2GC Active Management
2GC Active Management is a UK-based strategy implementation consultancy that helps commercial, public, and NGO organizations design and deploy Balanced Scorecard-based performance management systems using proprietary ACME, ERIC, and 3rd Generation Balanced Scorecard methodologies.
- Company typePrivate
- Founded1999
- HeadquartersMaidenhead, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 2GC Active Management does
2GC Active Management (legal entity 2GC Limited) is a UK-based strategy implementation consultancy founded in 1999 by Gavin Lawrie. The firm specializes in helping organizations design, implement, and audit Balanced Scorecard-based performance management systems, with additional advisory on KPI selection, OKRs, Results-Based Management, and Logical Framework approaches. Its core intellectual property consists of three proprietary methodologies: the ACME Framework (a four-element strategy execution model grounded in academic research by Lawrence Hrebiniak and Rahman Muralidharan), the ERIC Toolkit (a workshop framework for strategy formation introduced in 2001), and the 3rd Generation Balanced Scorecard methodology (a cascading design approach pioneered by the firm). 2GC holds ISO 9001 accreditation (achieved 2012) and runs the only annual global Balanced Scorecard Usage Survey, producing benchmarking data on how organizations actually deploy scorecards.
The firm serves a horizontal customer base spanning commercial enterprises (BP Lubricants, ENERCO, IIC), government bodies (UK Environment Agency, UK Government Department), and international institutions (United Nations Agency), working across the UK, Middle East, and Asia with a multilingual consulting team. Revenue is generated exclusively through bespoke direct consulting engagements, training programmes (both bespoke and public), and the recently introduced 2GC Express rapid-engagement offering. Services are delivered via on-site workshops and online channels (Skype), with pricing determined per engagement scope. The company operates without disclosed external funding, partnerships, or acquisition activity, remaining founder-controlled with 11-50 employees headquartered in Oxford. Distribution relies entirely on content marketing — a large free resource library, the annual survey, and a blog authored by the founder — to generate inbound enterprise leads.
2GC Active Management firmographics
Firmographics- Name
- 2GC Active Management
- Legal name
- 2GC Limited
- Website
- https://2gc.eu
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 2GC Active Management is a UK-based strategy implementation consultancy that helps commercial, public, and NGO organizations design and deploy Balanced Scorecard-based performance management systems using proprietary ACME, ERIC, and 3rd Generation Balanced Scorecard methodologies.
- Ownership category
- akta.pro rank
Where 2GC Active Management is headquartered
LocationHeadquarters
- HQ city
- Maidenhead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
2GC Active Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategy Implementation Consulting: Direct consulting engagements for strategy development, Balanced Scorecard design and implementation, and performance management system development. Delivered by experienced consultants either on-site or online.
- Training Services: Bespoke strategy training for companies and public Balanced Scorecard training courses. Both standard and custom training programmes on strategy implementation and performance management topics.
- 2GC Express: Cost-effective and rapid engagement programme offering lower commitment entry point for organisations needing quick strategic guidance, particularly in new working environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consulting engagements - bespoke pricing based on scope |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
2GC Active Management product offering
Product offeringCore offering
2GC Active Management is a strategy implementation consultancy that helps organisations design, implement, audit, and improve Balanced Scorecards and performance management systems. The firm delivers bespoke consulting engagements, training programmes, and proprietary methodologies (ACME Framework, ERIC Toolkit, 3rd Generation Balanced Scorecard) to gain board-level agreement on strategy, secure employee buy-in, and ensure accountability for strategic objectives.
Product overview
2GC Active Management is a strategy implementation consultancy offering a portfolio of consulting services, proprietary methodologies, and training programs centered around the Balanced Scorecard framework. The core offerings include Strategy Implementation Consulting, Balanced Scorecard design and implementation, the ACME Framework (a four-step strategy execution methodology), and the ERIC Toolkit for strategy formation. Supporting services include the annual Balanced Scorecard Usage Survey, Training Courses (both bespoke and public), Cascading services, Audit services, and consulting on related methodologies like KPI, OKR, and RBM/Logical Framework. 2GC Express provides a rapid, cost-effective entry point for clients needing quick strategic guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Implementation Consulting Bespoke consulting engagements that help organisations implement their strategies, gain employee buy-in, and ensure accountability of objectives by the managers who need to deliver them.
- Balanced Scorecard Design and Implementation Strategic management consulting to help organisations build, implement, audit, and improve Balanced Scorecards with defined perspectives, objectives, measures, and targets.
- 2GC Express A cost-effective, rapid consulting engagement programme designed for organisations needing quick strategic guidance, particularly suited to remote and new working environments.
