Capital Genetics
Capital Genetics is a Ljubljana-based corporate finance advisory boutique founded in 2012, serving Slovenian and CEE/SEE clients with real estate valuation, business valuation, corporate finance, and growth capital advisory, supported by a subscription-based real estate market data product.
- Company typePrivate
- Founded2012
- HeadquartersLjubljana, Slovenia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Capital Genetics does
Capital Genetics (legal entity KAPITALSKA GENETIKA, korporativne finance in razvoj, d.o.o.) is a privately-held corporate finance advisory boutique founded in 2012 by Andraž Grahek and headquartered in Ljubljana, Slovenia, serving clients across Slovenia and the broader CEE/SEE region. The firm operates four core service lines — Real Estate Valuation, Business Valuation, Corporate Finance (M&A, fundraising, project finance), and Growth Capital — delivered by a partner-led team of approximately 11–50 professionals whose credentials include CFA charterholder, Certified Real Estate Appraiser (IFAC), and asset-management backgrounds at KD Funds/Generali Investments, Unicredit, and Ilirika. Engagement is predominantly project-based, custom-quoted, and relationship-driven through direct sales and referrals, with banker, agent, developer, investor, tax expert, and appraiser segments as primary buyers.
The firm has layered a recurring-revenue data product on top of its advisory core: Nepremičnine PRO, launched in December 2020 with technology partner Arvio, is a subscription service offering quarterly preliminary and final reports, webinars, and 12-month price forecasts on Slovenian residential real estate, distributed through transparent public pricing (€199–€499 per participant) via self-serve web registration. A Biznispace knowledge ecosystem — newsletters, content, and the upcoming Biznispace Growth Academy — functions as top-of-funnel content marketing and, in partnership with Generali Investments, a structured pipeline into the Generali Growth Equity Fund (up to €10m placements).
The business model therefore mixes project-based advisory fees (largest contributor by standard professional-services economics) with low-ticket recurring subscription revenue from the Nepremičnine PRO product. GTM is hybrid: traditional direct advisory sales for enterprise and growth-stage clients, complemented by content marketing (Mailchimp newsletters, LinkedIn, quarterly webinars) feeding self-service subscription sign-ups. The firm is GDPR-compliant, integrated with Google Analytics and Mailchimp, and has no public ticker, no disclosed funding rounds, no parent company, and no M&A history.
Capital Genetics firmographics
Firmographics- Name
- Capital Genetics
- Legal name
- KAPITALSKA GENETIKA, korporativne finance in razvoj, d.o.o.
- Website
- https://capitalgenetics.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Capital Genetics is a Ljubljana-based corporate finance advisory boutique founded in 2012, serving Slovenian and CEE/SEE clients with real estate valuation, business valuation, corporate finance, and growth capital advisory, supported by a subscription-based real estate market data product.
- Ownership category
- akta.pro rank
Capital Genetics industry classification
Industry- Product category
- Corporate Finance Advisory
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Corporate Finance & Capital Advisory (BPAHADAB)
- akta.pro secondary industries
- Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG), Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)
Keywords
Where Capital Genetics is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices2 records
Markets served
Capital Genetics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advisory Services: Corporate finance advisory, business valuation, real estate valuation, and growth capital advisory services delivered through project-based engagements with clients.
- Nepremičnine PRO Subscription: Quarterly and annual subscription service for real estate market monitoring, providing reports, webinars, and data room access to professional users. Delivered in partnership with technology partner Arvio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Quarterly subscription for individual participant |
| Subscription | Pay-as-you-go | Quarterly subscription for group of up to 3 participants |
| Subscription | Annual | Annual subscription for individual participant |
| Subscription | Annual | Annual subscription for group of up to 3 participants |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Capital Genetics product offering
Product offeringCore offering
Capital Genetics is a boutique corporate finance advisory firm providing professional real estate appraisal, business valuation, corporate finance advisory (M&A, fundraising, project financing), and growth capital advisory services. The firm serves companies, entrepreneurs, and institutional clients in Slovenia and the broader CEE/SEE region through project-based engagements, supplemented by a subscription-based real estate market monitoring service called Nepremi\u010dnine PRO.
Product overview
Capital Genetics is a corporate finance advisory boutique offering four core service lines: Real Estate Valuation, Business Valuation, Corporate Finance, and Growth Capital. These are supported by proprietary data-driven products including Nepremičnine PRO (a subscription-based real estate market monitoring service developed with technology partner Arvio), the Biznispace knowledge ecosystem with newsletters and educational content, and the upcoming Biznispace Growth Academy. The firm operates primarily in Slovenia and the CEE/SEE region, serving clients ranging from individual property owners to institutional investors and corporate clients.
Differentiator
Problem solved
Functional benefit
Brands
- Nepremičnine PRO: Real estate market monitoring subscription service providing quarterly reports and webinars on the Slovenian residential real estate market.
- Biznispace
- Biznispace Growth Academy
Products and services
- Real Estate Valuation Professional real estate appraisal services covering all types of residential and commercial assets. Delivered by certified appraisers with experience across property types for valuation purposes including transactions, loans, and investment decisions.
