Move Assist International

What Move Assist International does

MoveAssist International Limited is a UK-based private software company founded in 1997 by CEO Robby Wogan, specialising in technology for the global mobility and talent mobility industry. The company develops "mai-world," a unified SaaS platform that consolidates three product modules: mai-assignment (for in-house corporate mobility teams), mai-relocation (for Relocation Management Companies and Destination Service Providers), and mai-move (for household goods moving companies). The platform is delivered via Google Cloud Platform on a Java 8+/Spring Boot backend with VueJS/React frontends, and includes RESTful APIs for integration with HRIS, finance, payroll, immigration, and tax systems. A proprietary AI chatbot called MAIA integrates with Facebook Messenger and Slack to provide 24/7 assignee self-service, drawing on data held within mai-assignment.

The company's technology stack features customer-isolated encrypted databases (enabling multi-tenant RMC deployments), a least-cost routing engine for HHG shipments, real-time AIRINC data integration covering 2,500 cities and 190 countries, and a configurable workflow engine with smart-menus. MoveAssist maintains ISO/IEC 27001:2013 certification (audited annually by BSI since February 2019), PCI DSS certification, and GDPR/UK Data Protection Act 2018 registration as a data controller. Operations are split between the UK headquarters in Hitchin (Hertfordshire) and a software development team in Manila, Philippines.

MoveAssist generates revenue primarily through quote-based SaaS subscriptions (annual billing) for its mai-world modules, supplemented by professional services for implementation, configuration, and customisation. The company employs a direct enterprise sales motion anchored by a "Request a Demo" website CTA, complemented by a tiered partner channel (mai-stars, mai-friends, mai-champions) that allows RMCs to white-label and extend the platform to their corporate clients while end clients retain data ownership. Active job postings across Business Development, Client Engagement, and engineering roles indicate ongoing investment in go-to-market and product capacity.

Name

Move Assist International

Legal name

MoveAssist International Limited

Website

https://moveassist.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

MoveAssist International is a UK-based SaaS provider for the global mobility industry, offering the mai-world platform with assignment, relocation, and moving modules plus an AI chatbot. It serves in-house corporate mobility teams, RMCs, DSPs, and moving companies.

Ownership category

akta.pro rank

Product category

Global Mobility Software

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Global Mobility, Immigration & Relocation (BPACAPAN)

akta.pro secondary industries

Household Goods Move Management (Vendor Coordination) (HSAKAJAE), Move Management (Office Relocations) (BPABAFAC), International Relocation Management (End-to-End) (HSAKACAE)

Keywords

• Global mobility software
• Talent mobility platform
• Relocation management software
• Assignment management software
• Household goods moving software

Headquarters

HQ city

Hitchin

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. mai-world SaaS subscriptions: Recurring SaaS revenue from licensing the mai-world platform (mai-assignment, mai-relocation, mai-move modules) to in-house corporate global mobility teams, RMCs, DSPs, and moving companies. Cloud-based, delivered as a service in a secure private cloud.
2. Partner / channel revenue: RMC 'mai-star' partners extend mai-world to their corporate clients. End clients maintain data ownership and can switch providers while retaining access to the technology, supporting a land-and-expand motion through partners.
3. Professional services (implementation & configuration): Client Engagement Managers provide system implementation, configuration, training, customisation, and ongoing subject-matter-expert support for new and existing clients. Scoped via statements of work.
4. Customisation and configuration work: MoveAssist's fast turnaround for system customisations and configurations is highlighted in client testimonials (e.g., 'MoveAssist technology flexes to the customer's needs'). Suggests paid implementation/customisation engagements.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

MoveAssist International sells the mai-world SaaS platform, a secure cloud-based talent mobility technology platform that provides a single access point for all mobility data and a collaborative workspace for all talent mobility stakeholders. The platform is delivered as three modules: mai-assignment for in-house corporate global mobility teams, mai-relocation for Relocation Management Companies (RMCs) and Destination Service Providers (DSPs), and mai-move for household goods (HHG) moving companies, with the MAIA AI chatbot layered on top for conversational access by assignees.

