All2Grow

What All2Grow does

All2Grow S.L. is a privately held Spanish e-commerce distributor of indoor cultivation materials, headquartered in Girona and founded in 2016. The company retails and wholesales horticultural growing equipment — lighting systems (LED, HPS, CMH), ballasts, bulbs, ventilation and extraction, climate control, irrigation, substrates, fertilizers, grow tents, and harvest tools — across a catalog of more than 10,000 SKUs. Two proprietary sub-brands anchor the assortment: Caluma, which covers LED/HPS lighting kits, ballasts, grow tents, climate instruments, and automated trimming machines, and Equalize, which covers carbon filtration, odor control, and measurement devices. The remaining assortment is built from third-party distributed brands including OAK Nutrients, Can-Filters, Biobizz, Canna, Lumatek, Mammoth, Aptus, Athena, and Cli-mate.

The business operates a dual-channel e-commerce model: a consumer-facing storefront at all2grow.com and a gated B2B portal at profesional.all2grow.com that offers volume-tier pricing (25+/51+/101+ unit breakpoints with discounts up to 53%) to registered grow shops, professional cultivators, and sector associations. Distribution is from the Girona warehouse to Spain and at least ten additional European countries via UPS, with discreet packaging and an in-store pickup option. Customer acquisition is driven primarily through the websites, social media presence on Facebook, Twitter, LinkedIn, and Google+, email, and direct phone sales support.

All2Grow is structured as a Sociedad Limitada (S.L.) with 1–10 employees, no external funding history, no parent company, and no disclosed ownership changes. The company has no software, API, or AI capabilities; its competitive position rests on catalog breadth, multi-brand distribution, proprietary brand development, and European logistics reach rather than technology differentiation.

Name

All2Grow

Legal name

All2Grow S.L.

Website

https://all2grow.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

All2Grow is a privately held Spanish e-commerce distributor of indoor cultivation equipment (lighting, nutrients, ventilation, irrigation, harvest tools) serving grow shops, professional cultivators, sector clubs, and hobby growers across Spain and ten European countries, with 10,000+ SKUs and proprietary brands Caluma and Equalize.

Ownership category

akta.pro rank

Product category

Horticultural Supply Distribution

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industry

Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK)

Keywords

• Indoor cultivation supplies
• Horticultural equipment distribution
• Grow shop wholesale
• Cultivation lighting systems
• Plant nutrients substrates

Headquarters

HQ city

Girona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (B2B and B2C): All2Grow generates revenue through the direct sale of cultivation materials and equipment to both retail customers and professional accounts (Grow Shops, professionals, sector stores). The company offers volume discounts for bulk purchases on select products such as the 600W CMH 3000K Caluma bulbs with tiered pricing for 25+, 51+, and 101+ units.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

All2Grow distributes indoor cultivation materials and equipment to Grow Shops, professional cultivators, and individual consumers through dedicated e-commerce platforms. The company carries over 10,000 catalog products across lighting, ventilation, fertilizers, substrates, irrigation, climate control, and harvest equipment, including its proprietary sub-brands Caluma and Equalize alongside distributed third-party brands such as OAK Nutrients, Biobizz, Canna, and Can-Filters. A separate professional B2B portal (profesional.all2grow.com) provides volume pricing and dedicated account services to resellers and commercial operators across Europe.

Product overview

All2Grow is a Spanish B2B distributor of indoor cultivation materials serving grow shops, professionals, and industry retailers with over 10,000 catalog products. The company operates as an e-commerce platform distributing cultivation equipment, nutrients, and accessories across multiple categories including lighting (LED, HPS, CMH systems), fertilizers and substrates, ventilation and extraction, climate control, irrigation, and harvest equipment. All2Grow carries proprietary sub-brands Equalize (air filtration and measurement) and Caluma (comprehensive equipment range including lighting kits, ballasts, grow tents, and harvest tools), alongside distributed third-party brands such as OAK Nutrients, Fertiluma, Aptus, Can-Filters, Biobizz, Canna, Lumatek, Mammoth, Athena, and Cli-mate. The platform targets professional indoor cultivators and does not offer software, API, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Caluma: Brand of lighting products including LED, HPS, CMH kits, ballasts, reflectors, and cultivation accessories
• Equalize

