INNOV'events

What INNOV'events does

INNOV'events is a French corporate event management agency network that operates through 45 local franchises across France, Belgium, Switzerland, Spain, and Canada. Founded in 2010 and owned by parent company S2 DEVELOPPEMENT, the company provides full-service event organization for enterprises, CSEs (employee representative committees), municipalities, retail chains, and associations. Its service portfolio spans corporate seminars, team building, conventions, corporate evenings and galas, inaugurations, product launches, Christmas parties, general assemblies, street marketing, and incentive travel programs, supplemented by a catalog of add-on animation modules including interactive quizzes, photobooths, live music, themed bars, close-up magic, and corporate portrait studios.

The business operates on a professional services model with per-person unit pricing ranging from approximately 80 to 600 EUR HT depending on event format, duration, and complexity. Each client engagement is managed by a dedicated project manager (chef de projet) following a structured 5-step methodology — brief and scoping, creative conception, sourcing and logistics, on-site régie, and post-event reporting (delivered within 72 hours). A notable operational differentiator is its Atout France travel operator license (IM068190004), which allows direct management of incentive travel programs without third-party intermediaries. The company claims 1,500+ events organized annually and 3,000+ corporate clients served, with a stated 5/5 rating across 888 verified Google reviews. Named enterprise clients include TotalEnergies, Veolia, Safran, Samsung, Renault, Pierre Fabre, Accor Ibis, La Poste, SNCF, Lacoste, Leroy Merlin, MEDEF, Orange Bank, and GRDF, spanning diverse industries.

INNOV'events distributes services primarily through direct enterprise field sales via its local agency network and through website lead generation. The franchise model provides regional presence with local venue, vendor, and logistics expertise, while the network enables collective purchasing power and consistent service standards. The company is pursuing ISO 20121 certification for sustainable event management and has expanded into remote/digital events as a complementary offering. No proprietary technology platform, software product, or AI/ML capabilities are disclosed; the business is fundamentally a people-and-process service operation dependent on its local franchise network and human project management capacity rather than on technology-enabled differentiation.

Name

INNOV'events

Legal name

S2 DEVELOPPEMENT

Website

https://agence-evenementielle-innovevents.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

INNOV'events is a French event management agency network operating 45 local franchises across France, Belgium, Switzerland, Spain, and Canada. Founded in 2010, it organizes 1,500+ corporate events annually for 3,000+ business clients including seminars, team building, and incentive travel.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Food Service Contractors (722310)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

Keywords

• Corporate event planning
• Seminar organization
• Team building events
• Convention management
• Business travel services

Headquarters

HQ city

Toulon

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Management Services: Professional services fees for organizing corporate events including seminars, team building, company evenings, conventions, inaugurations, and incentive trips. Revenue based on per-person pricing with variable project sizes. Full-service offering includes venue sourcing, vendor coordination, logistics, and on-site management.
2. Incentive Travel Programs: As a licensed travel operator, INNOV'events directly manages incentive travel programs including transportation, accommodation, and bespoke itineraries across European and international destinations. Complete vertical integration as a licensed operator rather than intermediary.
3. Catering and Event Production: Integrated catering coordination and event production services including venue management, technical production, animations, and security services bundled into overall event packages

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

INNOV'events plans, organizes and delivers corporate events for businesses, including seminars, team-building programs, conventions, study trips, gala dinners, end-of-year celebrations and other professional gatherings. The service is delivered through a network of roughly 45 local franchise agencies across France, operating under the Atout France travel-operator license and backed by parent group S2 DEVELOPPEMENT.

