Kenso Agcare
Kenso Agcare is the Australian division of Kenso Corporation, producing and distributing a broad portfolio of crop protection products, including herbicides, insecticides, fungicides, plant growth regulators, fumigants, and adjuvants, for Australian broadacre and horticultural growers via a national dealer network.
- Company typePrivate
- Founded1974
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Kenso Agcare does
Kenso Agcare is the Australian division of Kenso Corporation, founded in 1974 and headquartered in Teneriffe, Queensland. The company produces and distributes a broad portfolio of crop protection products, including herbicides, insecticides, fungicides, plant growth regulators, pest control products, fumigants, and adjuvants, designed for Australian broadacre and horticultural farming systems (wheat, barley, cotton, pastures, vegetables, fruits, nuts, ornamentals). Its technology base rests on chemical formulation expertise, with three modern production sites leveraged across the parent group, dedicated product development and quality control chemistry capability, and APVMA-registered SKUs across multiple formulation types including water-dispersible granule (WG) products in soft resealable packaging.
The business operates a sales-led go-to-market model: a national sales manager and seven regional managers covering every Australian state and territory provide direct support to agricultural dealers, resellers, and growers, while the website (kenso.com.au) serves as a product catalogue, technical resource, and SDS search portal. Products are sold on a one-time license/per-purchase basis through dealers, with a product replacement guarantee when used as directed. A complementary sub-brand, Kenso Seeds, distributes specialty hybrid vegetable varieties developed with specialist breeding houses across Southeast Asia and Oceania. Revenue figures are not publicly disclosed; ownership rests with Kenso Corporation, which also operates GLP-certified research facilities in Malaysia and additional manufacturing capacity in Indonesia.
Kenso Agcare firmographics
Firmographics- Name
- Kenso Agcare
- Legal name
- Kenso Agcare
- Website
- https://kenso.com.au
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kenso Agcare is the Australian division of Kenso Corporation, producing and distributing a broad portfolio of crop protection products, including herbicides, insecticides, fungicides, plant growth regulators, fumigants, and adjuvants, for Australian broadacre and horticultural growers via a national dealer network.
- Ownership category
- akta.pro rank
Kenso Agcare industry classification
Industry- Product category
- Crop Protection Chemicals
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (325320)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Commodity & Stored-Product Pest Control (Grain, Feed, Seed) (AFACAGAC)
- akta.pro secondary industry
- Agriculture, Greenhouse & Nursery Commercial Pest Services (HSAMAKAO)
Keywords
Where Kenso Agcare is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Kenso Agcare business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Crop Protection Products: Production and distribution of quality crop protection products including herbicides, insecticides, fungicides, plant growth regulators, pest control products, fumigants, and adjuvants for Australian farming systems
- Hybrid Seeds: Distribution of specialty hybrid vegetable varieties throughout south east Asia and Oceania, developed in partnership with specialist breeding houses
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Kenso Agcare product offering
Product offeringCore offering
Kenso Agcare produces and distributes a wide range of crop protection products — including herbicides, insecticides, fungicides, plant growth regulators, pest control products, fumigants, and adjuvants — for use in Australian farming systems. Through its Kenso Seeds sub-brand, the company also distributes specialty hybrid vegetable varieties developed in partnership with specialist breeding houses across Southeast Asia and Oceania.
Product overview
Kenso Agcare is an Australian agricultural chemical company that produces and distributes a comprehensive range of crop protection products for use in Australian farming systems. The company operates as a division of Kenso Corporation with over 50 years of experience in agrochemical manufacture and formulation. Their product portfolio spans seven main categories: Herbicides (including Glyphosate-based products like KEN-UP, selective herbicides like MCPA, and knockdown herbicides like KOKAMBA), Insecticides (such as Imidacloprid-based SAVAGE, Lambda-cyhalothrin-based TAEKWANDO, and Abamectin-based ABAKEN), Fungicides (including Azoxystrobin-based AVIOR, Epoxiconazole-based EPOXY, and Mancozeb-based KENCOZEB), Plant Growth Regulators (like Ethephon and Mepiquat products), Pest Control products (Bifenthrin and Imidacloprid formulations), Fumigants (Phosphine-based FUMIKEN and Metham-based KEN-PAM), and Adjuvants (BUFFY, KOIL, SILKEN). The company also offers Hybrid Seeds through Kenso Seeds, distributing specialty hybrid vegetable varieties developed in partnership with specialist breeding houses throughout Southeast Asia and Oceania. With three modern production sites, Kenso Agcare serves the Australian agricultural market with a focus on quality formulations designed specifically for Australian conditions.
