House of Om

What House of Om does

House of Om (legally PT AUM HOUSE BALI) is a private, Bali-headquartered yoga school founded in 2016 that delivers Yoga Alliance accredited teacher training and holistic wellness programs across in-person, hybrid, and fully online formats. Its core product is the 200-hour Registered Yoga Teacher (RYT-200) certification, offered at multiple Bali venues (The Mansion, Amertham, Melati, Pelaga), in Koh-Phangan (Thailand), and in Rishikesh (India), with companion 300-hour advanced certifications, Meditation Teacher Training, and a specialty Himalayan Kriya Yoga program. The technology stack is conventional: a marketing website with program pages and inquiry forms, a blog for content marketing, YouTube and Instagram channels driving community-led acquisition, and WhatsApp for direct sales conversion. There is no proprietary software product or app; the underlying "technology" is the Yoga Alliance–compliant curriculum covering Hatha, Vinyasa, Ashtanga, Kriya Yoga, Yoga Nidra, Yin Yoga, anatomy, philosophy, and teaching methodology, delivered by E-RYT 500-certified instructors.

The company makes money almost entirely through one-time course fees, with prices ranging from approximately $490 (online 200hr with discount) to $2,800 (premium 300hr hybrid in Bali), supplemented by optional accommodation packages and early-bird discounts of 15–35%. It reaches customers through a community-led, content-marketing-heavy go-to-market motion: a 247,000-follower Instagram account, a YouTube testimonial channel, 180+ 5-star Facebook reviews, blog content, and WhatsApp-based direct sales for high-ticket in-person cohorts. The customer base is exclusively individual consumers (aspiring yoga teachers, meditation seekers, retreat participants, online learners) spread across Europe, North America, the Middle East, and Asia; the company claims 34,000+ alumni since founding. Geographic operations span three countries, but the Bali campus remains the operational and brand center, with Thailand and India functioning as additional physical campuses and authenticity signals. The Mandarin-language hybrid program signals a deliberate move into the Chinese-speaking market.

Name

House of Om

Legal name

PT AUM HOUSE BALI

Website

https://houseofom.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

House of Om (PT AUM HOUSE BALI) is a Bali-based, Yoga Alliance accredited yoga school founded in 2016 that delivers 200-hour and 300-hour teacher training, meditation, and Kriya Yoga programs in-person across Bali, Thailand, and India, plus hybrid and fully online formats to a global base of individual aspiring yoga teachers.

Ownership category

akta.pro rank

Headquarters

HQ city

Gianyar

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Yoga Teacher Training Programs: One-time fees for yoga teacher training courses ranging from 200hrs to 300hrs, offered in-person at campuses in Bali, Thailand, and India, as well as online. Programs include early bird discounts and accommodation add-ons for residential programs.
2. Meditation and Specialty Training: Specialized training programs including Meditation Teacher Training and Himalayan Kriya Yoga Training, offered at various price points with optional accommodation packages.
3. Hybrid Training Programs: Combined online and in-person training formats (100 hours online + 10-14 days in-person) at reduced pricing compared to fully in-person programs, offering flexibility for students with time constraints.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

House of Om provides Yoga Alliance accredited yoga teacher training (YTT) programs at 200-hour and 300-hour levels, plus specialized Meditation Teacher Training and Himalayan Kriya Yoga Teacher Training. Programs are delivered as 20–30 day residential immersions at campuses in Bali (Indonesia), Koh-Phangan (Thailand), and Rishikesh (India), or as fully online / hybrid (online theory + in-person intensive) formats with curricula spanning Hatha, Vinyasa, Ashtanga, Kriya Yoga, Yoga Nidra, Yin Yoga, anatomy, meditation, teaching methodology, pranayama, and yoga philosophy.

