Color Service
Color Service is a family-owned Italian specialty distributor of professional paints, coatings, and building materials serving artisans, industrial customers, construction professionals, and DIY consumers across the Veneto and Friuli regions via three branches, a 26-person field sales force, and a 30-vehicle fleet.
- Company typePrivate
- Founded1970
- HeadquartersQuinto Di Treviso, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Color Service does
Color Service S.r.l. is a privately held Italian specialty distributor of professional paints, coatings, and building materials, founded in 1970 by Virginio Zanetti and headquartered in Quinto di Treviso. The company operates six product divisions — Wood, Construction, DIY Retail, Entry and Flooring Solutions, Industrial, and Drywall — serving artisans, construction professionals, industrial manufacturers, and DIY consumers across the Veneto and Friuli regions of Northeast Italy via three branches (Quinto di Treviso, Limena, Belluno), a 26-person field sales/technical consulting team, and a fleet of approximately thirty vehicles for direct delivery. Partnerships with approximately 27 branded manufacturers (including Festool, Adler, Saint-Gobain, Knauf, Mirka, Renner, and Sirca) plus a spectrophotometry-based tintometric service capable of producing 1,000+ colorations give Color Service a multi-brand, technical-distribution business model. Revenue is generated through one-time product sales (coatings, tools, building materials, doors, flooring) supplemented by technical consulting, after-sales support, and logistics services; pricing is quote-based and not publicly disclosed. The company is ISO 9001:2015 certified, family-owned (with second-generation members Alessandro, Elia, Mattia, and Francesca Zanetti), and as of July 17, 2025 is subject to a pending acquisition by US-listed Graco Inc.
Color Service firmographics
Firmographics- Name
- Color Service
- Legal name
- Color Service S.r.l.
- Website
- https://colorservicezanetti.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Color Service is a family-owned Italian specialty distributor of professional paints, coatings, and building materials serving artisans, industrial customers, construction professionals, and DIY consumers across the Veneto and Friuli regions via three branches, a 26-person field sales force, and a 30-vehicle fleet.
- Ownership category
- akta.pro rank
Color Service industry classification
Industry- Product category
- Paint and Coatings Distribution
- NAICS
- Paint and Wallpaper Retailers (44412)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)
- akta.pro secondary industries
- Color Matching, Tinting & Colorant Systems (IMAEAHAL), Haircare & Hair Color Distribution (CRAOAEAE)
Keywords
Where Color Service is headquartered
LocationHeadquarters
- HQ city
- Quinto Di Treviso
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Color Service business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Paints and Coatings: Color Service generates revenue primarily through the sale of professional paints, wood coatings, wall paints, industrial coatings, and related finishing products. The company distributes products from multiple branded partners.
- Product Sales - Tools and Equipment: Sales of professional tools, abrasives, brushes, rollers, scaffolding equipment, and complementary products for construction and woodworking applications.
- Product Sales - Building Materials: Distribution of building materials including drywall systems, laminate doors and floors, armored doors, insulation systems, and construction accessories.
- Technical Consulting Services: Technical consulting provided alongside product sales to help customers select appropriate products and application methods for their specific projects.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Color Service product offering
Product offeringCore offering
Color Service distributes professional paints, wood coatings, wall paints, industrial coatings, drywall systems, doors, flooring, and complementary tools and accessories through six product divisions to professional customers (artisans, industries, construction firms) and DIY consumers in Northeast Italy. The company pairs product distribution with technical consulting, a tintometric color-matching service using spectrophotometry, and a regional logistics network for direct delivery.
Product overview
Color Service is a paints, coatings, and building materials distributor serving the Veneto and Friuli regions of Northeast Italy. The company operates through six product divisions — Legno (wood coatings and treatments), Edilizia (building paints, insulation systems, tools), Negozio Fai da Te (retail/DIY), Soluzioni di Ingresso e Pavimentazione (doors and flooring), Industria (industrial coatings), and Cartongesso (drywall systems) — and offers four core services: tintometrico (color matching), consulenza tecnica (technical consulting), logistica (logistics and delivery), and assistenza post-vendita (after-sales support). Product brands include Alligator Miropan-Plus (siloxane exterior paint), Adler Bluefin Terra-Diamond (water-based wood coating with CATAS Green Award), and Alligator Kieselit Bio Mineral (mineral silicate interior paint). The company is ISO 9001:2015 certified and distributes products from approximately 27 partner brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Divisione Legno (Wood Division) Complete solutions for wood professionals including certified varnishes and treatments for interior and exterior use, wood-specific equipment, abrasives, adhesives, and laminate doors and flooring. Targets carpenters, furniture makers, and woodworking shops.