Product overview

MoveAssist International delivers a single unified SaaS platform called mai-world that serves as a secure, collaborative workspace for all talent mobility stakeholders and provides a single access point for all mobility data. The platform is built from three core modules: mai-assignment for talent mobility teams and assignment managers (in-house and RMC use); mai-relocation for Relocation Management Companies and Destination Service Providers, with rich case management, vendor portals, and customer-separated encrypted databases; and mai-move for household goods moving and storage companies, covering survey scheduling, least-cost routing, warehouse operations, billing and portals. All modules share the same mai-world architecture, built-in RESTful APIs (including the AIRINC data integration), and share data with the award-winning MAIA chatbot, which provides conversational AI assistance to employees. The product suite also includes mai-app for assignees and a DSP app, with security underpinned by ISO 27001 certification.

Differentiator

Problem solved

Functional benefit

Brands

• mai-world: Innovative cloud-based SaaS technology platform that provides a single access point for all mobility data and a secure, collaborative workspace for all talent mobility stakeholders. The unified suite of cloud solutions.
• mai-assignment
• mai-relocation
• mai-move
• MAIA

Products and services

• mai-world Innovative cloud-based talent mobility SaaS platform providing a single access point for all mobility data and a secure, collaborative workspace for all talent mobility stakeholders. Unifies mai-assignment, mai-relocation and mai-move modules with built-in RESTful APIs, AI (MAIA) and ISO 27001-certified security. Configured for in-house mobility teams, relocation managers and service providers.
• mai-assignment Assignment management software module within mai-world for talent mobility teams and in-house assignment managers. Provides full case management, cost estimates, balance sheets, payroll instructions, workflow, configurable dashboards, compliance tools, vendor initiation via API, and integrates with the MAIA chatbot.
• mai-relocation Relocation management software module within mai-world for Relocation Management Companies (RMCs) and Destination Service Providers (DSPs). Includes case and service management, customer relationship management, separate encrypted customer databases, vendor management, expense management, billing, quality surveys, assignee and vendor portals, and consultant workload analysis.
• mai-move Next-generation cloud-based moving technology module within mai-world for international and domestic HHG movers and storage companies. Covers survey scheduling and inventory, quotes, integrated least-cost routing, vendor rate requests, tonnage reciprocity, crew and vehicle scheduling, groupage shipments, warehouse operations, storage billing, configurable workflow, CRM, document production, billing/financial controls, and client/transferee/vendor portals.
• MAIA Award-winning intelligent global mobility chatbot that works in partnership with mai-assignment by drawing on the data held within the application to answer assignment-related questions. Supports employees 24/7/365 and integrates with Facebook Messenger and Slack.

Quantifiable outcome

• Re:locate Technological Innovation award won twice, ten years apart (ReloAssist 2007, MAIA 2017) - evidence of sustained innovation leadership.
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered flagship technology integration partner, core certification partner - annual audits, industry association member - minor direct commercial value, useful for credibility and networking, industry association member - recurring event sponsorship/exhibiting partner, industry association member - minor, training / thought-leadership partner and core infrastructure provider.