- Business Valuation Company valuation services following latest industry trends and best practices. Used for transaction valuations, tax reporting, accounting purposes, and dispute resolution.
- Corporate Finance Advisory services for mergers and acquisitions, fundraising, project financing, strategic consulting, investment advisory, and capital raising to support clients with complex transactions.
- Growth Capital Growth equity investment advisory connecting growth-stage companies with capital partners, including partnership with Generali Investments for funding opportunities up to €10m.
- Nepremi\u010dnine PRO Paid quarterly subscription service for residential real estate market monitoring in Slovenia, providing preliminary and final reports on property prices and transactions, interactive webinars, and 12-month price forecasts. Targeted at bankers, real estate agents, developers, financial investors, appraisers, and insurers.
Companies that use Capital Genetics
Customer profileSegments5 records
Ideal customer profiles4 records
Capital Genetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Capital Genetics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ArviocoreArvio is the technology partner for the Nepremičnine PRO real estate market monitoring service. Arvio provides advanced technologies and tool development to support real estate professionals. Ajda Mrzel Kaluža is the founder and director of Arvio.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Capital Genetics competitors and assessment
Company assessmentDirect peers
- Alantra: Independent financial advisory boutique with M&A, debt advisory, and asset management. Comparable to CapGen in offering corporate finance plus broader advisory, though at significantly larger scale.
- Clairfield International: International mid-market M&A advisory partnership with strong CEE/SEE presence. Competes for the same cross-border mid-cap sell-side and buy-side mandates with a partner-driven boutique model.
- Oaklins: Global M&A advisory boutique with deep mid-market focus. Comparable to CapGen in serving owner-led businesses with corporate finance and valuation services, with stronger geographic reach.
- IMAP: Global M&A advisory boutique network with offices across CEE/SEE. Closest structural analog to CapGen: relationship-led, partner-driven mid-market M&A and corporate finance advisory with comparable revenue model.
- DC Advisory: Cross-border mid-market M&A advisory boutique. Directly comparable on boutique positioning, sector-agnostic mid-cap focus, and execution of cross-border M&A mandates in European markets.
Regional players
- WOOD & Company: Central European investment bank with offices in Prague, Bucharest, Warsaw, Bratislava, and Ljubljana. Closest regional competitor offering M&A and equity capital markets advisory to mid-market CEE/SEE clients.
Broad incumbents
- Colliers Slovenia: Global real estate services and investment firm active in Slovenia and the wider CEE/SEE region. Comparable on real estate valuation and capital markets advisory, with global brand reach.
- CBRE Slovenia: Global real estate advisory and appraisal firm with Slovenian presence. Directly competes with CapGen's Real Estate Valuation practice on commercial and residential appraisals.
- KPMG Corporate Finance Slovenia: Big Four corporate finance and valuation practice in Slovenia. Competes for the same business valuation and transaction advisory mandates at institutional scale.
- Deloitte Corporate Finance Slovenia: Big Four M&A and valuation practice operating in Slovenia and across CEE. Overlaps with CapGen on valuation, due diligence, and corporate finance mandates but with much broader scope and brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Capital Genetics social profiles
Digital presenceCapital Genetics compliance and trust
Trust signalCompliance2 records
Capital Genetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capital Genetics leadership team
Management profileNumber of profiles
Profiles12 records
Capital Genetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capital Genetics M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capital Genetics
What does Capital Genetics do?
Capital Genetics is a boutique corporate finance advisory firm providing professional real estate appraisal, business valuation, corporate finance advisory (M&A, fundraising, project financing), and growth capital advisory services. The firm serves companies, entrepreneurs, and institutional clients in Slovenia and the broader CEE/SEE region through project-based engagements, supplemented by a subscription-based real estate market monitoring service called Nepremi\u010dnine PRO.
Is Capital Genetics a public or private company?
Capital Genetics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capital Genetics founded?
Capital Genetics was founded in 2012. It employs 11 to 50 people.
Where is Capital Genetics based?
Capital Genetics is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Capital Genetics make money?
Two revenue lines are on record. Advisory Services are the primary driver. The others are nepremičnine PRO Subscription.
Who are Capital Genetics's main competitors?
Direct peers on record are Alantra, Clairfield International, Oaklins, IMAP and DC Advisory. WOOD & Company is listed as a regional player. Broad incumbents are Colliers Slovenia, CBRE Slovenia, KPMG Corporate Finance Slovenia and Deloitte Corporate Finance Slovenia.
Does Capital Genetics have an API?
No public API is recorded for Capital Genetics.
What industry is Capital Genetics in?
Capital Genetics's product category is Corporate Finance Advisory. Its primary akta.pro industry code is BPAHADAB, Corporate Finance & Capital Advisory, with a secondary code of BPAHADAG, Capital Raising Advisory (Debt/Equity/Private Capital). Its NAICS code is 523940 and its SIC code is 6282.