Compass Insurance Agency

What Compass Insurance Agency does

Compass Insurance Agency operates as a Grand Rapids, Michigan insurance brokerage office under the HUB International brand (HUB International Grand Rapids, 1591 Galbraith Ave SE, Grand Rapids, MI 49546). The firm delivers multi-line insurance brokerage services spanning business insurance (commercial property and casualty, professional liability, workers' compensation, cyber, environmental, D&O, EPL), employee benefits (health, voluntary benefits, absence management, actuarial consulting), retirement services, personal insurance, private client coverage for high-net-worth individuals, and risk management consulting (claims management, crisis management, workplace safety). It serves both commercial and individual clients and operates dedicated industry-vertical practices in construction, agribusiness, healthcare, hospitality, financial institutions, real estate, transportation, cannabis, renewable energy, and life sciences, among others.

The underlying platform is a traditional insurance brokerage operation: risk consulting, coverage analysis, loss control, and claims management services supported by access to HUB International's national carrier network across the US and Canada. There is no disclosed proprietary technology product; the core infrastructure is the brokerage workflow, online quote/contact forms, a premium payment portal, and the parent firm's national account capabilities.

The business model is commission-based brokerage revenue, supplemented by fees on consulting and risk services. Pricing is quote-based — set per client based on individual risk profiles, coverage needs, and industry specifics — with no public pricing. GTM is sales-led with phone (800-936-4236), fax (616-233-4110), online quote and contact forms, and content marketing through HUB's blog and insights platform. Growth occurs both organically at the local office level and through mergers and acquisitions executed at the HUB International parent level.

Name

Compass Insurance Agency

Legal name

HUB International Limited

Website

https://compass-insurance-agency.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Compass Insurance Agency operates the HUB International Grand Rapids, Michigan insurance brokerage office, delivering multi-line commercial and personal insurance, employee benefits, retirement, and risk management services to regional businesses and individuals across multiple industry verticals.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage
• Commercial insurance
• Personal insurance
• Employee benefits
• Risk management

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance brokerage commissions: HUB International generates revenue as an insurance brokerage, earning commissions from placing insurance coverage for commercial and personal clients. The firm provides business insurance, employee benefits, retirement services, personal insurance, private client, and risk management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Compass Insurance Agency is the Grand Rapids, Michigan office of HUB International Limited, providing multi-line insurance brokerage services. The agency places commercial and personal insurance coverage, designs employee benefits programs, structures retirement and private wealth solutions, and delivers risk management consulting including coverage analysis, loss control, and claims advocacy. It serves both business clients across multiple industry verticals and individual/personal-lines clients in West Michigan, drawing on HUB International's national carrier relationships and brokerage scale.

Product overview

HUB International is a multi-line insurance brokerage offering a comprehensive portfolio of insurance and consulting products. The core offerings include Business Insurance (commercial property and casualty, professional liability, workers' compensation, cyber, marine, environmental, and more), Employee Benefits (health and wellness programs, voluntary benefits, strategic benefits planning, workforce technology solutions), Retirement Services (employee retirement plans, financial wellness, private wealth management), People & Technology Consulting (HR audits, HRIS implementation, organizational change management), Personal Insurance (auto, homeowners, high net worth coverage), Private Client Insurance (high net worth individuals and families), and Risk Services (claims management, crisis management, workplace safety). The company also serves specific industry verticals including construction, agribusiness, financial institutions, healthcare, hospitality, real estate, and cannabis businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Commercial insurance brokerage placing professional liability, workers' compensation, business owners policy, commercial property, general liability, business interruption, commercial auto, surety bonds, marine, environmental, cyber, directors and officers, EPL, fiduciary liability, and kidnap and ransom coverage for commercial clients.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Private Risk Management AssociationminorStrategic or Co-development PartnerHUB International Grand Rapids partners with the Private Risk Management Association as a member, demonstrating expertise in risk management services for high-net-worth clients and private individuals.
• Mishrm (Michigan Society for Human Resource Management)minorStrategic or Co-development PartnerPartnership with Michigan SHRM for HR and employee benefits consulting expertise and professional development resources.
• Michigan Infrastructure & Transportation AssociationminorStrategic or Co-development PartnerAssociation partnership serving construction and transportation industry clients with specialized insurance solutions.
• Associated Builders & Contractors of MichiganminorStrategic or Co-development PartnerPartnership with ABC Michigan providing insurance products and risk management services to construction industry members.
• American Cancer SocietyminorOthersHUB Gives community initiative recipient. HUB International Grand Rapids staff participates in community giving through this charity.
• Hope NetworkminorOthersHUB Gives community initiative recipient. Supporting underserved children in the Grand Rapids community.
• Humane SocietyminorOthersHUB Gives community initiative recipient. Community charitable partnership.
• Kent County Parks and TrailsminorOthersHUB Gives community initiative recipient. Local community support.
• Make-A-WishminorOthersHUB Gives community initiative recipient. Community charitable partnership supporting children.
• United Way Stuff the BusminorOthersHUB Gives community initiative recipient. Local community support for underserved children.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Brown & Brown, Inc. Large publicly traded insurance brokerage built primarily through acquisitions. Competes with HUB in commercial and personal lines brokerage, particularly through regional retail operations in the Midwest.
• Acrisure: Fast-growing insurance brokerage leveraging technology and aggressive M&A. Comparable to HUB in commercial and personal lines, with overlap in Michigan and Midwest regional offices.
• AssuredPartners: National insurance brokerage built through regional acquisitions. Directly competes with HUB in commercial P&C, employee benefits, and industry-vertical specialty practices across the US.
• Alliant Insurance Services: Specialty insurance brokerage and consulting firm focused on middle-market commercial clients. Competes with HUB in specialty lines, employee benefits, and industry-specific verticals such as healthcare and construction.
• Arthur J. Gallagher & Co. Top-5 global insurance broker with a heavily M&A-driven growth model similar to HUB. Competes directly across commercial P&C, employee benefits, and risk management consulting for mid-market accounts.
• USI Insurance Services: Middle-market insurance brokerage and consulting firm offering property/casualty, employee benefits, retirement, and personal lines. Direct competitor to HUB in the mid-market segment with comparable service bundling.
• Lockton: Largest privately held insurance brokerage in the world. Closely comparable private-firm competitor to HUB International, with comparable specialty practices in cyber, marine, and professional liability.
• Willis Towers Watson (WTW): Global advisory, brokerage, and solutions firm covering risk, insurance, retirement, and benefits. Direct competitor to HUB International's commercial brokerage and employee benefits practice.
• Aon: Global insurance brokerage and advisory firm offering risk, retirement, and health solutions. Competes head-to-head with HUB International in commercial brokerage, reinsurance, and benefits consulting.
• Marsh McLennan: The world's largest insurance brokerage and risk advisory firm. Marsh directly competes with HUB International across commercial P&C, risk consulting, and employee benefits placement for mid-market and enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CompassInsuranceAgency
• LinkedInlinkedin.com/company/compass-insurance-agency
• Instagraminstagram.com/hub_international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compass Insurance Agency