What PIE does

PIE Strategy is an independent sustainability and impact advisory firm headquartered in Hong Kong, operating across the Asia-Pacific region with additional offices in Ningbo (mainland China) and Stuttgart (Germany). Founded by Natalie Chan (Managing Director) and James Chan (Co-founder and Senior Consultant), the firm serves corporations, listed companies, financial institutions, investors, and public-interest organisations including NGOs and government-affiliated bodies. PIE Strategy is a Certified B Corporation and a multi-year Best For The World Honouree with an Impact Score of 149.9, and maintains close strategic ties with UNDP SDG Impact, Social Value International, B Lab Hong Kong & Macau, the Asian Development Bank, Bank Negara Malaysia, and Temasek Trust.

The firm's core offerings are advisory services rather than software products. These include ESG strategy development, net-zero transition planning (Scope 1/2/3 accounting, SBTi-aligned target setting, climate scenario analysis), double materiality assessment aligned with IFRS S1/S2, TCFD, CDP, GRI, HKEx and Japan Stock Exchange requirements, stakeholder engagement, ESG data management, and social impact assessment including SROI. Underlying intellectual property consists of proprietary methodologies — Double Materiality Assessment, an Impact Measurement and Management framework covering nine stakeholder categories with ABC impact classification, ESG micro-learning modules in three languages, and ISO 14040/44-based life cycle assessment capabilities. The firm also delivers an accredited SDG Impact Standards Training Programme (~24 hours over four days, capped at 12 participants per cohort, jointly certified by SDG Impact and Social Value International) and produces independent research publications such as the Hong Kong Sustainable Consumption Survey and the ASEAN Green Value Chain Action Guide.

PIE Strategy operates a consultative, relationship-driven sales motion targeting senior leadership and boards. Revenue is generated through bespoke, project-based advisory engagements with quote-based pricing on multi-year contracts, supplemented by training programme fees. Notable clients include Bank of East Asia (ESG micro-learning across 8,000+ employees in English, Traditional Chinese, and Simplified Chinese), Hang Lung Properties, Hongkong Land, China State Construction Engineering, Citybus, a Fortune 500 Japanese electronics manufacturer (77,000 employees, SBTi-validated Scope 1/2/3 decarbonisation pathway), and a top-10 global luxury jewellery group. Documented client outcomes include USD 3.8M annual energy-cost savings, USD 37M in secured public funding, HKD 290M in triggered government funding for subdivided households, a 26% carbon reduction, and an 80+ training NPS. The firm has no public listing, no disclosed external funding, and no parent company; ownership remains with the founding team under a B Corp stakeholder-governance model.

Name

PIE

Legal name

PIE Strategy Limited

Website

https://piestrategy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

PIE Strategy is an independent sustainability and impact advisory firm headquartered in Hong Kong, serving corporations, investors, financial institutions, and public-interest organisations across Asia-Pacific with bespoke ESG strategy, net-zero transition, materiality assessment, disclosure, and accredited SDG Impact Standards training services.

Ownership category

akta.pro rank

Product category

Sustainability and ESG Advisory Services

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ)

akta.pro secondary industries

ESG Strategy & Materiality Assessment (EUAHAJAA), Stakeholder Engagement & ESG Governance (Policies, KPIs, incentives) (EUAHAJAJ), ESG, Sustainability & Impact Research (BPAHALAL)

Keywords

• Sustainability advisory services
• ESG strategy consulting
• Impact measurement services
• Net-zero transition planning
• ESG disclosure advisory

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sustainability and ESG Advisory Services: Core consulting revenue derived from providing bespoke advisory services to corporations, investors, financial institutions, and public-interest organisations. Services include ESG strategy development, net-zero transition planning, materiality assessment, stakeholder engagement, ESG disclosure advisory, and impact measurement and management. Revenue is project-based and customised to client needs.
2. SDG Impact Standards Training Programme: Revenue generated from delivering accredited training courses on SDG Impact Standards for enterprises and investors. The programme offers ~24 hours of training across 4 days (in-person or live virtual), limited to 12 participants per cohort, with certificates jointly issued by SDG Impact, Social Value International, and PIE Strategy.
3. Research and White Paper Publications: Revenue indirectly supported through thought leadership publications including white papers on ESG and law, sustainable consumption research reports, and green value chain action guides. These publications establish credibility and drive inbound advisory engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

PIE Strategy is an independent sustainability and impact advisory firm that helps corporations, investors, financial institutions, and public-interest organisations across Asia-Pacific translate ESG, sustainability, and impact ambitions into sharper strategy, stronger governance, credible evidence, and practical action. Core offerings span ESG strategy and double materiality advisory, net-zero transition and climate scenario analysis, ESG disclosure advisory, stakeholder engagement, ESG data management, and social impact assessment, supplemented by accredited SDG Impact Standards training and thought-leadership research publications.

