Mein Schiff

What Mein Schiff does

Mein Schiff is the cruise brand operated by TUI Cruises GmbH, a privately held joint venture between TUI AG and Royal Caribbean Group founded in 2008 and headquartered in Hamburg, Germany. The company runs a fleet of nine purpose-built premium cruise ships — Mein Schiff 1 through 7 plus the InTUItion-class Mein Schiff Relax (2025) and Mein Schiff Flow (2026) — with passenger capacities ranging from 2,506 to 3,984 per vessel. Its core product is a premium all-inclusive cruise under the 'Premium-Inklusivleistungen' tariff structure (PLUS, PUR, PRO tiers), bundling cabin accommodation, meals, beverages including more than 100 branded drinks, gratuities, entertainment, sports, spa access, and cabin service into a single upfront price. Itineraries span the Caribbean, Mediterranean, Norway, Iceland, Svalbard, the Baltic, North America, and South Africa, with onboard language and service primarily in German for the DACH (Germany, Austria, Switzerland) market.

Technically, the newer ships are differentiated by environmental systems: hybrid scrubber exhaust gas cleaning (99% sulfur reduction), SCR catalytic converters (75% NOx reduction), seawater reverse-osmosis desalination (over 90% of onboard fresh water), Advanced Wastewater Purification (AWP), shore power capability (saving 15-18 tons of CO2 per port day), and dual-fuel engines compatible with bio-LNG and e-LNG on the latest InTUItion-class vessels. The technology stack is primarily physical and marine-engineering rather than software.

Commercially, the company operates a hybrid B2C and B2B model. The primary revenue stream is cruise ticket sales, supplemented by specialty dining, SPA, premium beverages, shore excursions, and a dedicated corporate events/charters vertical ('Incentives & Business Events') serving incentive trips, conferences, and full or partial ship charters. Distribution runs through direct digital channels (meinschiff.com, Mein Schiff app on iOS/Android), a phone-based inside-sales team, a B2B travel-agency portal (Infonet), and an AWIN-based affiliate program. Ancillary revenue streams include flights/Rail&Fly via Deutsche Bahn integration, luggage services via TEFRA, and airport services via Holiday Extras. The company is managed by Chairwoman Wybcke Meier and management member Frank Kuhlmann, has 501-1,000 employees at the Hamburg headquarters, and operates with no public revenue disclosure as a private JV subsidiary within the TUI AG group structure.

Name

Mein Schiff

Legal name

TUI Cruises GmbH

Website

https://meinschiff.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mein Schiff, operated by TUI Cruises GmbH, is a German premium cruise line (joint venture of TUI AG and Royal Caribbean) running a nine-ship fleet that sells all-inclusive leisure cruises and corporate charters primarily to DACH travelers, with newer ships featuring dual-fuel engines and advanced environmental technology.

Ownership category

akta.pro rank

Product category

Cruise Travel Services

NAICS

Deep Sea Passenger Transportation (483112)

akta.pro primary industry

Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF)

akta.pro secondary industries

Private Cruise Ship Charters (Full-Vessel) (THAEAEAC), Specialty-Themed Boutique Cruises (Culinary, Wellness, Diving, Culture) (THAEADAJ), Rail/Coach + Cruise + Stay Packages (THAEAHAB)

Keywords

• Premium cruise vacations
• All-inclusive cruises
• Cruise fleet operations
• Corporate event charters
• Shore excursions

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Cruise Tickets: Primary revenue from all-inclusive cruise packages with Premium-Inklusivleistungen model, including cabin accommodation, meals, beverages, entertainment, and gratuities. Multiple tariff tiers (PLUS, PUR, PRO) with varying inclusion levels.
2. Specialty Dining & Add-ons: Revenue from specialty restaurants not included in base tariff, SPA treatments, beauty services, premium beverages outside included selection, and specialty dining packages.
3. Corporate Events & Charters: Full ship charters, partial charters, and incentive trips for corporate clients including conferences, meetings, and business events.
4. Shore Excursions: Land excursion packages offered at various ports of call including e-bike tours, guided city tours, and experience-based activities.
5. Air Travel & Transfers: Inclusive flight packages with TUI Cruises including Rail&Fly, airport transfers, and various booking classes (Economy, Premium Economy, Business Class).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Mein Schiff operates premium ocean cruises under the Premium-Inklusivleistungen (premium all-inclusive) concept, selling cabin-based voyage packages on a fleet of nine ships to destinations including the Caribbean, Mediterranean, Norway, Baltic Sea, North America and South Africa. Core inclusions are cabin accommodation, meals across à la carte and buffet restaurants, over 100 branded beverages, tips, entertainment, SPA and sports facilities; ancillary revenue comes from specialty restaurants, premium beverages, SPA/beauty services, shore excursions, flights, rail and luggage transfers. A separate business-events division sells full and partial ship charters, conferences and incentive trips to corporate clients.

Product overview

Mein Schiff is TUI Cruises' premium cruise brand offering high-quality cruise travel experiences. The core product is the Mein Schiff fleet of nine ships featuring Premium-Inklusivleistungen (premium all-inclusive services) including meals, drinks, entertainment, sports, and spa access. The fleet consists of Mein Schiff 1-7 plus the newer InTUItion-class ships Mein Schiff Relax (2025) and Mein Schiff Flow (2026). Supporting services include the Mein Schiff App for mobile access, Incentives & Business Events for corporate charters, the Affiliate Partnerprogramm via AWIN, shore excursions, luggage service via TEFRA, and arrival/departure services via Holiday Extras. Digital account management is available through Mein Schiff Konto and Meinereisen booking portals. The company operates primarily in German-speaking markets with sustainability initiatives including WASTELESS plastic reduction, shore power capabilities, and the goal of climate-neutral cruises by 2030.