Differentiator
Problem solved
Functional benefit
Brands
- Kenso Seeds: Specialty hybrid vegetable varieties developed and marketed throughout South East Asia and Oceania in partnership with specialist breeding houses.
Products and services
- Herbicide Range Broad portfolio of herbicide formulations — including knockdown products such as Glyphosate-based KEN-UP variants (KEN-UP 450 CT, KEN-UP 500 FLEXI, KEN-UP AQUATIC 360, KEN-UP DRY 680 WG, KEN-UP DRY SUPER K, KEN-UP GRAND 450 CT), Paraquat-based PARA-KEN 250 and PARA-KEN 334, selective herbicides such as MCPA 750, 570 LVE MCPA, CLETHO 240 EC, CLETHO 360 EC, DICAMBA 500, DICAMBA M, ATRAZINE 900 WG, SIMAZINE 900 WG, DIURON 900 WG, TRICLOPYR 600, TRIFLURALIN 480, TRI-ALLATE, METRIBUZIN 750 WG, KEN-AMINE 625, KEN-AMINE 720, GUNDY 240, GUNDY 700 WG, GURU 750 WG, ARCORE 750 WG, BUTE 250 WG, KEN-CHLOR 750 WG, KEN-GRAN 750 WG, KEN-MET 600 WG, KEN-MIDE 500 WG, KEN-STAR 450, KEN-TREL 300, KEN-TREL 750 SG, KEN-ZON, KENDAX 600 WG, KENPRA 750 WG, KENPANIL NF 360, KENSBAN 500, KENSTRIKE, KENTROLE 250, KOKAMBA, KUDOS 850 WG, LOBAK, MAX OUT 540, MAX OUT 600 DUO, METOKEN GOLD 960, MUNGO 224, OX 240, PADDO M, PLUTO 800, PRAIRIE 755, REBELION 800, REBELION GOLD, SEXTANT, SPEEDY 250, SPEKTRUM 500 WG, SQUATTER 400 EC, TAL-KEN 100, TEXUS, TIMBERWOLF 875 WG, TOKEN 240, TRAKTION 400, BROMOXYNIL 200, BROMOXYNIL M, BUCKO 242, BUCKO 75-D, AMIZON, CAIMEN 30 GR, DIQUAT 200, FIESTAR 200, FLUROKEN 333, HALOXYKEN 520, ISOLATE 750, KEN-ESTER LV 680 — for broadacre and horticultural weed control in Australian farming systems.
- Insecticide Range
Quantifiable outcome
- Product replacement guarantee if products don't perform as directed
Companies that use Kenso Agcare
Customer profileSegments2 records
Ideal customer profiles3 records
Kenso Agcare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kenso Agcare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kenso CorporationcoreKenso Agcare Australia is a division of Kenso Corporation, a company with 50+ years of experience in agricultural chemical manufacture and formulation. Kenso Corporation provides manufacturing capabilities through its facilities in Malaysia, Indonesia, and other locations.
Scale indicators3 records
Recent moves8 records
Expansion highlights3 records
Kenso Agcare competitors and assessment
Company assessmentBroad incumbents
- BASF Agricultural Solutions Australia: BASF operates a major Australian crop protection business spanning fungicides, herbicides and insecticides, with deep investment in proprietary chemistries and stewardship programs. BASF and Kenso overlap in the Australian cereal fungicide and broadacre herbicide segments, but BASF brings significantly greater R&D resources and proprietary AI ownership.
- Syngenta Australia: Syngenta is one of the world's largest crop protection companies with a major Australian presence across broadacre chemistry, seed, and digital agronomy. It competes with Kenso across essentially every product category but operates at vastly greater scale and offers proprietary trait-integrated solutions.
