Ljungberg Fritzoe

Name

Ljungberg Fritzoe

Legal name

Ljungberg Fritzoe AB

Website

https://ljungbergfritzoe.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC)

akta.pro secondary industries

Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD), Engineered Wood Product Distribution & Fabrication Services (IMAMACAO)

Keywords

• Wood-based sheet materials
• Building materials distribution
• Plywood wholesale
• Construction materials supply
• Fiber cement boards

Headquarters

HQ city

Katrineholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wood-based sheet material distribution: Ljungberg Fritzoe purchases, stocks, and distributes wood-based sheet materials from manufacturers worldwide to Swedish building materials retailers and industrial customers. Revenue is generated through the sale of physical sheet material products, with a focus on volume and inventory-based distribution. The company has expanded its product range from approximately 80 articles in 2013 to over 550 articles currently.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ljungberg Fritzoe is a Swedish distributor of wood-based sheet materials, sourcing products from manufacturers worldwide and reselling them to building materials retailers (bygghandel) and industrial customers. The company's core offering spans OSB, plywood, fiber cement boards, MDF, particle boards, and specialty products (Kebony modified wood, Recoma circular boards, WISA plywood, PRIMAflex). Operations are centralized at a large warehouse in Katrineholm with over 550 articles in stock, supported by a regional sales force and dedicated account managers.

Product overview

Ljungberg Fritzoe is Sweden's leading supplier of wood-based sheet materials, operating as a single integrated distribution platform for a broad portfolio spanning multiple product categories. The core offering consists of OSB, Plywood (including birch, pine, and spruce), Filmbelagd plywood/Formplywood (film-coated plywood for concrete forming), Boardprodukter (fiber boards including hard board and asphalt board), MDF & Spånskivor (medium density fibreboard and particle boards), Fibercementskivor (fiber cement sheets including PRIMAflex brand), Interiör (interior products including worktops, Huntonit and Smartpanel wall panels), and Exteriör (exterior products featuring Kebony sustainable modified wood). Major distributed brands include UPM's WISA Plywood, Kebony sustainable timber, Huntonit panels, and Smartpanel panels. The company also introduced Recoma PackWall, a circular building board made from 100% recycled packaging material. Products are sourced globally and warehoused in Katrineholm, serving Swedish building merchants and industrial customers. The portfolio includes over 550 article numbers as of 2023.

Differentiator

Problem solved

Functional benefit

Brands

• Kebony: Sustainable modified wood products (decking, cladding) sourced from Norwegian manufacturer Kebony. Products include Kebony Character and Kebony Clear, Svanenmärkta (Nordic Swan Ecolabel) certified.
• Recoma
• PRIMAflex