Product overview

INNOV'events is the first network of corporate event agencies in France, operating as a service-based business rather than a unified software product. The company offers a comprehensive portfolio of event organization services organized into two main categories: core event services (séminaires, team building, corporate evenings/galas, inaugurations, conventions, Christmas parties, incentive travel) and add-on animation modules (interactive quizzes, photobooths, live music, magic, corporate portrait studios, themed bars). Services are delivered through a network of 45 local agencies across France, Belgium, Switzerland, and Spain, with a single dedicated project manager overseeing each event from brief to post-event reporting. The company also organizes remote/digital events and provides catering services integrated into event production.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Seminar Organization End-to-end planning and delivery of corporate seminars for businesses, including venue sourcing, logistics, content coordination and on-site management. Targeted at companies organizing off-site professional gatherings.
• Team-Building Events Design and execution of team-building activities and programs for corporate teams, delivered locally by INNOV'vents' franchise agencies across France.
• Convention Management Organization and management of corporate conventions, handling attendee logistics, venue coordination and program delivery for business clients.
• Study Trips and Incentive Travel Organization of corporate study trips and incentive travel programs, leveraging INNOV'events' status as a registered Atout France travel operator (license IM000110026) to bundle transport, lodging and activities.
• Gala Dinners and Year-End Celebrations Planning and execution of corporate gala dinners and end-of-year celebration events for businesses, covering venue, catering, entertainment and logistics.

Quantifiable outcome

• 1,500+ events organized annually across France and international locations since 2010
• +4 more outcomes

Named customers18 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• S2 DEVELOPPEMENTparent companyOthersS2 DEVELOPPEMENT is the parent company operating the INNOV'events franchise network. The company is registered as a travel operator (IM068190004) under S2 DEVELOPPEMENT. All 45 franchise agencies operate under this corporate umbrella.

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• GL Events: GL Events is the largest publicly listed French event services group, providing event organization, venue management, and exhibition services globally. It is a direct peer as it competes for the same corporate event budgets and offers overlapping services (conventions, exhibitions, event production) with broader international reach.
• MCI Group: MCI Group is a Swiss-headquartered global association, meeting, and event management agency with a comparable service portfolio (corporate meetings, incentive travel, congresses). It is a direct peer given its similar full-service agency model and comparable client base of associations and corporations.
• Hopscotch Group: Hopscotch is a leading French independent communications and event agency offering corporate event organization, public relations, and brand activations. It is a direct peer as it targets the same French enterprise clients with similar corporate event and live experience offerings.
• CWT Meetings & Events: CWT Meetings & Events (part of CWT) is a global corporate meetings, events, and travel management provider serving multinational enterprise clients. It is a direct peer with a comparable service portfolio (corporate meetings, incentive travel, event logistics) and similar enterprise client base.
• BCD Meetings & Events: BCD Meetings & Events is a global corporate meetings and events management agency serving enterprise clients with end-to-end event programs including incentive travel. It is a direct peer given its comparable full-service agency model, similar target market (large enterprise clients), and overlapping incentive travel offering.

Broad incumbents

• Publicis Live: Publicis Live is the live events and experiential arm of Publicis Groupe, one of the world's largest advertising holding companies. It is a broad incumbent comparable on corporate event production and brand activations, with the backing of Publicis' global network and broader creative/media capabilities.
• Reed Exhibitions: Reed Exhibitions is a global trade show and event organizer operating as part of RELX Group, with a portfolio of 400+ events worldwide. It is a broad incumbent comparable on trade show and exhibition organization, though its scale and industry-event focus differ from INNOV'events' corporate-event specialization.
• Comexposium: Comexposium is one of Europe's largest exhibition and trade show organizers, headquartered in France and operating hundreds of B2B events annually. It is a broad incumbent because while it overlaps on trade show and convention organization, its portfolio extends far beyond corporate events into industry exhibitions and congresses.
• Havas Events: Havas Events is the event and experiential marketing arm of Havas, a major global advertising holding group. It is a broad incumbent comparable on live event production, brand experiences, and corporate gatherings, with access to global client relationships and broader marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/innovevents.france
• LinkedInfr.linkedin.com/company/innov-events-agence-evenementiel
• Instagraminstagram.com/innoveventsfrance
• Pinterestpinterest.fr/innoveventsfrance
• Xx.com/innov_events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INNOV'events