- Corteva Agriscience Australia: Corteva Agriscience operates Australian crop protection and seed businesses, competing in herbicides such as Aminopyralid and proprietary insecticides. As a multinational incumbent, it competes with Kenso in specialty broadacre niches but with a more limited generic portfolio.
- Bayer Crop Science Australia: Bayer Crop Science (including the former Monsanto portfolio) is a global leader in crop protection and seeds, with deep Australian broadacre and horticulture presence. Kenso competes with Bayer primarily on price and dealer service in commodity chemistry segments where Bayer cannot always justify premium pricing.
- FMC Australia: FMC operates an Australian crop protection business with strength in insecticides, herbicides, and plant health solutions. Comparable to Kenso for Australian broadacre and horticulture application; however, FMC brings proprietary insecticide R&D and a global pipeline that Kenso cannot match.
Direct peers
- Nufarm Limited: Australia's largest crop protection company headquartered in Melbourne, manufacturing and distributing herbicides, insecticides and fungicides across Australia and globally. Both Kenso Agcare and Nufarm sell core Australian broadacre chemistry (Glyphosate, MCPA, Atrazine) through overlapping dealer networks, making them the closest direct comparison in the domestic market.
- Sumitomo Chemical Australia: Sumitomo Chemical operates a dedicated Australian crop protection subsidiary offering herbicides, insecticides and fungicides. It is a comparable mid-sized regional player offering both proprietary and off-patent chemistry in the same Australian dealer channels as Kenso.
- Adama Australia: Adama is a leading global generic crop protection company with a significant Australian operation serving broadacre and horticulture. It sells many of the same active ingredients as Kenso (Glyphosate, Mancozeb, etc.) and competes head-to-head with Kenso in Australian dealer channels.
- UPL Australia: UPL is a major global generic and specialty crop protection player with a substantial Australia/New Zealand business. Comparable to Kenso in portfolio breadth across herbicides, fungicides and insecticides, and competes for similar Australian broadacre and horticulture customers.
Others
- Elders Limited (Rural Supplies / Crop Protection): Elders is one of Australia's largest agribusiness retailers and a major distribution channel for crop protection products including Kenso's. Listed as a comparable in the sense that distribution relationships with major retailers like Elders determine shelf space and grower access for brands like Kenso; included to capture channel-side comparability rather than product-side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Kenso Agcare social profiles
Digital presenceKenso Agcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kenso Agcare leadership team
Management profileNumber of profiles
Profiles9 records
Kenso Agcare subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kenso Agcare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kenso Agcare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kenso Agcare
What does Kenso Agcare do?
Kenso Agcare produces and distributes a wide range of crop protection products — including herbicides, insecticides, fungicides, plant growth regulators, pest control products, fumigants, and adjuvants — for use in Australian farming systems. Through its Kenso Seeds sub-brand, the company also distributes specialty hybrid vegetable varieties developed in partnership with specialist breeding houses across Southeast Asia and Oceania.
Is Kenso Agcare a public or private company?
Kenso Agcare is a private company. It is classified as corporate owned and is currently operating.
When was Kenso Agcare founded?
Kenso Agcare was founded in 1974. It employs 11 to 50 people.
Where is Kenso Agcare based?
Kenso Agcare is headquartered in Brisbane, Australia, in the Oceania region.
How does Kenso Agcare make money?
Two revenue lines are on record. Crop Protection Products are the primary driver. The others are hybrid Seeds.
Who are Kenso Agcare's main competitors?
Broad incumbents on record are BASF Agricultural Solutions Australia, Syngenta Australia, Corteva Agriscience Australia, Bayer Crop Science Australia and FMC Australia. Direct peers are Nufarm Limited, Sumitomo Chemical Australia, Adama Australia and UPL Australia. Elders Limited (Rural Supplies / Crop Protection) is listed as an others.
Does Kenso Agcare have an API?
No public API is recorded for Kenso Agcare.
What industry is Kenso Agcare in?
Kenso Agcare's product category is Crop Protection Chemicals. Its primary akta.pro industry code is AFACAGAC, Commodity & Stored-Product Pest Control (Grain, Feed, Seed), with a secondary code of HSAMAKAO, Agriculture, Greenhouse & Nursery Commercial Pest Services. Its NAICS code is 3253 and its SIC code is 700.