Products and services

• OSB (Oriented Strand Board) Wood-based sheet material made from long wood strands pressed and glued together, offering high strength and dimensional stability. Used for roof trusses, floors, walls, and packaging. Distributed to Swedish building materials retailers and industrial customers.
• Plywood Sheet material made from multiple layers of wood veneer glued with alternating fiber direction. Available in birch, pine, and spruce species in various thicknesses and grades. Distributed to building retailers and industrial customers across Sweden.
• Filmbelagd plywood (Formplywood) Plywood with a durable film coating designed for concrete forming and applications requiring high pressure resistance. Includes Formplywood Basic, Premium (eucalyptus), Plus (pine), and birch variants. Distributed to construction and industrial customers.
• Boardprodukter (fiber boards) Wood fiber boards including asphalt board, hard board, tempered hard board, roof board, porous board, base board, and white lacquer board. Made from wood fiber with water and without added adhesive; oil-impregnated variants offer moisture resistance. Distributed to building materials retailers and industrial customers.
• MDF & Spånskivor Medium Density Fibreboard (MDF) for interior carpentry and furniture, plus particle boards built from fine wood chips mixed with adhesive. Includes bendable MDF, wardrobe shelves, floor particle boards, and shelving panels. Distributed for interior carpentry, furniture manufacturing, and construction.
• Fibercementskivor (Fiber cement sheets) Fiber cement sheets made from cement, sand, water, and cellulose fibers. Fire-rated A1 (non-combustible), moisture- and rot-resistant, chemically resistant. Used for cladding of foundations, garages, refuse rooms, and building facades. Includes PRIMAflex and Steni products.
• Recoma Byggskivor (Recoma PackWall) Circular and sustainable building boards made from 100% recycled packaging material (post-consumer food cartons). Core consists of 60-65% cellulose fiber, 30-35% LDPE, and 1-5% aluminum film. Manufactured in Hässleholm, Skåne using patented technology without chemical additives. 85% lower climate impact than wood boards.
• Kebony modified wood Norwegian sustainable modified wood brand using patented bio-based liquid impregnation technology on Pinus Sylvestris and Pinus Radiata. Swan-labeled, maintenance-free, and form-stable. Includes Kebony Character and Kebony Clear products for decking, cladding, outdoor furniture, and exterior applications. Exclusively distributed in Sweden by Ljungberg Fritzoe.
• PRIMAflex fiber cement boards Fiber cement sheet sub-brand with full product range including wind protection boards (6mm), base boards, facade boards, and building boards. Weather-resistant, non-combustible, strong, impact-resistant, low weight, easy to work with, cost-effective, and environmentally friendly. Competing product to market-leading fiber cement boards at competitive prices.
• Huntonit wall and ceiling panels Interior wall and ceiling panel brand, including the Huntonit Proffsvägg professional wall panel for streamlined new construction and renovation. Distributed for interior fit-out applications.
• Smartpanel interior panels Ready-made wall and ceiling panels for interior applications. Distributed through Swedish building materials retailers.
• Emballageplywood (Packaging plywood) Plywood products designed for packaging applications, including K-plywood Barrträ (softwood) and K-plywood CpC grades in various thicknesses. Distributed to packaging manufacturers including pallet collar producers.
• WISA Plywood (UPM distributed brand) Premium plywood brand from UPM. WISA Spruce uses lignin-based BioBond binding technology. Distributed by Ljungberg Fritzoe across Sweden in tens of thousands of cubic meters annually to building retailers and industrial customers.

Quantifiable outcome

• Revenue grew from 17 million SEK (2013) to approximately 900 million SEK (2022)
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered key, supporting and core.

