Sally Hershberger
Sally Hershberger is a founder-owned luxury haircare brand and salon operator that runs four premium salons in New York City and Los Angeles and sells its 24K haircare line direct-to-consumer, via HSN, through a professional wholesale portal, and at Barneys New York.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sally Hershberger does
Sally Hershberger is a privately held, founder-owned luxury haircare brand and salon operator built around celebrity hairstylist Sally Hershberger. The company runs four premium company-owned salons — three in Manhattan (NoMad, Hudson Yards, and the Upper East Side) and one in West Hollywood, Los Angeles — staffed by a roster of named celebrity stylists who serve entertainment, fashion, and political clientele. Salon services (cuts, color, keratin treatments, extensions, blowouts) anchor the service business, priced individually by stylist and service type.
The company's consumer-products business centers on the 24K haircare line, launched in 2015 and built around a proprietary 24K Pure Gold Elixir combined with keratin protein, silk amino acids, hi-tech co-polymers, golden pearl and mica complex, and a UV protection complex. The catalog spans daily haircare, styling, and styling tools, with most SKUs priced at $32 and a range of $25-$40. Distribution is genuinely multi-channel: owned DTC e-commerce (sallyhershberger.com, operated by Perfume Worldwide on Squarespace Commerce), HSN television retail, a B2B wholesale portal for professional salons (members.sallyhershberger.com), and an in-store salon at Barneys New York.
Revenue mechanics combine professional services revenue from the four salons with product sales across the four distribution channels; customer segments split between affluent premium individual consumers, professional salon buyers, and high-profile celebrity service clients. The brand is incorporated in New York with corporate headquarters in Ronkonkoma, NY, has 11-50 employees, and has no disclosed outside funding, M&A, or institutional ownership.
Sally Hershberger firmographics
Firmographics- Name
- Sally Hershberger
- Legal name
- Sally Hershberger
- Website
- https://sallyhershberger.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sally Hershberger is a founder-owned luxury haircare brand and salon operator that runs four premium salons in New York City and Los Angeles and sells its 24K haircare line direct-to-consumer, via HSN, through a professional wholesale portal, and at Barneys New York.
- Ownership category
- akta.pro rank
Sally Hershberger industry classification
Industry- Product category
- Luxury Haircare Products and Salon Services
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK)
- akta.pro secondary industries
- Women's Hair Salons (HSALAAAA), Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF)
Keywords
Where Sally Hershberger is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Sally Hershberger business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Product Sales: Direct consumer sales through the company's e-commerce website. Products include the 24K haircare line, styling tools (brushes), and other hair care products. Individual units priced from $25-$40.
- Salon Services: Premium hairstyling services provided at company-owned salon locations in New York City and Los Angeles. Services include cuts, color, keratin treatments, and extensions.
- Salon Wholesale: Bulk case pack sales to salon professionals through dedicated wholesale ordering portal. Targeted at other salons wanting to carry or use Sally Hershberger products.
- Television Shopping (HSN): Products sold through HSN (Home Shopping Network), a television shopping channel, positioning the brand for direct response retail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Haircare Products - $25-$40 per unit |
| Other | Pay-as-you-go | Salon Services - Price varies by service and stylist |
| Transaction based/ take rate | Multi-year contract | Salon Wholesale - Case pack pricing for professionals |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Sally Hershberger product offering
Product offeringCore offering
Sally Hershberger sells a luxury haircare product line (the 24K collection) infused with 24K Pure Gold Elixir, natural plant extracts, amino acids, keratin protein, and silk amino acids, alongside professional styling brushes. The company also operates four premium hair salons (NYC NoMad, Hudson Yards, Upper East Side, and Los Angeles West Hollywood) offering cuts, color, balayage, keratin treatments, extensions, and blowouts, and distributes to other salons through a wholesale portal and to consumers via HSN television shopping.
Product overview
Sally Hershberger is a luxury haircare brand and salon chain offering the 24K product line (24K Liquid Assets, Supreme Body Volumizing Mousse, Superiority Complex Texturizing Paste, Vanity Hair Shaping Balm, Supreme Stylist Dry Shampoo, Root Envy Root Boost, Get Gorgeous StylePro Shampoo) and professional styling tools (Large Round Brush, Teasing Brush, Medium Round Brush). The 24K collection is infused with 24K Pure Gold Elixir and natural plant extracts, positioned as luxury hair care. The company also operates four salon locations in New York (NOMAD, Hudson Yards, Upper East Side) and Los Angeles.
Differentiator
Problem solved
Functional benefit
Brands
- 24K Haircare Products: Luxury haircare line infused with 24K Pure Gold Elixir, natural plant extracts, and amino acids. Includes products like Liquid Assets Daily Conditioning Remedy, Supreme Body Volumizing Mousse, Superiority Complex Texturizing Paste, and Root Envy Ultimate Root Boost.
Products and services
- 24K Liquid Assets Daily Conditioning Remedy Weightless leave-in conditioning spray that softens, smoothes, revitalizes and refreshes dull, dry, damaged or color-treated hair. Fortified with keratin protein to strengthen hair, seal split ends and repair cuticle damage. Priced at $32.
- 24K Supreme Body Volumizing Mousse Luxurious hydrating foam that provides grip and volume without stickiness. Contains silk amino acids and hi-tech co-polymer for flexible hold with lasting shape memory. Priced at $32.
- 24K Superiority Complex Texturizing Paste Velvety texturizing paste infused with golden pearl and mica complex. Provides body and brilliance while smoothing, shaping and defining lasting style. Priced at $40.
- 24K Vanity Hair Shaping Balm Soft, supple balm that delivers shaping and shine benefits of traditional wax with the flexibility of pomade. Provides sleek styling control without waxy residue or build-up. Priced at $32.
- 24K Supreme Stylist Voluminous Dry Shampoo Invisible spray that builds instant body and invigorates lifeless locks without powdery residue. Contains hydrolyzed wheat protein, caffeine and keratin. Priced at $32.
- 24K Root Envy Ultimate Root Boost Weightless spray that builds lasting, targeted lift at the root. Infused with 24K Pure Gold Elixir and sweet almond protein for flexibility, strength and movement. Priced at $32.
- 24K Get Gorgeous StylePro Shampoo Gentle cleansing shampoo that nourishes and fortifies hair with protective care. Infused with 24K Pure Gold Elixir, natural plant extracts and amino acids. Includes proprietary UV protection complex. Priced at $32.
- Large Round Brush 2.5 inch diameter round brush for blow-dry styling. Priced at $28.
- Teasing Brush Brush designed for backcombing and teasing hair to create volume and texture. Priced at $25.
- Medium Round Brush 2 inch diameter round brush with boar and nylon bristles for styling. Priced at $25.
- Premium Hairstyling Salon Services Premium hairstyling services offered at four company-owned salons in New York City (NoMad, Hudson Yards, Upper East Side) and Los Angeles (West Hollywood). Services include precision cuts, balayage and color, keratin treatments, extensions, blowouts, and editorial styling, performed by celebrity-trained stylists.
- Salon Wholesale Distribution Wholesale/case-pack ordering of Sally Hershberger products for salon professionals through a dedicated ordering portal. Targeted at other salons that want to carry or use Sally Hershberger products in their own establishments.
Quantifiable outcome
- Products are paraben-free, sulfate-free, and phthalate-free
- +1 more outcomes
Companies that use Sally Hershberger
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Sally Hershberger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Sally Hershberger partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Perfume WorldwidecoreThe website is operated by Perfume Worldwide. They handle the e-commerce operations and backend services including hosting on Squarespace Commerce platform. Terms of Service state 'This website is operated by Perfume Worldwide.'
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sally Hershberger competitors and assessment
Company assessmentDirect peers
- R+Co: Premium professional haircare brand with strong salon channel, distinctive packaging, and editorial positioning. Sells through DTC, professional salons, and specialty retail at similar price points.
- Sachajuan: Swedish professional salon haircare brand with minimalist premium positioning and strong editorial aesthetic. Sells through DTC, salons, and select retailers at comparable price points.
- Frederic Fekkai: Celebrity-stylist-founded luxury haircare brand with namesake salon heritage. Closely comparable founder-driven, premium-priced model with both salon services and product sales.
- Oribe Hair Care: Founder-led luxury haircare brand positioned in the same premium tier with celebrity/editorial cachet. Comparable distribution across professional salons, DTC e-commerce, and prestige retail; the closest direct competitor to Sally Hershberger's 24K line.
Broad incumbents
- Olaplex: Public premium haircare brand built on proprietary bond-building chemistry. Operates in adjacent premium price tier with broad DTC, salon, and retail distribution.
- Moroccanoil: Iconic professional haircare brand built around signature argan-oil-infused treatments. Sells through salons, DTC, and global retail at comparable premium price points with strong professional channel presence.
- Kérastase: L'Oréal-owned luxury haircare brand with broad professional salon distribution and prestige retail presence. Competes in the same premium tier with much broader scale and international footprint.
- Bumble and Bumble: Estée Lauder-owned salon heritage brand combining professional salon services with a full haircare product line. Comparable dual salon-and-product model with celebrity stylist roots.
Emerging players
- John Masters Organics: Premium organic/salon haircare brand positioned in the clean-beauty segment. Sells through DTC, salons, and specialty retail at comparable premium price points.
- Rahua: Premium clean-beauty haircare brand emphasizing natural ingredients and sustainable sourcing. Competes for the same prestige-conscious consumer at similar price points with growing salon distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sally Hershberger social profiles
Digital presenceSally Hershberger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sally Hershberger leadership team
Management profileNumber of profiles
Profiles11 records
Sally Hershberger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sally Hershberger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sally Hershberger
What does Sally Hershberger do?
Sally Hershberger sells a luxury haircare product line (the 24K collection) infused with 24K Pure Gold Elixir, natural plant extracts, amino acids, keratin protein, and silk amino acids, alongside professional styling brushes. The company also operates four premium hair salons (NYC NoMad, Hudson Yards, Upper East Side, and Los Angeles West Hollywood) offering cuts, color, balayage, keratin treatments, extensions, and blowouts, and distributes to other salons through a wholesale portal and to consumers via HSN television shopping.
Is Sally Hershberger a public or private company?
Sally Hershberger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sally Hershberger founded?
Sally Hershberger was founded in 2015. It employs 11 to 50 people.
Where is Sally Hershberger based?
Sally Hershberger is headquartered in New York, United States, in the North America region.
How does Sally Hershberger make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are salon Services, salon Wholesale and television Shopping (HSN).
Who are Sally Hershberger's main competitors?
Direct peers on record are R+Co, Sachajuan, Frederic Fekkai and Oribe Hair Care. Broad incumbents are Olaplex, Moroccanoil, Kérastase and Bumble and Bumble. Emerging players are John Masters Organics and Rahua.
Does Sally Hershberger have an API?
No public API is recorded for Sally Hershberger.
What industry is Sally Hershberger in?
Sally Hershberger's product category is Luxury Haircare Products and Salon Services. Its primary akta.pro industry code is CRABABAK, Professional/Salon Haircare (Backbar & Retail), with a secondary code of HSALAAAA, Women's Hair Salons. Its NAICS code is 456120 and its SIC code is 2844.