- Divisione Edilizia (Building Division) Building materials for construction professionals including wall paints for interior and exterior, thermal insulation systems, drywall systems, tools, abrasives, laminate flooring, armored doors, and construction adhesives.
- Negozio – Fai da te (DIY Store Division) Retail offering for homeowners and DIY enthusiasts including wood paints, metal enamels, wall paints and enamels, decorative finishes, brushes, rollers, tapes, ladders, laminate doors and flooring, armored doors, and sanding accessories.
- Soluzioni di Ingresso e Pavimentazione (Entry and Flooring Solutions) Armored entry doors, interior wood and laminate doors, and flooring solutions distributed in partnership with Steel Project, Royal Door, and Swing brands.
- Divisione Industria (Industrial Division) Industrial paints including customizable primers, epoxy primers, water-based enamels, and DTM (Direct to Metal) products for manufacturing industries. Some paint cycles hold UNI EN ISO 12944:2018 homologation certificates.
- Divisione Cartongesso (Drywall Division) Drywall construction systems supplying panels, jointing compounds, and accessories from Gyproc (Saint-Gobain) and Knauf brands for walls, ceilings, and suspended ceilings.
- Servizio Tintometrico (Color Matching Service) Tintometric service capable of producing over 1,000 colorations using spectrophotometry instruments. Can replicate colors from paper, fabric, plastic, or wall fragments.
- Consulenza Tecnica (Technical Consulting) Technical consulting service delivered by qualified technicians providing personalized recommendations for product selection, application methods, and paint cycles for specific projects.
- Logistica (Logistics Service) Logistics service covering storage and direct order delivery via three strategically located facilities, a fleet of nearly 30 company vehicles, and two trucks with cranes across the Veneto and Friuli regions.
- Assistenza Post-Vendita (After-Sales Support) Post-sale assistance with experienced technicians providing problem resolution and ongoing support after purchase.
- Alligator Miropan-Plus Siloxane-based mineral exterior wall paint with Guard technology for algae and fungus protection. Offers high water repellency, high breathability (Class V1 per EN 1062), low dirt retention, and rapid drying after moisture exposure.
- Adler Bluefin Terra-Diamond Multi-layer transparent water-based wood coating with over 85% natural raw materials, awarded the CATAS Green Award. Imported by Color Service as part of the ADLER eco-friendly paint range.
- Alligator Kieselit Bio Mineral Mineral silicate-based interior wall paint for environments subject to condensation or high humidity. Features natural humidity regulation, high breathability, natural anti-mould action, zero solvents, plasticizers, or preservatives.
Companies that use Color Service
Customer profileSegments4 records
Ideal customer profiles4 records
Color Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Color Service partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- FESTOOLcoreColor Service has strengthened its collaboration with FESTOOL, one of the world's most recognized brands in professional power tools. This partnership provides customers with access to FESTOOL's high-quality, durable, and innovative tools for cutting, sanding, and finishing applications. Color Service offers the complete FESTOOL range supported by specialized technical consulting, post-sale service, and a well-stocked warehouse.
- AdlercoreColor Service is an importer of Adler paints, an Austrian company distinguished for sustainable innovation with high-performance water-based products and low environmental impact. Adler products include the Bluefin Terra-Diamond water-based varnish that received the CATAS Green Award, and the company operates with CO2-neutral production using renewable raw materials.
- AlligatorminorGerman manufacturer of paints and coatings for wood and metal applications.
- MirkaminorFinnish manufacturer of surface finishing products and tools for professional use.
- Renner ItaliaminorItalian manufacturer of water-based wood coatings with low environmental impact.
- SircaminorItalian manufacturer of industrial paints and coatings.
- Gyproc Saint-GobainminorLeading manufacturer of drywall systems and construction materials.
- KnaufminorGlobal manufacturer of building materials including drywall systems and insulation products.
- SoudalminorBelgian manufacturer of sealants, adhesives, and PU foams for construction applications.
- ArdexminorGerman manufacturer of construction chemicals including tile adhesives, grouts, and leveling compounds.
- Steel ProjectminorItalian manufacturer of steel doors and frames for residential and commercial applications.