• KebonykeyChannel Partner/ Reseller/ Distributor · 1 January 2023Ljungberg Fritzoe entered into a strategic distribution partnership with Kebony (Norwegian sustainable wood manufacturer) to distribute Kebony products in Sweden. Ljungberg Fritzoe stores the majority of Kebony's articles at its Katrineholm warehouse, improving availability and reducing lead times for Swedish customers. Kebony products include modified sustainable wood (Pinus Sylvestris/Pinus Radiata) treated with patented bio-based technology, Swanen-certified for decking, cladding, and exterior applications.
• FraktussupportingStrategic or Co-development Partner · 1 January 2023Fraktus is a logistics partner that works with Ljungberg Fritzoe to minimize environmental impact in every shipment by evaluating transport methods, carriers, freight services, and fuel/power sources. Fraktus and Ljungberg Fritzoe jointly climate-compensated 100% of 2023 freight emissions (equivalent to 314,398 kg CO2) through certified projects.
• ZeroMissionsupportingStrategic or Co-development Partner · 1 January 2023ZeroMission is a climate compensation partner. In 2023, Ljungberg Fritzoe's climate compensation projects through ZeroMission included an energy project in Kenya (Gold Standard certified) and a tree-planting project in Uganda (Plan Vivo certified).
• UPMcoreStrategic or Co-development Partner · 1 January 2013UPM is one of the world's largest plywood producers. Ljungberg Fritzoe distributes tens of thousands of cubic meters of UPM's WISA Plywood products in Sweden. This was one of the first partnerships formed when Ljungberg Fritzoe was founded in 2013, and volumes have grown 'explosively.' UPM selected Ljungberg Fritzoe based on mutual trust and long-term partnership potential. WISA brand represents quality recognized among Swedish traders.
• ByggvarubedömningensupportingOthersByggvarubedömningen (BVB) is a non-profit association that assesses and provides information about sustainability-evaluated products. Ljungberg Fritzoe has products registered in the Byggvarubedömningen system, which supports customers' sustainable procurement decisions.
• PEFCsupportingOthersPEFC (Programme for the Endorsement of Forest Certification) is the world's largest forest certification organization. Ljungberg Fritzoe is PEFC certified and works to ensure as many suppliers and products as possible are PEFC-certified.
• FSC (Forest Stewardship Council)supportingOthersFSC is an independent international membership organization promoting environmentally appropriate, socially beneficial, and economically viable management of the world's forests. Ljungberg Fritzoe is FSC certified (Chain of Custody certificate), enabling them to distribute FSC-certified products.
• ProdiktsupportingTechnology or IntegrationProdikt is a platform that Ljungberg Fritzoe uses to register over 90% of its products. The platform provides customers with access to detailed product information including GWP, biogenic CO2, energy consumption data, and lifecycle data per EN 15804+A2. This supports customers' climate calculations and environmental certifications.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Treschow Fritzoe: Norwegian sister company within Fritzoe Nordic AS. Same business model as Ljungberg Fritzoe — distribution of wood-based sheet materials to building retailers and industrial customers in Norway, with directly comparable assortment and customer segments.
• DLH Fritzoe (DLH A/S): Danish-based sister company under Fritzoe Nordic AS following the 2019 acquisition. Distributes wood-based panel products and timber across Scandinavia and globally — same product mix (plywood, panels, hardwood) and similar industrial/retail customer base as Ljungberg Fritzoe.

Regional players

• Moelven: Major Scandinavian wood products group with sawmills, further processing, and wood-based building product distribution across Norway and Sweden. Comparable product breadth (panels, timber, building materials) and operates in the same Nordic construction supply chain.
• Derome: Swedish family-owned building materials group with sawmills and distribution of wood-based panels, timber, and building components. Directly competes with Ljungberg Fritzoe in the Swedish building retail and industrial segments.
• Beijer Byggmaterial: Swedish building materials retail chain supplying contractors and DIY customers. Overlaps with Ljungberg Fritzoe as a downstream customer/competitor at the retail interface, sourcing and reselling wood-based panels and related products across Sweden.
• Karl Hedin: Swedish sawmill and building materials group with distribution of wood-based panels, timber, and construction products. Overlaps with Ljungberg Fritzoe in serving Swedish building retailers and industrial customers with similar product categories.
• Bygma: Danish building materials distributor serving professional builders and DIY customers. Overlaps with Ljungberg Fritzoe in wood panel/plywood distribution but operates primarily in Denmark and offers a broader building materials assortment.

Broad incumbents

• Stora Enso: Finnish/Swedish forest products giant producing and globally distributing wood-based panels, sawn timber, and engineered wood. A potential supplier/competitor dynamic with Ljungberg Fritzoe given its scale and integrated forest-to-panel operations.
• Optimera (Saint-Gobain): Norwegian/Swedish building materials distributor owned by Saint-Gobain. Distributes a broad assortment including wood-based panels, insulation, and interior products to Scandinavian building retailers and contractors — overlapping assortment but much larger scale and broader portfolio.

Others

• Masonite / Dooria (Nordic door & panel operations): Global door and panel manufacturer with Nordic operations. Adjacent rather than direct: comparable panel/fiberboard products sold into Swedish construction and renovation channels where Ljungberg Fritzoe also operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwQ3xU6gZwvjg-T-xQb4Q8g
• Instagraminstagram.com/ljungbergfritzoe
• Facebookfacebook.com/ljungbergfritzoeab
• LinkedInlinkedin.com/company/ljungberg-fritzoe-ab

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ljungberg Fritzoe