Hugo Steiner

What Hugo Steiner does

Hugo Steiner AG is a Swiss real estate services firm headquartered in St. Gallen, founded in 1972 and operating for over 50 years in Eastern Switzerland. The company delivers five core service lines: property valuation (Immobilienbewertung), investment property brokerage (Anlageimmobilien), residential ownership sales (Wohneigentum), first-rental and leasing (Vermietung), and advisory services (Immobilienberatung). Its customer base spans private property owners, real estate investors, and property developers/companies, with primary focus on residential transactions including condominiums, single-family homes, and multi-family buildings, supplemented by commercial property mandates.

The firm generates revenue through transaction-based commissions on property sales and rentals, as well as professional fees for valuation and advisory services. Pricing is project-based and quote-driven, with free initial consultations offered to property sellers. Distribution is conducted through direct, high-touch engagement at the Hugo Steiner-Haus office on St. Leonhard-Strasse in St. Gallen, supplemented by a multi-channel marketing presence including a weekly blog (Immobilienratgeber) published in the St. Galler Tagblatt since 2010, email newsletters, Facebook, and participation in the Immo Messe trade fair. No proprietary technology platform, app, or API is disclosed.

Hugo Steiner AG operates as a wholly-owned subsidiary of Intercity Group Holding AG, which acquired the firm in 2003. The Intercity Group network provides national reach across major Swiss cities and international connectivity through a Christie's International Real Estate partnership. Robert Mazenauer (CEO since founding) and Stefan Lemberger (Co-Owner/CEO since 2020 minority stake acquisition) lead the firm, which holds Schweizer Maklerkammer membership and 2025 BILANZ Top 100 and Handelszeitung industry recognitions.

Name

Hugo Steiner

Legal name

Hugo Steiner AG

Website

https://hugosteiner.ch

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Hugo Steiner AG is a St. Gallen-based real estate services firm founded in 1972, offering property valuation, sales, rental, and advisory services to private owners, investors, and developers across Eastern Switzerland as a subsidiary of Intercity Group Holding AG.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Advisory Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)

Keywords

• Real estate brokerage
• Property valuation
• Residential property sales
• Investment property advisory
• Rental and leasing services

Headquarters

HQ city

Saint Gallen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Property Sales and Purchase Commission: The company earns commissions on successful property transactions, including residential properties (single-family homes, apartments), multi-family buildings, and commercial properties. Services cover the entire sales process from valuation to closing.
2. Property Valuation Services: Professional property valuations for private and commercial clients, providing market value assessments using professional instruments and modern technology.
3. Rental and Leasing Services: First-rental services (Erstvermietung) for new developments and existing properties, including tenant placement and management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hugo Steiner AG is a real estate services firm that brokers, values, rents, and advises on residential, investment, and commercial properties in Eastern Switzerland. The firm delivers professional property valuations, sales and purchase mediation, first-rental (Erstvermietung) services, and consulting on market analyses, feasibility studies, and portfolio optimization for private and commercial clients.

Product overview

Hugo Steiner AG operates as a comprehensive real estate services firm offering five interconnected core services: Immobilienbewertung (property valuation), Anlageimmobilien (investment properties), Wohneigentum (residential ownership sales), Vermietung (rental services), and Immobilienberatung (advisory). The company also publishes an extensive Immobilienratgeber (real estate guide) as an educational content resource. Services are delivered through an expert team at the Hugo Steiner-Haus headquarters in St. Gallen, with support from the national Intercity Group network.

Differentiator

Problem solved

Functional benefit

Products and services

• Immobilienbewertung (Property Valuation) Professional property valuation services for commercial and private clients, providing market value assessments of residential, commercial, and investment properties using professional instruments and modern technology.
• Anlageimmobilien (Investment Property Brokerage) Investment property brokerage services covering the sale and search for commercial and residential investment properties for private and institutional investors.
• Wohneigentum (Residential Property Sales and Marketing) Condominium and single-family home sales and marketing services, handling the full transaction process for prospective residential buyers and sellers.
• Vermietung (First-Rental and Tenant Placement) Initial rental (Erstvermietung) services for residential and commercial properties, including tenant placement for new developments and existing properties.
• Immobilienberatung (Real Estate Advisory) Comprehensive real estate advisory services including market analyses, feasibility studies, optimization measures, and stock ownership establishment, delivered holistically in cooperation with external partners.

