The Electric Canvas
The Electric Canvas is an Australian architectural projection mapping specialist founded in 1997 that delivers end-to-end large-format building facade projections for government, cultural, and corporate clients from offices in Sydney and Melbourne.
- Company typePrivate
- Founded1997
- HeadquartersChatswood, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Electric Canvas does
The Electric Canvas is an Australian architectural projection mapping company founded in 1997 by Peter Milne and headquartered in Chatswood, Sydney, with a second office opened in Melbourne in 2019. The company specializes in large-format building facade projection, delivering end-to-end services from creative concept and 3D CAD surface mapping through technical production and on-site execution, for government agencies, cultural institutions, corporate event producers, and international agencies.
The technical platform is built around a fleet of 100+ projectors (including the proprietary PIGI-digital hybrid system that bridges legacy high-output PIGI projectors with modern digital media servers) and custom 3D CAD mapping tools developed in-house to model complex architectural surfaces. Notable projects include the 2018 Gold Coast Commonwealth Games (with Jack Morton Worldwide), the recurring Enlighten Canberra festival for Events ACT, City of Melbourne civic activations, WA Museum installations, and the international InnerGlow 2025 Hong Kong project that won the 2025 AEA Best Export Award.
The business model is project-based B2B services revenue, priced per engagement with scope driven by surface area, projector count, content complexity, and duration. The company is privately held and founder-led, with no disclosed external funding and a headcount in the 11-50 range. The customer mix spans recurring multi-year anchor clients (government and cultural) and episodic large commissions (international events, brand activations), with a recent pivot toward permanent and semi-permanent installations to diversify away from pure live-event exposure.
The Electric Canvas firmographics
Firmographics- Name
- The Electric Canvas
- Legal name
- The Electric Canvas
- Website
- https://theelectriccanvas.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Electric Canvas is an Australian architectural projection mapping specialist founded in 1997 that delivers end-to-end large-format building facade projections for government, cultural, and corporate clients from offices in Sydney and Melbourne.
- Ownership category
- akta.pro rank
The Electric Canvas industry classification
Industry- Product category
- Projection Mapping & Live Event Visual Production Services
- NAICS
- Commercial Photography (541922)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Video/IMAG & LED Wall Production (MPAGAKAD)
- akta.pro secondary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where The Electric Canvas is headquartered
LocationHeadquarters
- HQ city
- Chatswood
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
The Electric Canvas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Projection Mapping Services: Full-service projection mapping provider offering creative concept development, technical design, content production, equipment provision, and on-site delivery for architectural and large-scale projection events. Revenue is generated through project-based engagements with government agencies, cultural institutions, event producers, and corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Electric Canvas product offering
Product offeringCore offering
The Electric Canvas provides end-to-end large-scale architectural and immersive projection mapping services, delivering creative concept development, technical design, content production, equipment provision, and on-site execution for government, cultural, sporting, and corporate events across Australia and internationally.
Product overview
The Electric Canvas is the Southern Hemisphere's only dedicated building projection specialist, established in 1997. The company offers a comprehensive, integrated service combining creative and technical disciplines under one roof. Their core offerings include architectural projection mapping, field of play projections for stadium events, and large-scale immersive projections. The Pre-Production Services handle project management, site surveys, and technical design; Creative Services encompass concept development, 3D animation, and sound composition; and Technology Services include digital projection (Christie projectors), Modulo Pi media servers, PIGI projection systems, and interactive projection solutions (FingerPaint, PhotoBooth). They also provide expert consultancy for permanent installations.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Projection Mapping
Quantifiable outcome
- Projections onto Australia's most iconic buildings including Sydney Opera House, Sydney Harbour Bridge, Australian Parliament House
- +4 more outcomes
Companies that use The Electric Canvas
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
The Electric Canvas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
The Electric Canvas partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- VectorworkscoreLong-term software partner using Vectorworks 3D design software for several decades (since MiniCAD era). Featured in Vectorworks case study highlighting unique applications of the software in projection design. Company was approached by Vectorworks developers to showcase their innovative use.
- Jack Morton WorldwidecoreAppointed by global event producer Jack Morton Worldwide to provide technical delivery of video projection systems for the Opening and Closing Ceremonies of the 2018 Commonwealth Games, the largest sporting event in Australia that decade.
- Christie DigitalcoreSupply and support partner for 2018 Commonwealth Games, providing Christie Boxer 2K30 and Boxer 4K30 projectors for major stadium events. TEC's equipment supply partner for digital projection systems.
- Modulo PicoreSelected Modulo Pi Modulo Player and Modulo Kinetic media server systems for architectural projection and mapping applications. French experts providing reliable media server solutions for projection shows.
- Events ACTcoreOngoing partnership for Enlighten Canberra annual cultural festival since 2011. Collaborates with staff of national institutions to create content inspired by exhibitions and programs.
- Rhoda Roberts AOcoreIndigenous arts leader who curated 'EORA: Broken Spear' for Vivid Sydney, working with The Electric Canvas on projection onto Sydney Harbour Bridge pylon.
- Club Ate (Justin Shoulder and Bhenji Ra)coreCollaborated with interdisciplinary artists Club Ate for Enlighten Canberra 2020, creating 'In Muva We Trust' projection onto National Gallery of Australia façade.
- SandpitcoreCreative design studio from Adelaide who produced 'Illuminate: Timescapes' for WA Museum Old Perth Gaol permanent projection installation.
- Destination NSWcoreCommissioned by Destination NSW for Vivid Sydney projects including King Dingo at Museum of Contemporary Art and Lunar New Year projections at Sydney Opera House.
- National Institutions (National Gallery of Australia, National Portrait Gallery, Museum of Australian Democracy, National Library, Questacon)coreCollaborates with national cultural institutions for Enlighten Canberra festival, creating content inspired by artworks and assets from their collections.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
The Electric Canvas competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Electric Canvas social profiles
Digital presenceThe Electric Canvas financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Electric Canvas leadership team
Management profileNumber of profiles
Profiles9 records
The Electric Canvas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Electric Canvas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Electric Canvas
What does The Electric Canvas do?
The Electric Canvas provides end-to-end large-scale architectural and immersive projection mapping services, delivering creative concept development, technical design, content production, equipment provision, and on-site execution for government, cultural, sporting, and corporate events across Australia and internationally.
Is The Electric Canvas a public or private company?
The Electric Canvas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Electric Canvas founded?
The Electric Canvas was founded in 1997. It employs 11 to 50 people.
Where is The Electric Canvas based?
The Electric Canvas is headquartered in Chatswood, Australia, in the Oceania region.
How does The Electric Canvas make money?
One revenue line is on record: projection Mapping Services.
Does The Electric Canvas have an API?
No public API is recorded for The Electric Canvas.
What industry is The Electric Canvas in?
The Electric Canvas's product category is Projection Mapping & Live Event Visual Production Services. Its primary akta.pro industry code is MPAGAKAD, Video/IMAG & LED Wall Production, with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541922 and its SIC code is 7819.