What Beijer Byggmaterial does

Beijer Byggmaterial AB is Sweden's largest wholly-owned building materials retail chain, founded in 1866 and headquartered in Sollentuna, Sweden. The company operates an omnichannel retail model consisting of 113 building material warehouses and tile stores distributed nationwide, complemented by dual e-commerce storefronts that segment customers into private consumers ("privat") and business customers ("företag"). Account-based customer registration with BankID authentication supports both retail flows, and the company explicitly positions itself as a one-stop shop for construction and renovation needs.

Its product offering is organized into ten principal categories: Workplace & Consumables, Building Materials & Wood Products, Doors & Windows, Electrical & Plumbing, Paint/Tile/Flooring, Fasteners, Kitchen/Bath/Interior, Machines & Tools, Personal Protection Equipment, and Roof & Outdoor solutions. The assortment spans basic construction inputs (timber, cement, insulation, reinforcement) through to finished interior goods (kitchens, bathrooms, flooring) and specialty branded lines (RAW Premium decking, Nordsjö facade paint, Milwaukee garden machinery, Osmo wood treatments). A digital interactive tool — Trallväljaren (Decking Selector) — supports material selection and quantity calculation, signaling modest digital maturity.

Revenue is generated through unit-priced transactional sales across the physical and digital channels, with pay-as-you-go billing and account-based terms for business customers. Pricing is publicly disclosed at the SKU level (e.g., pressure-impregnated decking from 19.95 SEK per linear meter). No subscription, licensing, or recurring revenue mechanics are indicated; the model is conventional retail with no disclosed revenue figure.

Name

Beijer Byggmaterial

Legal name

Beijer Byggmaterial AB

Website

https://beijerbygg.se

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Beijer Byggmaterial AB is Sweden's largest wholly-owned building materials retail chain, operating 113 stores plus dual e-commerce storefronts serving private DIY consumers and business contractors nationwide with construction materials, tools, and home improvement products.

Ownership category

akta.pro rank

Headquarters

HQ city

Sollentuna

HQ country

Sweden

HQ region

Europe

Offices82 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Building Materials Sales: Revenue generated through physical retail locations and e-commerce sales of building materials, hardware, tools, and construction supplies to both private consumers and business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Beijer Byggmaterial retails building materials, wood products, tools, hardware, and construction supplies to both private consumers and business customers through 113 physical stores and dual e-commerce storefronts across Sweden. The product range spans ten main categories including workplace consumables, building materials and timber, doors and windows, electrical and plumbing, paint/tile/flooring, fasteners, kitchen/bath/interior, machines and tools, personal protective equipment, and roof/outdoor products.

Product overview

Beijer Byggmaterial is Sweden's largest wholly-owned building materials retail chain operating 113 building material stores and tile shops across Sweden. The company offers a comprehensive product portfolio organized into 10 main product categories: Workplace & Consumables, Building Materials & Wood Products, Doors & Windows, Electrical & Plumbing, Paint & Tiles & Flooring, Fasteners, Kitchen & Bath & Interior, Machines & Tools, Personal Protection, and Roof & Outdoor. The product range spans from basic construction materials like timber, cement, and insulation to specialized products including decking (trall) in various materials, windows, doors, flooring, and personal protective equipment. Notable brand partnerships include RAW, Bitus, Talgø, Steni, Nordsjö (One Super Tech facade paint), Milwaukee (garden machinery), and Osmo (wood treatment products). The company provides digital tools like the Trallväljaren (Decking Selector) to help customers choose materials and calculate quantities.