Products and services

• Equalize Air Filtration & Climate Measurement Products
• Equalize LED Lighting Systems LED lighting fixtures distributed under the Equalize proprietary sub-brand for indoor cultivation, including the Level RW II 740W and Inside series.
• Caluma CMH/HPS Magnetic Lighting Kits Magnetic ballast-based CMH and HPS lighting kits under the Caluma sub-brand, including 315W CMH 3000K Open Flex configurations for indoor cultivation.
• Caluma 600W CMH 3000K Bulb 600W CMH 3000K ceramic metal halide bulb distributed under the Caluma sub-brand with volume discount pricing for bulk purchases.
• Caluma LED Grow Light Strips 18W Caluma LED supplemental lighting strips with 18W power consumption, available in 3000K Blooming (1600lm) and 5000K Growing (1200lm) variants for flowering and vegetative phases respectively.
• Caluma Master Controller 630/1000W & LED Force Pro 630W Controllers Caluma smart lighting controllers: the Master Controller manages up to 180 fixtures across two channels with timing, dimming, temperature and humidity sensors and sunset/sunrise simulation; the LED Force Pro 630W controller supports up to 200 units in two independent zones with 1% dimming precision and temperature-based automatic intensity reduction.
• Caluma Automated Trimming Machines (50cm & 60cm) Caluma automated trimming machines available in 50cm and 60cm sizes, featuring speed control, methacrylate observation capsules, stainless steel blades, and easy-disassemble parts for harvest efficiency.
• Caluma Propagation Trays Caluma propagation trays (58x38x21cm) with transparent dome for humidity control, designed for seed germination and cutting rooting with easy-clean high-quality plastic construction.
• Caluma Pruning Scissors (Curved Tip) Caluma curved-tip pruning scissors with ergonomic handles, spring mechanism, and safety lock for comfortable extended manicuring sessions.
• Caluma Humidifier 8L & Thermohygrometer HTC-2 Caluma climate control instruments: 8L humidifier with analog selector recommended for ~70% humidity during growth phase, and HTC-2 digital thermohygrometer with dual probes for plant and ambient temperature plus alarm clock and calendar functions.
• OAK Nutrients Liquid Fertilizers (pH Adjusters, PK, Base, Bio-stimulants) OAK Nutrients liquid fertilizer line including pH- Growth and pH- Flowering correctors (recommended pH 5.8-6.2), PK 17/19 booster, base NPK fertilizers, Green Plus and Radi-X bio-stimulants, MG and CA mineral supplements, Salt Wash substrate cleaner, and Final Compactor.
• OAK Nutrients Soil Amendments (Terra Progress, Conquerplant) OAK Nutrients organic soil amendments: Terra Progress improves soil structure, nutrient assimilation, and root development (CAAE-certified organic with MgO content); Conquerplant contains Trichoderma, Penicillium, and Bacillus microorganisms that increase plant height, root weight, and stem thickness.
• Fertiluma Organic Fertilizers (Dislike, Soil Attack) Fertiluma brand of organic fertilizers including Dislike and Soil Attack products, targeted at organic cultivation methods.
• Aptus Specialty Nutrient System (RO Water Conditioners) Aptus advanced nutrient system brand offering RO (reverse osmosis) water conditioners and specialty nutrient products for professional cultivation.
• Can-Filters CAN-ORIGINAL Carbon Odor Filters Can-Filters CAN-ORIGINAL line of active carbon odor filters available in 13 models based on diameter (125mm-315mm) and airflow capacity (250-2400 m³/h), featuring 6.5cm thick carbon bed, CKV 3-4mm pelleted carbon, and minimum 30-month lifespan.
• Biobizz Organic Fertilizers Biobizz organic fertilizer brand for natural and organic cultivation, distributed through the All2Grow professional and retail portals.
• Canna Professional Nutrients Canna professional nutrient brand for plant cultivation, distributed through the All2Grow professional and retail portals.