• AIRINCflagship technology integration partnerTechnology or Integration · 13 June 2024Partnership dating back to 2017, when mai-assignment first integrated with AIRINC's tax engine. On 13 June 2024, upgraded to AIRINC's newest RESTful API, giving mai-world users real-time, seamless access to AIRINC data (housing, airfare, COLA, hotel, per diem, car hire, tax) without manual table uploads. Enables real-time balance sheets, cost estimates, and payroll instructions for any home/host combination, plus consolidated invoicing. AIRINC has 70+ years of expertise, data for 2500 cities and 190 countries, and 57% of Fortune 100 companies rely on AIRINC data solutions.
• BSI (British Standards Institute)core certification partner - annual auditsOthers · 21 February 2019BSI is the certification body that audits and re-certifies MoveAssist's ISO/IEC 27001:2013 ISMS annually. Certification was first granted on 21 February 2019 after a 10-month journey beginning May 2018.
• EuRA (European Relocation Association)industry association member - minor direct commercial value, useful for credibility and networkingGTM or Marketing PartnerMoveAssist is an active member of EuRA, the European industry body for relocation services. Membership is displayed on the About Us page alongside Worldwide ERC and IAM, supporting credibility with European RMCs and DSPs.
• Worldwide ERCindustry association member - recurring event sponsorship/exhibiting partnerGTM or Marketing PartnerMoveAssist is an active member of Worldwide ERC, the workforce mobility industry body, and a regular exhibitor at the Worldwide ERC Global Workforce Symposium (Chicago 2017, Washington DC 2016, London 2017, 2019). Membership reinforces credibility and provides ongoing event-sourced lead generation.
• International Association of Movers (IAM)industry association member - minorGTM or Marketing PartnerMoveAssist is an active member of IAM, the global trade association for the moving and forwarding industry, supporting its positioning with HHG moving company customers.
• Expat Academytraining / thought-leadership partnerGTM or Marketing PartnerMoveAssist is a Training Partner of Expat Academy and regularly attends Expat Academy Bitesize Briefings, the Annual Conference, and the Extravaganza in London. MoveAssist presents on chatbots, AI and automation in Global Mobility at these events. Training partner status provides ongoing access to senior in-house global mobility decision-makers in the EMEA market.
• Google Cloud Platformcore infrastructure providerTechnology or IntegrationMoveAssist's SaaS applications (mai-world suite) run on Google Cloud Platform. The Manila-based Java DevOps team manages and supports these SaaS applications on GCP remotely, alongside UK colleagues.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Deel: Global HR and mobility platform covering EOR, contractor management and increasingly global mobility/relocation workflows. Broad incumbent in adjacent HR space that increasingly encroaches on enterprise mobility use cases MoveAssist serves.
• Localyze: Global mobility and immigration SaaS platform serving HR and talent mobility teams with case management, vendor coordination and compliance tooling. Comparable in target buyer (in-house mobility/HR) and SaaS delivery to mai-assignment.
• Velocity Global: Global Employer of Record and mobility technology provider combining managed services with its own software platform for international assignments. Adjacent competitor in enterprise mobility, particularly on the managed-services-plus-tech bundle.
• Benivo: Cloud-native mobility platform focused on assignee experience, lump-sum management and self-service tools for relocating employees. Overlaps with mai-assignment's employee/assignee-facing workflows and MAIA chatbot strategy.

Others

• Cartus: Large global Relocation Management Company (RMC) and a natural customer/partner for mai-relocation. Not a software peer, but a flagship RMC in the same ecosystem, comparable as a buyer persona and event-circuit peer to MoveAssist.
• EuRA (European Relocation Association): European industry body for relocation service providers, of which MoveAssist is an active member. Indirectly comparable as a reference point for the RMC ecosystem in which mai-relocation competes and sells.

Direct peers

• Topia (formerly MOVE Guides): Cloud-based global mobility platform offering assignment management, relocation services, and compliance tools to enterprises and RMCs. Competes head-to-head with mai-world in the same SaaS delivery model and enterprise mobility segment.
• Equus Software: Long-standing direct competitor in global mobility management software, serving in-house corporate mobility teams and RMCs with assignment, compensation, and vendor management capabilities. Closely comparable to mai-assignment and mai-relocation in target customer and use cases.

Broad incumbents

• Workday: Large HCM and financial management SaaS suite with expanding workforce planning and talent mobility features. Not a niche mobility specialist, but represents the bundled-suite threat to standalone platforms like mai-world inside large enterprises.
• SAP SuccessFactors: Enterprise HCM suite with global assignment and mobility components, often embedded in larger SAP deployments. Comparable buyer base (large multinational HR/mobility teams) and serves as a bundled alternative to specialist platforms like mai-assignment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moveassist

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Move Assist International