Product overview

PIE Strategy operates as a sustainability and impact advisory firm offering a portfolio of professional services rather than a single software product. The core offerings include advisory services (ESG Strategy, Net-zero Transition, ESG Disclosure, Stakeholder Engagement, ESG Data Management, and Social Impact Assessment) delivered through consulting engagements, as well as structured offerings such as the SDG Impact Standards Training Course for enterprises and investors. The firm also produces independent research publications including white papers on ESG and law, sustainable consumption surveys, and action guides for supply chain decarbonization.

Differentiator

Problem solved

Functional benefit

Products and services

• ESG Strategy Advisory Advisory services helping enterprises integrate sustainability into their business models and growth strategies, including bespoke ESG strategy development, double materiality assessment, board-level advisory, and roadmap creation.
• Net-zero Transition Services Climate science and sustainability expert services helping enterprises pursue net-zero goals, including Scope 1/2/3 greenhouse gas accounting, science-based target setting with SBTi validation, climate scenario analysis, and renewable energy roadmaps.
• ESG Disclosure Advisory Expert support for listed and IPO-bound companies on ESG reporting, including double materiality assessment and compliance with HKEx, Japan Stock Exchange requirements, TCFD, CDP, DJSI, GRI, and IFRS S1/S2 standards.
• Stakeholder Engagement Services Services helping enterprises engage stakeholders including investors and customers to gather actionable insights for strategy development and build trust through effective ESG communication and brand narratives.
• ESG Data Management Services Services helping clients strengthen frameworks and workflows for managing environmental, social and governance data, including energy data management solutions, Life Cycle Assessment, and cost-benefit analysis.
• Social Impact Assessment Services Social impact assessment and management services using international leading methods to help enterprises evaluate and quantify socioeconomic impacts, develop impact management frameworks, and measure social return on investment (SROI).
• SDG Impact Standards Training Course An accredited training programme that guides participants through the SDG Impact Standards, a global best-practice framework for investors and enterprises to embed impact management and contribute positively to the SDGs. The course spans approximately 24 hours across 4 days (in-person or live virtual), limited to 12 participants per cohort, with certificates jointly issued by SDG Impact, Social Value International, and PIE Strategy.