- SwingminorItalian manufacturer of laminate and resilient flooring solutions.
- Royal DoorminorItalian manufacturer of interior doors in various materials and finishes.
- EclisseminorItalian manufacturer of sliding wall systems and integrated door solutions.
- SopremaminorFrench manufacturer of waterproofing, insulation, and roofing solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Color Service competitors and assessment
Company assessmentBroad incumbents
- Sherwin-Williams: Global paint and coatings manufacturer with extensive company-owned retail distribution in North America and Europe. Operates the same paint distribution + retail model as Color Service but at global scale, with overlapping product categories and professional customer base.
- Hempel: Global coatings manufacturer with decorative, marine, and industrial product lines distributed through independent retailers in Europe. Comparable as a coatings manufacturer with similar distribution channels and customer overlap with Color Service.
- Jotun: Norwegian global paint manufacturer with decorative, marine, and industrial coatings distributed through independent dealers in Europe. Operates a similar model of distributing through third-party paint dealers and is comparable in product categories and channel strategy.
- AkzoNobel: Global paints and coatings manufacturer (owner of Dulux, Sikkens, International) with direct sales, distribution, and retail in Europe. Comparable in product categories (architectural and industrial coatings) and customer segments, with a much broader geographic footprint.
- PPG Industries: Global paint and coatings manufacturer with major presence in architectural, industrial, and wood coatings. Comparable in product mix and professional customer base, though operating at global industrial scale rather than regional distribution.
Direct peers
- OIKOS: Italian decorative paint manufacturer specializing in eco-friendly interior and exterior coatings distributed through specialty paint retailers. Highly comparable as an Italian brand selling through colorifici and professional channels with overlap in sustainable coatings.
- Gruppo Boero: Italian paint manufacturer founded in 1831 with branded products for yachting, construction, and professional applications. Directly comparable as an Italian paint brand manufacturer-distributor serving professional painters and construction customers, the same core segment as Color Service.
- IVAS: Italian manufacturer of decorative coatings, finishes, and restoration systems distributed through specialty paint retailers. Directly comparable Italian paint manufacturer with similar distribution model and customer overlap in professional painters and restoration projects.
- Colorificio San Marco: Italian paint manufacturer and brand owner producing decorative paints, coatings, and finishes distributed through professional channels. Directly comparable as an Italian paint company selling through professional and retail distribution, overlapping with Color Service's product mix and customer base.
Emerging players
- Leroy Merlin: Large home improvement and DIY retailer operating in Italy and across Europe, selling paints, tools, and building materials directly to consumers and professionals. Comparable to Color Service's DIY retail division as a competing channel for paint and building product purchases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Color Service social profiles
Digital presenceColor Service compliance and trust
Trust signalCompliance3 records
Color Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Color Service leadership team
Management profileNumber of profiles
Profiles5 records
Color Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Color Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Color Service
What does Color Service do?
Color Service distributes professional paints, wood coatings, wall paints, industrial coatings, drywall systems, doors, flooring, and complementary tools and accessories through six product divisions to professional customers (artisans, industries, construction firms) and DIY consumers in Northeast Italy. The company pairs product distribution with technical consulting, a tintometric color-matching service using spectrophotometry, and a regional logistics network for direct delivery.
Is Color Service a public or private company?
Color Service is a private company. It is classified as family owned and is currently acquired.
When was Color Service founded?
Color Service was founded in 1970. It employs 11 to 50 people.
Where is Color Service based?
Color Service is headquartered in Quinto Di Treviso, Italy, in the Europe region.
How does Color Service make money?
Four revenue lines are on record. Product Sales - Paints and Coatings are the primary driver. The others are product Sales - Tools and Equipment, product Sales - Building Materials and technical Consulting Services.
Who are Color Service's main competitors?
Broad incumbents on record are Sherwin-Williams, Hempel, Jotun, AkzoNobel and PPG Industries. Direct peers are OIKOS, Gruppo Boero, IVAS and Colorificio San Marco. Leroy Merlin is listed as an emerging player.
Does Color Service have an API?
No public API is recorded for Color Service.
What industry is Color Service in?
Color Service's product category is Paint and Coatings Distribution. Its primary akta.pro industry code is CRAIADAF, Paint, Stain & Finishes Retail (Coatings, Sundries), with a secondary code of IMAEAHAL, Color Matching, Tinting & Colorant Systems. Its NAICS code is 44412 and its SIC code is 2851.