- Training Courses Both bespoke company-specific training programmes and public Balanced Scorecard training courses on strategy implementation and performance management topics.
- Balanced Scorecard Usage Survey An annual global research survey dedicated to understanding how organisations actually use their Balanced Scorecards, generating benchmarking data and insights.
- Cascading Balanced Scorecard Services Consulting services to develop, link, and align multiple Balanced Scorecards across organisational units through Destination Statements or Strategic Linkage Models.
- Balanced Scorecard Audit Structured review of both the content and usage of an organisation's Balanced Scorecard to evaluate validity, reliability, and effectiveness.
- KPI Consulting Advisory services on Key Performance Indicator selection, definition, and target-setting within performance management systems.
- RBM / Logical Framework Consulting Advisory services on Results-Based Management (used in UN contexts) and Logical Framework Approach (used in NGOs) for organisations seeking to tie performance measurement to funded projects.
Quantifiable outcome
- Organisations report Balanced Scorecards as extremely or very useful (75%+ in 2GC survey)
- +2 more outcomes
Companies that use 2GC Active Management
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
2GC Active Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
2GC Active Management partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
2GC Active Management competitors and assessment
Company assessmentBroad incumbents
- Bain & Company: Top-tier global management consulting firm with a dedicated Strategy Execution practice. Competes with 2GC for enterprise strategy-implementation engagements but operates at far larger scale with broader service offerings.
- Deloitte: Global professional services firm offering strategy, transformation, and human capital consulting. A broad incumbent that frequently competes with 2GC for enterprise performance management and strategy execution mandates.
- McKinsey & Company: Global management consulting leader whose Organisation practice addresses strategy execution and performance transformation. A broad incumbent that overlaps with 2GC's strategy-implementation services for large enterprise and government clients.
- KPMG: Big Four professional services firm with management consulting and performance advisory practices. Overlaps with 2GC in strategy execution, performance management framework design, and training for enterprise and public-sector clients.
Emerging players
- BSC Designer: Software tool for designing and implementing Balanced Scorecards. Targets the same strategy-execution problem as 2GC but through a self-serve software product, making it a partial competitor and potential substitute.
- WorkBoard: OKR and strategy execution platform used by enterprises to set and track objectives. Adjacent to 2GC's performance management offering, competing for strategy execution budgets via a different framework.
- OnStrategy: Strategy execution software combining strategic planning, Balanced Scorecards, and OKRs with consulting support. Comparable to 2GC in serving mid-market and enterprise strategy execution needs through a hybrid software-plus-services model.
- ClearPoint Strategy: Software platform for strategy execution, Balanced Scorecard management, and performance reporting. Comparable to 2GC's Balanced Scorecard consulting but delivers value through SaaS tooling rather than bespoke consulting.
Direct peers
- Balanced Scorecard Institute: A specialist consultancy and training organisation focused exclusively on Balanced Scorecard strategy management systems. Directly comparable to 2GC in niche focus, BSC methodology delivery, and training-plus-consulting business model.
- Palladium Group: Global consulting firm specializing in strategy execution, Results-Based Management, and performance measurement across public and private sectors. Comparable to 2GC's RBM / Logical Framework consulting and government / public-sector performance management work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
2GC Active Management social profiles
Digital presence2GC Active Management compliance and trust
Trust signalCompliance1 record
2GC Active Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
2GC Active Management leadership team
Management profileNumber of profiles
Profiles1 record
2GC Active Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2GC Active Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2GC Active Management
What does 2GC Active Management do?
2GC Active Management is a strategy implementation consultancy that helps organisations design, implement, audit, and improve Balanced Scorecards and performance management systems. The firm delivers bespoke consulting engagements, training programmes, and proprietary methodologies (ACME Framework, ERIC Toolkit, 3rd Generation Balanced Scorecard) to gain board-level agreement on strategy, secure employee buy-in, and ensure accountability for strategic objectives.
Is 2GC Active Management a public or private company?
2GC Active Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2GC Active Management founded?
2GC Active Management was founded in 1999. It employs 11 to 50 people.
Where is 2GC Active Management based?
2GC Active Management is headquartered in Maidenhead, United Kingdom, in the Europe region.
How does 2GC Active Management make money?
Three revenue lines are on record. Strategy Implementation Consulting is the primary driver. The others are training Services and 2GC Express.
Who are 2GC Active Management's main competitors?
Broad incumbents on record are Bain & Company, Deloitte, McKinsey & Company and KPMG. Emerging players are BSC Designer, WorkBoard, OnStrategy and ClearPoint Strategy. Direct peers are Balanced Scorecard Institute and Palladium Group.
Does 2GC Active Management have an API?
No public API is recorded for 2GC Active Management.