Quantifiable outcome

• Successfully marketed and sold numerous development projects including Waldblick (11 units), Sonnhalde Degersheim (17 units), Collina Teufen (9 units)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• LOOP AGminorOthers · 27 August 2025LOOP AG based in St. Gallen is the developer/client for the Sonnhalde project in Degersheim, where Hugo Steiner AG serves as exclusive marketing partner.
• St. Galler KantonalbankminorOthers · 27 August 2025St. Galler Kantonalbank serves as the financing partner for the Sonnhalde development project in Degersheim.
• Schweizer Maklerkammer (SMK)minorOthers · 16 December 2020Hugo Steiner AG is a member of the Schweizer Maklerkammer (SMK), Switzerland's largest independent network of professional real estate service providers. Membership requires meeting quality criteria including expertise, branch experience, minimum transaction volume, and good reputation.
• Intercity Group Holding AGcoreStrategic or Co-development PartnerHugo Steiner AG is a wholly-owned subsidiary of Intercity Group Holding AG. The Intercity Group network comprises specialized group companies present in major Swiss cities: Intercity in Zürich, Basel, Luzern; Hugo Steiner in St. Gallen; Wüst und Wüst (Christie's International Real Estate partner) in Küsnacht/Zürich, Luzern, Zug, St. Moritz, Pfäffikon/SZ, Basel; and Colliers Switzerland in Zollikon/Zürich, Basel, Genf, Lausanne.
• Andy Senn ArchitekturminorImplementation/ SI/ Consulting PartnerArchitect Andy Senn from St. Gallen collaborated as the architect for the Waldblick project in St. Gallen.
• Baukla Generalunternehmen AGminorImplementation/ SI/ Consulting PartnerBaukla Generalunternehmen AG served as the construction management for the Waldblick project on Gatterstrasse in St. Gallen.
• BRANDI & BRANDI Beratungsagentur GmbHminorImplementation/ SI/ Consulting PartnerBRANDI & BRANDI based in Zürich provided exclusive training and consulting services to Hugo Steiner AG staff, including consultant Bjondina Sulejmani, for optimizing service processes and work procedures.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Colliers Switzerland: Global commercial real estate services firm with Swiss offices in Zürich, Basel, Geneva, and Lausanne. Also part of the Intercity Group, Colliers brings broader institutional, commercial, and capital markets capabilities that overlap with Hugo Steiner's commercial property and valuation services.
• RE/MAX Switzerland: Global franchise brokerage with multiple offices across Switzerland including Eastern Switzerland. Competes directly on residential sales and rental services, with a national brand and broader agent network versus Hugo Steiner's single regional office.
• Engel & Völkers Schweiz: International real estate franchise with offices across Switzerland, covering residential sales, luxury properties, and commercial brokerage. Competes with Hugo Steiner in residential brokerage and valuations, with a stronger international buyer network but less localized regional depth.

Emerging players

• Neho: Swiss digital-first flat-fee real estate brokerage disrupting traditional commission structures. Not a direct competitor in service depth, but represents the PropTech-led commission compression trend that pressures traditional brokerages like Hugo Steiner.
• Keller Williams Switzerland: Global real estate franchise with growing presence in Switzerland, offering residential sales and agent-driven brokerage services. Competes with Hugo Steiner on residential brokerage, differentiated by a more agent-centric, technology-forward model.

Direct peers

• Wüst und Wüst: Swiss real estate brokerage operating as exclusive Christie's International Real Estate partner in Zürich, Luzern, Zug, St. Moritz, Pfäffikon, and Basel. Sibling company within the Intercity Group network, directly comparable in service mix (sales, valuation, rentals) though focused on the luxury/lake-side segment and broader geography.
• Betterhomes AG: Swiss real estate brokerage with multiple offices offering property sales, valuations, and rental services. Operates a more digital and standardized model, comparable to Hugo Steiner on service mix but differentiated by technology-enabled delivery and broader geographic coverage.
• Intercity Zürich: Zürich-based real estate services firm within the same Intercity Group network offering property sales, valuations, and rentals. Operates with a similar full-service brokerage model in a different Swiss region, making it a directly comparable group-sibling competitor.

Regional players

• Helvetia Immobilien Bewertung: Swiss insurance group with property valuation and real estate advisory services through Helvetia Insurance. Competes with Hugo Steiner's Immobilienbewertung (property valuation) service line, particularly for institutional and insurance-related valuation mandates in German-speaking Switzerland.

Others

• Schweizer Maklerkammer (SMK): Switzerland's largest independent network of professional real estate service providers. Not a competitor but a quality-vetted membership network that Hugo Steiner belongs to; relevant as a peer ecosystem player that connects competing brokerages and sets service standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HugoSteinerAG
• LinkedInlinkedin.com/company/hugo-steiner-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hugo Steiner