Likuid

What Likuid does

Likuid, legally PT Likuid Jaya Pratama and operating commercially as EKUID, runs an OJK-regulated Indonesian securities crowdfunding (SCF) platform that connects creative-economy entrepreneurs (penerbit) with individual investors (pemodal) for online issuance of shares (Efek Saham) and bonds (Efek Utang). Onboarding is self-serve for both sides of the market: issuers register online and complete document verification typically within 3-7 working days, while investors browse and invest in campaigns via the platform. The platform serves two distinct segments — creative-economy issuers and retail investors — across at least eight sub-sectors: film production, music events, gaming, fashion, beauty services, technology, food and beverage, and agriculture.

The EKUID platform is delivered as a web and mobile application that handles online investor-issuer matching, digital payment processing, and per-campaign funding tracking. Its core risk-management design is an all-or-nothing funding model — if a campaign does not reach its target, all investor funds are returned in full and only successful campaigns proceed — combined with ISO 27001:2022 certified information security controls (TUV certificate 9000030700). The platform operates under the OJK SCF Operator licence KEP-11/D.04/2022 and is an active permanent member of ALUDI (Asosiasi Layanan Urun Dana Indonesia).

Monetisation is via transaction fees on successfully placed securities between issuers and investors, with the company explicitly disclosing on its site that EKUID is a high-risk investment platform and that all investment risk is borne by the investor. The go-to-market is product-led: digital content marketing (blog at blog.eku.id), direct WhatsApp and email support, and self-serve onboarding for both sides of the marketplace. The firm has scaled to a stated portfolio of 100+ funded creative-economy issuers and self-positions as the number-one Indonesian SCF platform, though revenue, take-rate and GMV figures remain undisclosed.

Name

Likuid

Legal name

PT Likuid Jaya Pratama

Website

https://liku.id

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Likuid Jaya Pratama (operating as EKUID) is an OJK-regulated Indonesian securities crowdfunding platform that connects creative-economy entrepreneurs with retail investors for self-serve online issuance of shares and bonds.

Ownership category

akta.pro rank

Product category

Securities Crowdfunding Platform

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Other Investment Pools and Funds (5259)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

SME / Growth Market Stock Exchanges (FSAFAAAC)

Keywords

• Securities crowdfunding platform
• Creative economy financing
• Equity crowdfunding services
• Alternative investment platform
• Online capital raising

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Securities Crowdfunding Fees: Platform charges fees for facilitating crowdfunding transactions between creative economy project issuers and investors. The platform connects issuers offering shares or bonds with public investors through online transactions supervised by OJK.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EKUID is an OJK-regulated securities crowdfunding platform that enables creative economy businesses in Indonesia to raise capital online by issuing equity (Efek Saham) or debt securities (Efek Utang) to public investors. The platform operates under an all-or-nothing funding model where investor funds are fully returned if targets are unmet, and serves both issuers (creative entrepreneurs) and investors (pemodal) through a self-serve online process supervised by Indonesia's financial regulator.

Product overview

EKUID is a single unified securities crowdfunding platform operated by PT Likuid Jaya Pratama. The platform connects creative economy entrepreneurs with investors, enabling businesses to raise capital through debt securities (Efek Utang) and equity offerings (Efek Saham). EKUID serves as an intermediary facilitating online investment in creative sector projects including film production, music events, gaming, technology ventures, and other creative economy businesses, all under supervision of Indonesia's financial regulator (OJK).

Differentiator

Problem solved

Functional benefit

Products and services

• EKUID (Ekuid)

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ALUDI (Asosiasi Layanan Urun Dana Indonesia)coreOthersEKUID is an active and permanent member of ALUDI, the association that directly oversees Securities Crowdfunding operators in Indonesia. ALUDI supports and represents the interests of SCF operators in the industry.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Amartha: Indonesian OJK-licensed P2P lending platform focused on financing underserved micro/SMB borrowers; comparable business model, regulatory framework, and platform fee revenue structure.
• Investree: Earlier Indonesian P2P lending fintech; shares regulator (OJK), marketplace matching model, and SMB-issuer focus.
• Santana Capital: Indonesian OJK-licensed securities crowdfunding platform specializing in SME financing; directly comparable peer with the same regulator and product.
• Crowdo: Regional (Singapore-based) P2P/business crowdfunding operator active in Indonesia, sharing the regulated marketplace model for SMB capital raising.
• Bizhare: Indonesian securities crowdfunding platform offering equity and debt deals from SMEs - the closest direct peer operating with the same OJK SCF license that EKUID holds.
• Modalku (Funding Societies): Indonesia's largest P2P/SME crowdfunding platform; directly comparable as a regulated online marketplace connecting SMB issuers with retail investors, sharing both regulatory positioning under OJK and product-led onboarding.
• LandX: Indonesian OJK-regulated securities crowdfunding platform focused on a niche segment (agriculture); comparable regulated SCF business model serving issuer-investor matching.
• KoinWorks: Indonesian multi-product fintech lending platform for SMBs, OJK-regulated; comparable platform-based fundraising intermediation for SMEs.
• KB Fin (Bumiarta Prima): Another OJK-licensed Indonesian securities crowdfunding operator in the SME segment; competes for similar issuer and investor pools.

Emerging players

• Danamart: Earlier-stage Indonesian securities crowdfunding platform using the OJK SCF license; similar intermediary model but smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Likuid