Phanomen

Legal name

Phanomen

Website

https://phanomen.design

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Phanomen is a boutique architecture and interior design firm founded in 2002 in Indianapolis, serving restaurant, hospitality, corporate, healthcare, and high-end residential clients across the Midwest with full design, curation, fabrication, and brand development services.

Ownership category

akta.pro rank

Product category

Architecture and Interior Design Services

NAICS

Architectural Services (54131), Interior Design Services (54141)

akta.pro primary industry

Historic Preservation & Conservation Planning (BPAHAKAH)

akta.pro secondary industry

Sustainable/Green Building & LEED Consulting (BPAHAKAG)

Keywords

• Architecture and interior design
• Adaptive reuse renovation
• Hospitality interior design
• Historic preservation design
• Sustainable design services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design and Consulting Services: Professional services revenue model. Each individual aspect of the design process is priced separately, giving clients flexibility to select which services are most appropriate and affordable. Services range from consulting to complete design and project management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Phanomen is a professional architecture and interior design firm delivering new construction, adaptive reuse, historic renovation, and sustainable design services for commercial, hospitality, healthcare, salon/spa, corporate, cultural, and high-end residential clients. Services are offered flexibly, ranging from consulting-only engagements to complete design and project management, with supplementary Curation, Make (custom fabrication), Brand Development, and Mural Design capabilities integrated into projects.

Product overview

Phanomen is an award-winning architecture and interior design firm founded in 2002, specializing in creating profitable environments. The firm operates as a unified service offering with interconnected capabilities: core architecture and interior design services form the foundation, supplemented by three specialized service lines—Curation (artwork and bespoke environment design), Make (custom furniture and fabrication), and Brand Development. Projects are categorized by scale (L for large, M for medium, S for small) and service type (curate, make, concept). The firm primarily serves hospitality, restaurant, salon, office, and private residential sectors across Indiana, Ohio, Kentucky, and other Midwest locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Full-service architectural design covering new construction, adaptive reuse, and historic preservation for commercial, hospitality, healthcare, and residential clients.
• Interior Design Interior design services creating profitable environments for restaurants, hospitality venues, salons, offices, and private residences.
• Curation Services Custom curation of artwork, sculptures, and design elements for bespoke commercial and high-end residential spaces.
• Make (Custom Fabrication) Custom furniture design, metal fabrication, signage, and built-in solutions completed as part of interior projects.
• Brand Development Brand identity development integrated with interior design projects, including logo design and visual branding elements.
• Mural Design and Public Art Installations Custom mural design and public art installations for commercial properties, including award-winning exterior murals like 'Night Musing' at Livery.

Quantifiable outcome

• Named one of Top Rooftop Restaurants in Country by Food Network (Livery)
• +2 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ratio ArchitectsminorStrategic or Co-development PartnerPhanomen served as Supporting Vendor for Ratio's Hospitality New Build project (Commission Row), which won Best in Class Award and Best in Show at IIDA Indiana Chapter. Collaborative working relationship on joint hospitality projects.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Commune Design: Commune is a Los Angeles-based boutique interior design practice known for high-design hospitality, restaurant, and residential work. Comparable in scale and editorial reputation to Phanomen, and competes for similar boutique hospitality clients.
• Ken Fulk Inc: Ken Fulk is a San Francisco-based boutique design studio specializing in hospitality, restaurants, and residential interiors. Closely aligned with Phanomen in niche focus, editorial recognition, and integration of curation/branding into design work.
• AvroKO: AvroKO is a New York-based hospitality-focused architecture and design firm built around adaptive reuse and brand-driven restaurant environments. It is the closest direct analog to Phanomen in scale, boutique specialization, and award-recognition profile for restaurant/hospitality interiors.
• Meyer Davis Studio: Meyer Davis is a New York-based boutique architecture and interior design firm renowned for high-end residential and hospitality work. Comparable in size to Phanomen and operating with similar adaptive-reuse/hospitality credentials and editorial recognition.

Broad incumbents

• Gensler: Gensler is the world's largest AEC firm with a substantial hospitality practice. Many of Phanomen's enterprise clients (e.g., national restaurant groups, healthcare systems) use Gensler for scale engagements and could route work there if Phanomen cannot compete on capacity.
• Rockwell Group: Rockwell Group is a large, multidisciplinary architecture and design firm whose hospitality practice (restaurants, hotels, entertainment venues) competes for the same high-profile F&B clients Phanomen serves. It is a far larger incumbent but operates in the same product category and target market.
• Yabu Pushelberg: Yabu Pushelberg is a globally recognized interior design and architecture firm with a substantial hospitality and restaurant portfolio. It is a larger, established peer that competes for the same award-winning hospitality design work Phanomen pursues.
• Deborah Berke Partners (TenBerke): TenBerke (formerly Deborah Berke Partners) is a New York-based architecture firm with a strong portfolio of cultural, educational, and hospitality projects. A larger but similarly design-driven peer operating in adjacent sectors.

Regional players

• CSO Architects: CSO Architects is an Indianapolis-based architectural firm with strong higher-education, healthcare, and civic practices. Phanomen team member Jeannie Sego previously worked at CSO, making it a relevant regional talent- and client-overlap peer.
• Ratio Architects: Ratio Architects is an Indianapolis-based architecture firm with which Phanomen has an existing co-development/partnership relationship (Commission Row IIDA Best in Show). Both firms compete for the same Central Indiana hospitality and cultural projects and frequently collaborate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/phanomendesign
• Instagraminstagram.com/phanomendesign
• Xx.com/phanomen
• LinkedInlinkedin.com/company/phanomen-design

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phanomen