Arhanta Yoga International
Arhanta Yoga International is a Netherlands-based yoga teacher training school operating residential ashrams in India and the Netherlands plus an online academy, offering accredited 200-hour and specialty certification courses to aspiring and practicing yoga teachers worldwide since 2009.
- Company typePrivate
- Founded2009
- HeadquartersSinderen, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Arhanta Yoga International does
Arhanta Yoga International B.V. is a Netherlands-headquartered (Sinderen) yoga education company founded in 2009 that delivers internationally accredited yoga teacher training and certification courses through three channels: residential programs at ashrams in India and the Netherlands, a Hybrid format in the Netherlands, and the Arhanta Online Academy (launched 2017). The core product is the 200-hour Hatha Yoga Teacher Training (delivered as a 240-hour, 21-day intensive), supported by a portfolio of specialty 50–85-hour teacher trainings (Yin, Vinyasa, Meditation, Yoga Nidra, Breathwork/Pranayama, Prenatal, Postnatal, Mum & Baby, Restorative, Kids & Teen), certification courses (Ayurveda, Yoga Adjustments & Assists, Philosophy, Dissection-Based Anatomy, Holistic Health Coach, Clinical Hypnotherapy), and coaching programs (Yoga Business, Holistic Nutrition). All programs carry multi-jurisdictional accreditation (Yoga Alliance RYS, International Yoga Federation, International Yoga Association, Dutch CRKBO), and the curriculum is positioned on a 5-generation Gurukul lineage traced to Swami Sivananda and institutionalized through founder Dr. Ram Jain (PhD Yoga, 50,000+ teaching hours since 1998) and lead teacher Omkar (ERYT 500, 18,000+ hours since 2009).
The business is organized across four wholly-owned Dutch B.V. entities (International, Netherlands, India, Publications) plus the Arhanta Online Academy as an online sub-brand. Revenue mechanics are predominantly one-time course fees paid upfront or in installments: €200 non-refundable deposits for residential programs with the balance due 70 days before start, and individual or bundled online course purchases (20–30% bundle discounts on 2–4+ courses) with lifetime or 1-month access tiers. Distribution is fully direct-to-consumer via a self-serve website localized in 8 languages, supported by content marketing (blog, YouTube, Instagram, Pinterest, LinkedIn, Facebook, WhatsApp) and earned media in Forbes, Yoga Journal, Yoga International, Business Insider India, and Well+Good — there is no sales team, no marketplace presence, and no disclosed external funding, indicating an organically grown, founder-led operating model. Yoga holidays and retreats function as lower-commitment entry products feeding the certification funnel.
Since 2009 the company reports 24,000+ certified yoga teachers, drawn from Australia, the USA, Russia, and Europe, with 11–50 employees and no disclosed revenue or funding rounds. The primary customer segments are aspiring yoga teachers (foundational 200-hour TTC), practicing teachers seeking continuing-education specialty certifications, wellness professionals adding coaching skills, and yoga retreat/holiday guests — a horizontal, long-tail B2C base with no enterprise concentration. Strategic emphasis over the past several years has been on extending the course catalog into adjacent holistic wellness verticals (Clinical Hypnotherapy, Holistic Health Coaching, Holistic Nutrition) and on geographic expansion into Italy, while the underlying curriculum, accreditation footprint, and lineage positioning remain the structural anchors of the brand.
Arhanta Yoga International firmographics
Firmographics- Name
- Arhanta Yoga International
- Legal name
- Arhanta Yoga International B.V.
- Website
- https://arhantayoga.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arhanta Yoga International is a Netherlands-based yoga teacher training school operating residential ashrams in India and the Netherlands plus an online academy, offering accredited 200-hour and specialty certification courses to aspiring and practicing yoga teachers worldwide since 2009.
- Ownership category
- akta.pro rank
Arhanta Yoga International industry classification
Industry- Product category
- Yoga Teacher Training & Certification
- NAICS
- All Other Schools and Instruction (61169), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)
- akta.pro secondary industries
- Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga Nidra & Deep Relaxation Practices (HSADAJAE), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where Arhanta Yoga International is headquartered
LocationHeadquarters
- HQ city
- Sinderen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Arhanta Yoga International business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Onsite Residential Yoga Teacher Training: In-person certification courses conducted at Arhanta Yoga Ashrams in India and the Netherlands. Students pay course fees upfront or in installments. Revenue is recognized upon course delivery. Cancellation policy and deposit structure (€200 registration fee + balance due 70 days prior) manage booking risk. Includes 200-hour, 75-hour, 50-hour, and advanced training programs.