Differentiator

Problem solved

Functional benefit

Brands

• InTUItion class: New ship class featuring Mein Schiff Relax and Mein Schiff Flow, offering enhanced comfort with X-Suite areas and InTUItion class suites.
• X-Suitenbereiche

Products and services

• Mein Schiff Kreuzfahrten (Cruise Vacations) Premium all-inclusive cruise vacations on the Mein Schiff fleet of nine ships to destinations including the Caribbean and Central America, Mediterranean, Norway and Great Britain, Baltic Sea, North America and South Africa. Sold per cabin with multiple tariff tiers (PLUS, PUR, PRO).
• Incentives & Business Events (Corporate Charters)

Quantifiable outcome

• Over 90% of fresh water produced on board through desalination
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TUI GroupcoreStrategic or Co-development PartnerParent company providing brand backing, operational infrastructure, and integration with broader TUI travel ecosystem including hotels, flights, and travel services.
• Royal CaribbeancoreStrategic or Co-development PartnerJoint venture partner with TUI Group for TUI Cruises. Provides cruise operational expertise, ship design, and technology sharing within the Royal Caribbean Group ecosystem.
• Deutsche Bahn AGminorChannel Partner/ Reseller/ DistributorRail & Fly partnership providing train travel to/from German airports for cruise passengers. Included in PRO/PRO tariff, upgrade options available.
• Holiday ExtrasminorChannel Partner/ Reseller/ DistributorAirport parking, hotels, lounge access, and transfer services partnership for arrival/departure convenience.
• AWINminorGTM or Marketing PartnerAffiliate marketing network for partner program. Partners earn commission on referred bookings with 30-day cookie tracking and attractive remuneration staged by annual turnover.
• TEFRA Travel LogisticsminorChannel Partner/ Reseller/ DistributorLuggage service partner for Germany, Austria, and Switzerland. Provides door-to-ship and door-to-airport baggage handling through TEFRA service network.
• JAKALA Germany GmbHminorImplementation/ SI/ Consulting PartnerAgency partner handling website and digital marketing operations. Located at Caffamacherreihe 7, Hamburg.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Phoenix Reisen: Phoenix Reisen is a German tour operator and cruise brand operating mid-sized ships primarily in European waters, with a strong German-speaking customer base. It competes with Mein Schiff for DACH cruisers seeking a more traditional, value-oriented cruise product.

Direct peers

• Hapag-Lloyd Cruises: Hapag-Lloyd Cruises is a sister brand within TUI Group operating luxury and expedition cruises, also out of Hamburg. While positioned slightly upmarket, it shares the same German-speaking target customer and parent-company infrastructure, making it a closely comparable cruise brand within the same portfolio.
• AIDA Cruises: AIDA Cruises is the closest direct competitor to Mein Schiff, also operating a German-language premium cruise brand targeting DACH consumers with a contemporary fleet and similar all-inclusive-style pricing. Both brands compete for the same core traveler and share overlapping itineraries in the Mediterranean, Caribbean, and Northern Europe.

Emerging players

• Viking Cruises: Viking Cruises is a premium ocean and river cruise operator that has grown rapidly in the European market with destination-focused itineraries. It overlaps Mein Schiff's premium positioning and Northern European routes while building a strong presence among German-speaking travelers.

Broad incumbents

• Norwegian Cruise Line: Norwegian Cruise Line is a global premium cruise operator with a contemporary fleet and Caribbean/Mediterranean itineraries that overlap Mein Schiff's routes. It targets a similar upper-middle-class leisure traveler but at broader international scale rather than DACH focus.
• Celebrity Cruises: Celebrity Cruises is the premium sister brand of Royal Caribbean Group, positioned between mainstream and luxury. It is comparable to Mein Schiff in its premium positioning and contemporary fleet, and benefits from shared RCG technology and design platforms with Mein Schiff.
• Royal Caribbean International: Royal Caribbean International is the global mass-premium cruise brand of Royal Caribbean Group and a JV partner of TUI AG in TUI Cruises. It shares technology, ship design knowledge, and operational best practice with Mein Schiff, while competing for European cruisers with a much larger and more innovation-heavy fleet.
• Costa Cruises: Costa Cruises is a large European-focused cruise operator under Carnival Corporation serving Mediterranean and Caribbean routes with Italian-language service and broader European reach. It overlaps with Mein Schiff on itineraries and competes for similar European leisure travelers, but with a more mass-market brand identity.
• MSC Cruises: MSC Cruises is a major global cruise operator with a large contemporary fleet serving Mediterranean, Caribbean, and Northern European routes. It competes with Mein Schiff for German-speaking cruisers and overlaps on itinerary, but at a broader mass-market positioning.

Others

• TUI fly / TUI Holidays: TUI fly and TUI Holidays are sibling businesses under TUI AG offering fly-and-stay and fly-and-cruise packages. They are not direct cruise competitors but represent the broader TUI ecosystem that Mein Schiff integrates with for flights, hotels, and transfer services.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/meinschiff
• Facebookfacebook.com/MeinSchiff
• LinkedInlinkedin.com/company/tui-cruises-gmbh
• Instagraminstagram.com/meinschiffofficial
• Xx.com/tuicruises

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mein Schiff