Audiology Medical Services

What Audiology Medical Services does

Audiology Medical Services is an independent, family-owned audiology hearing care company headquartered in Carrigaline, Cork, Ireland, and operating 14 nationwide clinics across the country. Founded in 2003 by Charles Lewis and Kay Lewis, the company provides diagnostic audiology services for adults and children, ear wax removal (microsuction, endoscopic, and irrigation), tinnitus management, and a full portfolio of hearing solutions including Lyric invisible hearing aids, digital hearing aids, rechargeable hearing aids, children's hearing aids, Roger accessories, and Phonak devices. As an independent practice not tied to any single manufacturer, it selects technology based on patient need and budget. Clinical operations rely on AURICAL hearing aid fitting and verification systems, video otoscopy, tympanometry, otoacoustic emissions, and speech-in-noise testing, among other diagnostic modalities.

The business operates a direct-to-consumer go-to-market model with patients booking via a freephone number (1800 501 501), online booking, online hearing test, or medical referrals from GPs and ENT consultants. Revenue is generated from professional fees for diagnostic services, ear wax removal (€70 standard, €55 promotional), and hearing aid sales and fitting, supplemented by administration of the Irish Treatment Benefit Scheme grant of up to €500 per hearing aid. The company differentiates as Ireland's first authorized Lyric partner, the first Irish clinic trained in microsuction, and the first to introduce endoscopic ear wax removal, supported by a 47-year family legacy under the Lewis family and lifelong patient aftercare programs. The firm employs 12 audiologists, has served over 21,451 patients cumulatively, and is family-controlled with no disclosed external institutional investment.

Name

Audiology Medical Services

Legal name

Audiology Medical Services

Website

https://audiologymedicalservices.ie

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Audiology Medical Services is an independent, family-owned Irish audiology provider operating 14 nationwide clinics, offering diagnostic hearing assessments, ear wax removal, tinnitus management, and hearing aid fitting for adults and children.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Diagnostic audiology services
• Hearing aid fitting
• Ear wax removal
• Tinnitus management
• Paediatric audiology

Headquarters

HQ city

Carrigaline

HQ country

Ireland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Diagnostic Services: Revenue from adult and paediatric diagnostic audiology services including hearing tests, assessments and evaluations.
2. Ear Wax Removal: Microsuction, endoscopic and irrigation ear wax removal services. Priced at €70 per person standard, with current special offer at €55 for one person or €100 for two people.
3. Hearing Aid Sales and Fitting: Sale and fitting of digital hearing aids including Lyric (24/7 invisible hearing aid), Phonak, and other brands. Independent practice not tied to any specific manufacturer, allowing selection based on patient needs and budget.
4. Hearing Aid Grants: Processing of Treatment Benefit Scheme grants up to €500 per hearing aid (€1000 for a pair), effectively making hearing aids free for eligible patients with hearing aids priced €1000 or under.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Audiology Medical Services provides diagnostic audiological evaluation and ear wax removal services across 14 nationwide clinics in Ireland. The company sells and fits hearing aids including the Lyric 24/7 invisible hearing aid, Phonak, and other digital brands, alongside tinnitus management and rehabilitation programmes. As an independent practice, the company selects hearing technology based on individual patient needs and budget rather than manufacturer affiliation.

Product overview

Audiology Medical Services is an independent audiology hearing care company offering a comprehensive range of hearing healthcare services across 14 nationwide clinics in Ireland. The core offering includes Adult and Paediatric Audiology diagnostic services, ear wax removal procedures (Endoscopic, Microsuction, and Irrigation), and Tinnitus Management. The company provides a portfolio of hearing solutions including Lyric Hearing Aids (the world's first 24/7 invisible hearing aid from Phonak), digital hearing aids, rechargeable hearing aids, and children's hearing aids (Phonak Sky V). Supporting products include Roger wireless microphone accessories for enhanced hearing in noise, and diagnostic tools such as Video Otoscopy, Tympanometry, Pure Tone Audiometry, Otoacoustic Emissions, Speech Audiometry, and Speech in Noise testing. The company also offers an online hearing test for initial screening. As an independent practice not tied to any specific manufacturer, they can select the best technology to suit individual patient needs and budgets.