- Online Course Enrollment: Self-paced online courses purchased individually or as bundles (2+ courses at 20–30% discount). Courses include Yoga Teacher Trainings (200-hr Hatha, Yin, Vinyasa, Meditation, Pranayama, Prenatal, Postnatal, Restorative, Kids/Teen), certification courses (Ayurveda, Yoga Adjustments, Anatomy, Philosophy, Holistic Health Coach, Clinical Hypnotherapy, Yoga Business Coaching, Holistic Nutrition), and short courses (Healing Depression/Anxiety, Breathwork Challenge, Chakra Course). Lifetime access or 1-month access models. Installment payment available for select courses.
- Yoga Holidays and Retreats: Residential yoga vacation programs in India and the Netherlands offered as short-stay experiential products, serving as customer acquisition touchpoints that funnel participants toward full teacher training certifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One-time | Residential Training Registration Fee |
| One time/ perpetual license | Multi-year contract | Residential Training Balance Payment |
| One time/ perpetual license | One-time | Online Course Enrollment (Individual) |
| Unit Pricing | One-time | Online Course Bundle Discounts |
| Other | One-time | Cancellation Refund Policy (Residential) |
| Other | One-time | Online Course Refund Policy |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Arhanta Yoga International product offering
Product offeringCore offering
Arhanta Yoga International operates yoga ashrams in India and the Netherlands alongside an online academy, delivering internationally accredited yoga teacher training certification courses. Core offerings include 200-hour Hatha Yoga Teacher Training programs (residential and online), specialty teacher training add-ons (Yin, Vinyasa, Meditation, Prenatal/Postnatal, Restorative, Kids/Teen), and certification courses in Ayurveda, anatomy, holistic health coaching, clinical hypnotherapy, and yoga business. Residential programs follow a Gurukul-style immersive format while online courses are self-paced with lifetime or 1-month access.
Product overview
Arhanta Yoga International is a yoga teacher training organization offering a portfolio of residential and online courses. The core product is the 200-Hour Hatha Yoga Teacher Training, available at ashrams in India and the Netherlands and through the Arhanta Online Academy platform. The portfolio includes specialized 50-85 hour teacher training add-ons (Yin Yoga, Vinyasa Yoga, Meditation, Yoga Nidra, Breathwork & Pranayama, Prenatal/Postnatal Yoga, Mum & Baby Yoga, Restorative Yoga, Kids & Teen Yoga); certification courses (Ayurveda, Yoga Adjustments & Assists, Yoga Philosophy, Dissection-Based Anatomy, Holistic Health Coach, Clinical Hypnotherapy); and coaching programs (Yoga Business Coaching, Holistic Nutrition Coach). The Arhanta Online Academy serves as the online platform for all digital courses, while residential trainings are conducted at the India and Netherlands ashram locations. All courses provide internationally accredited certifications.
Differentiator
Problem solved
Functional benefit
Brands
- Arhanta Online Academy: Online learning platform offering yoga teacher training certifications and holistic education courses including meditation, pranayama, prenatal yoga, and clinical hypnotherapy
Products and services
- 200-Hour Hatha Yoga Teacher Training Foundational Yoga Alliance-accredited 200-hour Hatha Yoga teacher certification course teaching skills to instruct, adjust, correct, modify, and structure comprehensive yoga classes. Available onsite at India and Netherlands ashrams and online via the Arhanta Online Academy. Graduates receive an internationally recognized 200-hour yoga teaching certification enabling them to teach professionally worldwide.
- 75-Hour Yin Yoga Teacher Training
Quantifiable outcome
- Over 24,000 yoga teachers certified since 2009
- +3 more outcomes
Companies that use Arhanta Yoga International
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Arhanta Yoga International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Arhanta Yoga International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Door1DeurminorArhanta Yoga has a cooperation agreement with Door1Deur, an MfN-registered mediator, to provide an independent external complaints officer for formal dispute resolution. The complaints officer can be reached by phone (+316-48016036) or email ([email protected]) and operates independently of Arhanta Yoga, providing mediation services when internal complaint resolution fails.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Arhanta Yoga International competitors and assessment
Company assessmentDirect peers
- YogaFX: Yoga Alliance RYS offering both residential YTT in India and online yoga teacher training courses; directly comparable dual-channel delivery model and continuing-education catalog.