Differentiator

Problem solved

Functional benefit

Products and services

• Arbetsplats & Förbrukning (Workplace & Consumables) Retail category offering workplace accessories, lifting equipment, industrial consumables, material handling, signs, ladders and scaffolding, cleaning and pantry supplies, and transport equipment for Swedish private and business customers.
• Byggmaterial & Träprodukter (Building Materials & Wood Products) Retail category offering timber products, construction materials, reinforcement, cement, insulation, steel products, building boards, and drywall for construction and renovation projects by private and business customers.
• Dörrar & Fönster (Doors & Windows) Retail category offering interior and exterior doors, door frames, garage and sliding doors, steel doors, PVC, hinged, tilt-turn and roof windows, and associated hardware fittings.
• El & VVS (Electrical & Plumbing) Retail category offering lighting, electrical installation materials, heating (radiators, floor heating, fireplaces), water, drainage, and ventilation products.
• Färg, Kakel & Golv (Paint, Tile & Flooring) Retail category offering indoor and outdoor paint, floor paint, wall and ceiling paint, tile and clinker, mosaic, solid wood, parquet, laminate and vinyl flooring, and painting tools.
• Infästning (Fasteners) Retail category offering bolts, nuts and washers, construction brackets, anchors and expanders, rivets, deck screws, wood screws, concrete screws, and nails.
• Kök, Bad & Interiör (Kitchen, Bath & Interior) Retail category offering bathroom fixtures, kitchen appliances, countertops, cabinetry, handles, sinks, faucets, interior storage, stairs and accessories.
• Maskiner & Verktyg (Machines & Tools) Retail category offering garden machinery, power tools (drills, saws, grinders), tool storage, hand tools, measuring instruments, tool accessories, and cleaning machines.
• Personligt Skydd (Personal Protective Equipment) Retail category offering workwear, safety shoes, gloves, respiratory protection, fall protection, first aid, eye protection, hearing protection, and head protection.
• Tak & Utemiljö (Roof & Outdoor) Retail category offering roofing materials, roof drainage, safety equipment, garden structures, garden tools, outdoor furniture, fencing, decking, and small buildings.
• Trall (Decking boards) Decking boards available in multiple materials including pressure-treated wood (RAW Premium), core pine, cumaru, Ipé, Bangkirai, Linax-impregnated, composite, and thermally treated options for terraces, balconies, and outdoor structures.
• RAW Grovbetong C32/40 concrete (25 kg) RAW coarse concrete grade C32/40 supplied in 25 kg bags, suitable for most types of casting work, sold by the bag and as pallet packs of 40.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• RAWcoreOthersRAW is a brand partner featured prominently in Beijer Byggmaterial's product offerings, including RAW Premium pressure-impregnated decking, RAW underlayment felt, and RAW construction materials. The partnership provides customers with branded building products.
• BitusminorOthersBitus is featured as a brand partner for linax-impregnated decking products available at Beijer Byggmaterial stores.
• TalgøminorOthersTalgø MøreRoyal is a Norwegian wood treatment brand whose decking products (Concise) are sold through Beijer Byggmaterial.
• SteniminorOthersSteni is a brand partner for cement-based facade and sill slabs sold at Beijer Byggmaterial.
• NordsjöminorOthersNordsjö is a paint brand featured prominently for exterior facade paints including Nordsjö One Super Tech sold at Beijer.
• MilwaukeeminorOthersMilwaukee is a power tools brand featured for garden machinery including lawn mowers, hedge trimmers and branch saws sold through Beijer Byggmaterial.
• OsmominorOthersOsmo is featured for wood protection and treatment products including Osmo Power Gel and terrace/wood protection varnish sold at Beijer for deck maintenance.
• BMI MonierminorOthersBMI Monier is featured for roofing products including Minster Aerlox roof tile system sold at Beijer.
• Svenskt TräcoreStrategic or Co-development PartnerSvenskt Trä (Swedish Wood) is referenced as the industry organization providing construction recommendations for deck building that Beijer follows and promotes to customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Clas Ohlson: Nordic retailer focused on tools, hardware, home improvement and DIY. Partial overlap with Beijer in hand tools, fasteners, machines and small hardware categories; serves similar DIY consumers across the Nordics.

Direct peers

• K-Rauta (Kesko): Nordic building materials and home improvement chain owned by Finnish Kesko, operating DIY and pro-focused stores across the Nordics. Comparable assortment, similar dual DIY/pro positioning, and direct competition with Beijer in the Swedish market.
• Byggmax: Swedish discount DIY building materials retailer with a comparable assortment (lumber, fasteners, paint, tools) and overlapping customer base of DIY consumers and small contractors. Beijer competes head-to-head with Byggmax across Sweden but with a broader premium/professional positioning.
• Woody Bygghandel: Norwegian-origin building materials chain expanding into Sweden, focused on the professional contractor segment. Directly comparable product mix (lumber, fasteners, building materials) and competing for the same pro contractor customers as Beijer's B2B motion.
• XL-BYGG: Swedish cooperative building materials chain serving both DIY and professional customers with a similar full-range assortment. Directly comparable in business model (retail of building materials, multiple SKUs across construction categories) and customer overlap with Beijer.
• Bauhaus: European DIY/building materials big-box chain operating in Sweden. Directly comparable product breadth (workshop, tools, building materials, garden) and overlapping DIY plus light-pro customer base with Beijer.
• Hornbach: European big-box DIY and building materials chain with stores in Sweden offering a comparable wide assortment (lumber, paint, tools, tiles, kitchen/bath). Competes with Beijer across project-driven DIY and pro segments in Sweden.

Emerging players

• Jula: Nordic chain selling tools, hardware, building supplies and home improvement items. Overlaps with Beijer in machines, tools, fasteners, and PPE categories and competes for DIY and small contractor wallet share, though with a narrower building-materials assortment.
• Stark Group: Nordic building materials distributor serving professional contractors across Denmark, Sweden, Norway and Germany. Comparable B2B-heavy building materials distribution model; competes for the same pro contractor demand that Beijer's 'företag' motion addresses.

Broad incumbents

• Saint-Gobain Distribution Sverige: Nordic arm of Saint-Gobain's building materials distribution business. Competes with Beijer in building materials, insulation, roofing, and interior products to professional contractors; broader portfolio and global scale make it an incumbent peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/beijerbygg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beijer Byggmaterial