Product overview

House of Om is a Yoga Alliance accredited yoga school operating across Bali (Indonesia), Thailand, and India (Rishikesh). The company offers a comprehensive portfolio of yoga teacher training programs at 200-hour, 300-hour, and meditation levels, available through in-person, hybrid (online + in-person), and fully online formats. Core offerings include yoga teacher training courses (200hr and 300hr YTT) at multiple Bali venues (The Mansion, Amertham, Melati, Pelaga), Thailand (Koh-Phangan), and India (Rishikesh), plus specialized Meditation Teacher Training and Himalayan Kriya Yoga Training. The product portfolio spans from foundational 200-hour certifications for beginners to advanced 300-hour programs, with hybrid options combining online theoretical learning with residential immersion experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• 200hrs Yoga Teacher Training in Bali (The Mansion) A 20-day in-person yoga teacher training at The Mansion resort in Ubud, Bali. Provides 200-hour RYT Yoga Alliance certification at a traditional Balinese boutique resort with multiple pools and shalas, priced from $2,125 with early bird discount (vs $2,500 standard).
• 200hrs Yoga Teacher Training in Bali (Amertham) A 20-day in-person yoga teacher training at Amertham resort near Ubud. Features a quiet resort by the river immersed in untouched jungle, providing a secluded learning environment with 200-hour RYT Yoga Alliance certification.
• 200hrs Yoga Teacher Training in Thailand (Koh-Phangan) A 20-day in-person yoga teacher training on Koh-Phangan island, Thailand. Beachfront living just steps away from the seashore, with 200-hour RYT Yoga Alliance certification, priced from $1,699 with early bird discount (vs $1,955 standard).
• 200hrs Hybrid Yoga Teacher Training in Thailand A hybrid program combining 100 hours online + 10 days in Koh Phangan, Thailand. Marketed as the most budget-friendly program option, starting from $1,099 with early bird (vs $1,299 standard), designed for students who cannot take extended leave, leading to 200-hour RYT certification.
• 200hrs Hybrid Yoga Teacher Training in Bali A hybrid program combining 100 hours online + 10 days in Bali with 200-hour RYT certification. Flexible learning format suited to those who cannot take extended time off, starting from $1,500 (vs $1,700 standard).
• 200hrs Hybrid Yoga Teacher Training in Mandarin A hybrid program conducted entirely in Mandarin for Chinese-speaking students, combining 100 hours online + 10 days in Bali with full Chinese-speaking teacher support, leading to 200-hour RYT Yoga Alliance certification. Priced from ¥10,500 with 35% special discount (vs ¥12,250 standard).
• 200hrs YTT Online A fully online 200-hour yoga teacher training with flexible, self-paced learning for beginner to intermediate level students, leading to the 200 RYT Yoga Alliance Certificate. Starting from $490 with 22% special discount (vs $700 standard).
• 300hrs YTT Online A fully online 300-hour yoga teacher training with flexible, self-paced learning for intermediate level students, leading to the 300 RYT Yoga Alliance Certificate. Starting from $777 with special discount (vs $1,000 standard).
• 300hrs Hybrid Yoga Teacher Training in Bali (Pelaga) A hybrid program combining 150 hours online + 14-day in-person immersion in Pelaga, Bali. Secluded mountain training near Mount Agung, leading to 300-hour RYT Yoga Alliance certification for advanced yogis with busy lifestyles, starting from $2,400 with discount (vs $2,800 standard).
• 200hrs YTT in India (Rishikesh) A 3-week in-person yoga teacher training in Rishikesh, India (the Himalayas). The "motherland of yoga" experience with 200-hour RYT Yoga Alliance certification, priced from $2,150.
• 300hrs YTT in India (Rishikesh) A 30-day in-person yoga teacher training in Rishikesh, India. Advanced-level training for those who have completed 200hr YTT, leading to 300-hour RYT Yoga Alliance certification, priced from $2,570.
• Meditation Teacher Training in Bali (Pelaga) A 9- or 18-day meditation teacher training in Pelaga, Bali. Trains participants to meditate, guide meditation, and hold space. All-inclusive training with meals and accommodation in a peaceful sanctuary in nature, priced from $2,105 with discount (vs $2,475 standard).
• Himalayan Kriya Yoga Teacher Training An 8-day (7 nights) Himalayan Kriya Yoga Teacher Training Level 1: Anupaya, teaching specific sets of exercises, breathing techniques, and sound mantras to unlock energy channels and chakras, with content attributed to Mahavatar Babaji from the Himalayas. Includes vegan/vegetarian meals; priced from $600 (course only), $750 (twin room), or $800 (private room).

Quantifiable outcome

• 34,000+ students trained since 2016
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Yoga AlliancecoreStrategic or Co-development PartnerHouse of Om is officially accredited by Yoga Alliance as a Registered Yoga School (RYS), enabling them to provide internationally recognized RYT-200, RYT-300, and RYT-500 certifications to graduates of their yoga teacher training programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• YogaFit: Large, US-headquartered YTT provider with 200/500-hour programs and broad continuing-education catalog, plus a large domestic trainer network. Comparable as a YTT certification provider, but a broader incumbent with stronger North American footprint rather than Bali/India tourism model.

Direct peers

• Purple Valley Ashtanga Yoga Retreat: Long-established Rishikesh-based YTT school with 200-hour and 300-hour accredited programs. Comparable in target customer (international yoga teacher trainees), India-based delivery, and Yoga Alliance accreditation, with stronger Ashtanga specialty.
• Akhanda Yoga: Akhanda Yoga runs 200/300-hour YTTs in Rishikesh, India, and online, with comparable curriculum coverage (asana, pranayama, philosophy, anatomy). Competes for the same Rishikesh and online aspirant-teacher segment as House of Om's India and online programs.
• Arhanta Yoga Ashram: Arhanta operates multi-country (Netherlands + India) Yoga Alliance-registered 200/300-hour YTT programs online, hybrid, and residential. Comparable to House of Om in curriculum scope, accreditation, and price positioning, and a frequent head-to-head competitor for English-speaking YTT students in India and online.
• All Yoga Training (AYT): AYT operates 200-hour YTTs in Koh Phangan, Thailand, and Bali, plus online, with very similar multi-country/multi-format structure to House of Om. Direct head-to-head competitor for the Koh Phangan beachfront YTT segment.
• Yandara Yoga Institute: Operates residential 200/300-hour YTTs in Bali (and formerly Mexico) with a similar hybrid/in-person product mix. Comparable aspirant-teacher target audience and Bali/retreat model.
• Siddhi Yoga: Siddhi Yoga offers Yoga Alliance 200/300-hour YTTs in Rishikesh, India, plus online formats. Directly comparable in target segment (aspiring international yoga teachers), curriculum breadth, and pricing tier to House of Om's India and online products.
• Santosha Yoga School: Bali-based Yoga Alliance RYS offering 200/300-hour YTTs and continuing education. Directly comparable to House of Om's Bali offerings in target segment, curriculum, and price range.
• World Peace Yoga School: Rishikesh-based Yoga Alliance RYS offering 200/300-hour YTTs at price points and curriculum scope comparable to House of Om's India offerings. Competes directly for the international aspirant-teacher segment traveling to India.

Others

• Glo (Yoga, Pilates & Meditation Platform): Subscription-based online yoga, pilates, and meditation platform with a large class library. Not a YTT competitor, but a partial substitute for self-directed learning and a potential partner or competitive threat in the online consumer yoga space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/channel/UCYY2l6nyfKOEiqJnJVUloNw
• Facebookfacebook.com/houseofom.in.bali
• Instagraminstagram.com/houseofom.bali
• Xx.com/houseofom
• LinkedInlinkedin.com/company/house-of-om

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Om