Southern Wellness

What Southern Wellness does

Southern Wellness Services, Inc., operating under the brand name SoWell, is a Level 1 outpatient counseling center headquartered at 2618 Hough Road in Florence, Alabama. Certified by the Alabama Department of Mental Health, the center delivers substance use treatment and behavioral health services to adults, adolescents, pregnant women and mothers, and individuals with co-occurring mental health and substance use disorders across Florence and surrounding communities. The center's clinical operations are supervised by a Licensed Professional Counselor Supervisor (Marcus Thomas) functioning as Clinical Director.

The service catalog comprises substance use assessments, individual counseling, family counseling, group counseling, Medication Assisted Treatment (MAT), crisis intervention, behavioral health services, and specialized offerings for women, adolescents, and clients with co-occurring disorders. Care is delivered primarily in person at the Florence facility, with select counselors providing telehealth sessions to extend access. Staff credentials include Alabama Licensed Professional Counselors, an Associate Licensed Counselor, and a Certified Alcohol and Drug Counselor, with documented training in EMDR therapy, trauma, and co-occurring disorders.

Revenue is generated through Alabama Medicaid reimbursement, supplemented by self-pay and an income-based sliding-fee-scale program; no clients are denied services for inability to pay. The go-to-market motion is sales-led, with prospective clients initiating contact by phone or a website contact form, followed by an assessment that produces an individualized treatment plan. The company is privately held with no disclosed investors, funding rounds, parent entity, or acquisitions, and maintains a HIPAA-compliant privacy policy governing client data.

Name

Southern Wellness

Legal name

Southern Wellness Services, Inc.

Website

https://sowellservices.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Southern Wellness Services is a Level 1 outpatient counseling center in Florence, Alabama, certified by the Alabama Department of Mental Health. It provides substance use and behavioral health treatment, including assessments, individual, family, and group counseling, MAT, and telehealth, to adults, adolescents, pregnant women, and clients with co-occurring disorders in northern Alabama.

Ownership category

akta.pro rank

Product category

Outpatient Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Outpatient substance use treatment
• Behavioral health counseling
• Medication assisted treatment
• Co-occurring disorders treatment
• Telehealth counseling services

Headquarters

HQ city

Florence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance/Medicaid Reimbursement: The company accepts Alabama Medicaid as a payment method, generating revenue through insurance reimbursements for covered behavioral health and substance use services.
2. Self-Pay: Self-pay options are available for clients who do not have Medicaid or other insurance coverage.
3. Sliding Fee Scale: Income-based assessment structure with sliding fee discount program based on family size and income for eligible individuals. Services provided regardless of ability to pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Southern Wellness Services operates a Level 1 outpatient counseling center providing substance use and behavioral health treatment in Florence, Alabama. Its core services include assessments, individual counseling, group counseling, family counseling, Medication Assisted Treatment (MAT), crisis intervention, and telehealth sessions, organized into specialized programs for adults, adolescents, pregnant women and mothers, and individuals with co-occurring mental health and substance use disorders.

