What Ten Kites does

Ten Kites is a UK-based SaaS company that provides a centralized menu management and publishing platform for the foodservice industry. The platform enables restaurant chains, pub groups, contract caterers, and quick-service operators to maintain menu data once and publish it automatically across multiple output channels, including branded web menu pages, in-venue digital signage, print PDFs with QR-coded allergen matrices, allergy information pages for tablets, and a programmatic Menu API that delivers live JSON feeds to POS systems, label printers, mobile apps, and kitchen management systems. The core product is a cloud-based management portal backed by pre-built integrations with leading recipe management platforms (Apicbase, Nutritics, Starchef), POS and hospitality systems (Zonal, Fourth, Oracle, The Access Group), and labeling solutions (SATO, Date Code Genie, Foodprint for carbon data), enabling real-time synchronization of dishes, allergens, nutritional information, and location-specific pricing. The platform's technical differentiators are its multi-tenant ability to manage hundreds of locations with brand-specific theming and location-level pricing, and its position as an integration hub that converts recipe data into compliant, multi-channel menu outputs.

Ten Kites generates revenue through recurring SaaS subscriptions to its menu management and publishing system, with pricing not publicly disclosed and likely structured per location, per brand, or by feature module. The go-to-market is a combination of direct enterprise sales (targeting large restaurant and pub groups demonstrated by 'Contact us' and 'Arrange a demo' CTAs) and partner-channel distribution via technology integration relationships, including an Oracle Gold Partner designation. The company is privately held as Ten Kites Ltd, registered in England with headquarters at Fora, 50 Liverpool Street, London. It operates with 11-50 employees and has been in business since 2013, with no disclosed external funding rounds, suggesting a bootstrapped operating model. The product is positioned around regulatory compliance (EU allergen regulations, ADDE Act) and operational efficiency, with customer-reported outcomes including 7 hours saved per week through automation, 99% confidence in allergen and nutrition queries, and 97% improved accuracy of food information.

The customer base is concentrated in the UK and European enterprise foodservice segment and includes Shepherd Neame (300+ pubs), Stonegate, The Restaurant Group, Loungers, Big Table Group (Bella Italia), Elior, TGI Fridays, Slim Chickens, Wagamama, Fuller’s, Carluccio's, and The Ivy Collection, among others. The platform's brand association with Nutritics, indicated by the 'Ten Kites from Nutritics' footer, suggests inherited technology and domain expertise from the Nutritics recipe and nutrition platform, and the management portal and help documentation are hosted on Nutritics infrastructure.

Name

Ten Kites

Legal name

Ten Kites Ltd

Website

https://tenkites.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Ten Kites provides a cloud-based menu management and publishing platform that enables foodservice operators to centrally manage recipes, allergens, and pricing and automatically publish menus across web, print, digital signage, and POS systems, primarily serving UK and European enterprise restaurant, pub, and catering groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Wokingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Menu Management Platform: Ten Kites operates as a SaaS menu management platform, charging subscription fees for access to their menu publishing system. The subscription covers web menu pages, digital signage, print menu tools, API access, and the management portal. Pricing is likely based on number of locations or brands managed.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ten Kites provides a cloud-based SaaS menu management and publishing platform that enables foodservice operators to create, manage, and publish menus in real time across websites, print, digital signage, QR codes, and mobile apps. The system centralizes dish, allergen, and nutritional data and distributes it through pre-built integrations with recipe management, POS, and labeling systems. It supports compliance with food information regulations including EU allergen laws and the UK ADDE Act.

Product overview

Ten Kites offers a unified Menu Management and Publishing System as its core product. The platform consists of the central management portal plus multiple output modules: Menu Web Page for website integration, Menu Gallery Page for image-rich displays, Allergy Page for dietary information, Digital Signage for in-venue screens, Print Menus for PDF generation, and Menu API for third-party system access. All modules share a common data source, enabling real-time updates across all touchpoints when recipe, allergen, or nutrition information changes.

Differentiator

Problem solved

Functional benefit

Brands

• Ten Kites from Nutritics: Brand name used in footer indicating connection to Nutritics platform

Products and services

• Menu Management and Publishing System

Quantifiable outcome

• 7 hours saved per week per customer through automation
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and major.

• NutriticscoreTechnology or IntegrationNutritics is a leading recipe management platform that Ten Kites integrates with. The Ten Kites platform is built on and originates from Nutritics technology, serving as a 'sister' or spin-off product. The management portal (manage.tenkites.com) and help documentation are provided through Nutritics.
• The Access GroupmajorTechnology or IntegrationThe Access Group is a leading business management software provider for the hospitality sector. Ten Kites integrates with Access Workspace to provide menu management capabilities within the Access ecosystem.
• ZonalmajorTechnology or IntegrationZonal is a major hospitality management solutions provider. Ten Kites integrates with Zonal's POS and hospitality management systems to provide real-time menu information to front-of-house systems.
• FourthmajorTechnology or IntegrationFourth is a workforce management and inventory platform for hospitality. Integration with Ten Kites enables synchronized menu and operational data across Fourth's platform.
• Oracle Gold PartnermajorTechnology or IntegrationTen Kites is an Oracle Gold Partner, integrating with Oracle's hospitality and foodservice technology solutions to provide menu management capabilities.
• ApicbasemajorTechnology or IntegrationApicbase is a recipe and food cost management platform. Integration enables two-way sync of recipe and menu data between platforms.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bbot: Restaurant digital ordering, menu, and payments platform. Partial overlap with Ten Kites on digital menu management, with a stronger ordering/checkout orientation.
• OpenMenu: Menu and nutritional data management platform for restaurants. Overlaps with Ten Kites on structured, machine-readable menu and allergen information.

Broad incumbents

• Lightspeed Restaurant: Cloud POS and restaurant commerce platform with menu management, online ordering, and payments. A broad incumbent that can offer menu publishing as part of a larger restaurant stack.
• Toast: Large US restaurant POS and operations platform with built-in menu management, online ordering, and analytics. Competes as a broad platform that can absorb menu publishing features into its suite.
• Zonal: UK hospitality management and POS provider and a key Ten Kites integration partner. Comparable in serving UK pub and restaurant groups with operational software, and could internalise menu publishing.

Direct peers

• Apicbase: Recipe, food cost, and menu management platform widely used in European foodservice. Direct integration partner of Ten Kites and a functional competitor in the same recipe-to-menu data workflow.
• Nutritics: Recipe, allergen, and nutritional management platform from which Ten Kites originated. Operates as Ten Kites' sister platform, sharing the management portal and documentation — directly comparable in recipe/menu data modelling and overlapping in customer base.
• Galley Solutions: Recipe and menu management platform for foodservice operators with allergen, nutrition, and costing features. Closest US-headquartered functional peer to Ten Kites' core menu/recipe workflow.
• MenuDrive: Online menu management and ordering platform for restaurants. Competes in digital menu publishing and multi-location menu management, though with a stronger US diner-facing ordering focus.
• MeazureUp (Digital Foodie): Digital menu, ordering, and restaurant operations platform. Comparable in menu digitisation and multi-location publishing for restaurant groups, with overlapping allergen and dietary filtering features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/10kites

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ten Kites