Intercity Marketing

What Intercity Marketing does

Intercity Immobilien AG (doing business as Intercity or Intercity Vermarktung) is a Swiss real estate marketing and brokerage firm headquartered in Zürich with branch offices in Luzern and Basel. The firm operates exclusively in the German-speaking Swiss property market and delivers three core service lines: Verkauf (sales of new-build and existing residential and commercial properties), Vermietung (initial rental, re-letting, and vacancy management), and Projektentwicklung (market potential analyses, usage mix evaluation, and marketing concept development for developers, including tenant relocation support). Its end customers span individual property owners seeking to sell or rent, investors and buyers acquiring Swiss property, and — most prominently — real estate developers running multi-hundred-unit residential and mixed-use projects such as Tribsche, Max Towers, Tivoli Garten, Bloomville, and Volta.

The firm runs a sales-led, predominantly field-based go-to-market: a core team of roughly 13–15 specialized consultants (CEO, acquisition lead, marketing lead, consultants, assistants, and freelancers) works each mandate from valuation through to notary completion, supported by professional photography, listings on the proprietary website and Homegate marketplace, and a content/news channel for top-of-funnel demand. A basic digital self-service tool, the online Marktwertschätzung, lets owners obtain an initial market valuation, which functions as a lead magnet rather than a fully AI-driven pricing engine.

Commercially, Intercity earns primarily via transaction commissions on property sales, plus professional services fees for rental management, project development consulting, and tenant relocation. Pricing is quote-based and not publicly disclosed; mandates are typically multi-year and structured around the property's value, scope, and complexity. The firm operates as a specialized unit within the Intercity Group Holding AG conglomerate, which also controls Hugo Steiner (St. Gallen), Wüst und Wüst (Christie's International Real Estate's Swiss partner), and Colliers Switzerland — a structure that gives it referral access to international luxury buyers and the broader Swiss deal flow of the group.

Name

Intercity Marketing

Legal name

Intercity Immobilien AG

Website

https://intercity.ch

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Intercity Immobilien AG is a Swiss real estate brokerage and marketing firm operating in Zürich, Luzern, and Basel. It serves property owners, investors, and — primarily — real estate developers across sales, rental management, and project development consulting mandates.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Services

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Relocation & Corporate Housing Brokerage (BPAJAAAG)

akta.pro secondary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Real estate marketing
• Property sales services
• Residential rental management
• Project development consulting
• Property valuation tools

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based fees for successful property sales transactions, including new construction projects and existing properties. Full service from strategy development through marketing execution to notary completion.
2. Rental and Leasing Services: Fees for rental management, tenant acquisition, and lease management services for residential and commercial properties.
3. Project Development Consulting: Advisory fees for project development consulting including market potential analyses, usage mix evaluation, marketing concept development, and support during architectural competitions.
4. Tenant Relocation Services: Fees for tenant relocation and move-out management services when properties require renovation or redevelopment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Intercity Marketing (Intercity Immobilien AG) sells, rents, and markets residential and commercial real estate in Switzerland from offices in Zürich, Luzern, and Basel. Its core offering is full-service property marketing — covering strategy, market and usage analysis, professional presentation and photography, buyer/tenant acquisition, negotiation, and transaction completion — for both new construction projects and existing properties. Adjacent offerings include rental management, project development consulting, tenant relocation services for renovation/redevelopment projects, and an online market value estimation tool.

Product overview

Intercity is a Swiss real estate marketing company (Intercity Immobilien AG) offering a comprehensive suite of property services across three main pillars: Verkauf (sales), Vermietung (rental), and Projektentwicklung (project development). The company specializes in the marketing of new construction projects and existing residential and commercial properties in Switzerland, with locations in Zürich, Luzern, and Basel. Their offering includes an online market value estimation tool as a digital self-service component, complemented by full-service advisory, acquisition, and transaction support for clients seeking to sell or rent properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Immobilienvermarktung (Property Marketing) Core, full-service real estate marketing offering for residential and commercial properties in Switzerland, spanning sales, rental management, and project development support for both new construction projects and existing buildings.
• Verkauf (Property Sales) Property sales service for new construction projects and existing buildings, covering the full sales cycle from strategy development and marketing through negotiation to notary completion.
• Vermietung (Rental Management) Rental management services covering initial rentals of newly built properties, re-letting, and ongoing vacancy management for residential and commercial properties.
• Projektentwicklung (Project Development Consulting) Real estate project development consulting including market potential analyses, usage mix evaluation, marketing concept development, and support during architectural competitions.
• Entmietungsservice (Tenant Relocation Service) Tenant relocation and move-out management services for property owners and developers undertaking renovation or redevelopment projects, including handling of tenant transitions out of the property.
• Online-Marktwertschätzung (Online Market Value Estimation) Self-service digital tool that provides property owners with an initial rough market valuation of their property online.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Christie's International Real EstatecoreStrategic or Co-development PartnerLong-standing partnership with Christie's International Real Estate, the exclusive real estate network of the renowned auction house. This partnership provides Intercity clients access to a global network of luxury property buyers and sellers, extending their market reach beyond Switzerland to an international clientele seeking premium Swiss properties.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RE/MAX Switzerland: Large international real estate franchise with extensive Swiss agent network operating across the same Zürich, Luzern, and Basel markets. Competes for residential sales and rental mandates across mid-market segments.
• Sotheby's International Realty Switzerland: Global luxury real estate brand with Swiss affiliate offices competing for premium residential mandates in Zürich, Luzern, and Basel. Direct competitor in the same luxury/international buyer segment where Intercity leverages its Christie's partnership.
• Livit AG: Swiss real estate services firm specializing in property management, rental, and brokerage across multiple Swiss cities. Comparable service mix including residential rental management and sales brokerage in Zürich and broader German-speaking Switzerland.
• Hugo Steiner AG: St. Gallen-based real estate agency and sister company under Intercity Group Holding AG. Similar full-service residential and commercial brokerage focus, providing Intercity Group coverage into Eastern Switzerland.
• Engel & Völkers Schweiz: International real estate franchise with established Swiss operations competing in mid- to high-end residential brokerage across Switzerland, including Zürich, Luzern, and Basel. Direct competitor for residential sales mandates and premium property marketing.
• Wüst und Wüst AG: Swiss luxury real estate agency and exclusive Christie's International Real Estate partner in Switzerland. Operates within the same Intercity Group Holding AG as Intercity Immobilien AG, with overlapping luxury residential brokerage focus in Zürich, Luzern, Zug, St. Moritz, and Pfäffikon/SZ.

Others

• Homegate AG: Leading Swiss property marketplace where Intercity Marketing publishes listings. Not a direct brokerage competitor but a key distribution channel and ecosystem reference point; owned by SMG Swiss Marketplace Group.

Broad incumbents

• Colliers Switzerland AG: Major Swiss real estate services firm and sister company under Intercity Group Holding AG. Offers a broader portfolio (investment sales, commercial brokerage, valuation, property management) across Zürich, Basel, Geneva, and Lausanne — much larger scale and international brand than Intercity Marketing.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/intercityvermarktungluzern
• Instagraminstagram.com/intercity_vermarktung

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intercity Marketing