AGPRO NZ
- Company typePrivate
- Founded1992
- HeadquartersEast Tamaki, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
AGPRO NZ firmographics
Firmographics- Name
- AGPRO NZ
- Legal name
- AGPRO NZ Limited
- Website
- https://agpro.co.nz
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AGPRO NZ industry classification
Industry- Product category
- Agricultural Chemicals (Crop Protection)
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (32532)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- Crop Protection Formulations (EC, SC, WG, WP, SL) (AFABAIAA)
Keywords
Where AGPRO NZ is headquartered
LocationHeadquarters
- HQ city
- East Tamaki
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
AGPRO NZ business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct sale of crop protection products (herbicides, fungicides, adjuvants, specialty products) to customers via e-commerce. Customers place orders through the website and products are shipped directly to them. No middlemen or distributors involved in the transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard order value tiers with shipping charges |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
AGPRO NZ product offering
Product offeringCore offering
AGPRO NZ formulates and sells crop protection products — herbicides, fungicides, adjuvants and additives, and specialty products — directly to New Zealand agricultural, forestry, turf, IVM, and brushweed control professionals via its e-commerce website. Products are designed for New Zealand's specific soils, climates, and regulations, and are shipped directly to customers without distributor markups.
Product overview
AGPRO NZ operates as a direct-to-customer crop protection platform offering science-driven agricultural solutions to New Zealand growers. The product portfolio centers on five core product categories (Herbicides, Fungicides, Adjuvants & Additives, and Specialty Products) distributed across six industry segments (Farming, Forestry, IVM, Turf, Brushweed Control, and general Weed/Disease Control). Specialty products include named offerings such as AGPRO Easy Clean 50 (algae/moss control), AGPRO Mollus (mollusc pest control), AGPRO Anti-Foam 1410, and Candopa. The company positions itself as cutting out middlemen to deliver superior crop protection products directly to customers within days, backed by over 30 years of industry experience in New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Herbicides
Companies that use AGPRO NZ
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
AGPRO NZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AGPRO NZ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RPM International Inc.coreAGPRO NZ Limited is a subsidiary or affiliate of RPM International Inc., an American multinational company headquartered in Medina, Ohio. RPM International owns various specialty chemical and coatings companies worldwide. AGPRO operates under RPM International's corporate policies including terms of service, privacy policy, and shipping/refund policies.
Scale indicators2 records
Recent moves4 records
AGPRO NZ competitors and assessment
Company assessmentBroad incumbents
- Corteva Agriscience: US-based global agricultural company offering crop protection chemicals, seeds, and digital agriculture solutions. A major multinational incumbent competing with AGPRO across overlapping herbicide and fungicide categories.
- Nufarm: Australia and New Zealand's largest crop protection company, offering a broad portfolio of herbicides, fungicides, insecticides, and adjuvants. Much larger and broader than AGPRO, but the dominant ANZ incumbent across the same product categories.
- ADAMA: Global crop protection company offering a broad portfolio of herbicides, fungicides, and insecticides across more than 100 countries. Provides overlapping capabilities to AGPRO but as part of a much wider global portfolio.
- UPL: Indian-headquartered global crop protection and specialty chemicals company with a broad portfolio of herbicides, fungicides, and insecticides. A major multinational competitor in the NZ crop protection market.
- FMC Corporation: US-based global agricultural sciences company offering insecticides, herbicides, and fungicides across major crop markets. Provides overlapping capabilities to AGPRO as part of a much wider global portfolio.
- Bayer Crop Science: Crop science division of Bayer offering crop protection products, seeds, and digital farming tools. The largest crop protection player globally, with overlapping herbicide and fungicide categories relevant to AGPRO's portfolio.
- Syngenta: Global agriscience company offering crop protection products, seeds, and digital services. One of the world's largest crop protection players, competing broadly in the same product categories as AGPRO.
Direct peers
- Echem: Australian manufacturer of crop protection products including herbicides, fungicides, and specialty formulations. Echem's ANZ-focused specialty positioning and formulation-led model closely mirrors AGPRO's approach.
- Kenso Agcare: Australian and New Zealand specialty crop protection manufacturer offering herbicides, fungicides, and adjuvants with formulations tailored to ANZ conditions. Closest size and model comparable to AGPRO in the regional specialty crop protection segment.
- Sipcam Pacific: Australia and New Zealand subsidiary of Italian crop protection group Sipcam, offering a portfolio of herbicides, fungicides, and specialty products. Operates in the same product categories and geographies as AGPRO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AGPRO NZ social profiles
Digital presenceAGPRO NZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGPRO NZ leadership team
Management profileNumber of profiles
AGPRO NZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGPRO NZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGPRO NZ
What does AGPRO NZ do?
AGPRO NZ formulates and sells crop protection products — herbicides, fungicides, adjuvants and additives, and specialty products — directly to New Zealand agricultural, forestry, turf, IVM, and brushweed control professionals via its e-commerce website. Products are designed for New Zealand's specific soils, climates, and regulations, and are shipped directly to customers without distributor markups.
Is AGPRO NZ a public or private company?
AGPRO NZ is a private company. It is classified as corporate owned and is currently operating.
When was AGPRO NZ founded?
AGPRO NZ was founded in 1992. It employs 11 to 50 people.
Where is AGPRO NZ based?
AGPRO NZ is headquartered in East Tamaki, New Zealand, in the Oceania region.
How does AGPRO NZ make money?
One revenue line is on record: product Sales.
Who are AGPRO NZ's main competitors?
Broad incumbents on record are Corteva Agriscience, Nufarm, ADAMA, UPL, FMC Corporation, Bayer Crop Science and Syngenta. Direct peers are Echem, Kenso Agcare and Sipcam Pacific.
Does AGPRO NZ have an API?
No public API is recorded for AGPRO NZ.
What industry is AGPRO NZ in?
AGPRO NZ's product category is Agricultural Chemicals (Crop Protection). Its primary akta.pro industry code is AFABAIAA, Crop Protection Formulations (EC, SC, WG, WP, SL). Its NAICS code is 32532 and its SIC code is 2870.