• Lumatek Electronic Ballasts & Lighting Controls Lumatek brand of electronic ballasts and lighting control equipment for indoor cultivation, distributed through All2Grow's professional and retail portals.
• Mammoth Grow Tents (Elite HC & Pro HC Series) Mammoth grow tents including Elite HC and Pro HC series, with dimensions ranging from 1m² to 9m² cultivation areas for indoor growing environments.
• Garden Highpro Probox Propagator Grow Tents Garden Highpro Probox Propagator line of grow tents designed for seed germination and cutting propagation with high humidity retention.
• Max-Fan Extraction Fans (Pro Series)
• Athena Pro Nutrient Line (Pro Grow, Pro Bloom, Pro Core, Fade, Balance, Cleanse) Athena Pro line of professional nutrient products including Pro Grow, Pro Bloom, Pro Core, Fade, Balance, and Cleanse for commercial cultivation operations.
• Cli-mate Trafo Controller (Climate Control) Cli-mate Trafo Controller for climate management with 5-speed fan control and remote temperature probe for indoor cultivation environments.
• Trabe Specialty Plant Nutrition (Microplant Vital) Trabe specialty plant nutrition brand including MICROPLANT VITAL 20gr powder formulation for plant nutrition support.
• Professional B2B Wholesale Distribution Service Dedicated B2B wholesale distribution service via the profesional.all2grow.com portal, offering volume pricing tiers (25+, 51+, 101+ units), dedicated account management, professional-only product access, and pan-European UPS shipping for Grow Shops, professional cultivators, and sector retailers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HydroGarden (UK): One of the UK's largest wholesalers of hydroponic and indoor-cultivation equipment, serving commercial growers and retail resellers. Comparable wholesale model at a larger scale and broader UK/EU reach.
• Terra Aquatica (GHE Europe): European heritage nutrient and equipment brand (formerly General Hydroponics Europe) with broad EU distribution. Comparable on the nutrient and equipment categories All2Grow distributes, though operating as a brand rather than a pure distributor.
• Canna: Leading Dutch nutrient brand distributed by All2Grow; operates its own EU distribution and competes for shelf space and reseller relationships. Comparable as a major upstream supplier that also reaches end growers directly.
• DL Wholesale: UK-based specialist wholesaler of grow-room equipment and hydroponics serving retail resellers across Europe. Direct comparability in B2B distribution of lighting, extraction, and nutrients.
• Biobizz: Spanish-origin organic nutrient brand distributed by All2Grow. Relevant peer because it is a regional brand with strong European distribution, competing for the same professional and hobbyist growers.

Direct peers

• Alchimia Grow Shop: Spanish online grow shop based near Girona distributing the same categories of indoor-cultivation equipment, lighting, nutrients, and grow tents to B2B and B2C customers across Europe. Closest like-for-like competitor in geography and assortment.
• La Huerta Grow Shop: Spanish physical and online grow shop chain distributing lighting, nutrients, and grow-room equipment. Comparable assortment and customer base, with a heavier brick-and-mortar footprint.
• Pevgrow: Large Spanish e-commerce grow shop distributing lighting, nutrients, ventilation, and grow tents to hobbyist and professional cultivators across Europe. Directly comparable in product mix, customer base, and GTM motion.
• Growbarato: Spanish cultivation-supply e-commerce retailer competing head-to-head on the same SKU categories with B2C and B2B programs and pan-European shipping. Operates a similar dual-storefront model.

Emerging players

• Aptus Plant Tech: Dutch specialty nutrient and biostimulant brand distributed by All2Grow with growing EU presence. Comparable on the nutrient and additive categories and on a multi-channel distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/all2grow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All2Grow