The Sequence Group

What The Sequence Group does

The Sequence Group (legal entity Sequence Post Inc.) is a privately held creative studio founded in 2003 that provides design, animation, and visual-effects production services to enterprise clients in video games, consumer electronics, and entertainment. Headquartered in Vancouver, British Columbia with a second office in Collingwood (Melbourne), Victoria, the studio operates a dual-shore delivery model covering North America and Oceania. Its service taxonomy spans advertising, game trailers, game cinematics, show titles, animated series, live event work, motion comics, and short-form reels, with an explicit positioning around the "narrative extension" of existing brands and intellectual properties.

The studio's core technology is conventional: industry-standard animation, compositing, and 3D tools augmented by Unreal Engine for real-time rendering. There are no proprietary products, APIs, or platform layers; revenue is generated through project-based professional services engagements, with pricing handled via bespoke project quotes rather than disclosed rate cards. Customer acquisition is sales-led, leveraging a public portfolio site, direct publisher relationships, and project collaborations with creative agencies (Ayzenberg Group, Wasserman/Kiddo, FKA, Here Be Monsters). Named enterprise clients include Xbox/Microsoft, Gearbox/2K, Disney, Mojang, Riot Games and Riot Forge, EA, Coffee Stain Studios, ZeniMax Online, Kabam, Wizards of the Coast (Magic: The Gathering), Roccat, Canadian Western Bank, and Sandstorm Gold Royalties.

Commercially, The Sequence Group functions as a mid-sized boutique with 11-50 employees and no disclosed outside capital, M&A activity, or leadership changes in the supplied record. The studio's current frontier work includes Borderlands 4 launch cinematics and Magic: The Gathering: Duskmourn: House of Horror trailers, alongside a multi-year residual book of Xbox, Riot, and Disney engagements. The company is fully independently owned and management-controlled based on the available evidence.

Name

The Sequence Group

Legal name

Sequence Post Inc.

Website

https://thesequencegroup.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sequence Group is a privately held, Vancouver- and Melbourne-based creative studio providing design, animation, and visual-effects production services—particularly game trailers, cinematics, and brand advertising—to video game publishers, gaming hardware brands, and entertainment IP holders including Xbox, 2K, Disney, Riot, and Wizards of the Coast.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Motion Graphics & Title Design (MPADACAD), Animated Series Production (TV/Streaming) (MPADACAG), Simulation & FX Animation (Cloth, Hair, Particles) (MPAHACAH)

Keywords

• Creative production services
• Animation and visual effects
• Game trailer production
• Motion graphics design
• Cinematic content studio

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Production Services: Project-based creative services for design, animation, and visual effects. Services include game trailers, game cinematics, show titles, animated series, event work, and traditional advertising.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Sequence Group is a Vancouver- and Melbourne-based creative studio that produces design, animation, and visual effects content for enterprise clients. Its core offering is end-to-end creative production services covering traditional advertising, game trailers, game cinematics, show titles, animated series, motion comics, event work, visual effects, and artwork, focused on extending the narrative of existing brands and intellectual properties.

Product overview

The Sequence Group is a creative studio offering content creation and production services with a focus on the narrative extension of existing brands and content. The company operates across multiple service lines including traditional advertising, game trailers, game cinematics, show titles, animated series, event work, visual effects, and artwork. The portfolio includes work across advertising campaigns (Xbox products, Canadian Western Bank, Sandstorm Gold Royalties), gaming content (Borderlands 4, Magic: The Gathering, Disney Mirrorverse, Minecraft Legends, Apex Legends, Riot Forge games, The Elder Scrolls Online, Legends of Runeterra), and entertainment titles. The company is structured as a services-based studio rather than a product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services Traditional advertising content creation and production services for brands and products, including campaign execution for consumer electronics and corporate clients such as Xbox and Canadian Western Bank.
• Game Trailers
• Game Cinematics
• Show Titles
• Animated Series
• Event Work
• Motion Comics
• Visual Effects
• Reels

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Ayzenberg GroupminorChannel Partner/ Reseller/ DistributorPartnered with Ayzenberg Group for Xbox Series S world premiere reveal trailer, handling art direction, CG, and related production work.
• Here Be MonstersminorStrategic or Co-development PartnerCollaborated with Here Be Monsters to create faux-naïf spots for Tire Stewardship BC (TSBC) environmental awareness campaign.
• Wasserman/KiddominorStrategic or Co-development PartnerCollaborated with Wasserman/Kiddo production company for HearCANADA Turn Up Life advertising campaign.
• FKAminorStrategic or Co-development PartnerPartnered with FKA agency for Canadian Western Bank advertising campaign featuring animated marble characters visualizing banking scenarios.
• Coffee Stain StudiosminorChannel Partner/ Reseller/ DistributorCreated launch trailer for Midnight Ghost Hunt, working with Coffee Stain Studios on multiplayer hide-and-seek game promotional content.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gentleman Scholar: Gentleman Scholar is a boutique animation and live-action studio producing branded content, advertising, and cinematic work. Similar size, scope, and client profile to Sequence Group, particularly in advertising and brand storytelling.
• Psyop: Psyop is a New York and Los Angeles-based creative studio producing animation, VFX, and live-action content for advertising, games, and entertainment brands. Directly comparable to Sequence Group in offering cinematic game trailers, brand advertising, and motion graphics for similar enterprise clients.
• Elastic: Elastic is a creative studio specializing in title sequences, motion graphics, and design for television, streaming, and entertainment. Directly comparable to Sequence Group's "Show Titles" service line and adjacent to its entertainment-format work.
• Buck: Buck is a design and animation studio producing motion graphics, brand content, game trailers, and visual experiences. Closely comparable to Sequence Group in creative scope, format diversity, and target client base across gaming and consumer brands.
• The Mill: The Mill is a global creative studio specializing in VFX, design, and advertising production for major brands. Overlaps directly with Sequence Group's advertising and brand content work, though it operates at significantly larger scale with studios worldwide.

Broad incumbents

• Method Studios: Method Studios is a global VFX and post-production company with advertising, episodic, and feature film capabilities. Comparable in VFX and advertising production, though at significantly larger scale than Sequence Group.
• Framestore: Framestore is a global VFX and animation powerhouse serving film, advertising, and immersive content. Overlaps with Sequence Group on advertising and game cinematic work but operates at a much larger scale with broader capabilities.
• Industrial Light & Magic: ILM is a premier VFX studio within Lucasfilm, serving film, television, and themed entertainment. While not primarily a game-trailer shop, ILM competes for high-end cinematic work in entertainment and has in-house capabilities that overlap with Sequence Group's game cinematics.
• DNEG: DNEG is a global VFX and animation services provider for film, episodic, and advertising. It competes with Sequence Group in the visual effects and animation segments but operates as a much larger, publicly listed incumbent.

Regional players

• Rising Sun Pictures: Rising Sun Pictures is an Australian VFX studio headquartered in Adelaide with deep feature-film credits. Regional peer via the Melbourne office presence; competes for similar VFX/animation talent and certain Australia-region clients, though focused more on feature film than games or advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theseqgroup
• LinkedInlinkedin.com/company/sequence-post

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sequence Group