- Rishikul Yogshala: Multiple-location Yoga Alliance RYS offering 200-hour YTT in India with international student base; comparable product portfolio, accreditation, and target segment of aspiring yoga teachers from Western markets.
- My Vinyasa Practice: Online-first Yoga Alliance RYS offering accredited YTT and continuing-education courses globally; competes with Arhanta Online Academy on self-paced digital certification for international students.
- Sampoorna Yoga: Yoga Alliance RYS offering 200-hour residential YTT in India plus a growing online academy; competes head-to-head with Arhanta on Yoga Alliance accredited certification, residential India-based immersion, and online self-paced delivery.
- Sivananda Yoga Vedanta Centre: International yoga organization also rooted in Swami Sivananda's lineage, operating ashrams and teacher training programs worldwide — directly comparable heritage positioning and global accredited YTT delivery model.
- World Peace Yoga School: Rishikesh-based Yoga Alliance RYS offering 200-hour YTT and specialty courses to international students; comparable residential India-based immersion and online continuing-education product structure.
- Himalayan Yoga Association: Yoga Alliance RYS providing 200-hour YTT and specialty certifications in India and online; directly comparable accreditation stack, product breadth, and target audience of aspiring and continuing yoga teachers.
Emerging players
- Insight Timer: Large-scale global meditation and yoga content platform with freemium model; adjacent competitor for the meditation and short-course consumer segment, particularly as a low-cost substitute for Arhanta's online meditation and breathwork offerings.
Broad incumbents
- Ashtanga Yoga Research Institute: Long-established traditional yoga school with residential training programs and international recognition; comparable lineage-rooted positioning, though narrower in style and lacking Arhanta's multi-style catalog and online scale.
- Patanjali Yogpeeth: Large-scale yoga and Ayurveda institution in India with broad educational, wellness, and product offerings; comparable integration of traditional yoga teaching with Ayurveda, but at much greater scale and brand breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Arhanta Yoga International social profiles
Digital presenceArhanta Yoga International compliance and trust
Trust signalCompliance5 records
Arhanta Yoga International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arhanta Yoga International leadership team
Management profileNumber of profiles
Profiles2 records
Arhanta Yoga International subsidiaries and ownership
Company hierarchySubsidiaries4 records
Arhanta Yoga International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arhanta Yoga International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arhanta Yoga International
What does Arhanta Yoga International do?
Arhanta Yoga International operates yoga ashrams in India and the Netherlands alongside an online academy, delivering internationally accredited yoga teacher training certification courses. Core offerings include 200-hour Hatha Yoga Teacher Training programs (residential and online), specialty teacher training add-ons (Yin, Vinyasa, Meditation, Prenatal/Postnatal, Restorative, Kids/Teen), and certification courses in Ayurveda, anatomy, holistic health coaching, clinical hypnotherapy, and yoga business. Residential programs follow a Gurukul-style immersive format while online courses are self-paced with lifetime or 1-month access.
Is Arhanta Yoga International a public or private company?
Arhanta Yoga International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arhanta Yoga International founded?
Arhanta Yoga International was founded in 2009. It employs 11 to 50 people.
Where is Arhanta Yoga International based?
Arhanta Yoga International is headquartered in Sinderen, Netherlands, in the Europe region.
How does Arhanta Yoga International make money?
Three revenue lines are on record. Onsite Residential Yoga Teacher Training is the primary driver. The others are online Course Enrollment and yoga Holidays and Retreats.
Who are Arhanta Yoga International's main competitors?
Direct peers on record are YogaFX, Rishikul Yogshala, My Vinyasa Practice, Sampoorna Yoga, Sivananda Yoga Vedanta Centre, World Peace Yoga School and Himalayan Yoga Association. Insight Timer is listed as an emerging player. Broad incumbents are Ashtanga Yoga Research Institute and Patanjali Yogpeeth.
Does Arhanta Yoga International have an API?
No public API is recorded for Arhanta Yoga International.
What industry is Arhanta Yoga International in?
Arhanta Yoga International's product category is Yoga Teacher Training & Certification. Its primary akta.pro industry code is HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training, with a secondary code of HSADACAF, Restorative Yoga, Yin Yoga & Yoga Nidra. Its NAICS code is 61169 and its SIC code is 8200.