Quantifiable outcome

• 3,500+ enterprises tracking performance under cross-sector impact assessment framework
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• UNDP (United Nations Development Programme)coreStrategic or Co-development PartnerPIE Strategy works as a research partner and co-developer with UNDP, particularly through the SDG Impact initiative. The firm is an accredited training partner for SDG Impact Standards and has collaborated on multiple research publications including the ASEAN green value chain action guide developed under UNDP, Asian Development Bank, and Bank Negara Malaysia guidance.
• SDG ImpactcoreStrategic or Co-development PartnerPIE Strategy is an accredited training partner for SDG Impact Standards, delivering certified training programmes jointly with SDG Impact and Social Value International. The firm serves as an impact partner for clients implementing SDG Impact Standards.
• Social Value InternationalcoreStrategic or Co-development PartnerPIE Strategy delivers accredited training on SDG Impact Standards in partnership with Social Value International, with trainers accredited by both organisations. Joint certificate issuance for programme completers.
• B Lab Hong Kong & MacaucoreStrategic or Co-development PartnerNatalie Chan serves as Board Member of B Lab Hong Kong & Macau. PIE Strategy maintains close strategic alignment with the B Corp movement as a Certified B Corp and multi-year Best For The World Honouree.
• Asian Development BankmajorStrategic or Co-development PartnerCollaborated as research partner and lead author for the ASEAN Green Value Chain Action Guide, developed under guidance of Asian Development Bank alongside UNDP and Bank Negara Malaysia.
• Bank Negara Malaysia (Malaysia National Bank)majorStrategic or Co-development PartnerCollaborated as research partner and lead author for the ASEAN Green Value Chain Action Guide, developed under guidance alongside Asian Development Bank and UNDP.
• Temasek Trust / SDG Venture ScalermajorImplementation/ SI/ Consulting PartnerPIE Strategy serves as Senior Technical Advisor for the SDG Venture Scaler programme, a joint initiative of UNDP and Temasek Trust supporting growth-stage enterprises in Indonesia, Philippines, and Vietnam to build impact measurement and management capabilities.
• Hong Kong Council of Social Service (HKCSS)coreStrategic or Co-development PartnerServes as Knowledge and Strategy Partner for HKCSS, collaborating on the cross-sector impact assessment framework serving 3,500+ enterprises in Hong Kong, engaging over 2,000 stakeholders across sectors.
• Hong Kong University (HKU)minorStrategic or Co-development PartnerPIE Strategy delivers lectures on Strategic Sustainability Integration in Business and Investment within HKU's Master of Environmental Management programme, incorporating SDG Impact Standards.
• Chinese University of Hong Kong (CUHK)minorStrategic or Co-development PartnerCollaborated with CUHK's Research and Knowledge Transfer Services Office to apply IMM frameworks to Knowledge Transfer Impact Project Fund and Knowledge Transfer Venture Impact Fund, supporting 45 academic teams.
• Our Hong Kong Foundation (团结香港基金)majorImplementation/ SI/ Consulting PartnerPIE Strategy served as Secretariat for the Our Hong Kong Foundation Business-Society Symbiosis Platform, leading the Big Little Things initiative that triggered HKD 290M government funding for 24,000 subdivided households.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Carbon Trust: Established climate and sustainability advisory organisation providing carbon footprinting, target-setting, and net-zero strategy to enterprises and governments. Comparable to PIE Strategy in climate advisory offerings, but operates as a broader, more established incumbent with global reach.
• Deloitte Sustainability Services: Global Big 4 sustainability and climate practice providing ESG strategy, disclosure, assurance, and climate advisory. Overlaps significantly with PIE Strategy's ESG disclosure and net-zero services but at vastly larger scale, with bundled multi-disciplinary offerings.

Regional players

• Sattva Consulting: Impact advisory and consulting firm based in India working with corporates, investors, and social enterprises on impact measurement and strategy. Comparable to PIE Strategy in impact advisory and Asia focus, though primarily serves the South Asian market.
• CSR Asia: Asia-based sustainability and corporate social responsibility advisory firm serving multinational clients in the region. Directly comparable to PIE Strategy as an Asia-focused ESG advisory peer operating across the same corporate and investor segments.

Emerging players

• BlueMark: Boutique impact data and verification firm focused on impact measurement, SDG alignment, and impact investing due diligence. Closely comparable to PIE Strategy's impact measurement practice and SDG Impact Standards training, with similar Asia-Pacific investor client base.
• Watershed: Enterprise carbon accounting and climate platform combining software with advisory services for corporate decarbonisation. Partially comparable to PIE Strategy's net-zero transition and ESG data management offerings, but with a tech-enabled delivery model that could disrupt traditional advisory.

Direct peers

• BSR (Business for Social Responsibility): Global sustainability advisory nonprofit working with corporations on ESG strategy, human rights, and climate. Comparable to PIE Strategy as an advisory firm serving corporates with purpose-led positioning, though operating at larger scale across more geographies.
• South Pole: Climate and sustainability advisory firm providing carbon strategy, climate finance, and net-zero advisory to corporations and investors. Closely comparable to PIE Strategy in service mix and target clients, with strong Asia-Pacific and global climate advisory presence.
• Anthesis Group: Boutique-to-mid-size sustainability consultancy offering ESG strategy, climate advisory, supply chain sustainability, and disclosure services. Directly comparable to PIE Strategy in advisory scope, target customers (corporates and investors), and bespoke engagement model.
• ERM (Environmental Resources Management): Global sustainability and ESG consultancy offering strategy, disclosure, climate, and impact advisory to corporations and financial institutions. Directly comparable to PIE Strategy as a professional services firm focused on sustainability advisory, though at much larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/piestrategy
• Xx.com/piestrategy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIE