Visionary Medical Supplies

What Visionary Medical Supplies does

Visionary Medical Supplies Inc. is a privately held medical device manufacturer founded in 2001 and headquartered at 6441 Enterprise Lane in Madison, Wisconsin. The company specializes exclusively in ophthalmic surgical products, organized under a cohesive "Visi-" brand portfolio spanning five categories: sutures (Sutralon nylon, Sutralene polypropylene, SutraSilk braided silk, Sutrazorb polyglycolic acid), surgical knives (VisiCut, VisiSleek, VisiSlim) using CNC-machined medical-grade stainless steel with a proprietary non-grinding sharpening technique, ophthalmic solutions (VisiVisc hydroxypropyl methylcellulose viscoelastic, VisiGel sodium hyaluronate, VisiTryBlue trypan blue, VisiSil silicone oils, VisiBlue Plus brilliant blue G, VisiOctane perfluoro-n-octane), intraocular lenses (PMMA VisiLens series plus hydrophilic foldable VisiFlex, VisiFold, VisiVision lines and a forthcoming hydrophobic VISIVUE series), and specialty products including VisiTrocar, VisiRing capsular tension rings, and the VisiGlide cartridge and injector system. All products are manufactured in a single GMP facility using USP-grade materials sourced from the USA, Japan, and Germany, and carry FDA 510(k) clearance, CE Mark, or ISO 13485 certification as applicable.

The business sells through a dual-channel model: direct B2B sales handled by phone (608-270-3880) and email with customer service representatives available 9 AM to 5 PM CST, plus a distributor network that covers all US states through FCI Ophthalmics and three regional partners, and six international markets (Brazil, Mexico, Italy, Argentina, Turkey, Morocco) through country-specific authorized distributors. Target end-users are ophthalmologists, eye surgeons, and hospitals performing cataract, corneal, retinal, glaucoma, oculoplasty, vitrectomy, and related ophthalmic procedures. Pricing is quote-based and not publicly disclosed, with the company offering risk-free evaluation kits and sample welcome packs as a low-friction acquisition mechanism. The company is founder-owned with no disclosed venture capital, private equity, public listing, or external institutional investors.

Name

Visionary Medical Supplies

Legal name

Visionary Medical Supplies Inc.

Website

https://visionarymedicalsupplies.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Visionary Medical Supplies is a privately held Madison, Wisconsin-based manufacturer founded in 2001 that produces ophthalmic surgical devices (intraocular lenses, sutures, surgical knives, and viscoelastic solutions) sold directly and through a US and international distributor network to ophthalmologists, eye surgeons, and hospitals.

Ownership category

akta.pro rank

Product category

Ophthalmic Surgical Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112), Ophthalmic Goods Manufacturing (339115), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Ophthalmic Goods (3851)

akta.pro primary industry

Oculoplastics & Lacrimal Surgical Devices (Ptosis/Orbital Tools, DCR/Lacrimal Stents, Facial Implants) (HLAHAJAL)

akta.pro secondary industries

Ophthalmology Pharmaceuticals (HLAIAAAL), Ophthalmology Specialty Pharmaceuticals (HLAIACAK)

Keywords

• Ophthalmic surgical devices
• Intraocular lenses
• Ophthalmic sutures
• Ophthalmic surgical knives
• Viscoelastic solutions

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Device Sales: One-time sale of ophthalmic surgical products including intraocular lenses, sutures, surgical knives, and viscoelastic solutions to healthcare providers. Products are sold directly and through distributor network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Visionary Medical Supplies manufactures and sells ophthalmic surgical medical devices, including intraocular lenses, surgical sutures, ophthalmic surgical knives, and viscoelastic/ophthalmic solutions, directly and through distributors to healthcare providers worldwide. The company operates a GMP-certified facility in Madison, Wisconsin, and offers a risk-free evaluation kit program to support product trials by ophthalmologists and eye surgeons.

Product overview

Visionary Medical Supplies is a medical device manufacturer specializing in ophthalmic surgical products. Founded in 2001 in Madison, WI, the company operates a GMP-certified facility and produces five main product categories: Sutures (Sutralon nylon, Sutralene polypropylene, SutraSilk silk, Sutrazorb polyglycolic acid), Surgical Knives (VisiCut, VisiSleek, VisiSlim), Ophthalmic Solutions (VisiVisc, VisiTryBlue, VisiGel, VisiSil, VisiSil Plus, VisiBlue Plus, VisiGel Plus, VisiOctane), Intraocular Lenses (Visilens PMMA series, Visiflex hydrophilic series, VisiFold, Visiring capsular tension ring, VisiGlide injector), and Specialty Products (VisiTrocar, VisiSol, VisiSling, VisiLac). The product portfolio is sold under the Visi- brand naming convention and is designed for cataract, corneal, retinal, and general ophthalmic surgeries.

Differentiator

Problem solved

Functional benefit

Products and services

• SUTRALON Nylon Non-Absorbable Suture Black dyed polyamide monofilament nylon non-absorbable suture with good tensile strength, knot security, minimal tissue reactivity, and excellent elasticity, designed for cataract, corneal, and trabeculectomy surgeries. FDA 510(k) cleared and CE Marked.
• SUTRALENE Polypropylene Non-Absorbable Suture Blue dyed polypropylene non-absorbable monofilament suture with high initial tensile strength, optimal handling, smooth uniform surface for tissue passage, excellent tissue compatibility, and secure knots. FDA 510(k) cleared and CE Marked.
• SUTRASILK Silk Non-Absorbable Suture Black dyed non-absorbable braided silk suture with superior handling characteristics and excellent knot security, designed for enhanced visibility. FDA 510(k) cleared and CE Marked.
• SUTRAZORB Polyglycolic Acid Absorbable Suture Violet braided absorbable suture made of polyglycolic acid (PGA) with superior coating for smooth, drag-free, non-slip, non-fray passage through tissue, eliminating need for a second invasive procedure. FDA 510(k) cleared.
• VISICUT Surgical Knife Ophthalmic surgical knife with artisanally-refined bevels using proprietary VISICUT non-grinding sharpening, fitted with polycarbonate handles for enhanced stability. Available as a pack of six knives with various blade types.
• VISISLEEK Surgical Knife Thin profile ophthalmic surgical knife with ergonomic textured polycarbonate handle and CNC-machined medical-grade stainless steel blades, EtO sterilized with protective tip-guard. Available as a pack of twelve knives.
• VISISLIM Ophthalmic Surgical Knife Ophthalmic surgical knife manufactured from high-grade stainless steel with electro-polished matte finish to prevent glare during incisions. Supplied EtO sterilized with polypropylene handle and holding tray. Available as a pack of ten knives in various blade configurations.
• VISIVISC Viscoelastic Ophthalmic Solution High molecular weight (86,000 daltons) Hydroxypropyl methylcellulose 2% viscoelastic solution, clear, isotonic, non-inflammatory and non-pyrogenic, used as a surgical aid in anterior segment eye surgery to maintain anterior chamber depth and protect periocular tissues. CE Marked.
• VISITRYBLUE Capsule Staining Solution Sterile buffered 0.06% w/v Trypan Blue capsule staining agent to aid in easy capsulorhexis in cataract surgery, providing excellent visualization of the capsule in eyes with matured cataracts or narrow pupils. CE Marked.
• VISIGEL Sodium Hyaluronate Viscoelastic Solution Sodium Hyaluronate 1.4% w/v viscoelastic ophthalmic solution used during surgical procedures of the eye.
• VISISIL Purified Silicone Oil (1000 cSt) High quality, purified, fractionated, sterile and apyrogenic silicone oil with 1000 cSt viscosity, designed for prolonged tamponade after surgical treatment for severe retinal detachment. CE Marked.
• VISISIL PLUS High Viscosity Silicone Oil (5000 cSt) High quality, purified, fractionated, sterile and apyrogenic silicone oil with 5000 cSt viscosity, designed for prolonged tamponade after surgical treatment for severe retinal detachment.
• VISIBLUE PLUS Brilliant Blue G Solution Sterile, pyrogen-free Brilliant Blue G 0.05% w/v aqueous solution that selectively stains the internal limiting membrane (ILM) to facilitate complete peeling during retinal surgery for macular hole repair.
• VISIGEL PLUS Sodium Hyaluronate Viscoelastic Solution Sodium Hyaluronate 1.6% w/v viscoelastic ophthalmic solution used during eye surgery procedures.
• VISILENS PMMA Intraocular Lens Single piece PMMA intraocular lens made of high quality poly-methyl methacrylate with proven clinical performance, available in different optic diameters and overall lengths to suit various capsular bags.
• VISILENS ASPHERIC PMMA Intraocular Lens PMMA single piece intraocular lens with square edge design, featuring 360 degree posterior square edge and rounder anterior edge for improved optical performance.
• VISIFLEX Hydrophilic Foldable Intraocular Lens Zero aberration hydrophilic foldable IOL made of UV absorbing p-HEMA with 25% water content, dual haptic for better centration, adapts to ocular bag contraction, with fenestrated haptic enabling fibrosis development for better fixation. CE Marked.
• VISIFLEX EV Hydrophilic Aspheric Intraocular Lens Hydrophilic foldable PMMA IOL with dual haptic and aspheric surface made of UV absorbing p-HEMA with 25% water content. Negative spherical aberration IOL compensates for positive spherical aberration of cornea, enhancing functional vision under low light conditions. CE Marked.
• VISIVISION Hydrophilic Foldable Intraocular Lens Hydrophilic foldable PMMA IOL with 360 degree dual haptic, made of UV absorbing p-HEMA with 26% water content. Biocompatible acrylic material that can be implanted through a 2.8 mm incision.
• VISIFOLD Aspheric Hydrophilic Foldable Intraocular Lens Aspheric optic hydrophilic foldable intraocular lens made of UV absorbing p-HEMA. Zero degree angulation allows for error-free implantation, can be inserted through incisions as small as 2.8mm using the VisiGlide Cartridge and Injector system.
• VISIRING Capsular Tension Ring Capsular tension ring available in VR10 (12mm overall/10mm closed diameter) and VR11 (13mm overall/11mm closed diameter) sizes, ensures stable conditions during surgery, provides circular expansion of capsular bag, prevents capsular fibrosis, and enables better IOL centration when zonules are missing or damaged.
• VISIGLIDE Cartridge and Injector System Disposable cartridge and injector system for IOL implantation, lightweight with double side lock, pre-assembled with optimum spring tension, angled bevel cartridge for easy insertion, anti-trap click-lock mechanism for safe IOL delivery. VG1 model for 2.8mm incision.
• VISITROCAR Ophthalmic Trocar System Self sealing ophthalmic trocar with low-friction silicone valves for leak-free surgical site, enables smooth instrument usage. Standard with scleral marking points for both 3mm and 4mm. Available in color coded sizes 23GA and 25GA, packed as set of three trocar handles with infusion line, sterile and double packed.
• VISISOL Specialty Ophthalmic Product Specialty ophthalmic product manufactured by Visionary Medical Supplies for use in ophthalmic surgical procedures.
• VISISLING Specialty Ophthalmic Product Specialty ophthalmic product manufactured by Visionary Medical Supplies for use in ophthalmic surgical procedures.
• VISILAC Specialty Ophthalmic Product Specialty ophthalmic product manufactured by Visionary Medical Supplies for use in ophthalmic surgical procedures.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Vision LinecoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Brazil. Contact via www.visionlinebrasil.com.br
• Vista MedicacoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Mexico. Contact via www.vistamex.com
• AKTIVE SRLcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Italy. Contact via www.aktive-corp.com
• FCI OphthalmicscoreChannel Partner/ Reseller/ DistributorAuthorized distributor covering all US states. Office: 800-932-4202
• Tri-State Ophthalmics, Inc.coreChannel Partner/ Reseller/ DistributorAuthorized distributor for NY and NJ. Office: 800-680-3937, Email: [email protected]
• MicroSurgical TechnologiescoreChannel Partner/ Reseller/ DistributorAuthorized distributor for California. Office: 888-279-3323
• Ron ClarkeminorChannel Partner/ Reseller/ DistributorIndependent sales representative for California. Cell: 949-315-0989, Email: [email protected]
• Implantec S.A.coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Argentina. Contact via www.implantecinsumos.com
• Med'C Tibbi MalzemecoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Turkey. Contact via www.med-c.com
• ESPACE MEDECINcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Morocco. Email: [email protected]