Product overview

Southern Wellness Services operates as a unified outpatient counseling center platform providing comprehensive substance use and behavioral health treatment services. The organization offers a coordinated suite of clinical services including Assessments, Individual Counseling, Family Counseling, Group Counseling, Medication Assisted Treatment (MAT), and Crisis Intervention. Services are organized by population segments: Adult Services, Adolescent Services, and Specialized Women's Services, all delivered through both in-person and Telehealth modalities. The company utilizes evidence-based practices to address co-occurring mental health and substance use disorders, functioning as a Level 1 outpatient facility certified by the Alabama Department of Mental Health.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Counseling Center A Level 1 outpatient counseling center offering substance use treatment services in Alabama, with in-person and telehealth counseling options for individuals seeking recovery support.
• Assessments Initial evaluations conducted by substance use professionals to gather information and determine individual needs for customized treatment programs.
• Individual Counseling One-on-one therapy sessions providing caring support and encouragement in a safe, comfortable environment for individuals battling substance use challenges.
• Family Counseling Counseling services designed to address complex family conflicts and promote health and wellness within the home environment.
• Group Counseling Peer-based counseling sessions in a safe environment where clients discuss, interact, and explore real-world recovery challenges together.
• Medication Assisted Treatment (MAT) A combination of medication and therapy used to treat individuals suffering from substance use disorders.
• Crisis Intervention Emergency support services for clients experiencing severe emotional distress.
• Adult Services Individual, group, and family counseling services for adults to help identify substance use sources and overcome barriers to recovery, with support for life transitions, trauma, grief, anxiety, and depression.
• Adolescent Services Substance use treatment services for adolescents including screening, assessment, case management, and counseling focused on family involvement and sober support.
• Specialized Women's Services Priority services for pregnant women and mothers including trauma recovery, parenting skills, family conflict resolution, and linkage to community resources.
• Co-Occurring Disorders Treatment Evidence-based treatment for clients with co-occurring mental and substance use disorders, addressing grief, trauma, mood disorders, anxiety, PTSD, and phobias.
• Behavioral Health Services Mental health assessment and treatment services providing personalized care plans and evidence-based therapies for emotional well-being.
• Telehealth Services Select counselors offer telehealth as a resource to integrate counseling services into clients' lifestyles, providing remote access to care.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compass Health Center: Specialty outpatient mental health and substance use treatment provider offering therapy, MAT, and family programming. Comparable because it provides the same outpatient, evidence-based SUD and co-occurring disorder treatment model targeted at adults, adolescents, and women.
• BrightView Health: Multi-state outpatient addiction treatment provider offering MAT, individual/group counseling, and telehealth. Directly comparable because it delivers the same Level-1 outpatient SUD model, accepts Medicaid, and operates both in-person and virtual across the same continuum of care.
• Pinnacle Treatment Centers: National outpatient and residential addiction treatment operator with extensive MAT and counseling programs. Comparable because of its focus on outpatient SUD services across multiple states, Medicaid acceptance, and emphasis on co-occurring disorder treatment.
• CleanSlate Centers: Multi-site outpatient practice specializing in medication-assisted treatment for opioid and alcohol use disorder. Comparable because it provides office-based outpatient SUD care with MAT, accepts Medicaid and commercial insurance, and operates in Alabama.

Broad incumbents

• American Addiction Centers (AAC): Large publicly-influenced network offering outpatient, residential, and detox services nationwide. Comparable as a broad incumbent in the SUD treatment space that competes with local outpatient centers for the same patient population, though AAC spans the full continuum of care.
• Recovery Centers of America: East Coast-focused addiction treatment system offering outpatient, residential, and MAT services. Comparable as a large, multi-state outpatient SUD provider, although it operates primarily in the Northeast and Mid-Atlantic rather than the Deep South.

Regional players

• Bradford Health Services: Alabama-headquartered network of outpatient and residential addiction treatment programs across the Southeast. Directly comparable because it shares Southern Wellness's regional focus, Level-of-care-based outpatient service model, and reliance on Alabama payer networks.
• Synergy Recovery Center: Outpatient behavioral health and addiction services provider focused on co-occurring disorders and women's services. Comparable because it shares the emphasis on co-occurring SUD/MH treatment and women-focused programming offered by Southern Wellness, though it operates primarily in Tennessee.
• Cumberland Heights: Tennessee-based nonprofit offering outpatient, intensive outpatient, and residential addiction treatment. Comparable due to its outpatient counseling model, evidence-based practices for co-occurring disorders, and emphasis on family programming similar to Southern Wellness.

Emerging players

• Pelago (Quit Genius): Digital substance use treatment platform combining telehealth counseling, MAT prescribing, and coaching. Comparable as an emerging alternative that pressures traditional outpatient centers via virtual delivery for the same patient population and payer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sowellservices
• LinkedInlinkedin.com/company/southern-wellness-services-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Wellness