Differentiator

Problem solved

Functional benefit

Brands

• Lyric Hearing: The world's first 24/7 invisible hearing aid, marketed and provided by Audiology Medical Services as an authorised Lyric partner in Ireland.

Products and services

• Adult Audiology Diagnostic Services

Quantifiable outcome

• 21,451+ satisfied patients served
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and moderate.

• Ear Nose & Throat ConsultantscoreStrategic or Co-development PartnerClinical referral partnership with ENT specialists. Patients are referred to Audiology Medical Services for hearing assessments and hearing aid fitting as part of their overall hearing healthcare journey.
• GPs and Medical ProfessionalscoreStrategic or Co-development PartnerReferral network with general practitioners and medical professionals across Ireland for hearing healthcare services.
• Irish Society of Hearing Aid AudiologistsmoderateOthersProfessional membership organization for hearing aid audiologists in Ireland. Company audiologists are qualified members.
• Phonak (and Lyric)coreTechnology or IntegrationExclusive authorized partner for Lyric hearing aids in Ireland - the world's first 24/7 invisible hearing aid. Also offers Phonak hearing aids and Roger accessories. As an independent practice, works with multiple manufacturers.
• Department of Employment Affairs and Social ProtectioncoreOthersApproved supplier for Treatment Benefit Scheme hearing aid grants. Patients can claim up to €500 per hearing aid (€1000 for pair) through this government programme.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Sonova (Phonak): Global hearing-aid manufacturer whose Phonak brand is AMS's exclusive Lyric partner in Ireland. Comparable as a broad incumbent in the hearing healthcare value chain, controlling technology (including Lyric) that AMS distributes and fits.
• WS Audiology (Widex / Signia): Major global hearing-aid manufacturer combining Widex and Signia brands. Comparable as an upstream incumbent whose hearing-aid technology is sold and fitted through independent audiology clinics including AMS's peer set.
• Amplifon: Global hearing-care retail operator with thousands of clinics across Europe, including Ireland. A larger, broader incumbent offering the same core services (diagnostics, hearing aids, aftercare) but at a multinational scale with portfolio of owned brands and partner manufacturers.
• GN Hearing (ReSound): Global hearing-aid manufacturer behind the ReSound and Beltone brands, distributing through independent audiology clinics worldwide. Comparable as a manufacturer incumbent whose products flow through audiology retailers such as AMS.

Others

• Demant (Oticon): Global hearing healthcare group behind Oticon and Bernafon, with both retail (clinic) and manufacturing operations across Europe. Comparable as a broader incumbent spanning manufacturing and retail audiology in overlapping European markets.
• Starkey Hearing Technologies: US-headquartered hearing-aid manufacturer whose products are dispensed through independent audiologists including the type of clinics AMS operates. Comparable as an upstream supplier/partner in the audiology value chain rather than a direct competitor.

Direct peers

• Boots Hearingcare: UK/Ireland pharmacy-retail audiology chain offering hearing tests and hearing aid fittings in physical retail locations. Comparable as a multi-site audiology retail provider targeting the same adult consumer segment in overlapping geographies.
• Specsavers Hearcare: Optics-led retailer with a significant audiology/hearingcare arm operating across Ireland and the UK. Provides hearing tests, hearing aid dispensing, and aftercare through optical retail locations, competing for the same adult hearing-loss customer base in the same Irish geography.
• Hidden Hearing: One of the largest dedicated hearing-care retailer chains in Ireland, operating multiple clinics nationwide offering hearing tests, hearing aid fittings, and wax removal. Directly comparable as a multi-clinic audiology services competitor operating in the same Irish market with overlapping services.

Regional players

• Connect Hearing: Ireland-based audiology clinic network offering hearing assessments and hearing aid fittings. Comparable as a regional multi-clinic audiology peer operating in the same Irish consumer market with a similar service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Aud_Med_Service
• YouTubeaudiologymedicalservices.ie/youtube

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audiology Medical Services