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aurolab: Low-cost ophthalmic manufacturer based in India producing IOLs, sutures, and surgical consumables for emerging markets. Closest analog to Visionary's value-positioning and emerging market distribution model.
• Beaver-Visitec International: Manufacturer of ophthalmic surgical knives, blades, and single-use instruments. Direct overlap with Visionary's VisiCut, VisiSleek, and VisiSlim surgical knife lines.
• Hoya Surgical Optics: Premium IOL manufacturer (Vivinex, iSert) competing in the same cataract IOL category as Visionary. Comparable focus area but with a stronger premium-product orientation and larger geographic footprint.
• Corza Medical (formerly Surgical Specialties): Manufacturer of surgical sutures and ophthalmic microsurgical products. Overlaps with Visionary's Sutralon, Sutralene, SutraSilk, and Sutrazorb suture product lines in the ophthalmic micro-sutures segment.
• STAAR Surgical: Specialized intraocular lens manufacturer focused on foldable ICL and IOL products. A more direct peer than the broad incumbents given its similar size and narrow IOL focus, though its premium positioning differs from Visionary's value-oriented approach.
• Dutch Ophthalmic Research Center (DORC): Specialty manufacturer of ophthalmic surgical instruments, knives, and trocars for vitreoretinal and cataract surgery. Closely comparable to Visionary's surgical knives and specialty products portfolio with similar mid-size positioning.

Broad incumbents

• Alcon: Global leader in eye care with dominant share in cataract surgical devices, IOLs, viscoelastics, and surgical instruments. Visionary competes against Alcon across virtually every product category but at a fraction of the scale.
• Bausch + Lomb: Major diversified ophthalmic company with a full cataract surgery consumables portfolio (IOLs, viscoelastics, knives, sutures). Comparable breadth of product offering to Visionary but with vastly greater global reach and brand equity.
• Johnson & Johnson Vision: Operates in cataract surgical devices, IOLs (TECNIS platform), and refractive surgery. Competes with Visionary on IOLs and ophthalmic surgical consumables, particularly through its premium IOL franchise.

Others

• FCI Ophthalmics: US master distributor of Visionary's products and a manufacturer of complementary ophthalmic devices (punctal plugs, lacrimal stents, retinal implants). Connected to Visionary as both a channel partner and a partial product-line competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VisionaryMedical
• LinkedInlinkedin.com/company/visionary-medical-supplies-inc./about

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visionary Medical Supplies